Review: Wet n’ Wild Comfort Zone Eyeshadow Palette

You may recall that I hauled the new and improved Wet n’ Wild Comfort Zone Eyeshadow Palette a few weeks ago in this post. I spoke a bit about the backstory on the palette and my first impressions of a couple of the shadows in that post. I have since put the rest of the colors to the test so I’m here to present you with a more informed review of this product. I know that this isn’t a new launch by any means, but hopefully this will be helpful to those of you looking to buy an affordable drugstore palette, or to those that have never tried Wet n’ Wild shadows before. So let’s get into it!

PRODUCT DESCRIPTION

10 eyeshadow shades for $4.99 (0.35 oz)

Cruelty-free & Vegan

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Source: Wet n’ Wild official website

HOW I APPLY MY EYESHADOW

I always use a tacky eye primer (my favorite is MAC Paint Pot in either Painterly or Camel Coat) as a base first so the powders have something to grab onto. I recommend using a primer especially if you have oily eyelids, or if you don’t want your shadows to crease or fade throughout the day. I typically use generous, fluffy brushes (e.g. MAC 217) to apply my shadows since I prefer blown-out and softly defined looks on me. Smaller, detailed brushes (e.g. MAC 219) are specifically for upper/lower lash definition only. I usually don’t switch brushes when I use different finishes, like matte or shimmer, as others might.

SHADES & SWATCHES

A closer look at the full palette: 8 shimmer shades, plus 2 matte shades labeled TRANSITION. None of the shades have particular names, so the row starting with the light cream shimmery shade is ‘Shimmer row 1’ for the sake of this post, and the row starting with the green shimmery shade is ‘Shimmer row 2.’ Check the photo captions for shade descriptions.

*I photographed one of the looks I did using this palette, which is up on my IG now (@weareglamerus). If you’d like to see it please head over there and show it some love. (My IG roll is also on my blog on the right sidebar.)

MY THOUGHTS ON…

Shade range: As you can probably tell, this palette definitely leans warm although the pops of green cool it down a bit. I think each shade brings something interesting and unique to the palette. There aren’t too many shades that look similar to one another once applied to the eye, although that being said I could do without one of the two black-based shimmer shades. In its place perhaps Wet n’ Wild could have included a dark matte brown or just an entirely matte black for a slightly more well-rounded shade range.

My favorite shades are probably both matte transition colors, plus the grassy-green shimmer, the duo-chrome green-blue and the mid-tone golden bronze. They have the most impact.

Rating: 4/5 ⭐️

Packaging: This might be a bit unfair, but as we all know extremely affordable brands such as Wet n’ Wild are usually not known for their quality packaging. In plain terms, the packaging here is cheap. The plastic can easily be dented or shattered if dropped. But I wouldn’t feel this review were complete without some discussion on the matter. However, I very much appreciate Wet n’ Wild’s attention to detail when it comes to safety packaging. The palette is taped shut on three sides and my goodness, that tape is hard to peel off (you can probably see the residue it left behind on the cover photo to this blog). But I think in the drugstore this is particularly important since there are virtually no testers available to us. So you never know if the product you pick up has been opened, touched or swatched by someone else unless you see broken safety packaging.

Rating: 3/5 ⭐️ (kudos to that ironclad safety packaging)

Application: Overall I’m very impressed with the application on all these shades. For the most part they applied quite smoothly across the eye without much tugging or fussiness. I had a little trouble though with the warm reddish-brown (wine) matte transition shade when I went to put it all over my eyelid, as I wrote about back in my haul post. It got a little patchy when applied with a fluffy brush, but I rectified that by patting the color over top with my finger. Nothing horrible but just something to take note of. I did not notice any patchiness with the orange matte transition shade nor any of the shimmers.

Another thing to note is the softness of these shadows. While they feel extremely smooth to the touch, they also fall apart very easily when you swirl your brush in to pick up color. You must, must tap your brush out a few times before applying to your eyes. Most likely you’ll get some degree of fall-out on your cheeks after using these shadows. Therefore I recommend doing your eyes first before doing your base if you’re going to use this palette.

Rating: 4/5 ⭐️

Pigmentation: The pigmentation is awesome on all these shadows. If I’m being super picky, the lightest cream shimmer shade can be a bit flakey but that really doesn’t bother me much; I’ve only used it as an inner-corner highlight anyway. For such an affordable price though, I was especially impressed with the brightness and punchiness of the matte transition shades. If you look at the swatch photo above, you’ll see what I mean. It can be really difficult to get well-pigmented matte shadows at a drugstore price, so Wet n’ Wild really killed it here. Overall, I’m thoroughly impressed.

Rating: 5/5 ⭐️

Longevity: I think the longevity of these shadows is quite good generally with one exception. I’ve worn every color now in a variety of looks and I noticed two instances of fading. In both instances I had layered one shimmer color over another. I layered the grassy-green shimmer over the peachy gold shimmer on the ball of my eye for a quasi-halo effect; by later that day the green color had all but disappeared. In a separate look, I layered the warm bronze over the grassy-green color on the outer corner of my eye but it also eventually disappeared. Contrarily, I noticed hardly any fading at all on any shadow, matte or shimmer, when simply applied over a primer. Perhaps if you wet your brush when layering the shadows it will make difference, but I never do that extra step.

Rating: 4/5 ⭐️

Price: I’ll keep this short and snappy. This palette is only $4.99 for 10 shadows; $4.99 for 10 quality shadows. How can you beat that? Wet n’ Wild is probably one of if not the most affordable drugstore brand out there (at least here in the U.S.). The pigmentation and quality of the beautiful duo-chrome green-blue shade in this palette, for instance, rivals one of my favorite, more high-end duo-chrome shadows that’s $21.00 for a single (Peacock from Ardency Inn). I think this palette is an absolute steal.

Rating: 5/5 ⭐️

FINAL THOUGHTS

I would absolutely recommend this product to anyone, either if you are looking for a great drugstore palette or just looking for a great palette in general. Despite some minor issues with application and fading, I would still go as far as to say that this palette rivals some of my higher-end purchases. And historically I’ve had more pronounced issues with some high-end makeup than I’ve ever had with Wet n’ Wild. Just goes to show that you can absolutely get quality makeup at affordable prices.

Have you tried the Wet n’ Wild Comfort Zone Palette? If so, what did you think? I’d love to know!

xo, Erica