Review: Wet n’ Wild Comfort Zone Eyeshadow Palette

You may recall that I hauled the new and improved Wet n’ Wild Comfort Zone Eyeshadow Palette a few weeks ago in this post. I spoke a bit about the backstory on the palette and my first impressions of a couple of the shadows in that post. I have since put the rest of the colors to the test so I’m here to present you with a more informed review of this product. I know that this isn’t a new launch by any means, but hopefully this will be helpful to those of you looking to buy an affordable drugstore palette, or to those that have never tried Wet n’ Wild shadows before. So let’s get into it!

PRODUCT DESCRIPTION

10 eyeshadow shades for $4.99 (0.35 oz)

Cruelty-free & Vegan

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.

Source: Wet n’ Wild official website

HOW I APPLY MY EYESHADOW

I’ve written extensively on how to apply eyeshadow in an earlier post, which includes tips and photos/information on the brushes I typically use. I always use a tacky eye primer (my favorite is MAC Paint Pot in either Painterly or Camel Coat) as a base first so the powders have something to grab onto. I recommend using a primer especially if you have oily eyelids, or if you don’t want your shadows to crease or fade throughout the day. I typically use generous, fluffy brushes (e.g. MAC 217) to apply my shadows since I prefer blown-out and softly defined looks on me. Smaller, detailed brushes (e.g. MAC 219) are specifically for upper/lower lash definition only. I usually don’t switch brushes when I use different finishes, like matte or shimmer, as others might.

SHADES & SWATCHES

A closer look at the full palette: 8 shimmer shades, plus 2 matte shades labeled TRANSITION. None of the shades have particular names, so the row starting with the light cream shimmery shade is ‘Shimmer row 1’ for the sake of this post, and the row starting with the green shimmery shade is ‘Shimmer row 2.’ Check the photo captions for shade descriptions.

*I photographed one of the looks I did using this palette, which is up on my IG now (@weareglamerus). If you’d like to see it please head over there and show it some love. (My IG roll is also on my blog on the right sidebar.)

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Shimmer row 1 top to bottom: light cream shimmer, light sandy-taupe shimmer, light to mid-tone peachy gold shimmer, black with golden shimmer.
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Shimmer row 2 top to bottom: light to mid-tone grassy-green shimmer, mid-tone golden bronze, mid-tone to dark warm brown with green-blue shimmer (duo-chrome), black with green shimmer.
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Matte Transition shades from top to bottom: mid-tone orange, mid-tone to dark warm reddish brown (wine).

MY THOUGHTS ON…

Shade range: As you can probably tell, this palette definitely leans warm although the pops of green cool it down a bit. I think each shade brings something interesting and unique to the palette. There aren’t too many shades that look similar to one another once applied to the eye, although that being said I could do without one of the two black-based shimmer shades. In its place perhaps Wet n’ Wild could have included a dark matte brown or just an entirely matte black for a slightly more well-rounded shade range.

My favorite shades are probably both matte transition colors, plus the grassy-green shimmer, the duo-chrome green-blue and the mid-tone golden bronze. They have the most impact.

Rating: 4/5 ⭐️

Packaging: This might be a bit unfair, but as we all know extremely affordable brands such as Wet n’ Wild are usually not known for their quality packaging. In plain terms, the packaging here is cheap. The plastic can easily be dented or shattered if dropped. But I wouldn’t feel this review were complete without some discussion on the matter. However, I very much appreciate Wet n’ Wild’s attention to detail when it comes to safety packaging. The palette is taped shut on three sides and my goodness, that tape is hard to peel off (you can probably see the residue it left behind on the cover photo to this blog). But I think in the drugstore this is particularly important since there are virtually no testers available to us. So you never know if the product you pick up has been opened, touched or swatched by someone else unless you see broken safety packaging.

Rating: 3/5 ⭐️ (kudos to that ironclad safety packaging)

Application: Overall I’m very impressed with the application on all these shades. For the most part they applied quite smoothly across the eye without much tugging or fussiness. I had a little trouble though with the warm reddish-brown (wine) matte transition shade when I went to put it all over my eyelid, as I wrote about back in my haul post. It got a little patchy when applied with a fluffy brush, but I rectified that by patting the color over top with my finger. Nothing horrible but just something to take note of. I did not notice any patchiness with the orange matte transition shade nor any of the shimmers.

Another thing to note is the softness of these shadows. While they feel extremely smooth to the touch, they also fall apart very easily when you swirl your brush in to pick up color. You must, must tap your brush out a few times before applying to your eyes. Most likely you’ll get some degree of fall-out on your cheeks after using these shadows. Therefore I recommend doing your eyes first before doing your base if you’re going to use this palette.

Rating: 4/5 ⭐️

Pigmentation: The pigmentation is awesome on all these shadows. If I’m being super picky, the lightest cream shimmer shade can be a bit flakey but that really doesn’t bother me much; I’ve only used it as an inner-corner highlight anyway. For such an affordable price though, I was especially impressed with the brightness and punchiness of the matte transition shades. If you look at the swatch photo above, you’ll see what I mean. It can be really difficult to get well-pigmented matte shadows at a drugstore price, so Wet n’ Wild really killed it here. Overall, I’m thoroughly impressed.

Rating: 5/5 ⭐️

Longevity: I think the longevity of these shadows is quite good generally with one exception. I’ve worn every color now in a variety of looks and I noticed two instances of fading. In both instances I had layered one shimmer color over another. I layered the grassy-green shimmer over the peachy gold shimmer on the ball of my eye for a quasi-halo effect; by later that day the green color had all but disappeared. In a separate look, I layered the warm bronze over the grassy-green color on the outer corner of my eye but it also eventually disappeared. Contrarily, I noticed hardly any fading at all on any shadow, matte or shimmer, when simply applied over a primer. Perhaps if you wet your brush when layering the shadows it will make difference, but I never do that extra step.

Rating: 4/5 ⭐️

Price: I’ll keep this short and snappy. This palette is only $4.99 for 10 shadows; $4.99 for 10 quality shadows. How can you beat that? Wet n’ Wild is probably one of if not the most affordable drugstore brand out there (at least here in the U.S.). The pigmentation and quality of the beautiful duo-chrome green-blue shade in this palette, for instance, rivals one of my favorite, more high-end duo-chrome shadows that’s $21.00 for a single (Peacock from Ardency Inn). I think this palette is an absolute steal.

Rating: 5/5 ⭐️

FINAL THOUGHTS

I would absolutely recommend this product to anyone, either if you are looking for a great drugstore palette or just looking for a great palette in general. Despite some minor issues with application and fading, I would still go as far as to say that this palette rivals some of my higher-end purchases. And historically I’ve had more pronounced issues with some high-end makeup than I’ve ever had with Wet n’ Wild. Just goes to show that you can absolutely get quality makeup at affordable prices.

Have you tried the Wet n’ Wild Comfort Zone Palette? If so, what did you think? I’d love to know!

xo, Erica

 

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Ulta haul featuring Urban Decay & Flower Beauty

So I recently found myself in Ulta a few days ago as you do. I was primarily there for the Urban Decay Born to Run Palette. The last time I had gone looking for it at Ulta I was told it was sold out. This was quite soon after the palette launched, so I wasn’t surprised. My spirits were crushed, but I wasn’t surprised. No, I kid you. Like with any other Urban Decay palette launch, I usually wait a bit until the initial craze subsides so units can be restocked. Lo and behold this week my Ulta had several in stock. But of course while I’m there I couldn’t resist perusing the aisles to see if anything else jumped out at me. I was very restrained and grabbed just a few other items, so let’s get into it now.

URBAN DECAY BORN TO RUN EYESHADOW PALETTE – Shop here 

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Outer packaging
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Front of palette

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Wow, this one is really beautiful. From the packaging design, to the sturdiness of the component, to the varied color range, it’s a stunner. As you can see the majority of the shades lean warm, as almost every new palette does these days, but there are a few cooler tones in there towards the right side of the palette. I really appreciate that because you can get a variety of looks that shouldn’t end up looking all the same once applied to the eye. You get a whopping 21 shades, plus a full-size mirror, for $49.00.

I haven’t swatched or even touched all the colors yet, but I couldn’t resist trying a few of them out on my eye just yesterday. I used Weekender (matte) on my lid as a base and packed Smog on top (shimmer); then put a mixture of Still Shot & Riff (both mattes) in my crease and then I smudged Big Sky (shimmer) along my lower lash line. I loved the finished look. My first impression of the application: the mattes blended out very well. The shimmers need something slightly tacky to stick to, like a primer, otherwise they need more building up. I had to go in with my finger with Smog to really pack it on my lid.

I feel this one is begging for an in-depth review but I really need to experiment with all the shades and do some swatches. More TK.

URBAN DECAY 24/7 GLIDE ON EYE PENCIL IN ALKALINE – Shop here 

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You know of my deep love for 24/7 Glide On Eye Pencils already, so I couldn’t resist adding another to my collection. I swatched a bunch in store and ultimately decided on Alkaline, a deep plum. Urban Decay describes it as ‘deep wine’ but you could also call it a berry as well. Supposedly this was part of the Naked Heat Collection along with the palette and Torch, another 24/7 Pencil (which I also have). Ulta has this listed as Limited Edition on their site, but I’m not so sure about that. If anyone has any info, pop it in the comments. Regardless, I’ve never had a liner in this color before so I was immediately drawn to it. It could be particularly lovely going into fall with all the plums, reds, and other rich colors associated with the season. I’m very eager to start using it.

FLOWER BEAUTY LASH WARRIOR MASCARA – Shop here 

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Like I needed another mascara in my life, but in my defense my Essence Volume Stylist Curl & Hold is getting towards the end of its lifespan so I wanted to have another new one on deck. I had seen some of the marketing on Flower’s IG about the Lash Warrior so when I passed by their kiosk I grabbed it. I love the dark, hunter-green packaging that fades into the gold on the lid. No doubt, this mascara makes some bold claims. From the outer packaging you can see that this promises everything from volume, to thickness, to length. I find it’s really difficult for one mascara to do everything perfectly, so I’m definitely intrigued to start testing those claims out. The brush has tiny plastic bristles that slope upwards from the base to the tip. Normally I don’t go for plastic bristles, but I’m always willing to be surprised!

Can I just say as an aside that I’m so happy the Flower Beauty is now carried in Ulta. The line has become a lot more accessible, which is awesome. I don’t have a Walmart around me, and I don’t do a whole lot of makeup shopping online so I never tried anything out until recently. I’ve also noticed that Drew Barrymore has made a greater push on social media recently so I think there’s a lot more buzz about the brand now than there ever was before.

Have you tried any of these products out yet? If so, what do you think? I’d love to know!

Xo, Erica

Mini drugstore haul featuring Wet n’ Wild & NYX

I was in a Harmon’s Discount over the weekend stocking up on travel mini’s for my vacation and of course I had to peruse the makeup aisle while I was there. After all it would be unheard of if I didn’t. Harmon’s is always a great place to shop for affordable makeup; they have the best displays and they often get new makeup in ahead of CVS or Walgreens. They’ve recently expanded their roster of brands to include J.Cat Beauty (which seemed to come and go very quickly from Ulta), and Essence Cosmetics. And their nail polish offerings are second to none as well.

But onto what I actually bought this trip. I restrained myself and purchased just two items (pats herself on the back): the new and improved Comfort Zone Eyeshadow Palette from Wet n’ Wild, and the NYX Soft Matte Lip Cream in the shade Abu Dhabi.

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WET N’ WILD COMFORT ZONE PALETTE – Shop here

Historically I’ve loved the quality of Wet n’ Wild shadows. They recently reformulated all of their Color Icon Palettes and upgraded the packaging to the sleek design you see above. I had the older version of Comfort Zone years ago and enjoyed it back then so I’d been curious for a while to give the new version a try. When you look at the pantheon of drugstore makeup brands, you still really can’t beat the price of Wet n’ Wild products. Ten shadows for just $4.99? And they’re usually great quality. L’Oreal’s new Paradise Enchanted Scented Eyeshadow Palette offers 12 shades but for a much pricier $14.99. Just some perspective.

Now I really don’t remember shade for shade what is different or the same from the older Comfort Zone Palette to the new version since I don’t have the older one anymore. But a slew of YouTubers have done detailed comparison videos so if you’re interested in that kind of information head on over there. I can say that the pans are a lot smaller in this newer version, but I’m unsure of how that affects the amount of product.

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Swatches of the new Comfort Zone Palette from Wet n’ Wild.

You get 2 matte shadows labeled ‘TRANSITION’ on opposite ends of the palette with 8 shimmers in the middle. None of the colors have particular names. Personally I love the mix of warm and cool tones here; the greens with the bronzes, burgundys and the warmer transition shades. Putting a warm color in your crease next to a cool shade on the lid is just so beautiful to me. The shadows all swatched quite nicely with the exception of some of the really light shades that needed serious building up. All of the colors were extremely soft to the touch as well.

I did use 2 shades from this palette on my eyes yesterday. I applied the wine-colored matte transition shade (6th shade down in the swatches) all over my eyelid and into my crease, and the light champagne shimmery color (3rd shade down in the swatches) smudged underneath my lower lash line and into the inner corner of my eye. The matte shade needed some building up on the eye to reach full opacity and I experienced a bit of patchiness as I was applying it. So I had to go in with my finger to pat the color over the patchy areas, which worked perfectly. I’m curious to try this shade over another primer or over another matte shadow to see if it applies better; it could be an easy fix.

Another thing I noticed was the intense kick-back I got when I swirled my brush into the shadows. They are seriously powdery, so you definitely have to tap your brush a few times before applying to the eye. But they have great pigment and the shadows lasted throughout the day with hardly any fading and just the smallest bit of creasing. I need to try more colors though before I form my final opinion.

NYX SOFT MATTE LIP CREAM IN ABU DHABI – Shop here

I love this formula. It’s a liquid lipstick for those that don’t like liquid lipstick, in that they’re easy to apply, comfortable to wear and they don’t feel heavy or sticky on the lips. They have an almost mousse-like or whipped texture that you have to build up a bit to get the full effect. I wouldn’t call this the most opaque liquid lipstick out there, so you definitely trade a bit of opacity for comfort.

I bought the shade Stockholm last year and absolutely loved it, so when I was passing the NYX stand at Harmon’s I found my eyes scanning for more colors in this formula. I really only wear either nudes or medium pinks these days, so I settled on Abu Dhabi which is a beautiful browny-beige nude.

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Swatch of Abu Dhabi from NYX.
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Side by side swatch of Stockholm (left) and Abu Dhabi (right). Stockholm is much pinker/peachier while Abu Dhabi is much browner.

The longevity on these is definitely not the greatest; you will have to touch up throughout the day, but I personally don’t mind that. You will get that rim around the inner part of your lips as you eat and drink, so I’d imagine wearing a darker shade would be challenging with this formula. But if you wear a shade that is not a million miles away from your natural lip color, it shouldn’t be too much of a problem.

The packaging is quite small and lightweight so these are absolutely perfect to throw in your handbag. Stockholm has been living in my bag for months, and now Abu Dhabi will join it.

Have you tried any of these products yet? If so, what are your thoughts? Have you hauled anything interesting from the drugstore recently? I’d love to know!

xo, Erica

 

Summer trend how-to: blue eyeshadow

Every summer heralds bright, bold colors into makeup from everything to lipsticks, to blushes and eyeshadows. Bright corals & pinks, and deep bronzes & oranges typically dominate the color schemes of spring and summer. This season one of the trendiest colors that seems to be popping up everywhere is bold blue eyeshadow. Every other big palette launch this season has some variation of blue, from deep shimmery tones to brighter royal blues to indigos. Good examples of this are the KKW Beauty x Mario Palette from earlier spring, the new Urban Decay Beached Palette, and Fenty Beauty’s Moroccan Spice Palette. So if you’re going to play with color, summer is a very inspiring time to do so. You’re spoiled for choice.

But how do those that are “color-adverse” experiment and play with such bold, bright colors? Is there a way to make blues more wearable? Blue can be notoriously hard to work with, both texturally and optically. For example darker navy shadows, particularly matte ones, can be difficult to blend across the eye without catching. Lighter blues or baby blues can sometimes look dated or retro on the eye, especially if you blend them all the way up to the brow (I don’t mean retro in a good way here).

But like any other makeup trend, it’s not what you apply that makes the difference so much as how you apply it.

So here is my practical guide to making the blue eyeshadow trend your own this season.

 


First, let’s start with a few easy application tips.

Application tip #1: Soften your edges

When applying blue eyeshadow, remember to keep blending as much as possible! As I mentioned earlier, blue can be difficult to pull off so you want to make sure you’re softening and blending the edges of your shadow to create a more wearable apperance. If you find your shadows are getting patchy, try blending a matte flesh-toned shadow over your eye primer first; it will take away the slight tackiness of the primer that some shadows can cling to. This happens particularly with mattes.

(If you need more help learning the basics of eyeshadow application, please refer back to my how-to post here first, which is perfect for beginners.)

Application tip #2: Don’t blend too high

I won’t stay here long since I mentioned this earlier, but blending blue too high up towards the brow can look dated and weird depending on the tone you’re using. Just avoid it.

Application tip #3: Concealer

After applying your blue shadow, make sure to apply a good correcting concealer under your eyes. This will help cancel out the blue/purple undertones that occur naturally around our eyes. If you skip concealer, all those blue tones between the shadow and the undereyes could make you appear a bit ill.

 


Now let’s move onto ways to wear the blue shadow. There are 3 main tactics that I use to make blue eyeshadow more wearable on myself, which I hope you’ll find helpful.

Tactic 1: Strategic placement

This is all about where on the eye you choose to place the bright color. The easiest and most fun thing to do is smudge it underneath your lower lash line. You can do this with either an eyeliner or a powder shadow, or layer both. Paired with a more basic or neutral color on your eyelid, the contrast between the upper and lower lid space will really stand out. If you don’t like the idea of putting such a bright color under your eye, you can certainly line your top lash line instead. It’ll still add a lovely point of interest without letting the bright color take over your look.

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Look #1 Lower Lash Line – I applied the Urban Decay 24/7 Glide On Pencil in Chaos with a limited edition Chanel shadow layered on top. Contrasted with the sepia color on the eyelid, it’s like color theory in action.

Tactic 2: Neutral color pairings

This is about grounding the look with more wearable colors so that the brights stay in a more supporting role and don’t overtake your look. Neutrals like brown, gray and of course black work perfectly alongside most bright colors. In the look pictured below, I used a slightly darker blue than in the first look and paired it with a bronzey brown. This look is slightly more editorial in nature since I placed the blue towards the front of the eye, but paired with the neutral brown it becomes a lot softer. I wouldn’t recommend this look though if your eyes are naturally close together, as it will make them appear even closer. In that case, you could switch the placement of the brown and blue, so that the brown is towards the inner corner and the blue is on the outer third of your eye.

This look is a recreation of an old Pixiwoo video that you can watch here.

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Look #2 Neutral Color Pairing – I applied a mixture of Earl Grey from the Too Faced Chocolate Bon Bons Palette with a limited edition navy-teal shade from Chanel to the inner corner of my eye. I paired it with a very wearable bronzey brown.
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Road Movie Quad from Chanel’s Fall 2017 Collection (discontinued), containing the teal blue shadow used in Look #1 (lower left side) and the darker navy-teal shadow used in Look #2 (lower right side). The bronze on the upper left side was also used in Look #2.

Tactic 3: Use more flattering tones 

Perhaps you’re not into these bright summer-trend colors at all, but you’re tired of just using the same tones look after look. The more the color is mixed with a neutral, the more wearable it will be. So think about using navy blues or gray-blues instead of bright royal blues, for example. You’ll still get the effect of the color but not all the attention or drama, so to speak. That’s what I did in the look pictured below. I used a gray with a pronounced blue undertone in the crease of my eye. The blueish color just peeks out above the crease, so the overall effect of the makeup is quite soft and very wearable.

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Look #3 Flattering Tones – I applied Dagger, a dark gray-blue from the Urban Decay Smoky Palette, in the crease of my eye and just above it for a soft peek of color. I smudged a matte gray underneath the eye for an overall more neutral look.
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Some examples of gray-blues from the Urban Decay Smoky Palette. Dagger is second from the top.

 


If you’re looking for some color inspiration, here are some swatches of both bright blues that can pep up your look, or more wearable blues to dress-down your look.

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Bright royal & teal blues. Top: Urban Decay Chaos Liner; Bottom: teal shade from Chanel Road Movie Quad.
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Darker, more wearable blues. Top: Dagger from Urban Decay Smoky Palette; Middle: Contrast from MAC; Bottom: navy-teal shade from Chanel Road Movie Quad.

A lot of bright blues come in palettes since pairing them with other shades is often necessary to complete a look. However, if you do not want to buy a whole palette just to get a blue you can easily go to MAC, ColourPop or Makeup Geek to buy a single shadow or create your own palette. I bought Contrast as a single and then put it in my MAC neutral palette. You can of course opt for a blue eyeliner if you’d rather not use a shadow. Your choice of products will all depend ultimately on what kind of look you want to achieve.

What do you think of bright blue eyeshadow? Would you wear it? Do you have any tips or particular looks you like to do with blue shadow? I’d love to know!

xo, Erica

 

Review: Pat McGrath Labs Limited Edition Bronze Ambition Palette

Pat McGrath Labs (referred to in this post as “PMGL”) is a relatively new makeup brand created by world-renowned makeup artist Pat McGrath. If you’re up on beauty news or are connected to any major influencers on IG or YouTube, you’ll know that this brand carries a lot of clout and prestige in the beauty world. You’ll also be aware that all of the products from Pat’s line are incredibly luxurious and expensive. Her 10-pan Mothership Eyeshadow Palettes, the most iconic products thus far from the line, retail for $125 alone just to give you a sense of the elevated price.

Continue reading “Review: Pat McGrath Labs Limited Edition Bronze Ambition Palette”

How to apply eye shadow, plus 3 beginner-friendly looks

And we’re back to the Makeup Beginner’s series! Let’s talk about one of my favorite subjects in makeup, eyeshadow. As I’ve said in earlier posts, I wear some kind of shadow on my eyes every day whether it be a cream or powder texture. Most days though it’s a light to moderate wash of one color or perhaps two. I’m usually not wearing ‘big shadow’ looks unless going out at night or to an event (and even then my looks are never that dramatic). But I have a few easy, go-to looks that can be either dialed down for daytime or dialed up for nighttime depending on the colors you use or the amount of shadow(s) you apply. This post will focus specifically on tools and application tips that you can utilize to also achieve some beginner-friendly looks that only require a small amount of skill.

Continue reading “How to apply eye shadow, plus 3 beginner-friendly looks”

Is Huda Beauty worth the price tag or is it just overhyped?

Yes, I am one of the millions and millions of people who follows Huda Kattan and her brand Huda Beauty on Instagram. Shocker I know considering my feelings on Instagram makeup, but I think all of us beauty lovers get naturally curious when certain brands or products get a lot of hype online. (This is always my justification for buying more makeup sadly.) So I wanted to go through a few of her products that I own and give you my perspective on whether I think they are worth the purchase or just simply overhyped Instagram makeup. I don’t have her new Rose Gold Remastered Palette, and honestly I probably won’t buy it. I’m just not that intrigued by it.

Continue reading “Is Huda Beauty worth the price tag or is it just overhyped?”