Thrive Causemetics makes it debut on the blog today with two mini/rapid-fire reviews. First up is the Liquid Lash Extensions Mascara, probably their best-known product, and lastly I’ll discuss my thoughts on their Eye Lift 360° Waterproof Primer. My interest was piqued in the brand after years of seeing their Instagram ads – particularly for the mascara – and by their bright teal packaging, which I think really makes them stand out. So I’m happy to finally have some of their products in my collection. I’ve been testing everything out for a while now, and there’s definitely a hit and a miss in this little bunch that I’m keen to share with you all now.
If you’re not already familiar with Thrive, they are a DTC (direct-to-consumer) makeup and skincare brand that heavily focuses on giving back, particularly to charities and non-profits that support and uplift women. You can read more about their ethos on their About page. They are also vegan and cruelty-free for those who care to know.
Let’s get into the reviews!
LIQUID LASH EXTENSIONS MASCARA
Our award-winning, best-selling mascara transforms every lash with stay-all-day dramatic length, definition and curl to instantly create the look of lash extensions without the glue! Now available in Brown Black due to popular demand!
Our revolutionary high-performance formula is powered by Flake-Free Tubing Technology™ for voluminous, show-stopping lashes that won’t clump, flake or smudge while Orchid Stem Cell Complex™ helps encourage longer, healthier-looking lashes over time.
- Winner of the Allure 2020 Best of Beauty Awards for Best Tubing Mascara.
- Winner of the Glamour Best Clean Beauty Products of 2020 Award for “The Best Mascara”.
- Winner of the Prevention Beauty Awards for 2019 for Best Mascara.
- Over 275,000 5-star reviews on Ipsy as of April 2020!
Tapered plastic wand with short spikes
Length and definition
DOES IT FLAKE OR SMUDGE?
Flakes a teeny bit; no smudging at all
EASY TO REMOVE?
This is definitely the HIT of the couple for me. Let’s first touch on the packaging, like I normally do in my longer reviews. So I already mentioned how much I admire the bright teal exterior, but lemme tell you, this has GOT to be the heaviest mascara component I’ve ever held! It’s definitely a weighty little thing, but if you can get beyond that, it feels very luxurious for the price. Personally it doesn’t bother me much, but it’s just worth noting.
As far as application goes, the plastic wand comes out of the tube very cleanly, so you will not have to remove any excess product. This also means that your lashes will not get overloaded straight out of the gate, which I love. The spikes grab onto the lashes really well, and the tapered shape lets you get into the inner and outer corners of your eye.
If you apply just one coat of this formula, you probably won’t be impressed (take it from me!). You definitely need to layer it to really get that long, defined lash that you see in their social media ads. But be forewarned, I’ve found that layering it once the formula is dry to be a bit tricky. Like with a lot of mascara formulas, layering wet over dry can lead to clumping and the Liquid Lash Extensions is no different in that regard. But apply two generous coats when it’s still wet and you’ll get amazingly long, bambi-like lashes.
The Liquid Lash Extensions is a tubing mascara, which makes it very easy to remove at the end of the day (just add warm water). No excessive rubbing or tugging necessary, which we love! This also means it’s a no-smudge formula as well, although I do find it flakes a teeny bit; nothing too obvious or annoying though.
So is this my new, most-favorite mascara? No, but I do really enjoy using it and think it’s a solid choice if you want really long lashes and/or have problems with mascara smudging. However if volume is an absolute necessity to you, I’d definitely recommend the L’Oreal Lash Paradise Mascara over this one; it delivers on both volume and length.
RATING: 4 / 5 ⭐️
WANT MORE MASCARA? CHECK OUT THESE POSTS!
EYE LIFT 360° WATERPROOF PRIMER
This innovative waterproof power primer works 360° around your eyes to create the perfect crease-proof, smudge-proof, color-boosting canvas. Concealers don’t crease, and eyeshadows stay vibrant + budge-proof all day.
Powered by Eye Revive Complex™, an age-defying, skin-smoothing solution that refreshes the delicate skin around your eyes and reduces the appearance of fine lines + wrinkles.
EYE REVIVE COMPLEX™
Supports skin’s natural ability to produce collagen with Matrixyl™ 3000** to reduce the appearance of fine lines, promote skin elasticity and restore a youthful look to your skin.
COLOR GRIP TECHNOLOGY™
An innovative smoothing waterproof eyeshadow and concealer base that locks out oil and binds to color for gorgeous, long-lasting all-day wear.
Brightens and evens out your skin tone, providing powerful antioxidant protection for younger-looking skin.
A skin-calming powerhouse antioxidant that reduces the appearance of puffiness and dark circles.
A hydration overachiever that holds 1000x its weight in water to instantly smooth and hydrate, reducing the appearance of fine lines.
LICORICE ROOT EXTRACT
Helps diminish the appearance of hyperpigmentation and skin discoloration for renewed, radiant skin.
APPLICATOR OR SQUEEZE TUBE?
TINT OR COLORLESS?
I like this primer and then I don’t; its performance completely depends on what you blend over top. For that reason I wouldn’t say it’s a total miss, but it’s definitely not holy grail status for me either.
It’s super easy to apply with the long, flat doe-foot applicator, and the texture is thin and creamy. It sets down pretty quickly (within 10-15 seconds) to a slightly-rubberized matte finish. My eyelids look smoothed, but I haven’t noticed any other visible effects to my skin.
Let’s start with the positives. I do believe the Eye Lift 360° Waterproof Primer extends the wear time of my eyeshadows, and prevents creasing throughout the day no matter which shadows I use. (For reference, I typically wear my makeup anywhere from 8 to 11 hours on any given day.)
My issue with this primer is all to do with how shadows layer over it. I have absolutely no problem when I try to blend shimmer or metallic-finish shadows over top; I get no skipping, tugging or patchiness. But matte shadows…that’s another story! They apply totally patchy so I often have to go in with my finger to even the color out. I’ve found this is particularly true with MAC matte shadows, which I admit tend to be a little on the drier side. But I even had blending issues with my beloved ELF Mad for Matte 2 Palette, and those are extremely buttery. It performed pretty well with Dose of Colors and Charlotte Tilbury matte shadows, but for the price I’m still underwhelmed.
If you’re going to spend $24.00 with Thrive, you’re much better off snagging the Liquid Lash Extensions Mascara instead.
RATING: 2.5 / 5 ⭐️
Have you tried anything from Thrive Causemetics before? If so, do you have any favorites? I’d love to know!
xo, and be well, Erica