New brand alert! Happimess has launched!

Hi friends!

Some more beauty news for you today! To be honest I’m a little late with this launch so please forgive me, but I haven’t heard many people talking about this brand quite yet. It’s called Happimess and they initially launched online on October 25th from what I can gather. I first discovered them through Trendmood on Instagram when she showed swatches of the palettes and lipsticks. They’re a small, highly affordable cosmetics brand that, at the time of launch, offers products for the eyes & lips. And lemme tell you, the packaging is so, so adorable! Packaging gets me every time! Does that happen to you too?

Here’s some information about the Happimess brand from their website:

We believe in expressing your true self, experimenting, not being afraid to play, and have fun. Inspired by color, trend and life’s chaotic beauty, we welcome all to join in this playful, colorful adventure.

Our high-performance products are made from the best ingredients, and are paraben-free and sulphate-free.

The happiest moments often come from the messiest messes. And that’s what we’re all about: finding happiness in the unknown, the challenge, or the adventure.

So in this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest to or comment on overall quality, nor can I provide swatches. This post is purely meant as an introduction to the brand.

(All the following photos are from the brand’s Instagram account.)

Before we get into the categories, here are some fast facts about the brand.

• Ships internationally! Yay! Free U.S. shipping on orders over $30. Free global shipping on orders over $50.
• All products are formulated without parabens or sulphates.
• Prices range on single items from $5.00 – $12.00.
• All sales are final (no returns or exchanges), but they will replace items broken in transit.

EYES – Shop here

1. Eyeshadow Palettes – three 9-color palettes, $12.00 each

• Call You Later
• I Don’t Give A
• Next to Me

Each palette is a mix of mattes & shimmers, and what looks like to be one duo-chrome shade. I think they are all beautiful, but if I had to choose a favorite just based on color choice I’d have to go with Next To Me. I just love all the little faces stamped into the shadows!

2. Accompanied Eyeshadow Duo’s – three duo’s, $5.00 each

• Cleaned Up
• Front Runner
• Love Lay Here

These are little split-pan duo eyeshadows in very neutral, wearable colors. It looks like Love Lay Here and Cleaned Up are both matte duo’s, while Front Runner is a mix of matte & shimmer but I’m not 100% on that. They can also attach onto one another, so you can create your own little palette with these. That’s a cool concept that we’ve seen before from other brands like Revlon, but that’s usually a more expensive route than buying a ready-made palette so just keep that in mind.

3. Unaccompanied Eyeshadows – three singles, $5.00 each

• My Comeback
• Dance Hall
• 24/7

These are all shimmer eyeshadow singles that you can also click together, just like the duo’s above, to create a mini palette of sorts. I think these are all pretty cool colors, especially the warm burgundy-type shade in the middle. I do think the plastic packaging looks a little cheap on these and also on the duo’s, but these are affordable products so…what do you expect? If the product is good, that’s all I care about.

LIPS – Shop here

1. High Class Lipstick – 10 shades, $10.00 each

• Deep Cherry
• Plum Red
• Deep Red
• Rose Red
• Coral
• Deep Coral
• Orange
• Red
• Plum
• Lilac

Out of the two lipstick offerings from Happimess, this is the pricier one. It’s got a satin or demi-matte finish, and it’s formulated with moisturizing ingredients like beeswax, almond seed oil & sun flower oil. If you’re interested in swatches, head over to the Happimess website, but I have to say a lot of the shades look quite similar to me. They’re all variations of red & warm colors; it would be nice if they launched some cooler pinks, browns, or beiges to complete the line.

2. The Glow Lipstick – 8 shades, $8.00 each

• Released
• Near Pink
• Brainwashed
• Almost Delicate
• Lush Life
• Number One
• Dreemer
• Jazzed

The description of this formula seems very interesting to me. It claims to give a ‘semi-gloss’ finish to the lips in order to make them appear bigger, but at the same time it claims to be long-wear. In theory that could be an amazing combo, so I’m definitely interested in this one! One of the ingredients here is castor oil to moisturize the lips and to help with overall appearance. The color range is a little better than with the High Class Lipstick as there are some browny pinks & brighter shades included here. Again, you can see swatches by going to the brand’s website.

Check out my brand overview on Ohii Beauty here.

Check out my brand overview on Joah Beauty here.

Check out my brand overview on Mavie Cosmetics here.

What do you guys think about Happimess? Would you buy any of their products? I’d love to know!

xo, Erica

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