Hi friends!
We’re taking another close look at Rare Beauty today in this three-part mini series. I first reviewed the Dewy Lip Balms earlier this week, and now we’re taking a deep-dive into the Soft Pinch Liquid Blushes. You know how much I love a good cream blush, so I was super excited to try this formula out! It retails for $20.00 and comes in a total of 8 shades with half available in a matte formula, and half available in a more dewy, radiant formula. I absolutely love that! I don’t believe there are many matte-textured cream or liquid blushes on the market, so Rare might really be onto something there. (Please correct me if I’m wrong.) I was kindly gifted two shades, one matte and one dewy, which I’ve been testing out for several weeks now.
Let’s get started!
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DISCLAIMER: THIS POST CONTAINS GIFTED ITEMS, BUT ALL OPINIONS ARE 100% MY OWN.
THE DEETS ON THE RARE BEAUTY SOFT PINCH LIQUID BLUSHES
Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color.
Infused with long-lasting color pigments for all-day wear—a little goes a long way.
Mistake-proof, it layers beautifully over liquid/powder formulas without disturbing makeup.
Available in matte and dewy finishes.
Cruelty-Free. Vegan. Paraben-Free. Dermatologist-Tested. Suitable for Sensitive Skin.
- Bliss – nude pink (matte)
- Love – terracotta (matte)
- Grace – bright rose mauve (matte)
- Faith – deep berry (matte)
- Joy – muted peach (dewy)
- Happy – cool pink (dewy)
- Lucky – hot pink (dewy)
- Grateful – true red (dewy)

Rare Beauty Soft Pinch Liquid Blush in Bliss

Rare Beauty Soft Pinch Liquid Blush in Joy
SHADE DESCRIPTIONS
BLISS – matte nude pink. On my pale skin tone this is a gorgeous muted, neutral shade.
JOY – dewy coral peach. On my pale skin tone this is quite bright and punchy.
MY THOUGHTS ON PACKAGING
As I said in my earlier review, I think overall Rare Beauty has really nailed the packaging across their line. It’s just so lovely to look at and hold! The Soft Pinch Liquid Blushes come in lightweight, frosted plastic bottles with twist-off tops that have one of those very satisfying clicks. Yup, you know the one. From what I’ve read, the silver circles on top serve a dual purpose. In addition to being aesthetically pleasing, they are meant to be functional for those who suffer from auto-immune diseases that can affect motor skills. (Founder Selena Gomez has lupus, which can cause joint pain amongst a host of other symptoms.)
But back to the functionality. They have slanted doe-foot applicators that are nice and soft, but hold a bit too much product (I’ll get to that more shortly). Personally that doesn’t bother me too much, but if you like your applicators to be completely functional it may be an issue for you.
RATING: 5 / 5 ⭐️
MY THOUGHTS ON TEXTURE / APPLICATION
These have a thin creamy texture that I much prefer to apply with the warmth of my fingers, rather than dot on directly with the applicator. This is exactly what I do. I take out the applicator, put the excess product back into the bottle, and then deposit a smaller amount onto the back of my hand to work from. I then tap the product onto my cheeks using my middle finger; it works a treat!
I find both the matte and dewy formulas to be very easily blendable on my dry skin. But do keep in mind that the matte formula will dry down, so don’t take forever to blend it out. But overall I’ve had zero issues applying these formulas, and find them to be user-friendly.
RATING: 5 / 5 ⭐️

Showing the doe-foot applicator on the shade Bliss

Swatches of the Rare Beauty Soft Pinch Liquid Blushes in the shades Bliss (left) which has a matte texture, and Joy (right) which has a dewy texture.
MY THOUGHTS ON PIGMENTATION
A little goes a long way here! These are very pigmented blushes that build up quite quickly, which is another reason why I don’t like to use the applicator directly on my skin. I recommend working slowly, and using your finger or perhaps a damp sponge to apply. That being said, they do sheer out nicely as you work with them. If you’ve used the Milani Cheek Kiss Liquid Blush before, it’s a very similar experience.
RATING: 5 / 5 ⭐️
MY THOUGHTS ON WEAR
If you get annoyed when your blush fades or totally disappears by the middle of the day – I’m right there with you – then you need to get your hands on these Soft Pinch Liquid Blushes! The pigment really lasts throughout the day on both the matte and the dewy formulas. I’ve noticed some fading by the half-way mark, but there’s still a decent amount of color on my cheeks after 10+ hours of wear. (Do keep in mind that I have dry skin. Skin type can always influence the wear of products.)
RATING: 5 / 5 ⭐️
- Wearing the shade Bliss on my cheeks.
- Bliss is one of the matte-textured liquid blushes.
- Wearing the shade Joy on my cheeks.
- Joy is one of the dewy-textured liquid blushes.
MY THOUGHTS ON PRICE
The Soft Pinch Liquid Blushes retail for $20.00 each; so, not overly luxurious, but certainly not the most affordable. Personally I don’t mind the price considering the packaging, quality, pigmentation and wear are all totally on-point. Additionally, I love that they offer matte-textured shades in this line, which is a great option for people with more oily skin. I don’t think there’s any similar-type product available at a drugstore price point. (Again, correct me if I’m wrong!)
However, if you do want a more affordable option in a dewy/radiant finish, then I would totally recommend the Milani Cheek Kiss Liquid Blush.
RATING: 5 / 5 ⭐️
FINAL THOUGHTS
This is by far my favorite product from Rare Beauty! If you’re looking for really user-friendly, heavily pigmented liquid blushes that are available in a variety of colors and finishes, this is it! I love both shades and finishes almost equally, which is really something coming from me (normally I much prefer dewy over matte).
Have you tried the Soft Pinch Liquid Blushes yet? I’d love to know!
xoxo, and be well, Erica
PIN IT!
OMG yes! The lightest one is my fave, I need to buy it
It’s a beaut, and I love that it’s matte for a change! Hopefully Rare will come to Italy soon!
These sound fabulous! I really admire what Selena Gomez has done with rare beauty, it could’ve really easily just been a cash grab but you can tell there was real time and effort put into it! xx
Totally. You can tell it’s a very well-considered product line. The blushes are beautiful! By far my fave from the line!
Looks so nice on! it’ll defininately last forever as you only need such a small amount xx
Thank you! Yes, for sure, you really don’t need much at all!
These sound amazing! I love the lighter color, but I love the dewy texture.
They are lovely indeed! If the lighter color came in a dewy finish it would be heaven!
this is so interesting but also very nice. i don’t typically use liquid blushes and these are probably too bright for me but they look great on your skin tone 🙂
The shade Bliss is definitely not too bright, so if you’re interested in exploring liquid blushes one day, I’d recommend!
Thanks for the informative post. I would like to see you in a plum or rose color. Something with a cool tone, with more red in the base. Nothing pink or coral. Just my opinion, but give it a try and see what you think. You look lovely and I think they would suit your completion and make your eye and hair color look vivid. I just signed up for your emails and look forward to future posts. All the best!
Thanks so much for reading and commenting Ellen! That’s a helpful tip; I don’t have many plum-colored blushes in my collection, but now I really want to try one! I find color-coordinating with my complexion to be really challenging, so I appreciate any help in that department 🙂