I hit 100 followers on my blog! GIVEAWAY CLOSED

Big news today! Over the weekend I hit 100 followers on my little beauty blog here! While this number may be small in comparison to many other bloggers out there, it’s a big deal to me. I started this blog in May of this year right before graduating from business school because I love the world of beauty and everything in it. I wanted to find and/or pull together a community of like-minded people where we could discuss our passion for products and trends and get to know one another. I think we’ve made a great group. Everyone is so supportive and kind, which can be challenging to find on the internet these days.

I wanted to say thank you to each and every one of you for following, reading and engaging in my little corner of the internet. It really means a lot. So in gratitude, I wanted to give something back. One lucky winner will win a $100 Sephora eGift Card to spend on whatever your heart desires! This is open internationally. (Outside the U.S. and Canada, the eGift Card is redeemable online; in the U.S. and Canada, it’s redeemable online and in stores.)

Here are the rules. In order to win, you must:

1. Follow my blog (of course).

2. Leave a comment below this post telling me one fun fact about yourself. (One comment per blogger/entry; if you spam the comment section you will be disqualified.) I’ll start it off: in 2011, I walked in the Macy’s Thanksgiving Day Parade under The Diary of a Wimpy Kid balloon!

3. Like this post and my previous three blog posts. (You will need a WordPress account to do this.)

4. Be 18 years or older

5. Have a valid email address in order to claim your eGift Card if you win.

*All of the above criteria must be met in order to be eligible to win.

The giveaway will be open for 3 days, ending on Friday, Sept. 14th at 11 a.m. Eastern Standard Time. The winner will be randomly chosen, and I will make a short announcement on here regarding who won. The winner will have 24 hours from announcement time to claim their prize. If they don’t claim it, another winner will be chosen/announced, etc.

I hope everything is clear. Good luck to you all and thank you very much once again for the support ❤️.

Disclaimer: this giveaway is in no way affiliated or sponsored by Sephora, WordPress, or any other entity.

xo, Erica

 

The future is cool & clean: Indie Beauty Expo NY 2018

If you don’t follow me on IG, first off you should (my handle is @weareglamerus), and secondly you wouldn’t know that I’ve been barking my head off for the past few days about attending Indie Beauty Expo (IBE). If you’ve never heard of IBE before, it provides a major platform to smaller, independent beauty brands from around the world to connect with buyers, press and consumers mainly through their large-scale expos. The expos (or conventions) travel around the U.S. and Europe, but luckily for me it was in NYC this past week. I believe the next expo will be in London this October, so I’ll link the website here if you’re interested in looking up the exact info.

Below you’ll find IBE’s mission statement taken directly from their website.

IBE’s mission is to provide a platform to recognize, showcase and celebrate independent beauty brands and to support the growth and success of the entrepreneurs behind them

I’m going to talk about the Expo in 2 parts here on the blog. In this first post I’ll give a general overview of IBE, share a few photos and some takeaways. In my next post I’ll talk more in depth about the products I picked up while I was there and the brands I interacted with. So consider this an introduction of sorts.

I booked my General Admission ticket in early July for $39.00, which included a tote bag and discounts on products sold at the Expo. Conversely I could have booked a VIP Admission ticket for $195.00, which included everything from the General Admission ticket plus tons of samples ready for me in my tote bag. (And those bags looked bulky! So now of course I regret being cheap, but oh well.) I believe ticket prices change depending on the location of the expo and various other factors, so don’t take my quotes above as categorical.

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IBENY was held at Pier 36 in the Lower East Side right on the East River. It was a 2-day event that was open to the public on the first night for about 4 hours (‘Shop Indie’), and to trade professionals, buyers and press on the second day (‘Trade Indie’). Over 200 skincare, cosmetics, haircare, bodycare, wellness and personal hygiene brands were in attendance; you can check the full exhibitor list here. Most of these brands I had never heard of before, and this was exactly why I wanted to attend the event. I dedicated an entire post not too long ago as to why I think indie beauty is important, which I’ll link to here. I’m really proud of that post so please go check it out.

There was no line to get into the event space thankfully so check-in was a breeze. I was handed my black, branded tote, a map of the space and sent on my way. I felt the space was quite easy to navigate as I was making laps around each and every aisle and crevice of the pier. There was definitely more skincare brands there than anything else, I’d say. I noticed quite soon upon entering that most of the cosmetics brands like Ellis Faas and Kokie, for instance, got very easily swamped with passers-by, so I had to make several laps before I could come back to play with the products. But there was considerably less cosmetics at this particular expo so that’s probably why.

ibephoto1

The biggest takeaway for me was that independent beauty is really at the forefront of the clean/green/natural (whatever you want to call it) movement. Walking around the pier, the buzzwords I saw and heard were “organic,” “natural,” “vegan,” “plant-based,” and “cruelty-free.” As more and more consumers become concerned not only with what they put in their bodies, but also what they put on their bodies, indie beauty will continue to flourish more and more. I think this really has to do with the level of transparency that indie brands have with their customers. A lot of these brands hand-create their products in small batches, so they know exactly what’s in them and how to market them effectively. And many of the brand founders created these product lines to initially solve skin or health issues of their own or that of a family member. There were a lot of very interesting stories behind the brands, which I’ll get into more in my next post.

I took a short video clip of inside the event space which you can check out over on my IG (again, the handle is @weareglamerus, or scroll up to my IG roll on this page).

Has anyone attended IBE in the past? Do you have any indie beauty products that you’d recommend? I’d love to know!

xo, Erica