Hi friends!
I’ve long said, you don’t need to spend much money on mascara to get great quality. Yes, I just quoted myself but hear me out. After all I’m trying to save you some cash 😉. I absolutely adore a drugstore mascara find. I’m constantly trying new ones all the time, searching for some kind of holy-grail-affordable-mascara-nirvana. My latest purchase was the Maybelline Snapscara, a 2018 launch that boasts a formula that’s both easily applied and removed from the lashes. Maybelline rarely steers me wrong in the mascara department, so my hopes were certainly high.
After using the formula for several weeks now, I’m ready to present you guys with my full-fledged Maybelline Snapscara review. Just FYI, I’m using the Pitch Black color. This formula does come in a total of five colors including brown, violet, deep purple, and brown. Now let’s get into it!
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PRODUCT DESCRIPTION
Smooth, clean volume and defined eyelashes. On & off in a snap. Not clumpy. Not flaky. Not just mascara. NEW Snapscara! The best no flake mascara! Snapscara® Mascara delivers smooth, clump-free volume in an instant. This easy on, easy off formula applies effortlessly and removes in a snap. No rubbing or tugging. It’s an ideal mascara for sensitive eyes.
PRODUCT BENEFITS
Meet a new generation of mascara! Snapscara® is our 1st pigmented wax-free mascara that features a zero-hassle, no clump formula that glides on smooth for clean volume and defined lashes all-day. This voluminous mascara is made without pigment-dulling waxes and the effect is super-saturated lashes with pure color intensity. Easily remove this game-changing mascara with a cotton pad and warm water – it’s never tough to take off. You will never need to rub or experience those dreaded raccoon eyes. This colored mascara is ophthalmologist tested and suitable for contact lens wearers.
MY THOUGHTS ON PACKAGING
This has very sturdy packaging that has a great ergonomic square shape, which makes it really easy to hold while you apply. It also has these adorable, almost cartoonish eyelashes along the side – a lovely little touch. I think the packaging is awesome.
RATING: 5 / 5 ⭐️
MY THOUGHTS ON APPLICATION / REMOVAL
I completely agree with Maybelline’s claim on easy application / easy removal with this formula. You put one coat on and you get this really fanned-out, defined look to your lashes with barely any clumps. You put on a second coat and you get slightly more volume with a bolder black effect. I wouldn’t say the second coat is completely clump-free though. If you’re really anti-clump, just do one really good coat.
The brand claims you can easily remove this formula with warm water. I can’t attest to that but it certainly comes off very easily with makeup remover and not much rubbing or tugging. There’s hardly any streaks, flakes or residue left even after a shower. That’s super impressive to me!
RATING: 5 / 5 ⭐️
MY THOUGHTS ON THE BRUSH
This has a curved, tapered brush with traditional bristles. None of that plastic nonsense. It reminds me of the brush on the L’OrealVoluminous X Fiber Mascara,* which I loved. The shape and the cut make it really easy to do two things: 1) to get right to the root of your lashes to build volume, and 2) to get those difficult-to-reach smaller inner lashes. I like to use it with the curve facing upwards, as I find it much easier to get to the roots of my lashes that way. All in all, I think it’s an awesome brush and super user-friendly!
RATING: 5 / 5 ⭐️
MY THOUGHTS ON VOLUME
I wouldn’t call this a particularly “voluminous mascara” as Maybelline claims. If anything, I think it’s much better for length and separation than volume. If you’ve tried the Glossier Lash Slick Mascara, think of this as a step or two up from that; a your-lashes-but-better kinda scenario. You certainly can build up layers and build the volume up, but my lashes started to stick together with too many layers. I much prefer this formula with 1-2 layers only.
RATING: 3.5 / 5 ⭐️
MY THOUGHTS ON LONGEVITY
I don’t notice any flaking or smudging with this formula at all. (Note: I don’t apply this to my lower lashes. I always use a smudge-proof lower lash mascara, like the Clinique Bottom Lash Mascara or the Pixi Beauty Lower Lash Mascara.) So I personally didn’t have any problems with wear throughout the day. For reference, I usually have this on anywhere from 9 to 11 hours a day.
RATING: 5 / 5 ⭐️
Read this: Best smudge proof mascara? Let’s talk Clinique Bottom Lash
Read this: Pixi Lower Lash Mascara – snatch it or skip it?

Maybelline Snapscara in Pitch Black applied on top lashes only.
MY THOUGHTS ON PRICE
This mascara retails for $7.99 at Ulta* but you can get it even cheaper on Amazon. Either way it’s super affordable, so you’ll hear no grumblings from me! The quality is quite good and I’ve really enjoyed using it. I told ya, Maybelline really knows what they’re doing with mascara.
RATING: 5 / 5 ⭐️
FINAL THOUGHTS
If you’re looking for a naturally volumized, lengthening and separating mascara that won’t break the bank, get yourself to the drugstore (or wherever you do your discount shopping) and check out the Maybelline Snapscara. It has a great lightweight formula that’s both super easy to apply and remove.
Have you tried Maybelline Snapscara before? If so, what did you think? I’d love to know!
xo, Erica
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Great review! I love your comparison to the Loreal Mascara because that’s exactly what I thought of when I seen the brush. Haha. Great review as always. I think they should rename this mascara as a lengthening and defining mascara. 🙂 have a great day!
Thank you! Agreed, I don’t think it gave me much in the way of volume just like you said in your review. And to be honest I liked it more than I thought, because I generally want tons of volume in my mascara. But I think the fact that it lengthens and separates so well won me over in the end!
In that sense it makes sense because I love how it separates. So yesterday, I first put a coat of Lash Paradise by Loreal and then used Snapscara to separate my lashes and it works well in that way. This way I got volume from loreal and definition and length from Maybelline
Love the product cocktailing! I know a lot of people like to layer different mascara formulas to get what they want. Glad you found a way to make it work for you!
Oh yes! I hate returning items because I just feel so bad and if I could make an item work somehow then it’s great. Haha. You inspired me to start mixing my lipsticks together 🙂
Aw, thanks!
I’m going to have to try this!! I do wish it was better on volume but at that price I’ll take the length. 😀
It’s a solid mascara for the price, and I love how it makes my lashes look fuller than they are. If you’re not too hung up on the lack of volume, you should really enjoy it!
Your lashes look great…need to buy a new mascara…very well might try this one!
Thank you! Give this one a try!
Gonna definitely give this a try!
It’s a good one! Thanks for reading!
this sounds amazing, I need to try!
It’s a good one for sure! Thanks so much for reading 😊.
Your eyelashes look so good with this mascara! The eyes on the packaging is so cute, too! Can’t believe you found it to not smudge at all. I’m so picking one up next time I see it at the store!
I hope you like it! I just got my mom onto it too!