Hi friends!
I recently discovered a new beautifully luxe makeup brand on Instagram that seems to be right up my alley. Roen Beauty launched this spring with a small edit of creamy & sparkly eyeshadow offerings that can either be worn alone or layered with other products. It was founded by celebrity makeup artist Nikki DeRoest, who is also the Global Makeup Artist for Bare Minerals. Check her out on YouTube or Instagram; she’s got that L.A. cool girl vibe going on for sure.
As is the case now with all digital-first brands born in the age of social media, Roen Beauty ticks all the millienial-shopper boxes. They’re clean (still not completely sure what this means beyond the obvious), gluten-free, cruelty-free & 100% vegan. But they’re also luxury, as you’ll see from the prices listed below.
Obsessively designed by an artist, made for you.
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So in this post, I will briefly bring you guys through all the products that the brand is currently offering. Just a disclaimer: I have not tried any of these products personally so this is not a first impressions nor a review; this is simply a brand overview.
75° WARM EYE SHADOW PALETTE
- Contains 4 cream shadows (shades: Obviously, Nikki Dust, FaceTime, J’adore)
- Recommended application – with fingers or with Everything Eye Brush
- Can be used with or without a primer underneath
- $42.00 retail – SHOP HERE
52° COOL EYE SHADOW PALETTE
- Contains 4 creams shadows (shades: Bask, Rendezvous, Yep, Meow)
- Recommended application – with fingers or with Everything Eye Brush
- Can be used with or without a primer underneath
- $42.00 retail – SHOP HERE
DISCO EYE SPARKLE
- Cream shadow or eye-topper in one “universal” shade
- Contains different-sized pearl for ultra shimmery, multi-dimensional finish
- Recommended application – with fingers or with Everything Eye Brush
- $29.00 retail – SHOP HERE
EVERYTHING EYE BRUSH
- Designed to work exclusively with Roen’s unique cream formulas
- Dual-ended brush with dome/tapered end for applying & blending, and precision end for smudging
- $32.00 retail – SHOP HERE
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If you know me, you know I loveee cream textures that I can use with my fingers, so Roen’s products are very intriguing to me. I’m really attracted to the 52° Cool Eye Shadow Palette and the Disco Eye Sparkle, specifically. Will I actually purchase them though? Not sure. Everything seems pricey for what they are, but I’m really tempted. I mean, look at that visual again for the Disco Eye Sparkle! How gorgeous is that?!
If you’re interested in more info, there are two videos I’ll place here that should be helpful. The first is with Nikki DeRoest herself, and the second is with Mariah Leonard (who I’ve recently become obsessed with on YouTube). They obviously have very different perspectives, but that is what you need when researching products to buy.
Have you heard of Roen Beauty before? Will you be purchasing anything from their line-up? I’d love to know!
xo, Erica
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