Hi friends!
November is all about my top drugstore beauty faves and recommendations, so today we’re kicking off the fun with the best drugstore mascaras and eyeshadows! In my humble opinion, that is.
Now some of these products have been long-held loves of mine, while others have just come into the fold this year. We’ll start off with mascaras and then segue into eyeshadows, which I’ve sub-divided into palettes and singles.
I’m not including any long-winded explanations as to why each product is amazing; we’d be here wayyyy too long for that. But I have included some succinct talking points that should give you an idea of what makes each product stand out from the crowd. I’ll link any relevant reviews that I’ve written along the way in case you do want more info on something.
Without further delay, let’s get into the list!
BEST DRUGSTORE MASCARAS
Source: L’Oreal website
L’OREAL VOLUMINOUS X FIBER MASCARA
WHY I LOVE IT
- 2-step system that primes & separates lashes on one side, adds fibers for tons of volume on other side
- Lashes look fanned out but still volumized
- No smudging and not much flaking
- Doesn’t dry out too quickly
- Two mascaras for price of one – lash primer is black and can be used on its own
- SHOP NOW FROM TARGET
Source: Kokie website
KOKIE COSMETICS VOLUME + LENGTH MASCARA
WHY I LOVE IT
- Bristle brush grips onto lashes very well
- Gives amazing volume and separation
- No smudging and not much flaking
- Doesn’t dry out too quickly
- SHOP NOW FROM KOKIE
Watch this: Video: My current mascara wardrobe featuring Kokie & Glossier
Source: Maybelline / Instagram
MAYBELLINE TOTAL TEMPTATION MASCARA
WHY I LOVE IT
- Bristle brush gives amazing volume and length
- Very black formula
- No smudging and not much flaking
- Doesn’t dry out too quickly
- SHOP NOW FROM TARGET
Maybelline / Instagram
MAYBELLINE SNAPSCARA
WHY I LOVE IT
- Tapered brush allows you to easily grab every lash
- Gives amazing length and separation
- Gives more enhanced “natural” lash look
- No smudging
- Doesn’t dry out too quickly
- SHOP NOW FROM TARGET
Read this: Maybelline Snapscara Review
BEST DRUGSTORE EYESHADOW PALETTES
Source: Wet n’ Wild / Instagram
WET N’ WILD COLOR ICON PALETTES
WHY I LOVE THEM
- Amazing pigmentation & blendability
- Amazing range of colors & finishes
- Uber affordable
- My favorite color stories: Comfort Zone / Rose in the Air
- SHOP NOW FROM WET N WILD
Read this: Review: Wet n’ Wild Comfort Zone Eyeshadow Palette
Read this: My fave drugstore matte eyeshadows, $10 and under
Source: Milani / Instagram
MILANI MOST LOVED MATTES PALETTE
WHY I LOVE IT
- Gorgeous shades in three wearable color stories (warm, cool, neutral)
- Beautiful pigmentation & blendability
- Solid wear throughout the day over a primer (10+ hours on me)
- Lovely packaging with mirror
- SHOP NOW FROM WALMART
Read this: Review: Milani Most Loved Mattes Eyeshadow Palette
Source: Elf / Instagram
ELF MAD FOR MATTES PALETTES
WHY I LOVE THEM
- Amazing quality, pigmentation & blendability
- Solid wear throughout the day over a primer (10+ hours for me)
- Uber affordable
- My favorite color stories: Nude Mood / Summer Breeze
- SHOP NOW FROM ULTA
Read this: Tour my pink eyeshadow collection
Read this: The 2018 beauty discoveries I’m obsessed with!
BEST DRUGSTORE SINGLE EYESHADOWS
Source: Revlon / Instagram
REVLON COLORSTAY CREME EYESHADOW
WHY I LOVE THEM
- Buildable pigment in very wearable colors
- Packaged with small but workable brush for application
- Amazing long-wear even without primer (10+ hours for me)
- Favorite colors: Espresso / Chocolate
- SHOP NOW FROM WALMART
Source: Temptalia
L’OREAL INFALLIBLE 24 HR EYE SHADOWS
WHY I LOVE THEM
- Cream-to-powder texture that’s easy to apply
- Mimics similar high-end products like Armani Eyes To Kill
- Impactful colors
- Favorite color: Bronzed Taupe
- Very long-wearing (over 10+ hours on me)
- SHOP NOW FROM WALMART
Source: ColourPop / Instagram
COLOURPOP SUPER SHOCK SHADOWS
WHY I LOVE THEM
- Cream-to-powder texture that’s easy to apply
- Huge variety of color & finishes to choose from
- Solid longevity even without primer (8+ hours on me)
- Favorite colors: Sailor / Smoke n’ Whistles (highlighter)
- SHOP NOW FROM COLOURPOP
What are the best drugstore mascaras and eyeshadows to you?? What did I miss? I’d love to know!
Come back next Friday for my best of drugstore blush, bronzer and highlighter list!
xo, Erica
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