Review: Flower Beauty Lash Warrior Mascara

So you may remember that I hauled the Lash Warrior Mascara from Flower Beauty in the same post as the Urban Decay Born to Run Palette back in the summer. Since Flower became available at Ulta I’d been keen to try more products from the line, so I settled on Lash Warrior since it was a fairly new launch for them. As you can probably tell from the name, the marketing around this product is all about being a fighter, a warrior and looking as fierce as possible. The message is, if you use this mascara you will have a warrior’s confidence thanks to your fierce lashes. Pure fluff but that’s marketing for you 😉. Check out the promo video with Drew Barrymore here to get a better sense of what I’m talking about, or one of the IG visuals below.

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Image source: Flower Beauty IG

This mascara gets 4.5/5 stars on Ulta so it definitely has a following. I read a review on Makeupalley that said this is a dupe for the Benefit They’re Real Mascara. It’s been a long while since I used that mascara so I cannot directly comment on that, but take it for what you will. I’ve been using Lash Warrior fairly steadily for over a month (in Fiercest Black which is now currently out of stock on Ulta.com) so I’d love to bring my review to you guys now. My first ever solo mascara review, here we go!

PRODUCT DESCRIPTION

  • $11.00 Flower | $9.99 Ulta | $8.98 Walmart
  • Comes in 3 shades (Fierce Brown, Fierce Black, Fiercest Black)
  • Cruelty-free formula

Now lashes go fierce with +150% full blown volume and extreme length for your mightiest lash look yet!

Our exclusive Spiked Warrior brush catches every lash and coats them from root to tip for super charged, dramatic volume. 360 degree spiked bristles combat clumps on every angle for unimaginable definition. The result is fiercely volumized lashes with statement making length & definition.

Source: Flowerbeauty.com

PRODUCT BENEFITS/CLAIMS

  • +150%* fierce, full blown volume
  • 100%* saw dramatic thickness
  • +88%* extreme length

*in a clinical test

Source: Flowerbeauty.com

MY LASH PREFERENCES

I’m a mascara freak; it’s my desert island product. If I could literally take one product with me anywhere, it would have to be mascara. I like my lashes to be dramatically defined, long and volumized. “Naturally defined” means nothing to me. I could spend minutes just piling coat after coat of mascara on my lashes if I have the time. And my mascaras have to be very black. I do use colored mascaras occasionally, but 99% of the time I use richly black formulas. I just feel like my eyes need that definition.

MY THOUGHTS ON…

Flower Beauty Lash Warrior Mascara

Packaging: For what it’s worth I really like the packaging of this mascara. It’s quite lightweight and sleek-looking, but I love the dark hunter-green body fading into the gold handle. Just very striking-looking. The only slight drawback I’d mention is the component seems to scratch quite easily; some scratches I noticed as soon as I took it out of its plastic outer packaging in fact. It’s not a big deal at all to me (I’m more concerned with what’s going on inside) but perhaps that would annoy some of you. So keep this in mind if you plan on throwing this in and out of your handbag.

Rating: 5/5 ⭐️

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Application & wand: I could tell right away that this mascara was going to be easy to use. It just grips onto your lashes right away and combs through them perfectly with almost no clumpiness. Some mascara formulas are just clump-city and after a few coats it looks like you have only 3 or 4 lashes; not cute. That’s not the case here, it’s very user-friendly. The formula doesn’t get everywhere during application and it doesn’t dry too quickly so you’re able to build up coats quite nicely.

The wand here is plastic with spiky bristles and it curves upwards from the root to the tip (both the wand and the length of the bristles curve upwards). I’m assuming this is why it grips onto the lashes so well. I’m not sure about the “360 degree” spiked bristles that Flower is talking about though; there are no bristles on the very tip (like with They’re Real), just on 4 sides.

Rating: 5/5 ⭐️

Volume & thickness: Because this formula is easily buildable, you can get a decent amount of volume with it if you have the patience to stand there and layer and layer. It doesn’t instantly volumize in the least on me, I have to work more to get that drama. So I wouldn’t say this gives the best or the most volume or thickness of any mascara I’ve used before. My beloved Stila Huge Lash is instantly more dramatic and thickening than this one. I’d say this gives above average volume/thickness (certainly not “150% fierce, full-blown volume” though – not really sure what that means anyway.)

Rating: 3.5/5 ⭐️

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Length: Without a doubt this formula is wonderful for lengthening. I particularly like to build up the length in the middle of my eye right above my iris to give my eyes a wider appearance. It doesn’t take as much work to build up length as it does for the volume, so that I appreciated. Again, I think this comes down to the construction of the wand, the bristles, and that upwards curve that makes combing through the lashes so simple and easy.

Rating: 5/5 ⭐️

Longevity: I have no problem at all with smudging or flakiness here, however you should know that I don’t apply this formula to my lower lashes. I only ever use the Clinique Bottom Lash Mascara for that purpose. To be truthful though I hardly ever have problems with smudgy mascara on my eyes even though they are hooded. I think it’s because my skin is just so bone dry most of the time! Right now there’s no waterproof formula available in the Lash Warrior range, so if you only wear waterproof you probably won’t be satisfied with this. But on me this formula is very long-wearing.

Rating: 5/5 ⭐️

Price: Depending on where you buy this mascara, you can get a price as low as $9.00 at Walmart or as high as $11 directly from Flower. Either way it’s very affordable, so I take no issues with the price. Yes of course you can get cheaper from say Wet n’ Wild or Maybelline, but for the quality I think the price here is very fair.

Rating: 5/5 ⭐️

FINAL THOUGHTS

While not every claim on the front packaging turned out to be true for me, I do think the Lash Warrior Mascara from Flower Beauty is a good quality purchase if you’re in the market for a new mascara. It lenghens beautifully, is buildable and can achieve decent volume and thickness if you don’t mind working for it a bit. While I’ll continue to use it happily until the formula dries out, I probably won’t repurchase it (at least not right away) since, a) it hasn’t become a holy grail item like the Stila Huge Lash or the L’Oreal Voluminous Butterfly Sculpt, and b) I’m addicted to trying new mascaras all the time to find the absolute best 😊.

Have you tried the Lash Warrior Mascara or do you want to? What’s your holy grail mascara? I’d love to know!

Xo, Erica

Check out my review of Lash Warrior, an affordable mascara from Flower Beauty!

 

Want to know how ColourPop became so successful? Read this.

I’ve always been fascinated with ColourPop’s skyrocket to success and the dizzying rate with which they launch their products. Since 2014, it’s been the brand on every beauty lover’s tongue, in their wishlists and in their hauls. You turn around and there’s five more major launches and collaborations from them, it’s crazy. To me it seemed like they exploded out of nowhere very quickly, am I right? They were considered very mysterious at the time since there was no official spokesperson for the brand and the founders remained very much in the background. But of course there’s always a story to tell.

Interestingly, I’ve barely tried any ColourPop products before. My mom bought me an old Kathleen Lights collaboration from a while back which consisted of four Super Shock Shadows, Blaze, Kathleenlights, Glow & Cornelius (some or all of these were discontinued I think). Otherwise I’ve never touched one product. This is what’s truly ironic about this scenario. The reason that ColourPop has been “unsuccessful” selling products to someone like me is exactly the same reason (or one of the key reasons) why the brand has been so wildly successful selling to millions of other consumers. Haven’t guessed yet? It’s a true e-commerce brand for the modern digital world. I still rarely buy makeup online that I’ve never used or at least sampled before. This probably makes me “old school” but I’m fine with that.

But despite my inexperience with their product line, as a former student of business I find ColourPop to be its own terrific case study, and I’ll explain to you why.

What does being an e-commerce beauty brand for the modern digital world have to do with being successful at selling and marketing to consumers? Well, everything actually. I wrote briefly about ColourPop’s backstory in my older post on indie beauty brands, but I’d like to go into more detail here. If you don’t know much or anything about the brand, you’ll find this interesting I’m sure. The founders are two siblings, John & Laura Nelson, who grew up in the beauty industry since their father bought Spatz Labs, a beauty supply/manufacturing company, in the late ‘80’s. They saw an opportunity a few years ago that was ripe for exploitation: the meeting point between the prevalence of social media & influencer marketing, and the expansion of consumer spending in the beauty industry. If they created a beauty brand that was entirely e-commerce (no dependency on brick-and-mortar retailers) and targeted beauty influencers who would market their products to millions of followers, well that could be pretty successful. And don’t forget they had experience, heritage and first-hand access to a cosmetics manufacturing company.

So the Nelsons founded Seed Beauty, a brand-incubation company that became the parent to ColourPop Cosmetics, the first official brand under its umbrella. (If you’re curious, a brand incubator nutures and helps grow smaller startups to become full-fledged brands.) From the very start, ColourPop had definite advantages with customers. Like a lot of other e-commerce brands, its digital-first, social media-driven strategy gave it broad & fast exposure to their customer base. Social media marketing has broken down a lot of barriers that used to exist between brands and consumers; they can interact in ways they never used to. This newfound closeness has fast become the modern way to grow community, make sales and boost success. Much like Glossier, ColourPop claims its products are not conceived of nor designed in board rooms, but through interactions with their customers. They’ve designed products specifically requested by influencers and customers.

The second key factor here is having the established infrastructure of Seed Beauty baked into the ColourPop model, which gives it unparalleled speed-to-market. Everything from product concepting, R&D, production, and marketing is housed under one roof in Oxnard, CA; no middleman manufacturer or packager is necessary. So basically, they can pump more launches out more quickly. That’s huge. It’s the concept of ‘fast fashion’ yet applied to beauty, as Laura Nelson has stated. Oh and if you didn’t realize, this makes all their products super affordable. Everyone who loves ColourPop loves how affordable they are without skimping on quality. Hopefully now you understand how they are able to do that.

In four years, ColourPop has gone from strength to strength with no signs of slowing down. A little-known company called Kylie Cosmetics became the second brand to come under Seed Beauty after ColourPop. I think we all know how successful they’ve turned out to be (hello Kylie Jenner Forbes cover). The Nelsons claim there are more brands that will be coming up through Seed Beauty soon, one of which just launched a few weeks ago. Fourth Ray Beauty is an affordable skincare line where almost all the products are under $15.00 from cleansing oils to tonics and serums. I’m definitely intrigued by this line.

What do you think about ColourPop’s rise to success? Are you a fan of the brand? I’d love to know!

xo, Erica

(Sources used here: Refinery29, Revelist, FastCompany, Northwest Business Review.)

Snatch or skip? Drugstore eye palettes

This post contains affiliate links (denoted with an asterisk), which means I earn a small commission if/when you click through to purchase. Regardless, these are my honest opinions. I do not recommend products I do not love or use myself.

Time for another edition of ‘Snatch or Skip’! I spoke about some of the best and the not-so-great mascaras from L’Oreal a few posts ago, which you can read here. This time I’m delving into drugstore eyeshadow palettes.

Drugstore shadows have come such a long way in terms of quality. When my mom was discovering makeup in the 70’s the quality of lower-cost brands, like say Wet n’ Wild, were absolute crap. Affordable makeup was almost laughable for a long time. Even when I was in high school I feel it was nowhere near as good as it is now. Can we say drugstore makeup is at its peak now? I don’t know, but it does seem like most of the palettes coming out of CVS, Walgreens, Target, Rite Aid and other low-cost retailers around the world are pretty darn awesome. And the bar just keeps getting higher and higher. So here are my most favorite palettes in terms of quality and price, and a few that I think are either overpriced or just poor quality.

(One note I’d like to make here first in an effort not to sound like a broken record. All palettes mentioned here with exception of the e.l.f. Mad for Mattes are very powdery. Make sure to tap the excess pigment off your brush very well before applying to your eye.)

WHAT TO SNATCH!

*Milani Everyday Eyes Palette in Bare Necessities

$10.79 @ CVS.com;

$11.00 @ milanicosmetics.com

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This one is so lovely. The pigmentation, blendability, longevity, everything is nearly perfect. These Milani palettes come in 8 different colorways but I only have Bare Necessities. This one definitely leans warmer but they do have more neutral, cooler and even more colorful versions in the line; I’ve heard they’re all awesome.

In this palette you have 2 mattes, 1 shimmer, 2 metallics and 1 light-shimmer (for lack of a better description). All of the shadows are top-notch in my opinion with the exception of the light-shimmer, which is the cream shade pictured on the right-hand side of the first photo & the bottom swatch of the second photo. This shade seems to be a totally different texture to the other shimmers & metallics, and can be a bit chunky and flakey. Other than that, this palette is a must-have!

e.l.f. Cosmetics Mad for Matte Palettes in Nude Mood & Summer Breeze

$10.00 @ elfcosmetics.com, target.com & ultabeauty.com

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Nude Mood
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Swatches of Nude Mood
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Summer Breeze
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Swatches of Summer Breeze

It used to be difficult to find good quality matte shadows at a drugstore price level. Everything was shimmer, shimmer, shimmer. So when e.l.f. came out with the Mad for Matte line I knew those days were behind us. They immediately got rave reviews online and in social media, but for some reason I held off on trying them until earlier this year. I can’t imagine not having them in my collection now. Across the board from texture, application, and color payoff, these palettes get high marks. The application of these shadows is really the most impressive element. We all know how stubborn some matte shadows can be. But these don’t skip or become patchy or have too much fallout. And you get 10 quality shades for only $10.00. Bravo e.l.f.!

I first picked up Nude Mood, which is wonderful for everyday natural looks using either warmer or cooler tones. Although I wish they could have offered a few more contrasting shades towards the deeper end of the palette (some of those browns are very, very similar), I do think it’s a palette that anyone can use quite easily. I then got Summer Breeze because I was attracted to all those beautiful plums & rose tones. This is probably my favorite out of the two since I find each color to be quite unique.

*Wet n’ Wild Comfort Zone Palette

$4.99 @ ultabeauty.com & wetnwildbeaty.com

Wet n’ Wild Comfort Zone Palette

I just did a whole in-depth review on this palette which I’ll link to here, so I won’t stay on this too long. (If you’d like to see swatches from the palette please go to my earlier post.) But as the most affordable palette from this whole list, the quality really blows me away on both the mattes and the shimmers. Soft, smooth textures that apply easily with little hassle. Bright, bold colors that last on the eyes for hours and hours. When Wet n’ Wild delivers such solid product on such little coin, it makes it difficult to reconcile spending more money on more pricey drugstore palettes. My mom recently bought Rose in the Air, which gives everyone in the beauty community Anastasia Modern Renaissance vibes. She loves it, which means I’ll have to try it soon too 😉.

Sonia Kashuk Eye on Neutrals #2 Matte Palette 

$14.39 as a bundle with the #3 Shimmer Palette on overstock.com

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RIP Sonia Kashuk makeup, I really loved you. It looks like only her brushes, makeup bags and other accessories are now available at Target. However I did a little snooping online and it appears Overstock has some inventory on this palette. I included the link above so if you’re interested, hop on it! Or if you’re looking for a “shop my stash” moment, crack this one out. I used to own several Sonia Kashuk eye palettes actually: the quads, the Eye On Neutrals #3 Shimmer Palette, and of course the Eye On Neutrals #2 Matte Palette. I loved each and every one of them dearly. The quality is totally there. The shades are smooth as all hell, apply perfectly and stay on the eye all day. And this goes for both the shimmers and mattes.

I really don’t remember how much I originally paid for this palette, but I do remember that Sonia Kashuk was on the higher-end of drugstore in terms of price. I still pull the #2 Matte Palette out quite frequently since I love it so much. Actually I used this palette on the day of my graduation from business school in May. If you cannot get your hands on this guy, go with the e.l.f. Mad for Matte in Nude Mood; the colors are quite similar.

WHAT TO SKIP!

L’Oreal La Palette Nude 1

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So this one is difficult. I actually love the colors and the tones. The mattes are quite lovely too, pigmented and easy to apply. But the shimmers are extremely lackluster and fade rather quickly. Keep in mind the shimmers to mattes ratio is 7:3. And the palette is $20.00 (!). Really L’Oreal? It’s completely overpriced for the quality you’re getting. The swatches don’t look half bad but you never know the full story until you apply to the eye. While I can get very pretty looks using this palette, I just can’t fully get behind it. No thanks.

Maybelline The Nudes Eye Shadow Palette & The Blushed Nudes Eye Shadow Palette

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Image source: Walmart
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Image source: Walmart

To be honest, I have yet to find any Maybelline eye palettes that I can get behind. (However, I haven’t tried any of their newer releases yet like those City Mini Palettes. Are those good? Feel free to send any recommendations my way cause I’m always looking to be enabled!) I don’t have these Nudes Palettes anymore in my collection since they were so inconsistent and generally poor quality. Out of 12 shades I found maybe 5 or 6 of them would actually be usable.

What are your favorite and least favorite drugstore eye palettes? I’d love to know!

Xo, Erica

A tour of my beauty mini’s

Over the past month or so I seem to have accumulated a nice little collection of beauty mini’s from various Sephora trips (I need to stay away now for quite a while, pray for me), and from my Birchbox subscription. I think mini’s are genius. They are such a good way to sample various products and brands; they’re less expensive and take up way less room in your collection than regular-sized products would. Most of the time now when I go into Sephora I go straight to the mini section near the registers. You can shop nearly every category in mini-size there from makeup, to skincare, haircare, bodycare and fragrance. And if you subscribe to any beauty box service, you’ll know that every month you get a curated collection of mini beauty products based on your preferences. I used to get Glossybox back in the day but switched over to Birchbox a few years back.

I thought I’d take you on a little tour of my current mini beauty collection since I’m really enjoying several items at the moment. This post is somewhere between a haul and a review. I’ve used and loved some of these products, while I still need to try others; others are just meh so far. Let’s get into it.

BIRCHBOX MINI’S 

Lise Watier Hydraforce BB Cream – Shop here 

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Swatch of the Lise Watier Hydraforce BB Cream in Light/Medium
  • Mini = 0.23 fl. oz; full size = 1.18 fl. oz. for $40.00

I received this last month and have used it a few times since. I love a good BB cream since I’m a light-coverage girl. I’m always willing to try a new one. This is definitely super light in terms of texture (it’s almost runny) and coverage, but honestly it’s just OK in my opinion. It’s got a subtle yet lovely scent, but I don’t find it offers much moisture, glowiness or anything particularly special to my skin. I was sent the darkest shade (Light/Medium) which isn’t very dark at all as you can see from the swatch photo above. Take a quick look at the Birchbox website and you’ll see it only comes in 3 shades. So if you have a deeper skin tone this will probably look ashy on you. I’ll continue to use this so as not to waste it, but I wouldn’t purchase the full size.

Peek Beauty Metalimatte Naturally Quick Drying Blush in Aboo – Shop here

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Swatch of Peek Beauty Blush in Aboo
  • Mini = 0.05 oz.; full size = 0.24 oz. (?) for $22.00

Got this a few months ago and have used it on and off ever since. You know I love a good cream blush and the cute sliding-tin packaging on this one got me from the start. I love how Birchbox really reps small indie brands like this. Peek is all about semi-sheer, weightless textures and this blush definitely embodies that makeup philosophy. The product is very creamy and layers on the skin quite nicely. The color is super natural (like a light peachy-pink) so if you want to see decent payoff you have to build it up a bit. However you get a nice glow from the peachy-golden pearl. While the website says this color is out of stock, it appears you can still order it. It’s also not clear to me from looking at the site just how big or how much product you get in the full size. I sincerely hope that what I consider the “mini” is not the actual full-size! But I did find a review of a few other Peek products on rougebeka.com that said most products in the line had 0.24 oz. I do like this product and will continue to use it, but probably wouldn’t purchase the full size; there’s other cream blushes I love more.

Winky Lux Disco Kitten Gloss in Groovy – Shop here

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Swatch of Disco Kitten Gloss in Groovy
  • Mini = 0.05 oz.; full size = can’t find product weight but retails for $14.00

This came in August’s Birchbox and I immediately became obsessed with it for obvious reasons. Look at that sparkle and the weird green color! I hopped onto my IG (@weareglamerus) and did a quick little video showing the product, so please head over there if you want to see it, or scroll up this page to my IG roll. I’ve never tried anything from Winky Lux before but I remember seeing all those photos of the clear lipsticks with the mini flowers in them. This gloss is one of those self-adjusting products that changes color depending your body’s chemistry, so don’t worry the bright green color goes away! On me this turns into a bright, cool-tone pink. It’s got a ton of shine with hardly any stickiness or grittiness from the glitter. It also has decent staying power on the lips, but just know that as the gloss wears down the glitter gets more and more noticeable. I think this is a fun product and the gloss is super comfy, but the pink is a little bright for me so I’m not sure if I’d purchase the full size.

Smashbox Photo Finish Radiance Primer – Shop here

  • Mini = 0.25 fl. oz.; full size = 1 fl. oz. for $39.00

I’ve been milking this little guy for months now. I’m not one for face primers because I never felt I needed one, but when I saw the words “radiance” and “hyaluronic acid” I became intrigued. Smashbox describes this as a primer/highlighter hybrid and I completely agree. It’s got a slight golden, almost reddish tint when you first squirt it out of the tube but don’t be alarmed, it does dull down when applied to the skin. What you’re left with is a subtle golden sheen to your skin. I usually apply a tiny amount to my T-zone before my base and then sometimes I even tap a small amount over the high points of my face for a little extra sheen. I like it a lot, and it does seem to lengthen the hold of my base. I was a bad blogger and completely forgot to swatch/photograph this, so I apologize but I’m sure you can find swatches elsewhere online. I would purchase this in the full size.

SEPHORA MINI’S

Belif The True Cream Aqua Bomb – Shop here

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  • Mini = 25 mL for $22.00; full size = 50 mL for $38.00

Before using this I hadn’t had an amazing skincare discovery since I first tried the Clinique Moisture Surge line years ago. I didn’t purchase the Aqua Bomb per se. I used my Sephora rewards points at the checkout, but you can buy either the standard or the mini size on Sephora’s website. Wow, I totally loved this! It has this lovely gel-cream texture, which is quite similar to the Clinique Moisture Surge actually. It sinks quickly into the skin, leaves almost no tack but gives this wonderful hydrated, almost plump feeling to the skin. Plus it has this subtle fresh smell that I think is delicious. I finished the whole thing and promptly got a mini of The True Cream Moisturizing Bomb on my next trip to Sephora (again with my rewards points). While I love the Moisturizing Bomb too, I think my heart belongs to the Aqua Bomb; I prefer the texture more. Would absolutely buy it in the full size!

Milk Makeup Holographic Stick in Supernova – Shop here 

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Swatch of Milk Makeup Holographic Stick in Supernova
  • Mini = 0.25 oz. for $14.00; full size = 1 oz. for $28.00

I’ve been wanting to try more products from Milk Makeup forever, since I love the whole vibe of easy-to-use, no-fuss stick makeup. I recently bought my mom the Matte Bronzer in Baked and she absolutely loves it. I’ve tried one of their Eye Pigments but that was it before I got this. I jumped when I saw this little Holographic Stick since I love a cool-tone highlight. It comes in two other shades, but they definitely wouldn’t match my skin tone. The texture on this is almost balmy. It goes on quite smooth, blends very nicely and even layers over powder without much issue. It gives a subtle sheen of a duo-chrome purple/blue, so if you’re into intense sparkle then keep moving. I’ve used and applied this in a number of ways. I’ve layered it both under my base and on top of on the high points of my face; I’ve applied it both straight onto the skin from the stick and from my fingers. I wouldn’t say it’s got the best payoff, but I’m not one for intense highlighters. I’d say I like it a lot, but I don’t necessarily love it. I’d repurchase in the mini size, not the full size.

Natasha Denona Mini Lila Eyeshadow Palette – Shop here

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Swatches from top to bottom: Poison Berry (fuchsia matte), Blue Dahlia (purple with blue duo-chrome sparkle), Raisin (burgundy matte), Linen (champagne metallic), Flint (sandy matte).
  • Mini = 0.8 g for $25.00; full size = $129.00 for 15 shadows

I’ve been dying to try Natasha Denona shadows since the line initially launched, but I’ve always been deterred by the huge palette sizes and the huge price tags. So when I spotted this new Mini Lila Eyeshadow Palette at Sephora, I snatched it up immediately. Supposedly this is an “extension” of the larger Lila Palette with five brand-new shades not included in the 15-pan palette. I have not tried this yet on my eyes since I’m currently testing the Urban Decay Born to Run Palette, but the swatches on this were a-maz-ing. Soft, smooth, no tugging or skipping and with no eye primer underneath. The mattes actually seemed softer and even more pigmented than the shimmers, which blows my mind. I cannot wait to try this out after my other testing is done so I’ll report back. I have high hopes!

Have you tried any interesting beauty mini’s lately? I’d love to know!

xo, Erica

 

Snatch or skip? L’Oreal mascaras

This post contains affiliate links (denoted with an asterisk), which means I earn a small commission if/when you click through to purchase. Regardless, these are my honest opinions. I do not recommend products I do not love or use myself.

Just this week I realized I hadn’t written a dedicated mascara post since I started my blog back in May, so let me remedy that right at this moment. I’m a firm believer that you don’t need to spend much money to get a good mascara; you can absolutely get it done on a drugstore budget. There are so many great options available now when you walk into CVS, Walgreens, Walmart or any other lower-cost retailer.

However for every good or great mascara, you’ll find another not-so-great one right next to it. It’s all about sussing out what your mascara preferences are and letting them guide your purchases. For example, my mascara preferences include decent volume, length & a lot of darkness (i.e. how black the product is). I want a “false-lash effect” without false lashes, if that exists. What one person is looking for in a product, another person might avoid, so please keep in mind that lists like this are all subjective. If you love something I don’t, well that’s great cause variety is the spice of life!

This post will focus quite specifically on L’Oreal mascaras, as the title indicates. To keep this short and snappy (hopefully), I’ve narrowed this to only four products: two that I would recommend to snatch, and two that I would say to skip. So let’s get into it. (This might be the start of a little series here on the blog. I’m brainstorming other products and lists atm.)

WHAT TO SNATCH!

*L’Oréal Voluminous X Fiber Mascara with Black Primer

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Image Source: Walgreens

I spoke about my love for this back in my first blog post in May, but I picked this up pretty soon after it first launched. It was garnering good reviews on social media so when I saw the display in Ulta, I grabbed it. At first it seemed too high maintenance to me because of the whole 2-step process. The first end is a lash primer; the second end is a fiber-rich mascara. I never use lash primers normally. They just seem too fussy. But I have to say this formula really wowed me, so much so I was willing to go through both steps. The first end puts a light coating on the lashes and really separates and lengthens. The second end gives a ton of volume as it deposits the fibers over top. I didn’t find it too clumpy either. My tube got old so I had to toss it, but I would happily repurchase this.

*L’Oreal Voluminous Butterfly Sculpt Mascara

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Image source: L’Oreal Paris

This one is so, so, so good in my opinion. I’ve gone through about two tubes and I would definitely repurchase again. It gives me extremely black, separated lashes with tons of length. It makes me look like I have more lashes than I do. I think it all comes back to the wand. It’s a strange one but genius. It’s long and tapers towards the front, which you may think would be awkward to work with but actually it catches all those hard to reach corner lashes. It also has plastic bristles that only cover one side of the wand, which normally I hate but it somehow works here. I wouldn’t say it gives the best volume I’ve ever seen but the length and the fluffiness of the lashes after using this is just awesome.

WHAT TO SKIP!

L’Oreal Voluminous Lash Paradise Mascara

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Image source: eBay

Wow, I know, controversial. It seems like everyone and their mothers and grandmothers go ga-ga for this formula, but I just can’t fully get behind it. I bought this early in its hype when every beauty influencer was saying this was the best drugstore mascara on the market. The brush is very reminiscent of Too Faced’s Better Than Sex Mascara, which I very much enjoyed, so I was eager to try it. At first I remember liking it and even recommending it to my friends, but somewhere around the 1-month mark I just realized it was a mediocre mascara. It’s definitely not horrible by any means, but just nothing memorable to me. It was very black which I loved, but after a while I found the formula to be too thick to the point where my lashes would clump together too much for my liking. It didn’t give me much in the way of length either. It was just meh.

L’Oreal Telescopic Carbon Black Mascara

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Image Source: Look Fantastic

I have not tried the regular L’Oreal Telescopic in the light gold tube, but I was none too impressed by the Carbon Black version. I was hoping it might be similar to the IT Cosmetics Tightline 3-in-1 Black Primer/Eyeliner/Mascara that I loved from years back, but unfortunately it wasn’t. It’s primarily a lengthening mascara with a long wand and plastic bristles. It definitely lengthened but it didn’t separate my lashes like I would have hoped. In some places the formula made my lashes stick together so much that it looked like I had bald patches. Needless to say, I wouldn’t repurchase.

What are your favorite and/or non-favorite mascaras from L’Oreal? I’d love to know!

xo, Erica

Mini drugstore haul featuring Wet n’ Wild & NYX

I was in a Harmon’s Discount over the weekend stocking up on travel mini’s for my vacation and of course I had to peruse the makeup aisle while I was there. After all it would be unheard of if I didn’t. Harmon’s is always a great place to shop for affordable makeup; they have the best displays and they often get new makeup in ahead of CVS or Walgreens. They’ve recently expanded their roster of brands to include J.Cat Beauty (which seemed to come and go very quickly from Ulta), and Essence Cosmetics. And their nail polish offerings are second to none as well.

But onto what I actually bought this trip. I restrained myself and purchased just two items (pats herself on the back): the new and improved Comfort Zone Eyeshadow Palette from Wet n’ Wild, and the NYX Soft Matte Lip Cream in the shade Abu Dhabi.

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WET N’ WILD COMFORT ZONE PALETTE – Shop here

Historically I’ve loved the quality of Wet n’ Wild shadows. They recently reformulated all of their Color Icon Palettes and upgraded the packaging to the sleek design you see above. I had the older version of Comfort Zone years ago and enjoyed it back then so I’d been curious for a while to give the new version a try. When you look at the pantheon of drugstore makeup brands, you still really can’t beat the price of Wet n’ Wild products. Ten shadows for just $4.99? And they’re usually great quality. L’Oreal’s new Paradise Enchanted Scented Eyeshadow Palette offers 12 shades but for a much pricier $14.99. Just some perspective.

Now I really don’t remember shade for shade what is different or the same from the older Comfort Zone Palette to the new version since I don’t have the older one anymore. But a slew of YouTubers have done detailed comparison videos so if you’re interested in that kind of information head on over there. I can say that the pans are a lot smaller in this newer version, but I’m unsure of how that affects the amount of product.

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Swatches of the new Comfort Zone Palette from Wet n’ Wild.

You get 2 matte shadows labeled ‘TRANSITION’ on opposite ends of the palette with 8 shimmers in the middle. None of the colors have particular names. Personally I love the mix of warm and cool tones here; the greens with the bronzes, burgundys and the warmer transition shades. Putting a warm color in your crease next to a cool shade on the lid is just so beautiful to me. The shadows all swatched quite nicely with the exception of some of the really light shades that needed serious building up. All of the colors were extremely soft to the touch as well.

I did use 2 shades from this palette on my eyes yesterday. I applied the wine-colored matte transition shade (6th shade down in the swatches) all over my eyelid and into my crease, and the light champagne shimmery color (3rd shade down in the swatches) smudged underneath my lower lash line and into the inner corner of my eye. The matte shade needed some building up on the eye to reach full opacity and I experienced a bit of patchiness as I was applying it. So I had to go in with my finger to pat the color over the patchy areas, which worked perfectly. I’m curious to try this shade over another primer or over another matte shadow to see if it applies better; it could be an easy fix.

Another thing I noticed was the intense kick-back I got when I swirled my brush into the shadows. They are seriously powdery, so you definitely have to tap your brush a few times before applying to the eye. But they have great pigment and the shadows lasted throughout the day with hardly any fading and just the smallest bit of creasing. I need to try more colors though before I form my final opinion.

NYX SOFT MATTE LIP CREAM IN ABU DHABI – Shop here

I love this formula. It’s a liquid lipstick for those that don’t like liquid lipstick, in that they’re easy to apply, comfortable to wear and they don’t feel heavy or sticky on the lips. They have an almost mousse-like or whipped texture that you have to build up a bit to get the full effect. I wouldn’t call this the most opaque liquid lipstick out there, so you definitely trade a bit of opacity for comfort.

I bought the shade Stockholm last year and absolutely loved it, so when I was passing the NYX stand at Harmon’s I found my eyes scanning for more colors in this formula. I really only wear either nudes or medium pinks these days, so I settled on Abu Dhabi which is a beautiful browny-beige nude.

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Swatch of Abu Dhabi from NYX.
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Side by side swatch of Stockholm (left) and Abu Dhabi (right). Stockholm is much pinker/peachier while Abu Dhabi is much browner.

The longevity on these is definitely not the greatest; you will have to touch up throughout the day, but I personally don’t mind that. You will get that rim around the inner part of your lips as you eat and drink, so I’d imagine wearing a darker shade would be challenging with this formula. But if you wear a shade that is not a million miles away from your natural lip color, it shouldn’t be too much of a problem.

The packaging is quite small and lightweight so these are absolutely perfect to throw in your handbag. Stockholm has been living in my bag for months, and now Abu Dhabi will join it.

Have you tried any of these products yet? If so, what are your thoughts? Have you hauled anything interesting from the drugstore recently? I’d love to know!

xo, Erica