Just this week I realized I hadn’t written a dedicated mascara post since I started my blog back in May, so let me remedy that right at this moment. I’m a firm believer that you don’t need to spend much money to get a good mascara; you can absolutely get it done on a drugstore budget. There are so many great options available now when you walk into CVS, Walgreens, Walmart or any other lower-cost retailer.
However for every good or great mascara, you’ll find another not-so-great one right next to it. It’s all about sussing out what your mascara preferences are and letting them guide your purchases. For example, my mascara preferences include decent volume, length & a lot of darkness (i.e. how black the product is). I want a “false-lash effect” without false lashes, if that exists. What one person is looking for in a product, another person might avoid, so please keep in mind that lists like this are all subjective. If you love something I don’t, well that’s great cause variety is the spice of life!
This post will focus quite specifically on L’Oreal mascaras, as the title indicates. To keep this short and snappy (hopefully), I’ve narrowed this to only four products: two that I would recommend to snatch, and two that I would say to skip.
So let’s get into it. (This might be the start of a little series here on the blog. I’m brainstorming other products and lists atm.)
WHAT TO SNATCH!
L’Oreal Voluminous X-Fiber Mascara – Shop here

Image Source: Walgreens
I spoke about my love for this back in my first blog post in May, but I picked this up pretty soon after it first launched. It was garnering good reviews on social media so when I saw the display in Ulta, I grabbed it. At first it seemed too high maintenance to me because of the whole 2-step process. The first end is a lash primer; the second end is a fiber-rich mascara. I never use lash primers normally. They just seem too fussy. But I have to say this formula really wowed me, so much so I was willing to go through both steps. The first end puts a light coating on the lashes and really separates and lengthens. The second end gives a ton of volume as it deposits the fibers over top. I didn’t find it too clumpy either. My tube got old so I had to toss it, but I would happily repurchase this.
L’Oreal Voluminous Butterfly Sculpt Mascara – NOTE 1/31/19: this product has now been discontinued 🙁

Image source: L’Oreal Paris
This one is so, so, so good in my opinion. I’ve gone through about two tubes and I would definitely repurchase again. It gives me extremely black, separated lashes with tons of length. It makes me look like I have more lashes than I do. I think it all comes back to the wand. It’s a strange one but genius. It’s long and tapers towards the front, which you may think would be awkward to work with but actually it catches all those hard to reach corner lashes. It also has plastic bristles that only cover one side of the wand, which normally I hate but it somehow works here. I wouldn’t say it gives the best volume I’ve ever seen but the length and the fluffiness of the lashes after using this is just awesome.
WHAT TO SKIP!
L’Oreal Voluminous Lash Paradise Mascara

Image source: eBay
Wow, I know, controversial. It seems like everyone and their mothers and grandmothers go ga-ga for this formula, but I just can’t fully get behind it. I bought this early in its hype when every beauty influencer was saying this was the best drugstore mascara on the market. The brush is very reminiscent of Too Faced’s Better Than Sex Mascara, which I very much enjoyed, so I was eager to try it. At first I remember liking it and even recommending it to my friends, but somewhere around the 1-month mark I just realized it was a mediocre mascara. It’s definitely not horrible by any means, but just nothing memorable to me. It was very black which I loved, but after a while I found the formula to be too thick to the point where my lashes would clump together too much for my liking. It didn’t give me much in the way of length either. It was just meh.
L’Oreal Telescopic Carbon Black Mascara

Image Source: Look Fantastic
I have not tried the regular L’Oreal Telescopic in the light gold tube, but I was none too impressed by the Carbon Black version. I was hoping it might be similar to the IT Cosmetics Tightline 3-in-1 Black Primer/Eyeliner/Mascara that I loved from years back, but unfortunately it wasn’t. It’s primarily a lengthening mascara with a long wand and plastic bristles. It definitely lengthened but it didn’t separate my lashes like I would have hoped. In some places the formula made my lashes stick together so much that it looked like I had bald patches. Needless to say, I wouldn’t repurchase.
What are your favorite and/or non-favorite mascaras from L’Oreal? I’d love to know!
xo, Erica
I love my L’Oreal so couture mascara! I don’t even know how many tubes i’ve gone through! I have a full review on my bog. I’ve tried the butterfly one but found the formula too watery for me.
Wow, I’ve never heard of the So Coutour one. Is it available in the U.S.? If so, perhaps it’s called something different here. I’d love to try it!
Search L’Oréal in my blog and you’ll find it. I absolutely swear by it 🙂
Loved Chanel mascaras but didn’t love the price tag, so knowing that drugstore mascaras can rival high end, I only buy drugstore now! Revlon, L’Oréal are my choices now. Can’t recall which ones of those brands I buy though! 😬
I can’t remember the last time I used a Revlon mascara. For some reason I never think of them when I shop for mascaras!