New skincare purchases & bits I’m loving

I haven’t written about skincare yet on here, which is probably a big shocker to a lot of other beauty bloggers. Truth be told I rarely change up my very basic skincare routine of eye cream, serum & moisturizer. Don’t skincare routines seem to be getting longer and more complicated as time goes on? It’s all very confusing to me. At the end of the day I think you should be guided only by what your skin needs and what it’s currently doing, rather than by what the new product releases are. By that rationale, I’m guided by my dry, sometimes flakey skin that needs as much moisture and illumination as possible.

I’m just not the biggest skincare connoisseur. I know what works for me and so I tend to be quite product-loyal (not necessarily brand-loyal). Historically, I’ve used both the Garnier SkinActive Ultra Lift Anti-Wrinkle Firming Eye Cream and the No. 7 Protect & Perfect Intense Advanced Serum for years now. (I was quite late to the party on serums in general; back in the day I just used moisturizer and that was it.) But I can’t resist sometimes changing the product line up. For instance, I will change up moisturizers from time to time. I was a big fan of the Chanel Hydra Beauty Creme for a while but then I discovered the more affordable Clinique Moisture Surge range, which is a firm favorite for life.

With that being said, I have made a few sneaky skincare purchases over the past few months that I wanted to talk to you about now. Some of these products have already become favorites, some I’m still testing, and one I haven’t even tried yet. That is how I’m categorizing them for this post. Let’s get into it!

NEW FAVORITES!

Belif The True Cream Aqua & Moisturizing Bombs – Shop here

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Belif The True Cream Moisturizing Bomb
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Belif The True Cream Aqua Bomb

I spoke about my newfound love of The True Cream Aqua Bomb (and a little about the Moisturizing Bomb) in my earlier post on beauty mini’s, which was a hit with a lot of you. To recap, I didn’t buy either because I redeemed some of my Reward points on two separate Sephora visits, but I would absolutely buy either formula in the full size. You can buy either the standard size (50 ml for $38) or the mini size (25 ml for $22.00) from Sephora.

Belif is a Korean skincare brand I believe (someone correct me if I’m wrong), that has exploded on social media recently. Their products already have reached cult status like that of Tatcha and Laneige. To that point, The Aqua Bomb and The Moisturizing Bomb are both considered ‘Bestsellers’ on Belif’s website. Everything is formulated without parabens, sulfates, phthalates & synthetic preservatives, synthetic dyes & fragrances, mineral oils or animal byproducts.

When I wrote my earlier post I didn’t realize that Aqua Bomb technically wasn’t formulated for dry skin; it’s more suited to normal, combo or oily skin since it has a very lightweight, gel-cream texture. I still felt it hydrated and plumped my skin quite nicely, however I used it during the very humid NY summer when my skin was probably at its best. I’m just about to finish my mini of the Moisturizing Bomb, which is indeed formulated for dry skin. It’s definitely thicker than the Aqua Bomb and is creamier as well.

BITS I’M TESTING!

Charlotte Tilbury Magic Cream – Shop here

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I just recently started using the Magic Cream after getting it at Sephora the day of the Charlotte Tilbury launch (and the day I met Charlotte herself!!). I deliberated for a while before putting this on my wishlist since it’s so darn expensive (50 ml for $100!), but I have to say the Sephora employees really talked me into this. The words “revolutionary” and “life-changing” were thrown around a lot, and while I’d like to say that I’m immune to all that sales mumbo-jumbo, clearly I’m not!

This is a very luxurious, thick cream that feels amazing to apply to your face and smells beautiful. The story is this is the secret weapon product that Charlotte formulated and used on models, clients and celebrities before they walk the red carpet. I think this will be a hero product for me going into the fall and winter months due to its richness. I tend to apply it at night before bedtime but you can also use it prior to makeup as Charlotte often promotes; I have yet to use it in that capacity. This gives a beautiful sheen and a feeling of plumpness to my dry skin. I really like it so far and it hasn’t broken me out at this point, but I’ve only been using it for about a week now.

On charlottetilbury.com there are 3 sizes available (150 ml, 50 ml, & 15 ml), although Sephora just seems to sell the 50 ml tub. The formula has SPF 15, and is gluten-free, paraben-free, sulfate-free & cruelty-free.

Honey Belle Elixir Rejuvenating Facial Oil – Shop here

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I spoke about the Elixir Facial Oil and about Honey Belle’s backstory in my earlier post detailing my Indie Beauty Expo haul. At the time of writing that post I still had not received this product in the mail, but since then I have incorporated this into my nightly routine. I hadn’t used a facial oil in ages so I was keen to get on that bandwagon again. I found a way to incorporate this product that didn’t extend the time of my normal routine: I combine it with my moisturizer. So far I’ve only added it to the Moisturizing Bomb from Belif and not the Magic Cream; I think the Magic Cream has enough richness on its own.

The smell of the Elixir is quite strongly herbal and ‘homemade’ but I like it. It gives serious shine and glow to the skin which you would expect from an oil. It doesn’t stay tacky for long and seems to absorb into the skin quite nicely, but keep in mind I’m applying this right after my shower so my pores are ready to drink this stuff up. Is it doing amazing things for my skin? I’m not sure at the moment to be honest, but it’s a lovely product that I like using. As the colder months approach and my skin gets drier, I will probably be able to tell more of a difference.

You can grab either the mini size (15 ml) for $15.00, which is pictured above, or the standard size (56 ml) for $34.00. Very affordable organic skincare.

BITS I HAVEN’T USED YET

Fresh Rose Hydrating Eye Gel Cream – Shop here 

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I purchased this just recently and it’s currently waiting its turn behind my latest pot of the Garnier eye cream, which I’m about halfway through at the moment. This smells amazing and as the name would suggest, it’s got a gel cream texture (my favorite). I’m new to Fresh skincare but I have high hopes for this little guy. There’s 15 ml of product in there for $41.00 so it’s definitely not cheap; this is actually my first foray into luxury eye cream. According to Fresh’s site, this is a cooling eye treatment that promises oodles of hydration and illumination. Oh, and ‘30 hours of continuous moisture.’ Cool, sign me up! I’ll have to report back 😉.

Fresh products are primarily made from natural ingredients and are cruelty-free.

Have you tried any of the products on this list? What skincare products are you currently loving or trialing? I’d love to know!

Xo, Erica

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Review: Flower Beauty Lash Warrior Mascara

So you may remember that I hauled the Lash Warrior Mascara from Flower Beauty in the same post as the Urban Decay Born to Run Palette back in the summer. Since Flower became available at Ulta I’d been keen to try more products from the line, so I settled on Lash Warrior since it was a fairly new launch for them. As you can probably tell from the name, the marketing around this product is all about being a fighter, a warrior and looking as fierce as possible. The message is, if you use this mascara you will have a warrior’s confidence thanks to your fierce lashes. Pure fluff but that’s marketing for you 😉. Check out the promo video with Drew Barrymore here to get a better sense of what I’m talking about, or one of the IG visuals below.

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Image source: Flower Beauty IG

This mascara gets 4.5/5 stars on Ulta so it definitely has a following. I read a review on Makeupalley that said this is a dupe for the Benefit They’re Real Mascara. It’s been a long while since I used that mascara so I cannot directly comment on that, but take it for what you will. I’ve been using Lash Warrior fairly steadily for over a month (in Fiercest Black which is now currently out of stock on Ulta.com) so I’d love to bring my review to you guys now. My first ever solo mascara review, here we go!

PRODUCT DESCRIPTION

  • $11.00 Flower | $9.99 Ulta | $8.98 Walmart
  • Comes in 3 shades (Fierce Brown, Fierce Black, Fiercest Black)
  • Cruelty-free formula

Now lashes go fierce with +150% full blown volume and extreme length for your mightiest lash look yet!

Our exclusive Spiked Warrior brush catches every lash and coats them from root to tip for super charged, dramatic volume. 360 degree spiked bristles combat clumps on every angle for unimaginable definition. The result is fiercely volumized lashes with statement making length & definition.

Source: Flowerbeauty.com

PRODUCT BENEFITS/CLAIMS

  • +150%* fierce, full blown volume
  • 100%* saw dramatic thickness
  • +88%* extreme length

*in a clinical test

Source: Flowerbeauty.com

MY LASH PREFERENCES

I’m a mascara freak; it’s my desert island product. If I could literally take one product with me anywhere, it would have to be mascara. I like my lashes to be dramatically defined, long and volumized. “Naturally defined” means nothing to me. I could spend minutes just piling coat after coat of mascara on my lashes if I have the time. And my mascaras have to be very black. I do use colored mascaras occasionally, but 99% of the time I use richly black formulas. I just feel like my eyes need that definition.

MY THOUGHTS ON…

Flower Beauty Lash Warrior Mascara

Packaging: For what it’s worth I really like the packaging of this mascara. It’s quite lightweight and sleek-looking, but I love the dark hunter-green body fading into the gold handle. Just very striking-looking. The only slight drawback I’d mention is the component seems to scratch quite easily; some scratches I noticed as soon as I took it out of its plastic outer packaging in fact. It’s not a big deal at all to me (I’m more concerned with what’s going on inside) but perhaps that would annoy some of you. So keep this in mind if you plan on throwing this in and out of your handbag.

Rating: 5/5 ⭐️

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Application & wand: I could tell right away that this mascara was going to be easy to use. It just grips onto your lashes right away and combs through them perfectly with almost no clumpiness. Some mascara formulas are just clump-city and after a few coats it looks like you have only 3 or 4 lashes; not cute. That’s not the case here, it’s very user-friendly. The formula doesn’t get everywhere during application and it doesn’t dry too quickly so you’re able to build up coats quite nicely.

The wand here is plastic with spiky bristles and it curves upwards from the root to the tip (both the wand and the length of the bristles curve upwards). I’m assuming this is why it grips onto the lashes so well. I’m not sure about the “360 degree” spiked bristles that Flower is talking about though; there are no bristles on the very tip (like with They’re Real), just on 4 sides.

Rating: 5/5 ⭐️

Volume & thickness: Because this formula is easily buildable, you can get a decent amount of volume with it if you have the patience to stand there and layer and layer. It doesn’t instantly volumize in the least on me, I have to work more to get that drama. So I wouldn’t say this gives the best or the most volume or thickness of any mascara I’ve used before. My beloved Stila Huge Lash is instantly more dramatic and thickening than this one. I’d say this gives above average volume/thickness (certainly not “150% fierce, full-blown volume” though – not really sure what that means anyway.)

Rating: 3.5/5 ⭐️

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Length: Without a doubt this formula is wonderful for lengthening. I particularly like to build up the length in the middle of my eye right above my iris to give my eyes a wider appearance. It doesn’t take as much work to build up length as it does for the volume, so that I appreciated. Again, I think this comes down to the construction of the wand, the bristles, and that upwards curve that makes combing through the lashes so simple and easy.

Rating: 5/5 ⭐️

Longevity: I have no problem at all with smudging or flakiness here, however you should know that I don’t apply this formula to my lower lashes. I only ever use the Clinique Bottom Lash Mascara for that purpose. To be truthful though I hardly ever have problems with smudgy mascara on my eyes even though they are hooded. I think it’s because my skin is just so bone dry most of the time! Right now there’s no waterproof formula available in the Lash Warrior range, so if you only wear waterproof you probably won’t be satisfied with this. But on me this formula is very long-wearing.

Rating: 5/5 ⭐️

Price: Depending on where you buy this mascara, you can get a price as low as $9.00 at Walmart or as high as $11 directly from Flower. Either way it’s very affordable, so I take no issues with the price. Yes of course you can get cheaper from say Wet n’ Wild or Maybelline, but for the quality I think the price here is very fair.

Rating: 5/5 ⭐️

FINAL THOUGHTS

While not every claim on the front packaging turned out to be true for me, I do think the Lash Warrior Mascara from Flower Beauty is a good quality purchase if you’re in the market for a new mascara. It lenghens beautifully, is buildable and can achieve decent volume and thickness if you don’t mind working for it a bit. While I’ll continue to use it happily until the formula dries out, I probably won’t repurchase it (at least not right away) since, a) it hasn’t become a holy grail item like the Stila Huge Lash or the L’Oreal Voluminous Butterfly Sculpt, and b) I’m addicted to trying new mascaras all the time to find the absolute best 😊.

Have you tried the Lash Warrior Mascara or do you want to? What’s your holy grail mascara? I’d love to know!

Xo, Erica

Check out my review of Lash Warrior, an affordable mascara from Flower Beauty!

 

Joah Beauty has launched at CVS Pharmacy!

Joah Beauty, the new makeup line from Kiss Products, Inc, has launched exclusively at CVS Pharmacy in the U.S. You may know Kiss from their extensive nail offerings including nail care products, nail art & jewelry, and at-home salon-style treatments. (Not to mention fake lashes, cosmetics and haircare.) Well, they’ve partnered with CVS to bring the high-grade formulations typically associated with K-beauty skincare to color cosmetics with Joah Beauty. Hence, the tagline “K-beauty inspired.” Joah (which in Korean translates to “I like it” apparently) is not completely brand-spanking new; it became available on CVS.com by mid-summer, I believe, and is now in the process of being rolled out to over 4,000 CVS locations around the country.

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Joah Beauty endcap at one of my local CVS’s

CVS is no stranger to the K-beauty trend in America. They stock brands like Holika Holika, Peripera (another new offering), and Peach Slices, just to name a few. Target has definitely up’d their K-beauty game as well. The skincare aisle in my local CVS became flooded particularly with Korean sheet masks just a few years ago. They seem to be adding more & more K-beauty products all the time now.

Joah Beauty offers affordable products across the following categories: eyes, lips, face, brows & brushes. The whole line ranges in price from around $3.00 to $16.00. Their vibe is fun, carefree and very feminine (leaning heavily towards girly). True to the whole K-beauty vibe, their packaging and naming system is super cute and colorful. When I started picking up some of the products, I noticed that the packaging itself is not overly weighty at all. Everything is quite lightweight and to be honest a little bit cheap-feeling. (But this stuff isn’t very expensive so there you go.)

This is a very big launch so instead of taking you through each and every item like I did last week with Ohii Beauty, I’ll take you briefly through each product category and give you some commentary. I haven’t tried the majoritiy of this line yet so I cannot speak to overall quality, but I did recently purchase the Large Powder Brush and one of the matte gel lipsticks called I’m Your Jelly Bae in the shade Honey.

EYESShop here

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I’m So Fly Felt Tip Liquid Eyeliner available in 2 shades for $7.99. Image source: Joah Beauty Instagram.

In this category there are:

  • 2 eyeshadow palettes (average price $9.99)
  • 6 eyeliners (average price $7.99)
  • 4 mascaras  (average price $7.99)

As you can probably tell, the broadest offering in this category by far is eyeliner. They’ve got everything from brush-tip to ink pens to gels to jumbo liquid pens. Whatever your eyeliner preference is, I’m sure they’ve got you covered! Both eyeshadow palettes have 6-pans each and come in very natural, wearable color schemes (Bare & Unveiled). At $9.99 though they’re by no means the cheapest option at the drugstore so hopefully the quality is great.

LIPSShop here

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Mirror Mirror Lip Gloss available in 6 shades for $4.99. Image source: Joah Beauty Instagram.
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Wat-a-matte Matte Liquid Lipstick available in 10 shades for $6.99. Image source: Joah Beauty Instagram.
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I’m Your Jelly Bae Matte Gel Lipstick available in 10 shades for $5.99. Image source: Joah Beauty Instagram.
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I’m Your Jelly Bae Matte Gel Lipstick in Honey

I feel like Joah’s lip category is quite broad as well. There are 8 total offerings with an average price of $5.00-$6.00 in a variety of different finishes and textures including:

  • Lip gloss (6 shades)
  • Matte liquid lipstick (10 shades)
  • Matte gel lipstick (10 shades)
  • Satin liquid lipstick (10 shades)
  • Lip stain (6 shades)
  • Lip liner (6 shades)
  • Tinted lip balm (4 shades)
  • Matte velvet lipstick (10 shades)

I do feel like there’s something for everyone here, and their shade ranges are quite nice too. As mentioned earlier, I picked up one of the I’m Your Jelly Bae lipsticks because the name just intrigued me so much. What’s a matte gel lipstick?? I’ll give you my first impression super quick.

When I applied it the formula went on smoothly and immediately felt like nothing on my lips. It turns from a creamy consistency to a velvety, almost powdery finish quite quickly. I don’t know, I like the weightlessness for sure but it seemed quite dry to me. I ended up putting my more moisturizing Revlon HD Gel Lipcolor over top for some give. I may use the Jelly Bae as a long-wearing base for a more hydrating product going forward (especially going into the colder months), but this definitely isn’t my ideal formulation. (Oh, Honey is great color if you love beige nudes.)

FACE – Shop here

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Truly Yours Natural Finish Foundation Drop available in 8 shades for $8.99. Image source: Joah Beauty Instagram.
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Truly Yours BB Radiant Beauty Balm available in 4 shades for $8.99. Image source: Joah Beauty Instagram.
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Selfie Ready Setting Powder available in Translucent & 2 other shades for $8.99. Image source: Joah Beauty Instagram.
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Be My Everything Cream Contour Kit with 8 skintone shades plus 3 color correctors for $15.99. Image source: Joah Beauty Instagram.

This is by far the meatiest category in Joah’s range: 21 products in total consisting primarily of cosmetics and a few skincare items.

There are:

  • 2 foundations (liquid, cushion)
  • 1 BB cream
  • 2 concealers
  • 4 primers
  • 1 blush/bronzer palette
  • 1 highlighting palette
  • 1 powder contour palette
  • 1 cream contour palette
  • Setting powder (3 shades)
  • 2 setting sprays
  • 3 peel-off face masks
  • 2 makeup removing products

Right off the bat after perusing the endcap, I noticed that the coverage products offered only a very narrow shade selection. The Truly Yours Natural Finish Foundation Drop only comes in 8 shades, while the Angel Cake Cushion Foundation comes in a puny 3 shades. And there are only 11 shades between the two concealers. So I’d say there’s a fat chance you’d find your perfect match from this range, especially since there are no testers available. A bit disappointing for a new launch to say the least; hopefully the range will be expanded in the future. However there are many other face products to shop from.

BROWSShop here

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Brow Down to Me Precision Brow Pencil available in 6 shades for $8.99. Image source: Joah Beauty Instagram.

This is a much narrower category for Joah with just 5 products total and an average price of $8.00. They are all brow pencils (one also has a brow mascara built into it), with the exception of one clear brow gel. No pomades, powders or mousses available (yet). I’d predict this category may expand in the future to include colored brow mascaras or brow kits perhaps.

BRUSHESShop here

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Large Powder Brush for $5.99

Last category here, and again this is a narrow one with just 5 offerings and an average price of $6.00. I also predict this category will expand eventually simply because it’s so small and there’s so far you can go with brushes.

There are:

  • 1 brow brush
  • 1 eye brush
  • 3 face brushes (foundation, powder, fan)

As mentioned earlier, I picked up the Large Powder Brush. When I took it out of its plastic packaging I noted the softness of the bristles and the weightlessness of the handle. It didn’t appear to shed at all but I really won’t be able to tell until I start using and washing it. I have a preference for drugstore brushes so I’m excited to start using this for my powder blushes and bronzer. Fingers crossed it’s good quality!

What do you think of this new brand? Will you be picking anything up? I’d love to know!

Xo, Erica

Joah Beauty has launched at CVS Pharmacy! Find out about the new and affordable K-beauty inspired cosmetics line.

 

Charlotte Tilbury is now in Sephora! My shopping guide.

Charlotte Tilbury is now officially stocked in Sephora! As of today you can get all your favorite goodies or explore the brand online at sephora.com; the products will be in stores tomorrow 9/14. Very exciting stuff. Prior to today you either had to shop on charlottetilbury.com or nordstrom.com if you lived in the U.S. I’ve been a big fan of this line ever since it initially launched, so over the years I’ve curated my own little collection of favorites. As usual, there are also a few items that I think are not worth the purchase. So in celebration of the Sephora launch, I put together a little shopping guide on what to buy and not to buy from Charlotte Tilbury.

Please keep in mind that this is definitely a premium brand, so what I think is worth my money may not be what you think is worth yours. All the products that I recommend below bring something unique to the experience of applying makeup (in my opinion of course).

WHAT TO SNATCH!

Luxury Eyeshadow Palettes – Shop here

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Luxury Palette in The Dolce Vita contains 3 shimmers and 1 finely-milled glitter (the third swatch down). Palette leans warm-toned.
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Luxury Palette in The Rock Chick contains 2 shimmers, 1 matte, and 1 finely-milled glitter (the third swatch down). Palette leans cool-toned.
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Luxury Palette in The Sophisticate, the only fully matte shadow palette in Charlotte’s line. Palette leans neutral to cool-toned.

These eyeshadow palettes were my first loves from Charlotte’s brand. These products date back to her initial launch in 2013 when she released 10 iconic looks. Now they come in about 8 different colorways excluding the new limited edition Pillow Talk Luxury Palette (which is currently out of stock on charlottetilbury.com). The shadows are buttery smooth, blend seamlessly (in every finish!) and keep their color intensity all day; what else can you ask for really? The only thing I’ll say is these are very, very powdery so make sure to tap your brush out a few times before applying. The most special part of each palette is the glitter pigment on the lower left; it’s the most beautiful, finely-milled glitter I’ve ever used. With the exception of The Sophisticate, there’s one in every Luxury Palette. You just use your finger to lightly tap the glitter over your eyelid and it is so incredibly gorgeous. Perfect for a night out or special occasion. These palettes all retail for $53.00 and personally I think they’re worth every penny; I go back to them time and time again.

Lip Cheat Lip Liner in Iconic Nude – Shop here

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Lip Cheat in Iconic Nude

This is actually more of a recommendation from my mother than me! You can’t see the full pencil in this photo but take my word for it she’s whittled this down pretty far. She loves this particular color, Iconic Nude, which is very neutral and goes with a lot of different lipstick shades. (This formula comes in loads of different colors.) I did use the Lip Cheat once on myself and it had this slightly waxy, but very comfortable texture. It reminded me a bit of the MAC Pro-Longwear Lip Pencils but much easier to work with. It lasts quite well on the lips, yet it creates this very soft definition. And at $22.00, it’s one of the more affordable items from Charlotte’s line.

Matte Revolution Lipsticks in Very Victoria & Pillow Talk – Shop here

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Matte Revolution Lipstick in Very Victoria
Charlotte Tilbury Pillow Talk Lipstick
Matte Revolution Lipstick in Pillow Talk
Swatch of Charlotte Tilbury Pillow Talk Lipstick
Matte Revolution Lipstick in Pillow Talk

I’ve talked about my obsession with this formula in a previous blog post, so I’ll be brief here. This is probably the most comfortable, velvety matte lipstick I’ve ever used, hands down. The Tom Ford matte lipsticks are a close second though. And it lasts through eating and drinking quite well; there’s always a soft stain left on my lips at the end of the day. Pillow Talk, a soft, mid-tone pink, is my personal recommendation; Very Victoria, a taupe nude that is almost mauvey, is another recommendation from my mom. At $34.00, again I think this is worth every penny. If you struggle to find a comfortable matte and want to treat yourself, get one of these.

Hollywood Flawless Filter – Shop here

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Hollywood Flawless Filter in Light/Medium

This is my most recent obsession from Charlotte’s line. I heard about this product when it first launched and was totally confused as to what it was, as was the rest of the beauty community. However when my mom decided to buy it she got me a little sample, and boy am I glad she did. It comes in 7 ‘shades’ (the one pictured above is my mom’s), but honestly this isn’t a coverage product in the slightest. This is a liquid glow product that gives you the most beautiful dewy sheen. I usually apply it (in the shade Fair) as you would a highlighter on the high points of my face; sometimes I apply it underneath my base product, over the top of it and sometimes I do a combination of both if I really want serious dew! This is what I’d imagine red carpet makeup to be. It’s not sparkly or glittery at all; it just softens your features ever so slightly. Pure magic. At $44.00 it’s definitely not cheap, but you do get 30 ml of amazing product.

WHAT TO SKIP!

Eyes to Mesmerize Cream Eyeshadow – Shop here 

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Eyes to Mesmerize in Bette

You know by now that I love a good cream eyeshadow. I got this one ages ago in the color Bette (a coppery-bronze), and while it has a lot of things going for it (interesting texture, saturated color pigment, great longevity) I just don’t find myself gravitating towards it in my collection. At $32.00 a pop, I think you can absolutely get cream shadows just as nice and well-performing at a much lower price point. Try Maybelline, Revlon, or ColourPop for a cheaper alternative.

Instant Look in a Palette in Seductive Beauty (discontinued)

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Instant Look in a Palette in Seductive Beauty

I don’t see this particular palette listed anywhere on either Sephora or Charlotte’s website so I think this was limited edition. She’s done a few different versions of this all-in-one palette with slightly different shades (right now you can get the Smokey Eye Beauty version). If you travel a lot or want all your face and eye makeup in one place, this kind of product would be ideal for you. It’s got 3 eyeshadows (labeled 1, 2, 3), 1 bronzer (labeled 4), 2 blushes (labeled 4, 5) and 1 highlight (labeled 7). The quality is definitely very good. However with that being said, I just don’t think it’s necessary, especially at $75.00. If you have a decent-sized makeup collection, you probably have all these products already.

Rock ‘N’ Kohl Eyeliner Pencil in Barbarella Brown – Shop here

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A lot of beauty editors, makeup artists and influencers love this product but it just wasn’t my favorite. I threw mine out a while ago since it got old, so the one pictured here belongs to my mom. She likes it a lot but I couldn’t get on with it. Everyone talks about how creamy it is (and it certainly swatches well), but on me it was stiff and I could never get a good blend. I applied it both over bare skin and over eyeshadow; the result was always the same. This is touted as being so smooth it’s more like a liquid eyeliner than a pencil. Just didn’t find that to be the case. I’ve gotten much more use out of some of my drugstore eye pencils than this $27.00 product.

Are you excited that Charlotte Tilbury is now in Sephora? Will you be picking anything up from the brand? I’d love to know!

xo, Erica

I hit 100 followers on my blog! GIVEAWAY CLOSED

Big news today! Over the weekend I hit 100 followers on my little beauty blog here! While this number may be small in comparison to many other bloggers out there, it’s a big deal to me. I started this blog in May of this year right before graduating from business school because I love the world of beauty and everything in it. I wanted to find and/or pull together a community of like-minded people where we could discuss our passion for products and trends and get to know one another. I think we’ve made a great group. Everyone is so supportive and kind, which can be challenging to find on the internet these days.

I wanted to say thank you to each and every one of you for following, reading and engaging in my little corner of the internet. It really means a lot. So in gratitude, I wanted to give something back. One lucky winner will win a $100 Sephora eGift Card to spend on whatever your heart desires! This is open internationally. (Outside the U.S. and Canada, the eGift Card is redeemable online; in the U.S. and Canada, it’s redeemable online and in stores.)

Here are the rules. In order to win, you must:

1. Follow my blog (of course).

2. Leave a comment below this post telling me one fun fact about yourself. (One comment per blogger/entry; if you spam the comment section you will be disqualified.) I’ll start it off: in 2011, I walked in the Macy’s Thanksgiving Day Parade under The Diary of a Wimpy Kid balloon!

3. Like this post and my previous three blog posts. (You will need a WordPress account to do this.)

4. Be 18 years or older

5. Have a valid email address in order to claim your eGift Card if you win.

*All of the above criteria must be met in order to be eligible to win.

The giveaway will be open for 3 days, ending on Friday, Sept. 14th at 11 a.m. Eastern Standard Time. The winner will be randomly chosen, and I will make a short announcement on here regarding who won. The winner will have 24 hours from announcement time to claim their prize. If they don’t claim it, another winner will be chosen/announced, etc.

I hope everything is clear. Good luck to you all and thank you very much once again for the support ❤️.

Disclaimer: this giveaway is in no way affiliated or sponsored by Sephora, WordPress, or any other entity.

xo, Erica

 

New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

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Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 

SKINCARE/MAKEUP

Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

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Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.

SKINCARE

Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

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Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

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Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

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Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.

BODYCARE

Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each

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This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.

MAKEUP

Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

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Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

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Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

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Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

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Eyeshadow Palette in Treasure. Image source: Revelist
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Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

ohiiskinnymascara
Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

ohiimattelipsticks
Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

ohiigummygloss
Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

ohiilipjelly
Image source: Ohii Instagram
ohiilipjellyinfo
Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica

Instagram images that inspired me this week

Happy Friday! To transition us gently into weekend mode, I thought I’d do something a bit different today. I’d like to share with you all some of the Instagram images in the beauty category that stopped me in my tracks this week and made me go, wow! I find these all to be visually striking images in different ways depending on the personality behind the account (hopefully this will make more sense later). I gathered a nice mix of images from social media influencers, YouTubers, makeup brands, beauty editors and bloggers. To be honest I could have picked so many more than I did, but I decided to cut it off at 9 images. I’d love to periodically do posts like this in the future; perhaps they won’t always be beauty-related either. I like the idea of sharing beautiful images that perhaps will introduce you to accounts you didn’t know of or follow before.

I’m going to try to keep my commentary to a minimum here so the images do most of the talking but I’ll let you know along the way just why I think these particular images are noteworthy and who is behind the account.

3ceigphoto

I’ve been following the Korean makeup brand 3CE or 3 Concept Eyes on Instagram for a while now. I love almost all the imagery they put up mainly because it seems to focus more on beautiful, luxurious skin rather than dramatic eye looks. Also their reverse-ombre lip looks, a huge Korean makeup trend with the highest concentration of pigment towards the center of the lips, are just so gorgeous. Look at how dark that lipstick is in the tube but how soft it looks on the lips.

alexsteinherrigphoto

OK this is not beauty related, but just look at that rainbow! Alessandra Steinherr has been the Beauty Director of Glamour Magazine for the past decade and is a recent beauty blogger as well. She regularly posts interesting content and does lives quite frequently so if you’re not following her already, I recommend doing so.

byrdiebeautyigphoto

Byrdie is a great destination for all things beauty, lifestyle and wellness and their Instagram is always on point. For some reason I find myself gravitating more towards their posts on nails and manicures. In my dreams I’d get a manicure like the one pictured in this image. How beautiful, elegant and fairytale is this? And may I say, I appreciate the shorter nails. I think this would take on a whole different vibe if the nails pictured here were longer.

emanigphoto

This image is like Instagram perfection, isn’t it? Eman does great glam looks on YouTube if you haven’t heard of her before. I think the element that really struck me about this particular image was the different tones of blue used on her eyes. Even though her skin and lips looks flawless here, the focus is still all on those colorful, smokey eyes. Gorgeous.

katiejanehughesigphoto

I love, love, love the makeup artist Katie Jane Hughes. Not just her style but her whole makeup philosophy is appealing to me. Just look at the caption on this image and you’ll get an idea of what I’m talking about. She’s extremely active on Instagram and does lives and videos almost every day, sometimes multiple times a day. Her focus is often on juicy, healthy-looking skin and she shares helpful tips on both skincare and makeup application especially for hooded eyes. She’s definitely one to follow.

glossierigphoto

I still haven’t tried anything from Glossier yet (tear), but I’ve known for the longest time that the first product I’m likely to buy will be the Cloud Paint. It’s just so me! Easy-to-use cream, sheer blush that looks natural on the skin? Sign me up. I just have so many cream blushes at the moment, I can’t justify the purchase right now. Instead I’ll satisfy myself with looking at cool images like this.

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I actually first discovered beauty and lifestyle blogger Priyanka Patel from Glamour & Giggles on Pinterest before I followed her on Instagram. Her blog is awesome, excellent recommendations and product reviews. I love the staging of this particular image. Everything about it is striking to me. The black and white of the Sephora bags against the pale pink color of the chair. And those cool makeup organizers and brush holders in the background. Even the tissue paper looks perfectly staged!

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I couldn’t not include an image from makeup artist Sam Chapman, aka one-half of Pixiwoo on YouTube. I’ve been watching her videos and tutorials since 2011; she’s one of the reasons I really got into makeup in fact. Like Katie Jane Hughes, her makeup philosophy is the primary reason I respect her. She often incorporates broken or disheveled elements into her makeup to give it a more authentic and relatable feel. I feel like this image gives both glam and understated vibes at the same time, which is awesome.

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I love everything that skincare and beauty blogger Melanie at Overglow Edit does pretty much. I adore the aesthetic and overall vibe of both her Instagram feed and her blog. She kills it at snapping and editing her product overlays, and giving us little tidbits of info on the skincare she’s using. I’m not much of a skincare blogger since I rarely change up my very simple routine (although I did incorporate a new product just recently), so I enjoy hearing what others who much more knowledgeable, like her, have to say. I could have picked any image from her feed to feature here honestly, so I just picked one of her more recent posts. I love the pairing of the books & the greenery with the beauty products.

What images from Instagram or elsewhere have inspired you recently? Beauty or otherwise? I’d love to know!

xo, Erica

 

Want to know how ColourPop became so successful? Read this.

I’ve always been fascinated with ColourPop’s skyrocket to success and the dizzying rate with which they launch their products. Since 2014, it’s been the brand on every beauty lover’s tongue, in their wishlists and in their hauls. You turn around and there’s five more major launches and collaborations from them, it’s crazy. To me it seemed like they exploded out of nowhere very quickly, am I right? They were considered very mysterious at the time since there was no official spokesperson for the brand and the founders remained very much in the background. But of course there’s always a story to tell.

Interestingly, I’ve barely tried any ColourPop products before. My mom bought me an old Kathleen Lights collaboration from a while back which consisted of four Super Shock Shadows, Blaze, Kathleenlights, Glow & Cornelius (some or all of these were discontinued I think). Otherwise I’ve never touched one product. This is what’s truly ironic about this scenario. The reason that ColourPop has been “unsuccessful” selling products to someone like me is exactly the same reason (or one of the key reasons) why the brand has been so wildly successful selling to millions of other consumers. Haven’t guessed yet? It’s a true e-commerce brand for the modern digital world. I still rarely buy makeup online that I’ve never used or at least sampled before. This probably makes me “old school” but I’m fine with that.

But despite my inexperience with their product line, as a former student of business I find ColourPop to be its own terrific case study, and I’ll explain to you why.

What does being an e-commerce beauty brand for the modern digital world have to do with being successful at selling and marketing to consumers? Well, everything actually. I wrote briefly about ColourPop’s backstory in my older post on indie beauty brands, but I’d like to go into more detail here. If you don’t know much or anything about the brand, you’ll find this interesting I’m sure. The founders are two siblings, John & Laura Nelson, who grew up in the beauty industry since their father bought Spatz Labs, a beauty supply/manufacturing company, in the late ‘80’s. They saw an opportunity a few years ago that was ripe for exploitation: the meeting point between the prevalence of social media & influencer marketing, and the expansion of consumer spending in the beauty industry. If they created a beauty brand that was entirely e-commerce (no dependency on brick-and-mortar retailers) and targeted beauty influencers who would market their products to millions of followers, well that could be pretty successful. And don’t forget they had experience, heritage and first-hand access to a cosmetics manufacturing company.

So the Nelsons founded Seed Beauty, a brand-incubation company that became the parent to ColourPop Cosmetics, the first official brand under its umbrella. (If you’re curious, a brand incubator nutures and helps grow smaller startups to become full-fledged brands.) From the very start, ColourPop had definite advantages with customers. Like a lot of other e-commerce brands, its digital-first, social media-driven strategy gave it broad & fast exposure to their customer base. Social media marketing has broken down a lot of barriers that used to exist between brands and consumers; they can interact in ways they never used to. This newfound closeness has fast become the modern way to grow community, make sales and boost success. Much like Glossier, ColourPop claims its products are not conceived of nor designed in board rooms, but through interactions with their customers. They’ve designed products specifically requested by influencers and customers.

The second key factor here is having the established infrastructure of Seed Beauty baked into the ColourPop model, which gives it unparalleled speed-to-market. Everything from product concepting, R&D, production, and marketing is housed under one roof in Oxnard, CA; no middleman manufacturer or packager is necessary. So basically, they can pump more launches out more quickly. That’s huge. It’s the concept of ‘fast fashion’ yet applied to beauty, as Laura Nelson has stated. Oh and if you didn’t realize, this makes all their products super affordable. Everyone who loves ColourPop loves how affordable they are without skimping on quality. Hopefully now you understand how they are able to do that.

In four years, ColourPop has gone from strength to strength with no signs of slowing down. A little-known company called Kylie Cosmetics became the second brand to come under Seed Beauty after ColourPop. I think we all know how successful they’ve turned out to be (hello Kylie Jenner Forbes cover). The Nelsons claim there are more brands that will be coming up through Seed Beauty soon, one of which just launched a few weeks ago. Fourth Ray Beauty is an affordable skincare line where almost all the products are under $15.00 from cleansing oils to tonics and serums. I’m definitely intrigued by this line.

What do you think about ColourPop’s rise to success? Are you a fan of the brand? I’d love to know!

xo, Erica

(Sources used here: Refinery29, Revelist, FastCompany, Northwest Business Review.)

My beauty anti-wishlist, September 2018

Hi friends! Since I’m always talking about the beauty items I either want to pick up or already have in my collection, I thought I’d do something different today and talk briefly about some new or upcoming makeup launches I will not be picking up. An “anti-haul” or “anti-wishlist” if you will. Just a disclaimer: this is not meant to be overly negative in the slightest, nor a knock on any of the brands mentioned here. Shopping for beauty products is entirely subjective stuff. These particular launches just don’t excite me based on my own style preferences; you may be chomping at the bit to get your hands on these. Variety is the spice of life, and all that.

So let’s get into it (in no particular order).

ANASTASIA BEVERLY HILLS NORVINA PALETTE – Shop here

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Image source: allure.com

This is probably the oldest launch of this list, and while the colors are definitely beautiful I just don’t see the hype here. It’s often referred to as a “purple palette” but there’s only three (maybe four if you count the burgundy shade, Passion) purpley shades out of fourteen. The rest are neutrals that I probably already have somewhere in my collection. Think of the Too Faced Sweet Peach Palette which just has two peachy shades out of eighteen, yet it’s referred to as a “peach palette”. I know the quality of ABH shadows tends to be top-notch; I’ve used the beloved Modern Renaissance palette and loved it. I’m just not the biggest fan of purples on me (despite my recent experimentation with the Born to Run Palette); plus I have a few neutral palettes already, so I won’t be picking this one up. I am super curious about Soul though, that periwinkle shade on the bottom left of the palette. If ABH ever releases that as a single, I might hop on it!

JEFFREE STAR COSMETICS LIQUID FROST HIGHLIGHTERS – Shop here

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Image source: makeup.co.nz

While I do prefer a liquid or cream highlighter over a powder (I almost never use powder highlighters), I still won’t be adding this to a future shopping list. At $25.00 for a whopping 30 ml of product, it’s just way too much highlighter for too high a price tag for my liking. I’d rather spend that cash on a nice foundation or concealer. I would never, ever make my way through 30 ml of highlighter unless I was bathing myself in the stuff on a daily basis. I wrote about my feelings surrounding the current highlighter craze way back when I first started my blog. I love a nice, subtle highlight on the cheekbones and on the bridge of the nose, but I’m by no means a glow-freak. Too much highlighter just seems too obvious for everyday life. Not my style so I’ll pass.

FENTY BEAUTY GLOSS BOMB IN DIAMOND MILK – Launches 9/7/18

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Image source: temptalia.com

When I saw this on Fenty’s IG my immediate thought was, nope! Way too cool-toned for me. While I realize that the gloss won’t show up as straight silvery-white on the lips (there’s swatches on Fenty’s IG if you’re interested), I’m much more interested in snatching the original Universal Gloss Bomb since it has a slightly rosy color. Seriously, I’ve been eyeing that one since it first launched. I’m quite cool-toned myself so I have to be a bit careful with cool-toned lip colors for risk of looking dead. I believe this is also launching with a matching highlighter in the shade Diamond Bomb on September 7th in celebration of Fenty’s year anniversary. Sadly, I’m passing on both products.

TOO FACED SUGAR PEACH WET & DRY FACE AND EYE PALETTE – Launches 9/4/18

sugarpeachpalette
Image source: Trendmood

Just recently Too Faced announced that their Peach Collection is expanding to include this palette, plus a peach-scented lip scrub, a lip balm and additional shades in the Peach Kiss lipstick range. Everything launches tomorrow at Sephora and on Too Faced’s site. My mom bought the original Sweet Peach Palette last year and I might have used it once or twice. The scent is delicious and the shadows are good quality, but I’m not overly into the whole scented makeup trend. So when I saw this Sugar Peach Wet & Dry Face and Eye Palette on Trendmood’s IG page, I was just nonplussed. Supposedly this is the first time Too Faced has marketed a palette as being wet/dry but can’t every palette be used wet or dry? I’m not sure which colors are supposed to be eyeshadows or face colors. Everything just looks too shimmery to me. One of the shades looks like it’s got straight glitter in it; you’re supposed to use that on your face? I rarely use shimmery (or glittery) shades on my face, and I have enough shimmery eyeshadows in similar tones as this. I just don’t think I’d get much use out of something like this.

ANYTHING FROM BITE BEAUTY!

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Image source: leapingbunny.org

Oh I wish I could use more products from Bite Beauty! I read that in anticipation of the upcoming holiday season, Bite Beauty would soon be releasing a new collection of their well-loved Amuse Bouche lipsticks. My first and only foray into this brand was the Agave Lip Mask a few years back. Everyone was raving about this product saying it was a game-changer for those with really dry lips. I have dry skin all over my body, and in the winter like a lot of others I get extremely dry, chapped lips. I picked up the mask and used it religiously for almost a year every night. I loved it. It was super thick and extremely moisturzing. But then something horrible happened. I woke up a few weeks before Christmas and my lips was almost double the size, red and inflammed beyond belief. Even the sides of my mouth were cracked, it was disgusting. It didn’t hit me right away what was causing the issue, but it finally became clear after continuing to use the mask that somewhere along the line I must have become highly allergic to some ingredient in it. I’ve been terrified ever since to use anything else from this line.

What do you think about these launches? Will you be picking anything up? I’d love to know!

Xo, Erica

 

 

Makeup that makes me nostalgic

I’m not big on nostalgia. It’s not that I don’t enjoy reminiscing from time to time about great experiences or moments that I’ve had with friends and family. But I generally try to keep looking ahead rather than backwards. While this sentiment refers to a broader life philosophy, let me take this back down to makeup. I found myself watching an old Pixiwoo video a few days ago when all of a sudden I was struck by a feeling of honest-to-goodness nostalgia. Sam whipped out Gilt by Association eyeshadow by MAC, which I believe is now discontinued, and a piece of my makeup past flashed in front of me. It was one of the very first eyeshadows I used in high school, and I couldn’t remember the last time I even thought about it.

It got me thinking, how many other products did I regularly use when I first started wearing makeup that I’ve since forgotten about? How many are actually still on the market now? How many do I still use today? I racked my brain and came up with a nice list of products (sorted by brand) that I’d love to share with you. And in true nostalgic form, each product reminds me of a specific period in my life. I know I missed ‘Throwback Thursday’ with this post but I hope you’ll indulge me anyway.

COVERGIRL

LashBlast Volume Mascara – Shop here

CoverGirl Lashblash Mascara
Image Source: eBay.com

Of course we all know this one is still on the market, but I feel this is definitely a product that has been overshadowed over the years by a million new launches. This was either one of or the first mascaras I used, I can’t remember exactly. I used it in high school for quite a long time and generally enjoyed it. However I stopped using it after my mom told me it was snapping off her eyelashes (!). Yup, you read that right. She had noticed her lashes were getting shorter since using this mascara. It got me so freaked out, I threw mine out and never went back.

Intense ShadowBlast Eyeshadows (discontinued)

CoverGirl Intense Shadow Blast
Image source: popsugar.com.au

I loved these way back when. At one time I had all the colors from the line, which were the three pictured above plus a light olive green shade. They were cream shadows in a tube with a doe-foot applicator; easy to apply, blended perfectly and locked into place all day. I particularly loved the brown shade (of course) which I think was called Brown Bling. It was a true taupe shade, very cool-toned, which made it very work-appropriate. This was a staple in both my work makeup menu and also in my travel makeup bag in the mid to late 2000’s. I remember specifically taking this on so many work trips since it was so easy to apply. But unfortunately CoverGirl discontinued this line a while back and have yet to replace it.

JEMMA KIDD MAKEUP (DISCONTINUED LINE) 

Jemma Kidd Eyeshadows

Jemma Kidd Eyeshadow Palette
Image source: poshmark.com

Remember Jemma Kidd makeup?? This was definitely early in my makeup-wearing days when I only really shopped at either MAC, the drugstore or Target. This was a UK brand that was carried at Target in the U.S. before the entire line was discontinued. I know a lot of UK bloggers and YouTubers were obsessed with her complexion products like foundations and highlighters, but I never really wore face makeup until about six or seven years ago. I had the eye/lip palette pictured above (probably right after college), and I was obsessed with the dark, sparkling blue shade on the lower right-hand side of the top quad. I look at this now and I’m not sure what I was thinking with that shade, but I used to dig my finger in and lightly pat it across my lids. I almost hit pan on that shade too.

MAC

Pro Longwear Lip Pencils – Shop here 

MAC Pro Longwear Lip Pencils
Image source: eBay.co.uk

MAC was the first higher-end makeup brand I ever used because my mom was a big fan of their products. (Spoiler alert: there’s a lot of MAC on this list.) I’ve honestly never been the biggest lipstick/lip liner person. I alternate between really loving lip products and wearing them everyday to hating the feel of any product being on my lips. But when I was first experimenting with lip color after college, of course I went to MAC first. If I was going to wear anything on my lips, I thought, it was going to have to last so I bypassed lipstick at the time and went straight to lip pencils. I still think the Pro Longwear Lip Pencils are a great formula, if not a bit stiff, but I don’t have any in my collection right now. I used to have Staunchly Stylish (a browny nude), In Anticipation (a mid-tone pink), and More to Love (a deep but bright fuschia). Most of the time I would apply these all over my lips as a lipstick.

Prep & Prime Eye BaseShop here for the newer version

MAC Prep + Prime Eye Base
Image source: beautybulletin.com

The Prep & Prime Eye Base (in the compact version) was very first eye primer I ever used. I remember specfically my mother gave it to me and said you should always prime your eyes before using powder shadows to get the best effect. So I do what I’m told and I still prime to this day. I’m not sure if this version exists anymore in the Prep & Prime line, but I’ve linked above to the 24-hr Extend Eye Base in the squeeze tube.

Pro Longwear Paint Pots – Shop here 

MAC Paint Pot in Camel Coat

I’ve talked about my big love for Paint Pots as primers umpteen times on this blog before, so I won’t bore you much longer. But after the Prep & Prime Eye Base, it was Paint Pots for me, and Paint Pots it will likely stay.

Eye Kohl Pencils – Shop here 

MAC Power Kohl Liners

These are real nostalgia products for me. Before I was into face makeup, I was into eye makeup…big time. My eyes were the first feature I really wanted to play up as a teenager and as a young adult. I remember lining my upper and lower lashes with black liner for the first time and thinking I was super cool. The MAC kohl liners weren’t the first liners I ever used, but they were the first liners I really loved. But this was back when I didn’t know much about makeup, so I’d line all over my eyes without setting it with powder, and by half-way through the day I was a panda. I really don’t use kohl liners anymore because of their smudginess, but I’ll always have a fondness for the MAC ones. I used to own Powersurge (a gold), Teddy (a bronze), Smolder (a charcoal-black), and Tarnish (a blackened-green that might be discontinued?).

Powder Eyeshadows in Gilt by Association, Patina, Club & Satin Taupe – Shop here (everything except Gilt by Association) 

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Gilt by Association by MAC

 

MAC Palette with Patina, Club, Satin Taupe highlighted
My MAC palette featuring Patina (P), Club (C), & Satin Taupe (S).
eyeshadowswatches
Swatches from top to bottom: Patina, Club, Satin Taupe, Lola Lola (NARS).

Gilt by Association was a baked eyeshadow with a mineralize finish that had this beautiful marbled effect with gold, black and dark browns. I hardly used eye brushes early in my makeup-wearing days, so I used my fingers to gently tap the shadow all over my lids. It gave me a subtle, shimmering golden-brown effect that I loved at the time. Then I got heavily into MAC singles in the mid-2000’s and eventually created my own palette with my favorites, as pictured above. But I particularly loved, and still love to this day, Patina (a cool-toned golden-pearl shade), Club (a warm brown with green/blue shift), and Satin Taupe (a cool-toned purpley-brown satin shade). Classics.

MAYBELLINE

Dream Bouncy Blush – Shop here

Maybelline Dream Bouncy Blush
Image source: walmart.com

This was one of the first blushes I ever bought when I started wearing blush. I’m not sure exactly how old I was, but most likely I was in my early to mid-20’s. I didn’t want to invest in a high-end blush yet in case I didn’t like the effect, so I went to the drugstore instead. If memory serves, the only reasons I gravitated towards the Dream Bouncy Blushes were the fun colors they came in and the cool-looking texture. I had an apricot shade and a pink shade, but I remember thinking these were kinda crap after a while. But perhaps it was my fault. They have a powder-to-cream kind of formula, so I used my fingers to apply the color to my cheeks but I could barely get anything to show up (and I have fair skin). They hit the trash not too long after purchasing them, but whenever I see them in the drugstore I remember when I first discovered blush.

NARS

Lola Lola Single Eyeshadow (may be discontinued?)

NARS Lola Lola Eyeshadow

This one takes me all the way back to high school. I loved this warm, rusty brown shade just simply applied all over my lid (again, just using my fingers). I never applied shadow underneath my lower lash line when I was teenager; too dramatic. I might have hit pan on the first one I had, but I repurchased it a few years ago. Sadly I couldn’t find this shade on NARS’s website, so perhaps it’s since been discontinued.

REVLON

Lip Butters (discontinued)

Revlon Lip Butter
Image source: walgreens.com

I was heavy into the Lip Butters around 2013-2014. I loved this formula so much that I had three or four of these on the go at one time, and nearly all of them lived in my purse. I would never remember the exact names but I had a fuschia, a red, a nude and a peach at least. If you never owned a Lip Butter, they were basically colored lip balms. Nothing special necessarily, but they had some cling to them so the color lasted a little longer than you’d expect for such a moisturzing formula, which I loved. And they had decent color payoff for being just balms. Revlon discontinued them in the past few years and replaced them with the HD Gel Color line, which is equally as moisturizing.

Which makeup items make you feel nostalgic? I’d love to know!

Xo, Erica