My Sally Beauty haul, featuring COL-LAB!

Hi friends!

I’m back with a good old-fashioned haul for you guys today. It’s safe to say I hadn’t been to (nor bought anything from) Sally Beauty in a while, but after watching Tati from GlamLifeGuru on YouTube last week, that changed. I’ll link her video here, but it was a dedicated video on Sally’s-stocked makeup where she specifically talked about this brand called COL-LAB. Everything she featured from them looked amazing, both in terms of the colors and the quality. Overall the video was very positive and she gave glowing reviews on a few items from this brand.

FUN FACT about COL-LAB: it’s a makeup brand created by a group of beauty influencers including xSparkage, Whatwouldlizzydo, Makeupbyamarie, and a few other YouTubers & Instagrammers.

Now, I’m not saying I’m the most susceptible to the sway of big social media influencers, but I’m not saying I’m above it either 😉. Sally Beauty is very affordable and there’s nothing I love more than great quality products for cheap prices (who wouldn’t love that though??). So here’s my Sally Beauty haul, exclusively featuring COL-LAB!

(I actually have used a few of these products a bit already, but not enough to do a full-fledged review just yet. I will let you know my first impressions of the products I’ve used along the way.)

COL-LAB HIGH-RISE INSANE LENGTH MASCARA – Shop here

Col-Lab High-Rise Insane Length Mascara

You probably know by now that I’m addicted to trying new mascaras, so it’s rare that I go makeup shopping without snagging a new one. The packaging on this is so sturdy and luxe-feeling for just $11.69; it has that soft-touch effect that is often associated with NARS. I have yet to try this since I’m trialing another mascara until the end of this month. The “brush” is very small & narrow with the tiniest of plastic bristles. I have high hopes considering it’s called Insane Length, but I’ll have to let you know how it builds volume. Ideally I like a mascara to give me both volume & length.

COL-LAB PALETTE PRO EYESHADOW PALETTE IN GET READY WITH ME – Shop here 

Col-Lab Eyeshadow Palette in Get Ready With Me

In her video, Tati demo’ed this particular palette and was really raving about it. I have used this palette the most so far out of these haul items, and I have to agree that this is really, really good. I haven’t used every color yet, but from what I’ve used I can tell you that the shadows are high-pigment and high-quality. They blend very well and the longevity is insane! After 9 – 10 hours, the colors look almost as good as right after application. And it’s only $15.00! And the colors in this particular palette are super wearable and flattering. You can’t go wrong. 

Col-Lab Eyeshadow Palette in Get Ready With Me (swatches)
Swatches from Get Ready With Me containing 3 mattes & 5 shimmers.

COL-LAB PALETTE PRO EYESHADOW PALETTE IN AFTER HOURS – Shop here 

Col-Lab Eyeshadow Palette in After Hours

Really this palette is more for my mother since she’s currently obsessed with green eyeshadows, but I still think these are beautiful colors. I’ve used it twice so far and again, the quality is very good. I was most surprised by the color on the upper right-hand corner: it’s actually a soft duo-chrome! You might never notice that until you swatched it as it’s on the subtle side. This palette seems to have a larger variety of textures than the Get Ready With Me Palette. There are metallics, mattes, satins, & that one duo-chrome, so it’s an incredibly well-rounded little palette. And for only $15.00, it’s a steal!

Col-Lab Eyeshawdow Palette in After Hours (swatches)
Swatches from After Hours containing 3 mattes, 2 metallic, 2 satins, & 1 duo-chrome.

Just so you’re aware, COL-LAB is exclusive to Sally Beauty and does not ship internationally outside of North America. 

Have you tried anything from COL-LAB yet? If so, what did you think? I’d love to know!

Xo, Erica

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Flatlay of Get Ready With Me Palette, After Hours Palette & High-Rise Insane Length Mascara
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My fave drugstore matte eyeshadows, $10 and under

Hi friends!

First off, I hope everyone in the U.S. had an amazing Thanksgiving yesterday!

In all honesty, I wanted to post a video today but unfortunately my skin decided to go crazy this week (something that doesn’t normally happen to me), and I just couldn’t face going in front of the camera. Sorry about that, but I do have some drugstore recommendations for you! I love a cheap (but great) beauty find, so today I thought I’d briefly tell you about some of my favorite drugstore matte eyeshadows that will only run you $10 at the most. I’ve been absolutely loving an all-matte eye look lately. It’s classic & very flattering for all ages. It’s also perfect during the daytime for work or school.

Great matte shadows can be a little elusive to find and tempermental to work with. Sometimes even high-end brands can’t do them well. Some require a sticky base like a primer to grab onto the eye properly, while others catch and skip unless blended over a smooth surface. They generally need more blending and finesse than shimmer or metallic shadows, so finding good mattes at the drugstore level is like finding a diamond in the rough!

So, my list of recommendations is no way meant to be an exhaustive list. There are tons of drugstore & other affordable brands out there that produce great quality shadows. This is just a small list for you guys. So let’s start!

ELF COSMETICS MAD FOR MATTE PALETTES 

You really can’t go wrong with these all-matte palettes from ELF. I’ve talked about them on the blog before in this post, and over on my Instagram stories back in the summer. These are absolutely stunning! They blend seamlessly with no skipping, have beautiful pigmentation and great longevity. I have two, in Nude Mood & Summer Breeze, but I believe ELF does a few more in other color varieties. At $10.00 for ten awesomequality shadows, I think these are a steal and I truly recommend them if you’re looking for mattes at a low price point. I’d say these are my top picks.

Pictured, top left panel – Nude Mood – Shop from ELF or Ulta

Picture, bottom left panel – Summer Breeze – Shop from ELF or Ulta

PHYSICIAN’S FORMULA MATTE COLLECTION QUAD EYE SHADOW 

This is an unexpected one. While Physician’s Formula is not primarily known for eyeshadow, they do have some hidden gems. Canyon Classics, pictured above, has been around forever and for good reason: it’s absolutely beautiful on the eyes! It’s in small, dinky, unattractive packaging that you wouldn’t look at twice, but I tell you it’s very deceiving. It’s an all-matte quad of very cool-toned shadows that are absolutely perfect for subtle daytime looks. The matte grey, in particular, blends better than some greys I have from MAC! If you haven’t tried this guy already, or haven’t dug it out of your collection in forever, I suggest you do. The swatches above look terrible, but don’t get too hung up on that. On the eyes, the pigment & blendability are definitely there. This will run you about $8.00 or so depending on where you shop.

Shop from Rite Aid here or Walgreens

WET N’ WILD COLOR ICON PALETTES

If you’re in the market for more affordable mattes than either ELF or Physician’s Formula can provide, go straight to Wet nWild then. Their Color Icon Palettes & Quads contain amazing quality mattes for a tiny price tag. Impressive color, easy blending and only minimal fading (over a primer). I’m not sure if Wet n’ Wild has made an all-matte palette or quad yet, but the quads usually contain at least one matte transition shade and the palettes can contain anywhere up to eight mattes (but that does vary). The Color Icon Quads are a mere $2.99, while the Palettes are $4.99 for ten shadows. Seriously, you can’t wrong! If you’re interested in an in-depth review of a Wet nWild palette, see my post on the Comfort Zone Palette.

Pictured, left two panels – Rose in the Air – Shop from Wet n’ Wild here or Ulta

Pictured, right two panels – Comfort Zone – Shop from Wet n’ Wild here or Ulta

*HONORABLE MENTION: Maybelline City Mini Palette in Matte About Town. Unforunately mine has since gone missing from my collection, but I’d like to continue playing with this one before I can definitely recommend it. That being said, I was really impressed with this palette the last time I used it. Maybelline is notorious (in my mind) for horrible shadows, so I think this must be a new formulation for them. It was about time! The mattes applied very well and stayed on all day without much fading.

Maybelline City Mini Palette in Matte About Town

 

Have you tried any of the products mentioned in this list? Do you have any drugstore recommendations for me? I’d love to know!

xo, Erica

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Check out my recommendations for cheap but awesome matte eyeshadows from the drugstore!

Hot product! NYX’s Limited Edition Grind Machinist Palette

Hi friends!

I’m gonna get right down to it. If you’re currently in the market for an affordable autumn eyeshadow palette, look no further than NYX Cosmetics. [UPDATE 11/9/18: this palette is no longer available.] I recently picked up the limited edition Grind Machinist Shadow Palette from Ulta and I’m completely obsessed with it! The colors, the textures, even the packaging; everything is awesome. If you swapped NYX’s name on the front of the palette with a high-end brand, I wouldn’t blink an eye. That’s how good these shadows are. I can’t remember the last time I used shadows from NYX, let alone loved a product from them as much as I love this palette.

When I first saw the color scheme my immediate thought was that it looked kinda similar to the ABH Subculture Palette (which I believe is now discontinued?), especially with the greens, mustards & warm brown mattes. Now while I never owned or used the Subculture Palette myself, its infamous reputation for intense fall-out and difficult blendability seemed to taint its lifecycle.

I can say that these shadows from NYX have none of those same reported problems. They blend effortlessly, have beautiful pigmentation, and last quite long without fading (about 10 hours). I also do not notice any creasing (when applied over a primer), nor do I notice much fall-out during application. Near perfection in my eyes.

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Interior of Grind Machinist Palette

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The colors in direct sunlight

Here are some fast facts on the palette:

  • $12.49 @ Ulta for 12 shadows
  • 7 mattes, 4 shimmers, 1 duo-chrome

The Grind Machinist Palette is part of a larger limited edition collection containing 3 eyeshadow palettes, 3 lipsticks, 3 lip lacquers, & 3 highlighting duo’s. I believe this collection is exclusive to Ulta, but you can also purchase it from nyxcosmetics.com. But do keep in mind the prices at Ulta are much cheaper than from NYX, at least in regards to the palettes. For example, this palette retails for a whopping $25.00 if you buy from NYX!  

SWATCHES

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Row 1 swatched from left to right in the palette. Top shade is a soft yellow-champagne shimmer; second down is a matte dark green; third down is a matte charcoal; bottom is a matte mustard yellow.

grindmachinistrow2
Row 2 swatched left to right in the palette. Top shade is a peachy-pink shimmer; second down is a light matte cream; third down is a matte sepia brown; bottom is a matte chocolatey-brown.

grindmachinistrow3
Row 3 swatched left to right in the palette. Top shade is a green shimmer; second down is a duo-chrome warm brown with blue-green flecks; third down is a matte red-brown; bottom is a coppery shimmer.

I absolutely love that there are more mattes than shimmers in this palette. Usually in the drugstore the ratio more heavily favors shimmers over mattes. You can do any variety of looks with these colors, so I see this as a rather complete palette (meaning you won’t have to bring in other colors from other palettes to complete a look). The mid-tone mattes give it a wonderful wearability for work or school, while some of the shimmers and darker tones make it adaptable for more dramatic looks.

My favorite shades from this palette are the mustard yellow (totally gorgeous & quite wearable when paired with the matte browns), the sepia brown (looks beautiful all over the lid), the duochrome warm brown (it’s like a more dramatic version of Club from MAC), and the matte green (so rich but make sure to use a primer under this shade, it can stain).

SOME LOOKS USING THIS PALETTE

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Two very wearable looks highlighting the warm matte brown shades. (They may look the same but there are subtle differences, I promise!)

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Look highlighting the beautiful mustard yellow shade.

grindmachinistlook3
Look highlighting the coppery shimmer shade.

So if you like what you see here, get yourself down to Ulta quick! I’m not sure how long this product will be in stock. I think it’s a truly unique palette for the drugstore that offers awesome quality & trendy colors for an affordable price tag.

What was the last item from NYX that you loved? Would you pick up the Grind Machinist Palette? I’d love to know!

xo, Erica

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The Grind Machinist Palette is affordable & perfect for fall! Exclusive to Ulta.

Review: Juvia’s Place Eyeshadow Palettes

Hi friends!

You may remember I first posted about indie brand Juvia’s Place a few weeks back when they became available in Ulta stores. Well right before that post, my mom and I did a joint order from the Juvia’s Place website since they were having a sale on a few of their eyeshadow palettes at the time. We picked up three palettes in total: The Nubian, The Saharan, & The Warrior. So I’ve been playing with them ever since and now I’m ready to bring my thoughts to the blog!

This is going to be a bit different in form from my previous reviews since this is the first time I’ll be talking about several products in one review. So for each palette I’ll show you swatches, give you my pros & cons, and then my quick final thoughts. Lastly, I’ll show you one look I did per palette.

One note: the ‘Shop now’ links I included below direct you to Ulta. If you’re outside the U.S. or Canada, click the second link in the above paragraph. Juvia’s Place does ship internationally from their warehouse.

Now let’s get into it!

THE NUBIAN PALETTE – Shop here

nubianpaletteinterior

nubianpaletterow1
Row 1, swatched left to right.

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Row 2, swatched left to right.

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Row 3, swatched left to right

  • $20.00 for 12 shades
  • 1 duo-chrome, 2 metallics, 4 mattes, 5 satins,

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for around 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • Crumbly texture on metallics

Final Thoughts

I really love this palette and would recommend it. If you like neutral-to-warm golds, bronzes & peaches this is the palette for you. I wouldn’t say it’s perhaps the most ‘everyday makeup’ friendly palette out there since it leans more towards shimmers & metallics, but you can certainly get some very wearable daytime looks depending on the shades you choose. I would recommend using your finger to apply the metallic shades (the two shades in the upper right corner of the photo above), or a wet brush; they can be crumbly and a bit messy otherwise. But once they are pushed onto the eye over a primer they cling very well and are gorgeous.

THE SAHARAN PALETTE – Shop here

saharanpaletteinterior

saharanpaletterow1
Row 1, from bottom to top: Sokoto, Wodaabe, Bororo, Kia.

saharanpaletterow2
Row 2, from bottom to top: Zoya, Iman, Jamila, Senegal

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Row 3, from bottom to top: Chad, Katsina, Lulu, Fula.

  • $20.00 for 12 shades
  • 3 satins, 4 mattes, 5 shimmers

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for around 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • 1 slightly underperforming shade (Kia)

Final Thoughts

I had my eye on this palette for months and I have to say I was the most excited to start using this one out of the three. And I’m happy to report that I love it! I love the bright pops of color that make this palette so unique. (If you’re not into experimenting with color, I’d give this one a pass.) Best of all? The mattes perform just as well as the satins & shimmers. Even though Jamila (the bright orangey matte) swatched poorly on my hand, it applied evenly and smoothly on my lid. As stated above, the only slightly underperforming shade of this whole bunch is Kia, the beautiful greenish shade in the upper right corner. It was a bit crumbly and didn’t layer over mattes well (I tried using it as a liner first). It performs best when you push it over the eye with a brush.

THE WARRIOR PALETTE – Shop here

warriorpaletteinterior

warriorpaletterow1
Row 1, from top to bottom: Amina, Idia, Mino.

warriorpaletterow2
Row 2, from top to bottom: Ahosi, Moremi, Kano.

warriorpaletterow3
Row 3, from top to bottom: Dahomey, Bakwa, Benin

  • $20.00 for 9 shades
  • 3 mattes, 6 shimmers

Pros

  • Intense pigmentation
  • Smooth application
  • Has longevity (I wore these shadows for about 10 hours with little to no fading)
  • Great price
  • Ulta accessability
  • Lightweight packaging

Cons

  • Tons of fall-out during application
  • Crumbly texture on some shimmers

Final Thoughts

Wow, this palette has some intense color payoff! Out of all the palettes from this post, I remember exclaiming ‘wow!’ a few times during application. Again, I would recommend to use your finger or a wet brush to apply the shimmers onto your eye. They are incredibly soft to the touch and don’t seem to cling to dry brushes very well. Juvia’s Place actually recommends using wet synthetic brushes to apply their satin & shimmer textures, but sorry, I just never do that. So I use my finger instead. Regardless, I love this one too. It’s just so beautiful, the colors and the textures. The mattes perform superbly which for me is always the ultimate test.

THE NUBIAN PALETTE LOOK

nubianlook2
I used the orangey-cranberry shade (second row, third from left) all over my top lid, and the goldy-bronze shade (second row, second from left) smudged under my lower lash line.

THE SAHARAN PALETTE LOOK

saharanlook3
I used Jamila blended all over my lid and into my crease. Look at that pigment! It stayed super bright all day long too.

THE WARRIOR PALETTE LOOK

warriorlook1
I used Amina all over my lid and Moremi on my inner corner for highlight.

Have you tried any of these eyeshadow palettes yet? Or any other Juvia’s Place products? I’d love to know!

Xo, Erica

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Check out my review on The Nubian, The Saharan & The Warrior Palettes from Juvia’s Place!

 

Review: Urban Decay Born to Run Eyeshadow Palette

You could say that anytime Urban Decay launches a palette, it’s big news in the beauty world. If Urban Decay knows anything, they know palettes. The release of the original Naked Palette in 2010 was a watershed moment in the beauty community created in part by the burgeoning social media scene of the time when new platforms and influencers were gaining popularity. While we were all shocked by the recent news regarding this iconic product (UD decided to discontinue the palette), we can assuage our grief by diving into exciting newer releases.

The Born to Run Palette is just this kind of release. It recently launched this summer and had all those in the beauty community talking. I was really wowed by the color range when I first saw the press images: lots of bright tones alongside some neutral, everyday shades. The theme of the palette is travel and jet-setting; having all the necessary shades you need in one place plus some fun pops of color. UD’s shadows tend to be very high-performing, so I wasn’t surprised when nearly all the reviews were glowing. I hauled this palette a while back, which I’ll link to here, but it took two trips to Ulta to finally get my mitts on this (it was sold out in one location).

Let’s jump straight into the review.

PRODUCT DESCRIPTION 

21 eyeshadow shades for $49.00 (0.42 oz total; 0.02 oz per shadow)

Cruelty-free formula 

Born To Run Eyeshadow Palette offers endless escapes in one travel-ready package. With 21 shades and a full-size mirror, it lets you choose your own adventure.

If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.

Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.

Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.

Source: urbandecay.com

SHADES & SWATCHES

  • BREAKAWAY (warm ivory shimmer)
  • STRANDED (pale rose gold with tonal micro-shimmer)
  • BLAZE (light metallic peach with pink shift)
  • WEEKENDER (light neutral beige matte)
  • STILL SHOT (bright peach matte)
  • RIFF (brown-nude matte with floating micro-sparkle)
  • GOOD AS GONE (deep brown satin with iridescent micro-shimmer)
  • HELL RIDE (deep fuchsia matte)
  • BAJA (burnt orange matte)
  • ACCELERATE (reddish copper metallic)
  • GUILT TRIP (smoky purple shimmer)
  • IGNITE (rose gold metallic)
  • SMOG (deep coppery bronze shimmer)
  • WANDERLUST (forest green with gold micro-shimmer)
  • WILDHEART (bright fuchsia satin)
  • PUNK (red-brown matte)
  • DOUBLE LIFE (metallic rust)
  • JET (black satin with deep shimmering purple shift)
  • DRIFT (charcoal satin with tonal micro-sparkle)
  • RADIO (deep emerald satin)
  • BIG SKY (frosted green shimmer with iridescent micro-sparkle)

Urban Decay Born to Run Palette

urbandecayborntorunrow1
Top to bottom: Breakaway, Stranded, Blaze, Weekender, Still Shot, Riff, Good as Gone.

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From top to bottom: Hell Ride, Baja, Accelerate, Guilt Trip, Ignite, Smog, Wanderlust.

urbandecayborntorunrow3
Top to bottom: Wildheart, Punk, Double Life, Jet, Drift, Radio, Big Sky.

HOW I APPLY MY EYESHADOW

I’ve written extensively on how to apply eyeshadow in an earlier post, which includes tips and photos/information on the brushes I typically use. I always use a tacky eye primer (my favorite is MAC Paint Pot in either Painterly or Camel Coat) as a base first so the powders have something to grab onto. I recommend using a primer especially if you have oily eyelids, or if you don’t want your shadows to crease or fade throughout the day. I typically use generous, fluffy brushes (e.g. MAC 217) to apply my shadows since I prefer blown-out and softly defined looks on me. Smaller, detailed brushes (e.g. MAC 219) are specifically for upper/lower lash definition only. I usually don’t switch brushes when I use different finishes, like matte or shimmer, as others might.

MY THOUGHTS ON…

Urban Decay Born to Run Palette

Packaging: As you can see from the photo above, the packaging design is a collage of travel snapshots from different locations around the world, which I think is super cool-looking. The palette itself is quite sturdy without being too bulky or overweight. There’s also a nice, generous mirror inside which you would expect for a travel palette. However just keep in mind it’s not the smallest palette around. Certainly the UD Naked Basics Palettes are much more compact and in my opinion more travel-friendly than Born to Run, at least from UD’s line. It really all depends what you want out of your travel palette. If you want neutrals in a small format, go with something like the Naked Basics. If you want variety both in color & finish, Born to Run is perfect. I didn’t buy this palette with the intent of traveling with it, so the format doesn’t matter to me either way.

Rating: 5/5 ⭐️

Color range: This is what drove me to buy this palette in the first place. I love the color story here; the brights and metallics alongside the more neutral shades. You can go in a variety of different directions in terms of looks and I love that. The pitfall with some more neutral palettes is that you can end up creating the same look over and over again. This won’t happen here, so I applaud UD for that. There are 6 mattes, 6 shimmers, 3 metallics, and 6 satins. According to Blushy Darling’s review, the only shades that are not original to this palette are Smog and Punk. My favorite shades are Stranded (shimmer), Blaze (shimmer), Still Shot (matte), Riff (matte), Accelerate (metallic), Ignite (metallic), Wanderlust (shimmer), Radio (satin) and Big Sky (shimmer). Fun fact: Blaze is like a warmer version of MAC’s Patina shadow.

I still have one gripe though. While I love the colors in this palette, I do think it’s missing perhaps one more neutral, mid-tone matte shade. I found I kept having to go back to Riff for my crease shade. Weekender was too light and both Good As Gone and Punk were way too intense for that purpose. So in my opinion UD went a little too dark and provided a few too many liner shades for my liking.

Rating: 4/5 ⭐️

Application: I used every shadow in this palette in some form throughout the last few weeks and I can say that almost every color applies smoothly and evenly on the eyes with the exception of a couple. I thought I’d break it down my texture below.

  • Shimmers & Metallics: they are extremely creamy to the touch and they apply and blend out the absolute best on the eyes.
  • Satins: they are semi-creamy to the touch and apply/blend quite smoothly and evenly.
  • Mattes: they take a bit more work applying and blending on the eyes to get an even finish. They are definitely more dry to the touch. The worst performing shade of the entire palette is Hell Ride, the beautiful deep plum-berry matte from the second row. I LOVE the color, but try putting it in your crease and you’ll be sorely disappointed. It’s choppy as all hell and grabs at certain places, doesn’t want to blend in others, and is generally quite difficult to work with. It’s best packed onto the lid with a flat brush. The second shade I had trouble with is Still Shot, one of my faves. It was a bit patchy so I had to use my finger to pack color onto my lid, but honestly it wasn’t nearly as problematic as Hell Ride and in the end I still got it to work.

Rating: 3.8/5 ⭐️

Pigmentation: Without a doubt, the pigmentation on every shade in this palette is top-notch. I hope you can see that from the swatch photos above. The dark shades are dark from first swipe, the brights are bright from first swipe, etc. You don’t need to keep digging in again and again to get full color payoff, which is what we’ve come to expect from UD shadows.

Rating: 5/5 ⭐️

Longevity: Overall these shadows perform very well and keep their pigmentation over time. I did notice two issues after about 10 hours of wear. First, a little creasing with the matte shades and second, some fading of any of the purple shades (Wildheart, Hell Ride, & Guilt Trip) but only if I applied them to the lower lash line. I wouldn’t consider either one of these a major problem though considering the length of wear time.

Rating: 4.5/5 ⭐️

Price: This palette is $49.00 for 21 shadows, or about $2.33/shadow. The total product weight is 0.42 oz. or 0.02 oz./shadow, which to be honest seems quite low. However when you compare it against the Naked 3 Palette where you get considerably less shades (12), but more product per shadow (0.05 oz.) for more money ($54.00), it doesn’t seem so unreasonable. Or the Lorac Pro Palette where you pay less money ($44) but get less shades (16) for the same amount of product per shadow as Born to Run (0.02 oz.), again it doesn’t seem so unreasonable. You’re getting a lot of shades after all, the vast majority of which are perfectly workable, lovely textures that you can create beautiful looks with (with the exception of Hell Ride). Therefore I think the price is perfectly fine.

Rating: 5/5 ⭐️

SOME LOOKS I CREATED WITH THE PALETTE

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Look # 1: I used Guilt Trip on the top lid and into the crease, and smudged Hell Ride underneath my lower lash line. Super simple. Loved it!

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Look #2: I blended Stranded onto my top lid and into my crease, and smudged Big Sky underneath my lower lash line. Again, super simple. I particularly loved this look, but the photo doesn’t do the colors justice, especially Big Sky which is gorgeous.

FINAL THOUGHTS

Overall I think this is a beautiful palette that I would recommend to those who really love eyeshadow and who love experimenting with different looks. I think it wouldn’t be the right fit for someone who craves the same kind of look everyday (nothing wrong with that of course). The pigmentation and longevity are definitely there, but just keep in mind that application can be tricky with some of the mattes, and when I say that I’m referring predominantly to Hell Ride. If UD would replace that shade with one mid-tone crease color, the palette would be absolutely divine! But at the end of the day you’re getting a lot of good quality shades for a reasonable price point.

Have you tried the Born to Run Palette yet? If so, what did you think? I’d love to know!

Xo, Erica