New brand alert! Happimess has launched!

Hi friends!

Some more beauty news for you today! To be honest I’m a little late with this launch so please forgive me, but I haven’t heard many people talking about this brand quite yet. It’s called Happimess and they initially launched online on October 25th from what I can gather. I first discovered them through Trendmood on Instagram when she showed swatches of the palettes and lipsticks. They’re a small, highly affordable cosmetics brand that, at the time of launch, offers products for the eyes & lips. And lemme tell you, the packaging is so, so adorable! Packaging gets me every time! Does that happen to you too?

Here’s some information about the Happimess brand from their website:

We believe in expressing your true self, experimenting, not being afraid to play, and have fun. Inspired by color, trend and life’s chaotic beauty, we welcome all to join in this playful, colorful adventure.

Our high-performance products are made from the best ingredients, and are paraben-free and sulphate-free.

The happiest moments often come from the messiest messes. And that’s what we’re all about: finding happiness in the unknown, the challenge, or the adventure.

So in this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest to or comment on overall quality, nor can I provide swatches. This post is purely meant as an introduction to the brand.

(All the following photos are from the brand’s Instagram account.)

happimesscallyoulaterpalette1
Up close with the ‘Call You Later’ Palette

Before we get into the categories, here are some fast facts about the brand.

  • Ships internationally! Yay! Free U.S. shipping on orders over $30. Free global shipping on orders over $50.
  • All products are formulated without parabens or sulphates.
  • Prices range on single items from $5.00 – $12.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

EYES – Shop here

happimesscallyoulaterpalette2
9 Color Eyeshadow Palette in Call You Later
happimessidontgiveapalette
9 Color Eyeshadow Palette in I Don’t Give A
happimessnexttomepalette
9 Color Eyeshadow Palette in Next To Me

1. Eyeshadow Palettes – three 9-color palettes, $12.00 each

  • Call You Later
  • I Don’t Give A
  • Next to Me

Each palette is a mix of mattes & shimmers, and what looks like to be one duo-chrome shade. I think they are all beautiful, but if I had to choose a favorite just based on color choice I’d have to go with Next To Me. I just love all the little faces stamped into the shadows!

happimessaccompaniedeyeshadow
From L to R: Love Lay Here, Front Runner, Cleaned Up

2. Accompanied Eyeshadow Duo’s – three duo’s, $5.00 each

  • Cleaned Up
  • Front Runner
  • Love Lay Here

These are little split-pan duo eyeshadows in very neutral, wearable colors. It looks like Love Lay Here and Cleaned Up are both matte duo’s, while Front Runner is a mix of matte & shimmer but I’m not 100% on that. They can also attach onto one another, so you can create your own little palette with these. That’s a cool concept that we’ve seen before from other brands like Revlon, but that’s usually a more expensive route than buying a ready-made palette so just keep that in mind.

BC508B7F-2DF0-40B8-8426-2BE990870BC3
From top to bottom: 24/7, My Comeback, Dance Hall

3. Unaccompanied Eyeshadowsthree singles, $5.00 each

  • My Comeback
  • Dance Hall
  • 24/7

These are all shimmer eyeshadow singles that you can also click together, just like the duo’s above, to create a mini palette of sorts. I think these are all pretty cool colors, especially the warm burgundy-type shade in the middle. I do think the plastic packaging looks a little cheap on these and also on the duo’s, but these are affordable products so…what do you expect? If the product is good, that’s all I care about.

LIPS – Shop here

happimesshighclasslipstick

1. High Class Lipstick – 10 shades, $10.00 each

  • Deep Cherry
  • Plum Red
  • Deep Red
  • Rose Red
  • Coral
  • Deep Coral
  • Orange
  • Red
  • Plum
  • Lilac

Out of the two lipstick offerings from Happimess, this is the pricier one. It’s got a satin or demi-matte finish, and it’s formulated with moisturizing ingredients like beeswax, almond seed oil & sun flower oil. If you’re interested in swatches, head over to the Happimess website, but I have to say a lot of the shades look quite similar to me. They’re all variations of red & warm colors; it would be nice if they launched some cooler pinks, browns, or beiges to complete the line.

happimessglowlipstick

2. The Glow Lipstick – 8 shades, $8.00 each

  • Released
  • Near Pink
  • Brainwashed
  • Almost Delicate
  • Lush Life
  • Number One
  • Dreemer
  • Jazzed

The description of this formula seems very interesting to me. It claims to give a ‘semi-gloss’ finish to the lips in order to make them appear bigger, but at the same time it claims to be long-wear. In theory that could be an amazing combo, so I’m definitely interested in this one! One of the ingredients here is castor oil to moisturize the lips and to help with overall appearance. The color range is a little better than with the High Class Lipstick as there are some browny pinks & brighter shades included here. Again, you can see swatches by going to the brand’s website.

Check out my brand overview on Ohii Beauty here.

Check out my brand overview on Joah Beauty here.

Check out my brand overview on Mavie Cosmetics here.

What do you guys think about Happimess? Would you buy any of their products? I’d love to know!

xo, Erica

PIN IT!

Check out my brand overview for the new, affordable e-commerce makeup brand Happimess!

 

 

New brand alert! Mavie Cosmetics has launched!

Hi friends!

If you read my previous post on inspiring Instagram images, you may remember that I just briefly discussed Mavie Cosmetics. Well, I’m back now with a full post on them since the line just launched yesterday! I love it when a new brand is born, don’t you? If you’re interested I encourage you to visit their website which is now up and running.

Below you’ll find a description of what Mavie is all about. As mentioned in my previous post, this brand is marketing itself as a producer of confidenceboosting and empowering cosmetics, as evidenced by their choice of product names.

What is Mavie.?
Mavie. is all about empowering each other — you and me — by exploring our own uniqueness, qualities, and potentials, together through makeup. Each of our collections is created to shed positive lights on the daily life. We understand our inner beauty is as important as how we look. And we want to help achieve the healthy connection and balance between the inner self and appearance.

Because let’s face it, don’t we all feel darn powerful and confident when we look good? For many of us, putting on makeup isn’t just about vanity, it’s about putting on your warpaint and getting ready to take charge.

Ever feel you can take on the world when you’re wearing that power lipstick?
That is Mavie.

Source: callmemavie.com

At the time of launch, Mavie has eye, cheek & lip cosmetic products only. In this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest or comment on overall quality, nor can I provide swatches. (You can check Mavie’s Instagram stories for swatches.) This post is purely meant as an introduction to the brand.

Before we get into the categories, here are some fast facts about the brand.

  • Only ships within the U.S. at the time of launch. They plan on expanding overseas in the future.
  • All products are crueltyfree, formulated without parabens or gluten.
  • All eyeshadow palettes are also veganfriendly.
  • Prices range from $12.00 – $23.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

Now let’s get into the products!

EYES – Shop here 

maviesantorinipalette
Image source: Mavie Cosmetics Instagram
mavieparispalette
Image source: Mavie Cosmetics Instagram
mavielosangelespalette
Image source: Mavie Cosmetics Instagram
maviestockholmpalette
Image source: Mavie Cosmetics Instagram
mavietokyopalette
Image source: Mavie Cosmetics Instagram
maviehongkongpalette
Image source: Mavie Cosmetics Instagram
Hustle & Bustle #1 eyeshadow quad
Image source: callmemavie.com
Hustle & Bustle # 2 eyeshadow palette
Image source: callmemavie.com
  • Six 9-pan “Take Me To…” eyeshadow palettes priced @ $23.00 each
  1. Take Me To Santorini
  2. Take Me to Paris
  3. Take Me to Los Angeles
  4. Take Me to Stockholm
  5. Take Me To Tokyo
  6. Take Me to Hong Kong
  • Two “Hustle & Bustle” eyeshadow quads priced @ $17.00 each
  1. Hustle & Bustle #1
  2. Hustle & Bustle #2

Out of all these color schemes, my eye keeps coming back to the Take Me To Paris & the Take Me To Stockholm Palettes. I love the pinks, the subtle neutrals & that mint green shade in the Paris Palette. And the Stockholm Palette just looks so chic to me! You could probably create some really lovely, soft daytime looks with both color stories, which is my favorite kind of look to achieve!

CHEEKS – Shop here 

maviemottoblushes
Image source: callmemavie.com
  • Four “The Motto Blushes” (powder blush singles) priced @ $14.00 each
  1. Let Your Light Shine – coral, with matte finish
  2. Do It For You – nude pink, with matte finish
  3. Take the Risk or Lose the Chance – medium pink, with satin finish
  4. I Can And I Will – nude to coral, with satin finish

Personally I’m not too excited by these blushes. On screen the colors all look like a variation of the same thing. And by the time they’re applied and sheered out on the cheek, they’ll probably give the same effect. It would be nice to see a deeper berry tone or mauve in the line to break up all the pink & peach. Hopefully that will be forthcoming in the future.

LIPS – Shop here

maviepowercharmslipsticks
Image source: callmemavie.com
  • Eight “Power Charms” Lipsticks priced between $12.00$13.00
  1. Confidence – glossy finish – $13.00
  2. Resilience – satin finish  – $12.00
  3. Curiosity – matte finish – $13.00
  4. Strength – satin finish – $12.00
  5. Leadership – satin finish – $12.00
  6. Wisdom – satin finish – $12.00
  7. Positivity – glossy finish – $13.00
  8. Inspiration – glossy finish – $13.00

These look nice but not anything particularly special. I’ll probably wait to hear some reviews before I try anything. I do love a good satin texture though. I don’t understand why there’s a $1.00 price difference in half of the lipstick shades.

What do you think of this new launch? Do any of the products tickle your fancy? I’d love to know!

xo, Erica

PIN IT!

Check out the new, affordable e-commerce makeup brand, Mavie Cosmetics!

My beauty anti-wishlist, November 2018

Hi friends!

It’s time for November’s anti-wishlist! I’ve rounded up my list of 5 beauty items from newly-released launches that I won’t be picking up anytime soon. Like last month a lot of these are limited edition holiday items. Just a disclaimer, if you’re excited or want any of these items, please don’t take this as a condemnation of said item. I obviously have never used any of them; this is based purely on personal preference. We all love different things and that’s great!

You can get caught up with my previous anti-wishlists here: September, October.

So let’s get started!

HUDA BEAUTY CONTOUR & STROBE SET IN HEARTBREAKER & SHAMELESS

hudabeautyholidaylipset
Image source: Trendmood IG

I believe Huda Beauty has been doing these lip sets for a while now and they bring out different colors from time to time. This one is a limited edition color scheme for the 2018 holiday season I believe. The kit contains one matte liquid lipstick, one lip pencil & one shimmery lip strobe (or lip topper). Actually the value is great; it’s $25.00 for 3 products. So why don’t I like or want it? To be honest, both the liquid lip & lip pencil formulas from Huda Beauty aren’t necessarily my favorite; they’re not bad, they’re just not my go-to. (Check out my full blog post on Huda Beauty here.) Also, I very rarely wear red lipstick these days. I love the idea of red lips and how classic they are, especially for Christmas time, but it’s just too high maintenance for me.

JOUER MAKING MAGIC ULTRA FOIL EYESHADOW PALETTE 

jouerultrafoileyeshadowpalette
Image source: Trendmood, via Jouer IG

I believe I’ve only tried one product from Jouer thus far. I’d love to try more especially now that they’re in Sephora, but this limited edition palette isn’t it sadly. I think this literally just launched on sephora.com two days ago, and it’s a little set that includes this 12-pan eyeshadow palette plus a sparkly eye topper for $52.00. An entire palette of foiled, highly shimmery shadows? Just not my cup of tea. I don’t mind one or two foiled shadows as part of a larger palette, but I’d like some mattes in there to help ground the look. Don’t get me wrong, I like shimmer & glitter but definitely not enough to utilize an entire palette-full. (If you’re not familiar with foil shadows, they are used wet to achieve a metallic or hyper-shimmery effect on the eye.)

CHRISTIAN LOUBOUTIN TAPE A L’OEIL NUDE EYE COLOUR COLLECTION

louboutintapealoeil
Image source: Louboutin IG

I don’t know anyone that has personally tried any of the Christian Louboutin makeup yet. I just know what I’ve heard on YouTube or read online and it’s really mixed from what I can tell. This entire line seems geared towards luxury makeup collectors and uber-fans of the brand. I haven’t seen anything yet that I think would be worth the enormous price points. Case in point, this collection of 6 nude eyeshadows called Tape a l’Oeil which launched in early October. They’re $50.00 each and they supposedly apply liquid but set to a powdery finish. I got plenty of good quality shadows in almost every finish: liquid, cream, powder. Why would I need this? And for $50.00 per bottle? Don’t think so. Plus the packaging kinda freaks me out.

COLOURPOP NO FILTER FOUNDATION STIX

colourpopnofilterstixfoundation
Image source: ColourPop IG

ColourPop expanded their No Filter line just a few weeks ago with this stick foundation launch. It comes in 30 shades for a very affordable price ($10.00 a stick). I’m just not a stick foundation kinda gal unfortunately. I love stick makeup when it comes to blush, eyeshadow, highlighter, etc, but not base products. Most formulas tend to be too dry for my skin. ColourPop claims this gives a lightweight, natural finish that won’t dry your skin out, but I guess I’m still a bit weary. I’d totally be open to trying a stick foundation that was truly hydrating and lumizing, so my fellow dry-skin people out there, if you know of a great formula please let me know! Or if you have tried the No Filter Foundation Stix and it was great on your dry skin, please tell me too!

HOURGLASS AMBIENT LIGHTING EDIT VOL. 4

hourglassambientlightingedit4
Image source: Hourglass IG

This one is hard because I really love the Hourglass Ambient Lighting powders. I wrote about them in my favorite luxury products post a while back. The formula and finish are absolutely beautiful on the skin. But honestly I’m using them less and less in my routine these days, purely because I find myself gravitating away from powders in the cooler months. I go in and out of love with powders all of the time because of my dry skin, so I just can’t see myself dropping $80.00 for this limited edition palette right now. It looks absolutely beautiful though and I’m sure the quality is top-notch. If you are interested for yourself or as a gift for someone, there are 3 face powders, 1 bronzer that’s exclusive to this palette, & 2 blushes (one shade is exclusive to this palette).

What is on your anti-wishlist this month? I’d love to know!

xo, Erica

PIN IT!

Check out what I won’t be picking up this month & why!

 

 

My beauty anti-wishlist, October 2018

It’s time for another beauty anti-wishlist today! The first post in September went down so well that I thought I’d do another edition now that we’re in a new calendar month. A lot more launches have come out since my last post, especially a lot of the holiday gift sets. Not everything on this list is part of a gift set, but I believe 3 out of 5 are.

If you haven’t read my first post, my anti-wishlist contains beauty items from recent or upcoming launches that I will not be picking up anytime soon based purely on personal preference. To be clear, I’m not labeling these products as “bad” or “horrible” (I’ve never tried any of them of course); they are just products that I’m not necessarily excited for nor could I see myself getting much use out of. I think it’s good every now and then to talk about the things we don’t want, not to be negative but to make the point that you don’t have to run out and get every new launch out there.

So let’s get into it!

TOO FACED SUGAR COOKIE EYESHADOW PALETTE (LIMITED EDITION) 

toofacedsugarcookiepalette
Image source: Allure.com

This is part of Too Faced’s larger holiday gift collection for 2018, and while I think the colors in this palette look beautiful, wearable and are generally up my alley, I already have all these tones in my collection already. Supposedly these shades are all exclusive to this particular palette, and they smell like fresh-baked cookies! I’m sure I’d love the smell and just stand there and sniff the palette for 10 minutes before applying my makeup, but that’s still not gonna make me shell out $26.00 for this. If you are interested for yourself or for a gift, right now this is still in stock on Ulta.com but out of stock on Toofaced.com, so I’d get on it quick. For me, I’ll pass this time.

WET N’ WILD MEGA GLO BODY LUMINIZER

wetnwildbodyluminizer
Image source: Wet n’ Wild Instagram

I believe this product is now available on both wetnwildbeauty.com and walmart.com, and will launch in Walmart stores by mid October. I read an article on Allure.com that said this is the more affordable version of the Fenty Beauty Body Lava, a luminizing product for the body that you can wear on its own or mixed in with a lotion or moisturizer. Um, I never luminize my body nor do I expose a lot of skin even in the summer months, so I would probably get no use out of this product. I do sometimes apply an all-over luminizer like MAC Strobe Cream or my newer fave, The Hollywood Flawless Filter from Charlotte Tilbury, on my face but that’s about it. Pass.

FENTY BEAUTY STUNNA LIP PAINT IN UNINVITED

fentystunnalippaint
Image source: Fenty Beauty Instagram

Speaking of Fenty Beauty, they’ve just brought out new colors of the Stunna Lip Paint, their long-wear matte liquid lipstick, and the majority look beautiful. I have my eye on Uncuffed, the mauve color, which just speaks to me. But I’ll tell you what I’m turning my cheek to, the black color in the shade Uninvited. I’m just not brave or cool enough to wear black on my lips (unless it’s for Halloween maybe?); I don’t even wear black eyeshadow that much unless I’m using it to line my eyes. I don’t do any lip art or anything like that, and mixing lipstick shades just seems too fussy to me. This will probably look striking on others, but I can’t imagine it on my pale-as-printer-paper complexion. Pass.

PUR COSMETICS GRINCH HOLIDAY SET 2018 (LIMITED EDITION)

  • All images are from purcosmetics.com

grinchcollection1

grinchcollection2

grinchcollection3

grinchcollection4

grinchcollection5

Just no, PUR. I’m sorry but none of this 5-piece holiday collection speaks to me (and I love the Grinch!). I assume this collection is coming out in celebration of the new Grinch movie later this year (which I so want to see), but I probably wouldn’t use any of it. The palette looks too big and bulky, and I never use face masks or liquid eyeliners. Oh, and I’m not in the market right now for new face brushes either. Pass.

KAT VON D FETISH BLUSH + HIGHLIGHTER PALETTE (LIMITED EDITION)

katvondfetishpalette
Image source: Kat von D Beauty Instagram

While I am through and through a blush wearer and lover, I hardly use powder textures as much as I once did. This is a cool-looking palette for sure which contains 3 of Kat’s new Everlasting Blushes (a debut for the formula in fact) and 3 Metal Crush Extreme Highlighters (2 of which are exclusive to this palette). I’ve only ever bought one blush palette before. It was a holiday palette from Benefit a few years back, which is still in my collection although I don’t give it much love anymore. It’s just so pretty I can’t stand to part with it, you get me? I just have a few MAC powder blushes now (in singles) along with a cavalry of my much-preferred cream & liquid products. So I’m just not getting another blush palette. Pass.

I’d love to hear your thoughts on these products. Will you be picking anything up from this list? What is on your anti-wishlist this month? I’d love to know!

xo, Erica

PIN IT!

Find out what I won’t be picking up this month and why!

Joah Beauty has launched at CVS Pharmacy!

Joah Beauty, the new makeup line from Kiss Products, Inc, has launched exclusively at CVS Pharmacy in the U.S. You may know Kiss from their extensive nail offerings including nail care products, nail art & jewelry, and at-home salon-style treatments. (Not to mention fake lashes, cosmetics and haircare.) Well, they’ve partnered with CVS to bring the high-grade formulations typically associated with K-beauty skincare to color cosmetics with Joah Beauty. Hence, the tagline “K-beauty inspired.” Joah (which in Korean translates to “I like it” apparently) is not completely brand-spanking new; it became available on CVS.com by mid-summer, I believe, and is now in the process of being rolled out to over 4,000 CVS locations around the country.

joahbeautystand
Joah Beauty endcap at one of my local CVS’s

CVS is no stranger to the K-beauty trend in America. They stock brands like Holika Holika, Peripera (another new offering), and Peach Slices, just to name a few. Target has definitely up’d their K-beauty game as well. The skincare aisle in my local CVS became flooded particularly with Korean sheet masks just a few years ago. They seem to be adding more & more K-beauty products all the time now.

Joah Beauty offers affordable products across the following categories: eyes, lips, face, brows & brushes. The whole line ranges in price from around $3.00 to $16.00. Their vibe is fun, carefree and very feminine (leaning heavily towards girly). True to the whole K-beauty vibe, their packaging and naming system is super cute and colorful. When I started picking up some of the products, I noticed that the packaging itself is not overly weighty at all. Everything is quite lightweight and to be honest a little bit cheap-feeling. (But this stuff isn’t very expensive so there you go.)

This is a very big launch so instead of taking you through each and every item like I did last week with Ohii Beauty, I’ll take you briefly through each product category and give you some commentary. I haven’t tried the majoritiy of this line yet so I cannot speak to overall quality, but I did recently purchase the Large Powder Brush and one of the matte gel lipsticks called I’m Your Jelly Bae in the shade Honey.

EYESShop here

joahfelteyeliner
I’m So Fly Felt Tip Liquid Eyeliner available in 2 shades for $7.99. Image source: Joah Beauty Instagram.

In this category there are:

  • 2 eyeshadow palettes (average price $9.99)
  • 6 eyeliners (average price $7.99)
  • 4 mascaras  (average price $7.99)

As you can probably tell, the broadest offering in this category by far is eyeliner. They’ve got everything from brush-tip to ink pens to gels to jumbo liquid pens. Whatever your eyeliner preference is, I’m sure they’ve got you covered! Both eyeshadow palettes have 6-pans each and come in very natural, wearable color schemes (Bare & Unveiled). At $9.99 though they’re by no means the cheapest option at the drugstore so hopefully the quality is great.

LIPSShop here

joahlipgloss
Mirror Mirror Lip Gloss available in 6 shades for $4.99. Image source: Joah Beauty Instagram.
joahwatamattelipstick
Wat-a-matte Matte Liquid Lipstick available in 10 shades for $6.99. Image source: Joah Beauty Instagram.
joahjellybaelipstick
I’m Your Jelly Bae Matte Gel Lipstick available in 10 shades for $5.99. Image source: Joah Beauty Instagram.
joahjellybaeswatch
I’m Your Jelly Bae Matte Gel Lipstick in Honey

I feel like Joah’s lip category is quite broad as well. There are 8 total offerings with an average price of $5.00-$6.00 in a variety of different finishes and textures including:

  • Lip gloss (6 shades)
  • Matte liquid lipstick (10 shades)
  • Matte gel lipstick (10 shades)
  • Satin liquid lipstick (10 shades)
  • Lip stain (6 shades)
  • Lip liner (6 shades)
  • Tinted lip balm (4 shades)
  • Matte velvet lipstick (10 shades)

I do feel like there’s something for everyone here, and their shade ranges are quite nice too. As mentioned earlier, I picked up one of the I’m Your Jelly Bae lipsticks because the name just intrigued me so much. What’s a matte gel lipstick?? I’ll give you my first impression super quick.

When I applied it the formula went on smoothly and immediately felt like nothing on my lips. It turns from a creamy consistency to a velvety, almost powdery finish quite quickly. I don’t know, I like the weightlessness for sure but it seemed quite dry to me. I ended up putting my more moisturizing Revlon HD Gel Lipcolor over top for some give. I may use the Jelly Bae as a long-wearing base for a more hydrating product going forward (especially going into the colder months), but this definitely isn’t my ideal formulation. (Oh, Honey is great color if you love beige nudes.)

FACE – Shop here

joahliquidfoundation
Truly Yours Natural Finish Foundation Drop available in 8 shades for $8.99. Image source: Joah Beauty Instagram.
joahbbcream
Truly Yours BB Radiant Beauty Balm available in 4 shades for $8.99. Image source: Joah Beauty Instagram.
joahsettingpowder
Selfie Ready Setting Powder available in Translucent & 2 other shades for $8.99. Image source: Joah Beauty Instagram.
joahcreamcontourkit
Be My Everything Cream Contour Kit with 8 skintone shades plus 3 color correctors for $15.99. Image source: Joah Beauty Instagram.

This is by far the meatiest category in Joah’s range: 21 products in total consisting primarily of cosmetics and a few skincare items.

There are:

  • 2 foundations (liquid, cushion)
  • 1 BB cream
  • 2 concealers
  • 4 primers
  • 1 blush/bronzer palette
  • 1 highlighting palette
  • 1 powder contour palette
  • 1 cream contour palette
  • Setting powder (3 shades)
  • 2 setting sprays
  • 3 peel-off face masks
  • 2 makeup removing products

Right off the bat after perusing the endcap, I noticed that the coverage products offered only a very narrow shade selection. The Truly Yours Natural Finish Foundation Drop only comes in 8 shades, while the Angel Cake Cushion Foundation comes in a puny 3 shades. And there are only 11 shades between the two concealers. So I’d say there’s a fat chance you’d find your perfect match from this range, especially since there are no testers available. A bit disappointing for a new launch to say the least; hopefully the range will be expanded in the future. However there are many other face products to shop from.

BROWSShop here

joahprecisionbrowpencil
Brow Down to Me Precision Brow Pencil available in 6 shades for $8.99. Image source: Joah Beauty Instagram.

This is a much narrower category for Joah with just 5 products total and an average price of $8.00. They are all brow pencils (one also has a brow mascara built into it), with the exception of one clear brow gel. No pomades, powders or mousses available (yet). I’d predict this category may expand in the future to include colored brow mascaras or brow kits perhaps.

BRUSHESShop here

joahpowderbrush
Large Powder Brush for $5.99

Last category here, and again this is a narrow one with just 5 offerings and an average price of $6.00. I also predict this category will expand eventually simply because it’s so small and there’s so far you can go with brushes.

There are:

  • 1 brow brush
  • 1 eye brush
  • 3 face brushes (foundation, powder, fan)

As mentioned earlier, I picked up the Large Powder Brush. When I took it out of its plastic packaging I noted the softness of the bristles and the weightlessness of the handle. It didn’t appear to shed at all but I really won’t be able to tell until I start using and washing it. I have a preference for drugstore brushes so I’m excited to start using this for my powder blushes and bronzer. Fingers crossed it’s good quality!

What do you think of this new brand? Will you be picking anything up? I’d love to know!

Xo, Erica

Joah Beauty has launched at CVS Pharmacy! Find out about the new and affordable K-beauty inspired cosmetics line.

 

New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

ohiiproducts
Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 

SKINCARE/MAKEUP

Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

ohiiwakeuppen
Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.

SKINCARE

Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

ohiiglowmask
Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

ohiicreamcleanser
Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

ohiihandcream
Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.

BODYCARE

Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each

ohiideodorant

This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.

MAKEUP

Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

ohiiglowhighlighter
Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

ohiiglasspowder
Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

ohiimagicwand
Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

ohiitreasurepalette
Eyeshadow Palette in Treasure. Image source: Revelist
ohiimagichourpalette
Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

ohiiskinnymascara
Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

ohiimattelipsticks
Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

ohiigummygloss
Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

ohiilipjelly
Image source: Ohii Instagram
ohiilipjellyinfo
Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica

My beauty anti-wishlist, September 2018

Hi friends! Since I’m always talking about the beauty items I either want to pick up or already have in my collection, I thought I’d do something different today and talk briefly about some new or upcoming makeup launches I will not be picking up. An “anti-haul” or “anti-wishlist” if you will. Just a disclaimer: this is not meant to be overly negative in the slightest, nor a knock on any of the brands mentioned here. Shopping for beauty products is entirely subjective stuff. These particular launches just don’t excite me based on my own style preferences; you may be chomping at the bit to get your hands on these. Variety is the spice of life, and all that.

So let’s get into it (in no particular order).

ANASTASIA BEVERLY HILLS NORVINA PALETTE – Shop here

54B4231D-DFCC-4176-B84A-A3541499D7E8
Image source: allure.com

This is probably the oldest launch of this list, and while the colors are definitely beautiful I just don’t see the hype here. It’s often referred to as a “purple palette” but there’s only three (maybe four if you count the burgundy shade, Passion) purpley shades out of fourteen. The rest are neutrals that I probably already have somewhere in my collection. Think of the Too Faced Sweet Peach Palette which just has two peachy shades out of eighteen, yet it’s referred to as a “peach palette”. I know the quality of ABH shadows tends to be top-notch; I’ve used the beloved Modern Renaissance palette and loved it. I’m just not the biggest fan of purples on me (despite my recent experimentation with the Born to Run Palette); plus I have a few neutral palettes already, so I won’t be picking this one up. I am super curious about Soul though, that periwinkle shade on the bottom left of the palette. If ABH ever releases that as a single, I might hop on it!

JEFFREE STAR COSMETICS LIQUID FROST HIGHLIGHTERS – Shop here

83A8696F-B9AB-48B6-BB20-E8AF98BB31F9
Image source: makeup.co.nz

While I do prefer a liquid or cream highlighter over a powder (I almost never use powder highlighters), I still won’t be adding this to a future shopping list. At $25.00 for a whopping 30 ml of product, it’s just way too much highlighter for too high a price tag for my liking. I’d rather spend that cash on a nice foundation or concealer. I would never, ever make my way through 30 ml of highlighter unless I was bathing myself in the stuff on a daily basis. I wrote about my feelings surrounding the current highlighter craze way back when I first started my blog. I love a nice, subtle highlight on the cheekbones and on the bridge of the nose, but I’m by no means a glow-freak. Too much highlighter just seems too obvious for everyday life. Not my style so I’ll pass.

FENTY BEAUTY GLOSS BOMB IN DIAMOND MILK – Launches 9/7/18

CBE74856-6E46-465A-89A2-FB71D254F8BF
Image source: temptalia.com

When I saw this on Fenty’s IG my immediate thought was, nope! Way too cool-toned for me. While I realize that the gloss won’t show up as straight silvery-white on the lips (there’s swatches on Fenty’s IG if you’re interested), I’m much more interested in snatching the original Universal Gloss Bomb since it has a slightly rosy color. Seriously, I’ve been eyeing that one since it first launched. I’m quite cool-toned myself so I have to be a bit careful with cool-toned lip colors for risk of looking dead. I believe this is also launching with a matching highlighter in the shade Diamond Bomb on September 7th in celebration of Fenty’s year anniversary. Sadly, I’m passing on both products.

TOO FACED SUGAR PEACH WET & DRY FACE AND EYE PALETTE – Launches 9/4/18

sugarpeachpalette
Image source: Trendmood

Just recently Too Faced announced that their Peach Collection is expanding to include this palette, plus a peach-scented lip scrub, a lip balm and additional shades in the Peach Kiss lipstick range. Everything launches tomorrow at Sephora and on Too Faced’s site. My mom bought the original Sweet Peach Palette last year and I might have used it once or twice. The scent is delicious and the shadows are good quality, but I’m not overly into the whole scented makeup trend. So when I saw this Sugar Peach Wet & Dry Face and Eye Palette on Trendmood’s IG page, I was just nonplussed. Supposedly this is the first time Too Faced has marketed a palette as being wet/dry but can’t every palette be used wet or dry? I’m not sure which colors are supposed to be eyeshadows or face colors. Everything just looks too shimmery to me. One of the shades looks like it’s got straight glitter in it; you’re supposed to use that on your face? I rarely use shimmery (or glittery) shades on my face, and I have enough shimmery eyeshadows in similar tones as this. I just don’t think I’d get much use out of something like this.

ANYTHING FROM BITE BEAUTY!

BF4480ED-48D3-4194-8B19-99EFA04B24DD
Image source: leapingbunny.org

Oh I wish I could use more products from Bite Beauty! I read that in anticipation of the upcoming holiday season, Bite Beauty would soon be releasing a new collection of their well-loved Amuse Bouche lipsticks. My first and only foray into this brand was the Agave Lip Mask a few years back. Everyone was raving about this product saying it was a game-changer for those with really dry lips. I have dry skin all over my body, and in the winter like a lot of others I get extremely dry, chapped lips. I picked up the mask and used it religiously for almost a year every night. I loved it. It was super thick and extremely moisturzing. But then something horrible happened. I woke up a few weeks before Christmas and my lips was almost double the size, red and inflammed beyond belief. Even the sides of my mouth were cracked, it was disgusting. It didn’t hit me right away what was causing the issue, but it finally became clear after continuing to use the mask that somewhere along the line I must have become highly allergic to some ingredient in it. I’ve been terrified ever since to use anything else from this line.

What do you think about these launches? Will you be picking anything up? I’d love to know!

Xo, Erica