Hi friends!
Every changing of the seasons brings with it tons of new beauty launches, which can make it challenging and overwhelming to parse through as a consumer. Believe me, I understand the feeling well! So today I hand-picked just five new Fall launches that I think are worth getting excited about, in my humble opinion.
Let’s dive straight in!
NOTE: all images are courtesy of the brands’ respective Instagram accounts.
OTHER NEW-IN / LAUNCH POSTS
Three New Beauty Brands to Watch
Testing NEW launches from Maybelline
NEW Brand Alert! Serumkind Deep Antarctic Drop Serum Review
RARE BEAUTY
WHAT IT IS
Selena Gomez’s new beauty brand, complete with foundation, concealer, liquid blushes, liquid lipstick, lip balm, liquid eyeliner, brow pen, primer, highlighter, priming mist, blotting paper, and tools.
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
WHAT IS THE PRICE RANGE / AVAILABILITY
$5.00 – $29.00 available at Sephora, and rarebeauty.com now
WHY I’M EXCITED FOR THIS COLLECTION
I usually never bat an eyelash when a celebrity brings out a new brand (it seems to happen a lot now, doesn’t it?), or tend to fall for a lot of hype when it comes to beauty products. But there’s something about Rare Beauty, Selena Gomez’s new brand, that has my full attention. Maybe it’s the gorgeous packaging, or the fact that I’ve seen many a YouTube video praising its quality, but I kinda want it all! But I won’t get it all, of course, don’t worry. I’m particularly intrigued by the concealer, the dewy-finish liquid blush (of course), and the lip balms, which apparently are more like sheer lipsticks. And I love – LOVE – that everything is under $30 in this range; how amazing!
Check out my girl Mariah Leonard’s thorough review of the collection over on YouTube.
GARNIER SKINACTIVE ALL-IN-1 BRIGHTENING MICELLAR CLEANSING WATER WITH VITAMIN-C
WHAT IT IS
This all-in-1 brightening micellar cleanser water is a facial cleanser and makeup remover that is surprisingly powerful, yet gentle on skin. The Garnier Micellar Cleansing Water with Vitamin C works for all skin types. It effectively cleanses, removes makeup and boosts glow. Like a magnet, micelles capture and lift away dirt, oil and makeup without harsh rubbing. This facial cleanser removes makeup, leaving skin perfectly clean without over drying. This Garnier SkinActive Micellar Cleansing Water with Vitamin C is gentle on skin and can be used to remove face makeup and eye makeup. The gentle cleanser is vegan and formulated without alcohol, oils and fragrance.
WHAT IS THE PRICE / AVAILABLITY
$8.99 available at Ulta now; everywhere else starting October 2020
WHY I’M EXCITED FOR IT
I know this one may not be as interesting as all the other launches listed on here, but you know how much I loveeee my Garnier micellar water, right? I talked about it in this recent post. It cleans my skin really well in a one easy step for a very affordable price. Well, Garnier just added another addition to its line-up and this one contains Vitamin-C. Now I’m intrigued, as I’ve been curious to add Vitamin-C to my skincare routine for quite some time now. I’m sure this formula will not contain as high a concentration as, say, a dedicated serum would, but I’m still hoping it helps to brighten as well as cleanse. Also, there’s not very many Vitamin-C cleansers available at the drugstore level, so I think that makes this one of the more noteworthy new Fall launches.
KOSAS THE BIG CLEAN MASCARA
WHAT IT IS
A clean mascara for instantly big, fluffy lashes — powered by hair care actives that help support stronger, healthier lashes. It’s next level clean, care, and volume.
WHAT IS THE PRICE / AVAILABILITY
$26.00 available at Sephora now
WHY I’M EXCITED FOR IT
I’m kinda a sucker for Kosas these days; they’re just so cool. (Yes, I fall for that kind of marketing, I’m not immune.) This is their first mascara launch, and I adore trying new mascaras, so ipso facto I’m intrigued! The Big Clean Mascara promises to volumize your lashes while conditioning and strengthening them. Not the most original claim, but it’s hard to make a mascara seem that new and exciting. However it claims to have nourishing ingredients “at a serum level”, like castor oil, provitamin B5 and biotinyl tripeptide-1. Marketing mumbo-jumbo or not? We’ll have to find out!
FLOWER BEAUTY GET REAL SERUM FOUNDATION
A place-holder image as the new foundation hasn’t launched yet. This is the Flower Beauty Light Illusion Foundation, for reference.
WHAT IT IS
Flower Beauty’s Get Real Serum Foundation conceals & smooths skin for a naturally radiant finish, weightless feeling and buildable coverage. This light-as-air formula is infused with hydrating properties to help nourish and care for skin as you wear it, and doesn’t settle into fine lines. Lavender flower water brightens and refreshes the skin while olive oil, a natural anti-inflammatory, provides antioxidants and ultimate glowing hydration. This adaptable serum formula is suited to match a wide range of skin tones, and features a natural finish with buildable coverage. Skin appears youthful and healthy as it’s hydrated by a weightless antioxidant serum blend. Gluten Free. Available in 16 shades.
WHAT IS THE PRICE / AVAILABILITY
$15.00 available sometime in September
WHY I’M EXCITED FOR IT
Flower’s newest foundation drop has me excited for two reasons. First, I love this brand; everything I’ve tried from them so far I really rate. (See this post, and this post for proof.) Doesn’t hurt that they’re quite affordable as well! Second, whenever a foundation or base product has “serum” in the name, I automatically take notice. To me, “serum” equates to a texture that’s both lightweight and intensely hydrating. As someone who is perpetually looking for her next hydration fix, this is particularly meaningful. There’s also a series of buzz phrases in the description that attract me here: “naturally radiant”, “weightless feeling”, “buildable coverage”, and “ultimate glowing hydration.” Sign me up!
CIATE LONDON SHADOW FLIP LIQUID EYESHADOW
WHAT IT IS
With a light, creamy formulation each Shadow Flip shadow creates a high-impact, other worldly metallic finish to the lids in just seconds. The shade shifting, colour flipping pigments create an instant multi-chrome effect on the lids, blending seamlessly into a multi-tonal look in just one simple step. The colour appears to change as light reflects off the contours of the eyelid and eye crease.
WHAT IS THE PRICE / AVAILABILITY
$20.00 available on ciatelondon.com now
WHY I’M EXCITED FOR IT
OK, so I’m not sure if this counts as a Fall launch, but I’m including it here anyway since I’m a little late to the party. (Technically these launched back in early August.) But these liquid eyeshadows from Ciate just look like so much fun! I love a shade-shifting, duo-chromatic eyeshadow (who remembers Club from MAC??), and I’m especially drawn to cream textures, as you know. While this may not become an everyday makeup staple due to its boldness, I think it’s still good to have those whimsical items in your collection to pull out every time the mood or occasion suits.
Which new Fall launches have you all excited?? I’d love to know!
xo, and be well, Erica
PIN IT!
Rare beauty products really look rare and beautiful.
They do look beautiful! Thanks so much for reading and commenting!
I love the Rare Beauty products! The packaging is so nice and simple and the price is amazing!
I know, right?? The prices are insanely affordable but the products look so luxe.