New brand alert! Mavie Cosmetics has launched!

Hi friends!

If you read my previous post on inspiring Instagram images, you may remember that I just briefly discussed Mavie Cosmetics. Well, I’m back now with a full post on them since the line just launched yesterday! I love it when a new brand is born, don’t you? If you’re interested I encourage you to visit their website which is now up and running.

Below you’ll find a description of what Mavie is all about. As mentioned in my previous post, this brand is marketing itself as a producer of confidenceboosting and empowering cosmetics, as evidenced by their choice of product names.

What is Mavie.?
Mavie. is all about empowering each other — you and me — by exploring our own uniqueness, qualities, and potentials, together through makeup. Each of our collections is created to shed positive lights on the daily life. We understand our inner beauty is as important as how we look. And we want to help achieve the healthy connection and balance between the inner self and appearance.

Because let’s face it, don’t we all feel darn powerful and confident when we look good? For many of us, putting on makeup isn’t just about vanity, it’s about putting on your warpaint and getting ready to take charge.

Ever feel you can take on the world when you’re wearing that power lipstick?
That is Mavie.

Source: callmemavie.com

At the time of launch, Mavie has eye, cheek & lip cosmetic products only. In this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest or comment on overall quality, nor can I provide swatches. (You can check Mavie’s Instagram stories for swatches.) This post is purely meant as an introduction to the brand.

Before we get into the categories, here are some fast facts about the brand.

  • Only ships within the U.S. at the time of launch. They plan on expanding overseas in the future.
  • All products are crueltyfree, formulated without parabens or gluten.
  • All eyeshadow palettes are also veganfriendly.
  • Prices range from $12.00 – $23.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

Now let’s get into the products!

EYES – Shop here 

maviesantorinipalette
Image source: Mavie Cosmetics Instagram
mavieparispalette
Image source: Mavie Cosmetics Instagram
mavielosangelespalette
Image source: Mavie Cosmetics Instagram
maviestockholmpalette
Image source: Mavie Cosmetics Instagram
mavietokyopalette
Image source: Mavie Cosmetics Instagram
maviehongkongpalette
Image source: Mavie Cosmetics Instagram
Hustle & Bustle #1 eyeshadow quad
Image source: callmemavie.com
Hustle & Bustle # 2 eyeshadow palette
Image source: callmemavie.com
  • Six 9-pan “Take Me To…” eyeshadow palettes priced @ $23.00 each
  1. Take Me To Santorini
  2. Take Me to Paris
  3. Take Me to Los Angeles
  4. Take Me to Stockholm
  5. Take Me To Tokyo
  6. Take Me to Hong Kong
  • Two “Hustle & Bustle” eyeshadow quads priced @ $17.00 each
  1. Hustle & Bustle #1
  2. Hustle & Bustle #2

Out of all these color schemes, my eye keeps coming back to the Take Me To Paris & the Take Me To Stockholm Palettes. I love the pinks, the subtle neutrals & that mint green shade in the Paris Palette. And the Stockholm Palette just looks so chic to me! You could probably create some really lovely, soft daytime looks with both color stories, which is my favorite kind of look to achieve!

CHEEKS – Shop here 

maviemottoblushes
Image source: callmemavie.com
  • Four “The Motto Blushes” (powder blush singles) priced @ $14.00 each
  1. Let Your Light Shine – coral, with matte finish
  2. Do It For You – nude pink, with matte finish
  3. Take the Risk or Lose the Chance – medium pink, with satin finish
  4. I Can And I Will – nude to coral, with satin finish

Personally I’m not too excited by these blushes. On screen the colors all look like a variation of the same thing. And by the time they’re applied and sheered out on the cheek, they’ll probably give the same effect. It would be nice to see a deeper berry tone or mauve in the line to break up all the pink & peach. Hopefully that will be forthcoming in the future.

LIPS – Shop here

maviepowercharmslipsticks
Image source: callmemavie.com
  • Eight “Power Charms” Lipsticks priced between $12.00$13.00
  1. Confidence – glossy finish – $13.00
  2. Resilience – satin finish  – $12.00
  3. Curiosity – matte finish – $13.00
  4. Strength – satin finish – $12.00
  5. Leadership – satin finish – $12.00
  6. Wisdom – satin finish – $12.00
  7. Positivity – glossy finish – $13.00
  8. Inspiration – glossy finish – $13.00

These look nice but not anything particularly special. I’ll probably wait to hear some reviews before I try anything. I do love a good satin texture though. I don’t understand why there’s a $1.00 price difference in half of the lipstick shades.

What do you think of this new launch? Do any of the products tickle your fancy? I’d love to know!

xo, Erica

PIN IT!

Check out the new, affordable e-commerce makeup brand, Mavie Cosmetics!

My beauty anti-wishlist, November 2018

Hi friends!

It’s time for November’s anti-wishlist! I’ve rounded up my list of 5 beauty items from newly-released launches that I won’t be picking up anytime soon. Like last month a lot of these are limited edition holiday items. Just a disclaimer, if you’re excited or want any of these items, please don’t take this as a condemnation of said item. I obviously have never used any of them; this is based purely on personal preference. We all love different things and that’s great!

You can get caught up with my previous anti-wishlists here: September, October.

So let’s get started!

HUDA BEAUTY CONTOUR & STROBE SET IN HEARTBREAKER & SHAMELESS

hudabeautyholidaylipset
Image source: Trendmood IG

I believe Huda Beauty has been doing these lip sets for a while now and they bring out different colors from time to time. This one is a limited edition color scheme for the 2018 holiday season I believe. The kit contains one matte liquid lipstick, one lip pencil & one shimmery lip strobe (or lip topper). Actually the value is great; it’s $25.00 for 3 products. So why don’t I like or want it? To be honest, both the liquid lip & lip pencil formulas from Huda Beauty aren’t necessarily my favorite; they’re not bad, they’re just not my go-to. (Check out my full blog post on Huda Beauty here.) Also, I very rarely wear red lipstick these days. I love the idea of red lips and how classic they are, especially for Christmas time, but it’s just too high maintenance for me.

JOUER MAKING MAGIC ULTRA FOIL EYESHADOW PALETTE 

jouerultrafoileyeshadowpalette
Image source: Trendmood, via Jouer IG

I believe I’ve only tried one product from Jouer thus far. I’d love to try more especially now that they’re in Sephora, but this limited edition palette isn’t it sadly. I think this literally just launched on sephora.com two days ago, and it’s a little set that includes this 12-pan eyeshadow palette plus a sparkly eye topper for $52.00. An entire palette of foiled, highly shimmery shadows? Just not my cup of tea. I don’t mind one or two foiled shadows as part of a larger palette, but I’d like some mattes in there to help ground the look. Don’t get me wrong, I like shimmer & glitter but definitely not enough to utilize an entire palette-full. (If you’re not familiar with foil shadows, they are used wet to achieve a metallic or hyper-shimmery effect on the eye.)

CHRISTIAN LOUBOUTIN TAPE A L’OEIL NUDE EYE COLOUR COLLECTION

louboutintapealoeil
Image source: Louboutin IG

I don’t know anyone that has personally tried any of the Christian Louboutin makeup yet. I just know what I’ve heard on YouTube or read online and it’s really mixed from what I can tell. This entire line seems geared towards luxury makeup collectors and uber-fans of the brand. I haven’t seen anything yet that I think would be worth the enormous price points. Case in point, this collection of 6 nude eyeshadows called Tape a l’Oeil which launched in early October. They’re $50.00 each and they supposedly apply liquid but set to a powdery finish. I got plenty of good quality shadows in almost every finish: liquid, cream, powder. Why would I need this? And for $50.00 per bottle? Don’t think so. Plus the packaging kinda freaks me out.

COLOURPOP NO FILTER FOUNDATION STIX

colourpopnofilterstixfoundation
Image source: ColourPop IG

ColourPop expanded their No Filter line just a few weeks ago with this stick foundation launch. It comes in 30 shades for a very affordable price ($10.00 a stick). I’m just not a stick foundation kinda gal unfortunately. I love stick makeup when it comes to blush, eyeshadow, highlighter, etc, but not base products. Most formulas tend to be too dry for my skin. ColourPop claims this gives a lightweight, natural finish that won’t dry your skin out, but I guess I’m still a bit weary. I’d totally be open to trying a stick foundation that was truly hydrating and lumizing, so my fellow dry-skin people out there, if you know of a great formula please let me know! Or if you have tried the No Filter Foundation Stix and it was great on your dry skin, please tell me too!

HOURGLASS AMBIENT LIGHTING EDIT VOL. 4

hourglassambientlightingedit4
Image source: Hourglass IG

This one is hard because I really love the Hourglass Ambient Lighting powders. I wrote about them in my favorite luxury products post a while back. The formula and finish are absolutely beautiful on the skin. But honestly I’m using them less and less in my routine these days, purely because I find myself gravitating away from powders in the cooler months. I go in and out of love with powders all of the time because of my dry skin, so I just can’t see myself dropping $80.00 for this limited edition palette right now. It looks absolutely beautiful though and I’m sure the quality is top-notch. If you are interested for yourself or as a gift for someone, there are 3 face powders, 1 bronzer that’s exclusive to this palette, & 2 blushes (one shade is exclusive to this palette).

What is on your anti-wishlist this month? I’d love to know!

xo, Erica

PIN IT!

Check out what I won’t be picking up this month & why!

 

 

Review: Juvia’s Place Eyeshadow Palettes

Hi friends!

You may remember I first posted about indie brand Juvia’s Place a few weeks back when they became available in Ulta stores. Well right before that post, my mom and I did a joint order from the Juvia’s Place website since they were having a sale on a few of their eyeshadow palettes at the time. We picked up three palettes in total: The Nubian, The Saharan, & The Warrior. So I’ve been playing with them ever since and now I’m ready to bring my thoughts to the blog!

This is going to be a bit different in form from my previous reviews since this is the first time I’ll be talking about several products in one review. So for each palette I’ll show you swatches, give you my pros & cons, and then my quick final thoughts. Lastly, I’ll show you one look I did per palette.

One note: the ‘Shop now’ links I included below direct you to Ulta. If you’re outside the U.S. or Canada, click the second link in the above paragraph. Juvia’s Place does ship internationally from their warehouse.

Now let’s get into it!

THE NUBIAN PALETTE – Shop here

nubianpaletteinterior

nubianpaletterow1
Row 1, swatched left to right.
nubianpaletterow2
Row 2, swatched left to right.
nubianpaletterow3
Row 3, swatched left to right
  • $20.00 for 12 shades
  • 1 duo-chrome, 2 metallics, 4 mattes, 5 satins,

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for around 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • Crumbly texture on metallics

Final Thoughts

I really love this palette and would recommend it. If you like neutral-to-warm golds, bronzes & peaches this is the palette for you. I wouldn’t say it’s perhaps the most ‘everyday makeup’ friendly palette out there since it leans more towards shimmers & metallics, but you can certainly get some very wearable daytime looks depending on the shades you choose. I would recommend using your finger to apply the metallic shades (the two shades in the upper right corner of the photo above), or a wet brush; they can be crumbly and a bit messy otherwise. But once they are pushed onto the eye over a primer they cling very well and are gorgeous.

THE SAHARAN PALETTE – Shop here

saharanpaletteinterior

saharanpaletterow1
Row 1, from bottom to top: Sokoto, Wodaabe, Bororo, Kia.
saharanpaletterow2
Row 2, from bottom to top: Zoya, Iman, Jamila, Senegal
saharanpaletterow3
Row 3, from bottom to top: Chad, Katsina, Lulu, Fula.
  • $20.00 for 12 shades
  • 3 satins, 4 mattes, 5 shimmers

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for around 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • 1 slightly underperforming shade (Kia)

Final Thoughts

I had my eye on this palette for months and I have to say I was the most excited to start using this one out of the three. And I’m happy to report that I love it! I love the bright pops of color that make this palette so unique. (If you’re not into experimenting with color, I’d give this one a pass.) Best of all? The mattes perform just as well as the satins & shimmers. Even though Jamila (the bright orangey matte) swatched poorly on my hand, it applied evenly and smoothly on my lid. As stated above, the only slightly underperforming shade of this whole bunch is Kia, the beautiful greenish shade in the upper right corner. It was a bit crumbly and didn’t layer over mattes well (I tried using it as a liner first). It performs best when you push it over the eye with a brush.

THE WARRIOR PALETTE – Shop here

warriorpaletteinterior

warriorpaletterow1
Row 1, from top to bottom: Amina, Idia, Mino.
warriorpaletterow2
Row 2, from top to bottom: Ahosi, Moremi, Kano.
warriorpaletterow3
Row 3, from top to bottom: Dahomey, Bakwa, Benin
  • $20.00 for 9 shades
  • 3 mattes, 6 shimmers

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for about 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • Crumbly texture on some shimmers

Final Thoughts

Wow, this palette has some intense color payoff! Out of all the palettes from this post, I remember exclaiming ‘wow!’ a few times during application. Again, I would recommend to use your finger or a wet brush to apply the shimmers onto your eye. They are incredibly soft to the touch and don’t seem to cling to dry brushes very well. Juvia’s Place actually recommends using wet synthetic brushes to apply their satin & shimmer textures, but sorry, I just never do that. So I use my finger instead. Regardless, I love this one too. It’s just so beautiful, the colors and the textures. The mattes perform superbly which for me is always the ultimate test.

THE NUBIAN PALETTE LOOK

nubianlook2
I used the orangey-cranberry shade (second row, third from left) all over my top lid, and the goldy-bronze shade (second row, second from left) smudged under my lower lash line.

THE SAHARAN PALETTE LOOK

saharanlook3
I used Jamila blended all over my lid and into my crease. Look at that pigment! It stayed super bright all day long too.

THE WARRIOR PALETTE LOOK

warriorlook1
I used Amina all over my lid and Moremi on my inner corner for highlight.

Have you tried any of these eyeshadow palettes yet? Or any other Juvia’s Place products? I’d love to know!

Xo, Erica

PIN IT!

Check out my review on The Nubian, The Saharan & The Warrior Palettes from Juvia’s Place!

 

A (teeny-weeny) Sephora haul

Last week my mom and I found ourselves in Sephora, as you do. I had to buy a watch for my brother’s birthday and since Sephora is right next to Nordstrom in our local mall, you know, we had to go in. It would have been rude not to. I was very restrained and only picked up two (count ‘em two!) items. (I did a declutter recently people, so don’t judge me too harshly!).

Just to be clear, I have not started using either of these products yet so I cannot provide any well-informed opinions or insights just yet. With that said, let’s talk about what I bought!

baremineralshourglass
Hourglass Caution Extreme Lash Mascara (mini) & Bare Minerals Complexion Rescue

BARE MINERALS COMPLEXION RESCUE – Shop here

baremineralsfront

baremineralsswatches
Opal, the lightest shade.

I’m very excited to start using this product. I’m really either a tinted moisturizer girl or just a concealer-no foundation girl these days. Very low-maintenance on the base. (Except if I’m going to an event, or I know I will be out for 10-12+ hours in a day. In those cases, I will use my trusty Estee Lauder Double Wear Foundation in very thin layers.)  The Bare Minerals Complexion Rescue has been a pretty popular item since it initially launched (it was an Allure Readers’ Choice Award winner), and it was something that always interested me. I’ve been searching for a cheaper alternative to my beloved Bobbi Brown SPF 25 Tinted Moisturizing Balm (full review here), since that one is so incredibly pricey. Fingers crossed this will be it!

There’s tons of info on this product on Bare Minerals’ site, but this supposedly offers sheer coverage, hydration, SPF protection, and overall clean ingredients without a lot of nasties like mineral oil, parabens, & phthalates.

I like the packaging on this a lot. It’s basically like a squeezy tube, which should prevent mess and control the amount of product that comes out well.

Like a lot of tinted moisturizers though (or BB creams, whatever) the shade selection isn’t very large at all; there are just 16 shades that cater mainly to lighter & medium skintones so that’s disappointing.

I definitely want to do a more in-depth review of this after I’ve used it for a while, so stay tuned for that.

HOURGLASS CAUTION EXTREME LASH MASCARA – Shop here 

hourglassmascara

hourglassmascarawand

This is a fairly new release from Hourglass, a luxury brand that I love. I’ve been hearing really good things, but to be honest any mascara that says “extreme” on the packaging has got my attention! According to the Hourglass site, this promises extreme volume, length, lift & definition thanks to its “4D Amplifier” brush. No idea what that means, but I’m very into it! I want 4D lashes! I did notice that the bristles on one side seem to be a bit longer than the other, which reminds me a bit of the CoverGirl Super Sizer Mascara. I picked up the mini size for $14.00, but the standard size normally retails for $29.00. I got high hopes for this one!

Have you tried either product from this haul? Have you picked up anything interesting from Sephora recently? I’d love to know!

xo, Erica

PIN IT!

Check out what I recently picked up from Bare Minerals & Hourglass!

Join me for a makeup declutter!

Hi friends!

I like to keep my makeup collection in check as much as possible. So every 6 months or so I go through my existing stash to see what I have or have not used to make room for newer items. Sometimes I will do it more often, but it really all depends on how much I’ve bought in any given time period.

Here are my main declutter criteria:

a) I haven’t gotten much use out of the item, say within the past 3 or 4 months;

b) it’s in relatively good condition and not horribly old (I’m talking like past 5 or 6 years old);

c) it can be santizied (i.e. no liquids or creams).

If all the above criteria are met, I will take it out of my collection and put it in a “donate” pile to give to friends or family. (I’m still trying to find women’s shelters around me that will take makeup and/or other toiletries.) So I did a little declutter of my stash just recently to make room for some newer purchases, but before I give those items away I thought I’d take you through what I’m parting with. Sound like fun? I hope so, so let’s start!

FACE

benefitpalettefront
Benefit Cheeky Sweet Spot Box o’ Blushes from a limited edition holiday collection
benefitpaletteinterior
Interior of the Box o’ Blushes. Top row from L to R, Dandelion, Bella Bamba, Sugarbomb, Watts Up Cream Highlighter sample. Bottom row from L to R: Hoola Bronzer, Coralista, Rockateur, mini brush.

I actually just referenced this in my beauty anti-wishlist post from last week! After writing that, I got a bit tough with myself. Cute packaging is no reason to hold onto an item that you barely use anymore, so you know what? I’m getting rid of it! I’ve always loved Benefit’s box blushes, and I still do to a certain extent, but I just don’t prefer them anymore. As you can probably see they’ve all been gently used except the Hoola Bronzer which I don’t believe was ever touched. (I do need to toss the little Watts Up sample before I give this away; it’s gotten hard and gross since it’s a cream.)

EYES

eyepalettes
Clockwise: L’Oreal La Palette Nude 1, Sephora Colorful 5 in Mild to Wild Khaki, & NARS duo in Brousse.

The L’Oreal palette was a ‘skip’ in my last Snatch or Skip post on drugstore palettes. It’s nice enough and you can get some pretty good looks with it but I’m just generally underwhelmed, especially for the price. The Sephora & NARS palettes are very nice quality products, but I just don’t reach for them much anymore. Time to move on!

singles-duos
Clockwise: Clinique duo in Like Mink, MAC single in Ricepaper, MAC single in Greensmoke.
greensmoke
MAC single in Greensmoke

I actually didn’t buy this Clinique duo; it was included as a gift-with-purchase. I never used it once, I think because I was just bored when I looked at it. Anyway, that’s my excuse. But Clinique shadows are usually very good quality, so I’m sure it’ll work for someone. Ricepaper from MAC was a little too yellow for me, and Greensmoke just didn’t flatter me although it’s quite lovely when you look at it in the pan.

LIPS

maybellinelipsticks1
Maybelline Super Stay Matte Ink Liquid Lipsticks in shades Dreamer (left) & Loyalist (right).
maybellinelipsticks2
Loyalist (left), Dreamer (right)

I know “no liquids or creams” is one of my declutter rules, but these are quite new and they’ve barely, I mean barely been used. I only used Dreamer once; Loyalist never got used at all except to swatch. I really love the formulas of the Maybelline Super Stay Matte Inks. The deeper mauve-pink shade Lover is one of my all-time favorite drugstore liquid lipsticks. But I had one of those “what was I thinking” moments when I picked up both these shades. They are beautiful colors for sure, but just way too light for me. Dreamer gave me that horrible “butt-hole” look! Sorry I had to! It’s in such contrast to my natural lip color that it looks like I have a ring in the center of my mouth (hence “butt-hole”). So they gotta go!

Have you decluttered anything from your beauty stash recently? I’d love to know!

xo, Erica

PIN IT!

Check out what I’m parting with in my latest decluttering!

My beauty anti-wishlist, October 2018

It’s time for another beauty anti-wishlist today! The first post in September went down so well that I thought I’d do another edition now that we’re in a new calendar month. A lot more launches have come out since my last post, especially a lot of the holiday gift sets. Not everything on this list is part of a gift set, but I believe 3 out of 5 are.

If you haven’t read my first post, my anti-wishlist contains beauty items from recent or upcoming launches that I will not be picking up anytime soon based purely on personal preference. To be clear, I’m not labeling these products as “bad” or “horrible” (I’ve never tried any of them of course); they are just products that I’m not necessarily excited for nor could I see myself getting much use out of. I think it’s good every now and then to talk about the things we don’t want, not to be negative but to make the point that you don’t have to run out and get every new launch out there.

So let’s get into it!

TOO FACED SUGAR COOKIE EYESHADOW PALETTE (LIMITED EDITION) 

toofacedsugarcookiepalette
Image source: Allure.com

This is part of Too Faced’s larger holiday gift collection for 2018, and while I think the colors in this palette look beautiful, wearable and are generally up my alley, I already have all these tones in my collection already. Supposedly these shades are all exclusive to this particular palette, and they smell like fresh-baked cookies! I’m sure I’d love the smell and just stand there and sniff the palette for 10 minutes before applying my makeup, but that’s still not gonna make me shell out $26.00 for this. If you are interested for yourself or for a gift, right now this is still in stock on Ulta.com but out of stock on Toofaced.com, so I’d get on it quick. For me, I’ll pass this time.

WET N’ WILD MEGA GLO BODY LUMINIZER

wetnwildbodyluminizer
Image source: Wet n’ Wild Instagram

I believe this product is now available on both wetnwildbeauty.com and walmart.com, and will launch in Walmart stores by mid October. I read an article on Allure.com that said this is the more affordable version of the Fenty Beauty Body Lava, a luminizing product for the body that you can wear on its own or mixed in with a lotion or moisturizer. Um, I never luminize my body nor do I expose a lot of skin even in the summer months, so I would probably get no use out of this product. I do sometimes apply an all-over luminizer like MAC Strobe Cream or my newer fave, The Hollywood Flawless Filter from Charlotte Tilbury, on my face but that’s about it. Pass.

FENTY BEAUTY STUNNA LIP PAINT IN UNINVITED

fentystunnalippaint
Image source: Fenty Beauty Instagram

Speaking of Fenty Beauty, they’ve just brought out new colors of the Stunna Lip Paint, their long-wear matte liquid lipstick, and the majority look beautiful. I have my eye on Uncuffed, the mauve color, which just speaks to me. But I’ll tell you what I’m turning my cheek to, the black color in the shade Uninvited. I’m just not brave or cool enough to wear black on my lips (unless it’s for Halloween maybe?); I don’t even wear black eyeshadow that much unless I’m using it to line my eyes. I don’t do any lip art or anything like that, and mixing lipstick shades just seems too fussy to me. This will probably look striking on others, but I can’t imagine it on my pale-as-printer-paper complexion. Pass.

PUR COSMETICS GRINCH HOLIDAY SET 2018 (LIMITED EDITION)

  • All images are from purcosmetics.com

grinchcollection1

grinchcollection2

grinchcollection3

grinchcollection4

grinchcollection5

Just no, PUR. I’m sorry but none of this 5-piece holiday collection speaks to me (and I love the Grinch!). I assume this collection is coming out in celebration of the new Grinch movie later this year (which I so want to see), but I probably wouldn’t use any of it. The palette looks too big and bulky, and I never use face masks or liquid eyeliners. Oh, and I’m not in the market right now for new face brushes either. Pass.

KAT VON D FETISH BLUSH + HIGHLIGHTER PALETTE (LIMITED EDITION)

katvondfetishpalette
Image source: Kat von D Beauty Instagram

While I am through and through a blush wearer and lover, I hardly use powder textures as much as I once did. This is a cool-looking palette for sure which contains 3 of Kat’s new Everlasting Blushes (a debut for the formula in fact) and 3 Metal Crush Extreme Highlighters (2 of which are exclusive to this palette). I’ve only ever bought one blush palette before. It was a holiday palette from Benefit a few years back, which is still in my collection although I don’t give it much love anymore. It’s just so pretty I can’t stand to part with it, you get me? I just have a few MAC powder blushes now (in singles) along with a cavalry of my much-preferred cream & liquid products. So I’m just not getting another blush palette. Pass.

I’d love to hear your thoughts on these products. Will you be picking anything up from this list? What is on your anti-wishlist this month? I’d love to know!

xo, Erica

PIN IT!

Find out what I won’t be picking up this month and why!

Mini Glossier haul plus my showroom experience

Well I’ve finally gotten my hands on some Glossier products! If you’re a dedicated reader, you’ll know in the past I’ve lamented the lack of products from this brand in my makeup collection. As luck would have it, about 10 days ago I had some time to spare between meetings in NYC, so I visited their showroom and of course I picked up a few bits to try out. I’d love to share them with you now! I’ve been using 2 out of 3 of the products on and off since then, so I’ll throw in a few brief comments when I can. (I wouldn’t say these products are ready for review though. I’d like to use them a bit more.)

CLOUD PAINT IN DUSK – Shop here

cloudpaint

This was probably the #1 Glossier product on my list to snatch. I’m a cream/liquid blush enthusiast so the Cloud Paint was a must for me. After watching her capsule makeup video series from Harry Makes It Up on YouTube (which I very much recommend), I had a hunch that I would pick up the color Dusk, which is a neutral shade with beige/brown, & orange undertones. I swatched it in the showroom and immediately liked it, so my hunch was confirmed!

The texture is somewhere between a cream and a liquid and it blends like a dream into the skin with the warmth of my fingers. Like most items in the Glossier line, it’s quite sheer for the most part. I find that I have to layer it up a bit in order to get the pigment to last most of the day, but otherwise I’m really liking this product a lot. I’m curious to try this on the lips or on the eyes like Harry did in her series.

BOY BROW IN BROWN – Shop here

boybrow

boybrowwand

This is probably one of Glossier’s most famous products, and since I love me a good brow mascara I knew I had to try this out eventually. A few friends of mine told me that this was their brow product of choice as well. It comes in just 4 shades (Clear, Blonde, Brown, Black) and I picked up Brown, which is quite dark on me but it’s workable. The tiny wand on this is very reminiscent of the Gimme Brow from Benefit, if you’re familiar with that. It has little fibers to bulk up the brows and a small comb to groom them into place.

I do like this product so far but it does hold a little too much product for my liking, so I have to make sure to wipe the wand off before applying to my brows. Even then, I feel like you still have to follow it up with a clean spoolie just to get out any extra product. After doing all that, the brows do look lovely though.

LASH SLICK MASCARA – Shop here

lashslickmascara

lashslickwand

I have yet to try the Lash Slick Mascara but I’m super curious about this one. Most of the reviews I’ve read or heard say this is a really good mascara for “daytime.” I don’t differentiate between daytime or nighttime mascaras; I want big, long lashes any time of day. To me, “daytime” translates to something natural or more undetectable, so I’m really not sure if this will become a favorite. But I’m committed to trying it anyway because I may be able to build it up to my liking or perhaps I’ll have an epiphany and start to like more “natural” lashes (wouldn’t count on that though).

NYC SHOWROOM

glossiershowroom4

glossiershowroom2

glossiershowroom3

glossiershowroom1

If you’re going to the Glossier NYC showroom, just be aware that it’s not a place you can just stroll into; you will probably have to wait outside on line first and depending on when and what time you go, the wait may be a while. I went on a Friday afternoon around 4:30ish and luckily I only had to wait 10 minutes outside (phew). To be honest when you see the size of the showroom upstairs, you’ll understand why they have to control the amount of people in the space.

The showroom is in the penthouse (I believe) of 123 Lafayette Street (off Canal St.), and a very nice Glossier employee dressed in a pink boilersuit will escort you up there from the street. For some reason I thought the space was going to be much bigger but really it’s quite compact.

All the products are laid out very nicely to play with and swatch, and you notice right away that there’s no inventory on the floor. What I mean is you can’t grab your own products; you have to make a list of what you want and place your order either with one of the Glossier employees who’s walking around the floor or go up to the cashier. When your order is ready, they call your name and you get that now-famous pink pouch that’s become synonymous with the Glossier brand. You also get a sheet of fun stickers, many of which are now stuck on the back of my phone 😉.

Overall I found the space quite easy to navigate, but it still can get a little congested so you may have to wait to swatch your product of choice until the crowd clears a little. All of the Glossier employees were very nice, helpful and informative. So considering that I barely waited on line outside and on the cashier line to place my order, I’d say I had as pleasant shopping experience as I could.

Have you tried anything from Glossier before? Have you been to one of their showrooms? I’d love to know!

xo, Erica

PIN IT!

Check out what I experienced and what I bought when I went to the Glossier NYC showroom!

Has CVS brought us the future of drugstore beauty?

I’m not sure about you, but I’ve read up about CVS a lot recently and it certainly seems like they’re taking an aggressive position when it comes to beauty. Last week I spoke about how they’ve partnered with Kiss Products, Inc. to launch the brand Joah Beauty, bringing K-beauty inspired cosmetics into mass retail. Well, it turns out that CVS is broadening its beauty offerings in a big way through at least two other strategic partnerships. Firstly, they’re collaborating with the on-demand, at-home beauty service company Glamsquad to pilot BeautyIRL (IRL stands for “in real life” by the way), an exciting store-within-a-store concept that reimagines what the beauty aisle of CVS could be. And secondly they’ve also partnered with eSalon, the bespoke hair color company, to bring their Allure award-winning custom color kits to the masses.

Each partnership brings more fun, more personalization and more convenience to the beauty-shopping experience which really hasn’t existed at the mass retail level before.

Totally exciting stuff!

If you’re lucky enough to live in Andover, Massachusetts, Stamford, Connecticut or Florida you may have access to one of these BeautyIRL concept stores right now. So far CVS has made it available at just 4 locations in the U.S. (FL got 2, while MA & CT got 1 each), but there are plans to expand the offerings online and to more store locations by 2019. I have my fingers and toes crossed that one will come to NY soon! (However I’m not horribly far from Stamford, so maybe a field trip is in order 😉.)

So what is BeautyIRL exactly? I believe the idea is this: you feel like you’re walking into a stand-alone beauty retailer but in reality you’re simply wandering into the (enhanced) beauty department of your local CVS. It seems there’s a whole bunch of uber cool offerings in these concept spaces. There’s a “trending” section with up-and-coming indie brands; an expanded K-beauty section; more natural and/or organic products; and a whole section where you can shop just beauty mini’s. If that doesn’t excite you already, well get ready! A whole slew of on-demand, personalized beauty services are also on the menu thanks to Glamsquad including consultations, makeovers, blow-out’s, and various skincare services. Also, in massively big news for me, there were will a “Test-and-Play Hygiene Bar” where you can (finally!) sample and touch your favorite drugstore brands. Oh my gosh, are we finally getting drugstore testers???

But CVS is not stopping at just cosmetics & skincare. You can also now get bespoke hair color kits in the new BeautyIRL locations thanks to their partnership with the e-commerce company eSalon. Color consultants will be on-site to match customers to their perfect hair shade and to operate a device that will create and dispense custom shades. The whole hook is making the product available for immediate purchase.

esalondevice
A bespoke color dispensing device from eSalon in a BeautyIRL space. Image source: CEW.org.

The concept of BeautyIRL builds off CVS’s biggest beauty campaign yet, the “Beauty in Real Life” campaign which initiated earlier this spring. All of the beauty promo imagery from this campaign was released with absolutely no retouching or digital manipulation of any kind to foster more realistic beauty standards. It also featured a diverse roster of “real” women (so no models or celebs) to give the campaign a more relatable feel.

AA243B15-5176-4117-BD44-DF2B3FE8CA17
Image source: Allure
cvsbeautymark
The new CVS Beauty Mark which stands for ‘Beauty Unaltered.’ Image source: CVS Instagram

If the BeautyIRL concept is a success for CVS, I think it will mark a definitive change in drugstore & other mass retail beauty shopping. If you read any article about the future of retail there are a few trends that always get discussed: enhanced experience, more product choice, and more personalization. Consumer expectations are shifting and we generally want more of our in-store shopping experience. CVS is attempting to answer to those needs with their new beauty initiatives. I’m excited to see what happens next!

What do you think about CVS’s beauty initiatives? Would you go into a BeautyIRL space if it was in your local CVS? I’d love to know!

xo, Erica

Sources used: Allure, InStyle, Elite Daily, CEW.org. Cover image source: InStyle.

PIN IT!

C3BB96C2-03AC-4845-A144-A839CCA57F4D

 

Joah Beauty has launched at CVS Pharmacy!

Joah Beauty, the new makeup line from Kiss Products, Inc, has launched exclusively at CVS Pharmacy in the U.S. You may know Kiss from their extensive nail offerings including nail care products, nail art & jewelry, and at-home salon-style treatments. (Not to mention fake lashes, cosmetics and haircare.) Well, they’ve partnered with CVS to bring the high-grade formulations typically associated with K-beauty skincare to color cosmetics with Joah Beauty. Hence, the tagline “K-beauty inspired.” Joah (which in Korean translates to “I like it” apparently) is not completely brand-spanking new; it became available on CVS.com by mid-summer, I believe, and is now in the process of being rolled out to over 4,000 CVS locations around the country.

joahbeautystand
Joah Beauty endcap at one of my local CVS’s

CVS is no stranger to the K-beauty trend in America. They stock brands like Holika Holika, Peripera (another new offering), and Peach Slices, just to name a few. Target has definitely up’d their K-beauty game as well. The skincare aisle in my local CVS became flooded particularly with Korean sheet masks just a few years ago. They seem to be adding more & more K-beauty products all the time now.

Joah Beauty offers affordable products across the following categories: eyes, lips, face, brows & brushes. The whole line ranges in price from around $3.00 to $16.00. Their vibe is fun, carefree and very feminine (leaning heavily towards girly). True to the whole K-beauty vibe, their packaging and naming system is super cute and colorful. When I started picking up some of the products, I noticed that the packaging itself is not overly weighty at all. Everything is quite lightweight and to be honest a little bit cheap-feeling. (But this stuff isn’t very expensive so there you go.)

This is a very big launch so instead of taking you through each and every item like I did last week with Ohii Beauty, I’ll take you briefly through each product category and give you some commentary. I haven’t tried the majoritiy of this line yet so I cannot speak to overall quality, but I did recently purchase the Large Powder Brush and one of the matte gel lipsticks called I’m Your Jelly Bae in the shade Honey.

EYESShop here

joahfelteyeliner
I’m So Fly Felt Tip Liquid Eyeliner available in 2 shades for $7.99. Image source: Joah Beauty Instagram.

In this category there are:

  • 2 eyeshadow palettes (average price $9.99)
  • 6 eyeliners (average price $7.99)
  • 4 mascaras  (average price $7.99)

As you can probably tell, the broadest offering in this category by far is eyeliner. They’ve got everything from brush-tip to ink pens to gels to jumbo liquid pens. Whatever your eyeliner preference is, I’m sure they’ve got you covered! Both eyeshadow palettes have 6-pans each and come in very natural, wearable color schemes (Bare & Unveiled). At $9.99 though they’re by no means the cheapest option at the drugstore so hopefully the quality is great.

LIPSShop here

joahlipgloss
Mirror Mirror Lip Gloss available in 6 shades for $4.99. Image source: Joah Beauty Instagram.
joahwatamattelipstick
Wat-a-matte Matte Liquid Lipstick available in 10 shades for $6.99. Image source: Joah Beauty Instagram.
joahjellybaelipstick
I’m Your Jelly Bae Matte Gel Lipstick available in 10 shades for $5.99. Image source: Joah Beauty Instagram.
joahjellybaeswatch
I’m Your Jelly Bae Matte Gel Lipstick in Honey

I feel like Joah’s lip category is quite broad as well. There are 8 total offerings with an average price of $5.00-$6.00 in a variety of different finishes and textures including:

  • Lip gloss (6 shades)
  • Matte liquid lipstick (10 shades)
  • Matte gel lipstick (10 shades)
  • Satin liquid lipstick (10 shades)
  • Lip stain (6 shades)
  • Lip liner (6 shades)
  • Tinted lip balm (4 shades)
  • Matte velvet lipstick (10 shades)

I do feel like there’s something for everyone here, and their shade ranges are quite nice too. As mentioned earlier, I picked up one of the I’m Your Jelly Bae lipsticks because the name just intrigued me so much. What’s a matte gel lipstick?? I’ll give you my first impression super quick.

When I applied it the formula went on smoothly and immediately felt like nothing on my lips. It turns from a creamy consistency to a velvety, almost powdery finish quite quickly. I don’t know, I like the weightlessness for sure but it seemed quite dry to me. I ended up putting my more moisturizing Revlon HD Gel Lipcolor over top for some give. I may use the Jelly Bae as a long-wearing base for a more hydrating product going forward (especially going into the colder months), but this definitely isn’t my ideal formulation. (Oh, Honey is great color if you love beige nudes.)

FACE – Shop here

joahliquidfoundation
Truly Yours Natural Finish Foundation Drop available in 8 shades for $8.99. Image source: Joah Beauty Instagram.
joahbbcream
Truly Yours BB Radiant Beauty Balm available in 4 shades for $8.99. Image source: Joah Beauty Instagram.
joahsettingpowder
Selfie Ready Setting Powder available in Translucent & 2 other shades for $8.99. Image source: Joah Beauty Instagram.
joahcreamcontourkit
Be My Everything Cream Contour Kit with 8 skintone shades plus 3 color correctors for $15.99. Image source: Joah Beauty Instagram.

This is by far the meatiest category in Joah’s range: 21 products in total consisting primarily of cosmetics and a few skincare items.

There are:

  • 2 foundations (liquid, cushion)
  • 1 BB cream
  • 2 concealers
  • 4 primers
  • 1 blush/bronzer palette
  • 1 highlighting palette
  • 1 powder contour palette
  • 1 cream contour palette
  • Setting powder (3 shades)
  • 2 setting sprays
  • 3 peel-off face masks
  • 2 makeup removing products

Right off the bat after perusing the endcap, I noticed that the coverage products offered only a very narrow shade selection. The Truly Yours Natural Finish Foundation Drop only comes in 8 shades, while the Angel Cake Cushion Foundation comes in a puny 3 shades. And there are only 11 shades between the two concealers. So I’d say there’s a fat chance you’d find your perfect match from this range, especially since there are no testers available. A bit disappointing for a new launch to say the least; hopefully the range will be expanded in the future. However there are many other face products to shop from.

BROWSShop here

joahprecisionbrowpencil
Brow Down to Me Precision Brow Pencil available in 6 shades for $8.99. Image source: Joah Beauty Instagram.

This is a much narrower category for Joah with just 5 products total and an average price of $8.00. They are all brow pencils (one also has a brow mascara built into it), with the exception of one clear brow gel. No pomades, powders or mousses available (yet). I’d predict this category may expand in the future to include colored brow mascaras or brow kits perhaps.

BRUSHESShop here

joahpowderbrush
Large Powder Brush for $5.99

Last category here, and again this is a narrow one with just 5 offerings and an average price of $6.00. I also predict this category will expand eventually simply because it’s so small and there’s so far you can go with brushes.

There are:

  • 1 brow brush
  • 1 eye brush
  • 3 face brushes (foundation, powder, fan)

As mentioned earlier, I picked up the Large Powder Brush. When I took it out of its plastic packaging I noted the softness of the bristles and the weightlessness of the handle. It didn’t appear to shed at all but I really won’t be able to tell until I start using and washing it. I have a preference for drugstore brushes so I’m excited to start using this for my powder blushes and bronzer. Fingers crossed it’s good quality!

What do you think of this new brand? Will you be picking anything up? I’d love to know!

Xo, Erica

Joah Beauty has launched at CVS Pharmacy! Find out about the new and affordable K-beauty inspired cosmetics line.

 

New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

ohiiproducts
Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 

SKINCARE/MAKEUP

Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

ohiiwakeuppen
Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.

SKINCARE

Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

ohiiglowmask
Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

ohiicreamcleanser
Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

ohiihandcream
Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.

BODYCARE

Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each

ohiideodorant

This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.

MAKEUP

Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

ohiiglowhighlighter
Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

ohiiglasspowder
Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

ohiimagicwand
Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

ohiitreasurepalette
Eyeshadow Palette in Treasure. Image source: Revelist
ohiimagichourpalette
Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

ohiiskinnymascara
Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

ohiimattelipsticks
Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

ohiigummygloss
Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

ohiilipjelly
Image source: Ohii Instagram
ohiilipjellyinfo
Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica