So I recently found myself in Ulta a few days ago as you do. I was primarily there for the Urban Decay Born to Run Palette. The last time I had gone looking for it at Ulta I was told it was sold out. This was quite soon after the palette launched, so I wasn’t surprised. My spirits were crushed, but I wasn’t surprised. No, I kid you. Like with any other Urban Decay palette launch, I usually wait a bit until the initial craze subsides so units can be restocked. Lo and behold this week my Ulta had several in stock. But of course while I’m there I couldn’t resist perusing the aisles to see if anything else jumped out at me. I was very restrained and grabbed just a few other items, so let’s get into it now.
URBAN DECAY BORN TO RUN EYESHADOW PALETTE – Shop here
Wow, this one is really beautiful. From the packaging design, to the sturdiness of the component, to the varied color range, it’s a stunner. As you can see the majority of the shades lean warm, as almost every new palette does these days, but there are a few cooler tones in there towards the right side of the palette. I really appreciate that because you can get a variety of looks that shouldn’t end up looking all the same once applied to the eye. You get a whopping 21 shades, plus a full-size mirror, for $49.00.
I haven’t swatched or even touched all the colors yet, but I couldn’t resist trying a few of them out on my eye just yesterday. I used Weekender (matte) on my lid as a base and packed Smog on top (shimmer); then put a mixture of Still Shot & Riff (both mattes) in my crease and then I smudged Big Sky (shimmer) along my lower lash line. I loved the finished look. My first impression of the application: the mattes blended out very well. The shimmers need something slightly tacky to stick to, like a primer, otherwise they need more building up. I had to go in with my finger with Smog to really pack it on my lid.
I feel this one is begging for an in-depth review but I really need to experiment with all the shades and do some swatches. More TK.
URBAN DECAY 24/7 GLIDE ON EYE PENCIL IN ALKALINE – Shop here
You know of my deep love for 24/7 Glide On Eye Pencils already, so I couldn’t resist adding another to my collection. I swatched a bunch in store and ultimately decided on Alkaline, a deep plum. Urban Decay describes it as ‘deep wine’ but you could also call it a berry as well. Supposedly this was part of the Naked Heat Collection along with the palette and Torch, another 24/7 Pencil (which I also have). Ulta has this listed as Limited Edition on their site, but I’m not so sure about that. If anyone has any info, pop it in the comments. Regardless, I’ve never had a liner in this color before so I was immediately drawn to it. It could be particularly lovely going into fall with all the plums, reds, and other rich colors associated with the season. I’m very eager to start using it.
FLOWER BEAUTY LASH WARRIOR MASCARA – Shop here
Like I needed another mascara in my life, but in my defense my Essence Volume Stylist Curl & Hold is getting towards the end of its lifespan so I wanted to have another new one on deck. I had seen some of the marketing on Flower’s IG about the Lash Warrior so when I passed by their kiosk I grabbed it. I love the dark, hunter-green packaging that fades into the gold on the lid. No doubt, this mascara makes some bold claims. From the outer packaging you can see that this promises everything from volume, to thickness, to length. I find it’s really difficult for one mascara to do everything perfectly, so I’m definitely intrigued to start testing those claims out. The brush has tiny plastic bristles that slope upwards from the base to the tip. Normally I don’t go for plastic bristles, but I’m always willing to be surprised!
Can I just say as an aside that I’m so happy the Flower Beauty is now carried in Ulta. The line has become a lot more accessible, which is awesome. I don’t have a Walmart around me, and I don’t do a whole lot of makeup shopping online so I never tried anything out until recently. I’ve also noticed that Drew Barrymore has made a greater push on social media recently so I think there’s a lot more buzz about the brand now than there ever was before.
Have you tried any of these products out yet? If so, what do you think? I’d love to know!
Great haul! I actually got this palette at Sephora when it came out. I really love it! The quality is amazing and the shades have such variety. I hope you enjoy it!
I remember your glowing review too 😉 I definitely liked the one look I created with it so far, but I really need to try it more. I can’t wait!
The Urban Decay palette looks divine. Hard to beat the quality of their shadows,! Thank god they put a few cooler shades in it. To me the best palettes have a little of both i.e.: warm and cool ! Nice haul! Love Ulta! 😀
I totall agree with you!