K-beauty has been inching its way into my skincare routine recently, and I’m honestly not mad about it. If you haven’t heard of K-beauty (i.e. Korean beauty), chances are you’ve at least heard or read about the famous 10-step skincare routine. Well that originally came from Korea. But don’t worry, I have NO interest in complicating my skincare routine, or in venturing into “more is more” territory. But I’ve always been intrigued by Korean-style skin products. They put a lot of emphasis on hydrating and restoring the skin, and the technology behind their products is usually wonderful. There’s lots of thin, watery textures, essences, and lots of layering (obvs.).
So when the new Korean skincare brand Serumkind reached out (via their PR team), and asked if I wanted to try some of their newly launched single-care serums, of course I had to say yes! They launched in the U.S. earlier this year with just six products (plus a set of mini’s), and they are definitely on the luxury end of the spectrum; the serums range from $46.00 to $53.00 each. Each serum targets a specific skin concern like hydrating, firming, calming, pore-refining, etc. They also claim to be vegan and cruelty-free, but I could not find verification from any third-party sites on that.
I was gifted the Serumkind Deep Antarctic Drop Serum – which targets elasticity and firming – and the Black Blossom Drop Serum – which targets barrier function repair. Today we’re going to dive into the Deep Antarctic Drop as I’ve been using that one on an everyday basis for well over a month now. A review on the Black Blossom Drop will be forthcoming.
Let’s get started!
DISCLAIMER: THIS POST CONTAINS A GIFTED ITEM, BUT ALL OPINIONS ARE 100% MY OWN.
WHAT IS THE SERUMKIND DEEP ANTARCTIC DROP SERUM?
STRENGTHENING & FIRMING
Elasticity derived from life beneath the glaciers
Antarcticine, a resilient microbe found in the bitter cold Antarctic, helps lift and firm the skin, providing a boost in elasticity and helps protect the skin against harsh conditions. It provides extreme moisture while promoting the synthesis of collagen and elastin, which are essential for elasticity and hydration.
WATER (AQUA), GLYCERIN, PROPANEDIOL, BUTYLENE GLYCOL, METHYLPROPANEDIOL, NIACINAMIDE, DIGLYCERIN, POLYGLYCERIN-3, METHYL GLUCETH-20, PSEUDOALTEROMONAS FERMENT EXTRACT, 1,2-HEXANEDIOL, CARBOMER, TROMETHAMINE, MELIA AZADIRACHTA LEAF EXTRACT, COCCINIA INDICA FRUIT EXTRACT, MELIA AZADIRACHTA FLOWER EXTRACT, ECLIPTA PROSTRATA EXTRACT, XANTHAN GUM, TREHALOSE, BETAINE, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, ADENOSINE, GELIDIUM CARTILAGINEUM EXTRACT, ECKLONIA CAVA EXTRACT, CODIUM TOMENTOSUM EXTRACT, HIZIKIA FUSIFORME EXTRACT, SOLANUM MELONGENA (EGGPLANT) FRUIT EXTRACT, ALOE BARBADENSIS FLOWER EXTRACT, CAPRYLYL GLYCOL, CERAMIDE NP, OCIMUM SANCTUM LEAF EXTRACT, BETA-GLUCAN, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, HYDROGENATED LECITHIN, CORALLINA OFFICINALIS EXTRACT, CAESALPINIA SPINOSA FRUIT EXTRACT, KAPPAPHYCUS ALVAREZII EXTRACT
A NOTE ON SKIN TYPE AND USE
My skin type is dry, dry, dry. I can’t emphasize this enough. I’m prone to a lot of flakiness, itchiness, and tightness if I don’t moisturize properly every day. I also will occasionally get small eczema flare-up’s, but by no means is it severe. (You can read about my latest flare-up, and the makeup I do to compensate, here.)
I primarily use the Serumkind Deep Antarctic Drop Serum as the first step in my P.M. routine, right after I cleanse my skin. But I’ve also used it during the day to provide a shot of hydration right before I apply my makeup.
Read this: Review: Peach & Lily Pure Beam Luxe Oil
MY THOUGHTS ON PACKAGING
This has a long thin glass bottle with a pipette delivery system. It’s not overly weighty in the slightest; actually I’d say it’s quite a lightweight glass bottle if there is such a thing. Between the shape of the bottle and the cool typography, it looks super chic and modern sitting on my vanity.
I sometimes have difficulty picking up the product with the pipette, so I have to stand there and keep squeezing for half a minute or so. But I think that has more to do with the texture of the product and less to do with the actual pipette. It’s not horribly annoying, but it’s worth noting. I’ve also just started to notice some messiness with serum leaking out of the cap. I hate when products do this, so I hope it will not get too bad (fingers crossed).
RATING: 4 / 5 ⭐️
MY THOUGHTS ON CONSISTENCY / APPLICATION
The Serumkind Antarctic Drop Serum has a gel texture that’s very easy to apply onto the skin. I’d say the consistency is somewhere between a lightweight and a more plush-feeling gel. I squeeze out a very generous dime-sized amount and dab onto my forehead, cheeks, nose and chin. I then massage it in with my hands, and within half a minute to a minute it’s all sinked in. It actually feels quite cooling on first touch which I really like (hello Antarctic!).
When I apply this during the day, my makeup layers beautifully over top and my skin feels hydrated and supple throughout the day.
RATING: 5 / 5 ⭐️
MY THOUGHTS ON ABSORPTION / FINISH
You won’t have to wait around long for your skin to drink this up; as I said previously, about half a minute to a minute. My skin looks moderately radiant after I apply this, which I have found is not always the case with serums. Many that I’ve tried just sink in and leave no particular “finish” to my skin. While my skin feels lovely and hydrated after I apply this, I would say that I am quite tacky, almost borderline sticky. Truthfully that doesn’t really bother me because at night I follow this up with my CeraVe PM Facial Moisturizing Lotion, and during the day I layer makeup on top. The tackiness just seems to disappear then. But if you just want to slap this on and head out the door, you may want to take this into account.
RATING: 5 / 5 ⭐️
MY THOUGHTS ON FIRMNESS / LIFTING
This serum was formulated specifically to improve elasticity and firmness. I’ve been using this at least once, sometimes twice a day, for about 5 weeks now and to be honest I haven’t noticed much of a difference in the firmness of my skin in that period. But to be fair, collagen production has never been a particular concern of mine at this point (I’m in my mid 30’s now), but I KNOW that will change over time.
RATING: 3 / 5 ⭐️
MY THOUGHTS ON PRICE
As I mentioned at the very beginning of this review, Serumkind is a more premium skincare brand. The Deep Antarctic Drop Serum retails for $53.00 for 30 mL of product. Do I think it’s worth that price? Ehhh, let me explain. I have the type of skin that generally is quite stable, and doesn’t have a lot of needs at the present moment. In other words, as long as a product leaves me well and hydrated, I’m doing fine. For that reason I do feel that higher-end skincare is kinda lost on me. I don’t tend to notice a drastic difference in my skin after using a $53.00 serum vs. a $20.00 serum, for instance. Now, that doesn’t mean YOU won’t notice a difference or that I think this is a bad product at all. Actually I think the Deep Antarctic Drop Serum is quite lovely. I just don’t think I’d pay the premium price for it.
RATING: 4 / 5 ⭐️
Overall I’m really enjoying the Serumkind Deep Antarctic Drop Serum. I love the gel texture and how cooling and nourishing it feels on the skin. It plays very well with the other products in my current routine, and best of all it hasn’t broken me out in the slightest. It’s quite expensive though, and I haven’t noticed much of a difference in the firmness of my skin over time. But if you love your luxury skincare or think you could benefit from its formulation, I say go for it.
Would you try anything Serumkind? What are your favorite K-beauty products? I’d love to know!
xo, and be well, Erica