What’s New at the Drugstore January 2020

Hi friends!

Get ready for a bumper post today gals & guys. We’re going to chat all things new and exciting in drugstore beauty this month! I’ve compiled a great list of new bits from all your staple faves like Maybelline and Revlon, but there are also new brands like GSQ by Glamsquad and Unicorn Glow that have recently popped up. Now, I didn’t include every single new launch that’s currently out there – that would have been a bit insane to keep track of! These are just the releases that specifically caught my eye. If there are any that I didn’t include but that you’re excited about, please feel free to let us know in the comments below!

If drugstore beauty is your pride and joy, and you want to know what some of my product recommendations are, then you must check out the series I did last November. Everything is linked below!

Best Drugstore Mascaras & Eyeshadows / Blushes, Bronzers & Highlighters / Foundations, Concealers & Powder / Lipsticks & Brow Products

Without further delay, let’s talk about What’s New at the Drugstore for January 2020!

 

ALMAY COLOR & CARE LIP OIL-IN-STICK

 

WHAT IT IS

This is sheer & shiny color that conditions. Almay Color & Care Lip Oil-In-Stick is a lightweight formula infused with a conditioning oil complex that delivers a sheer, shiny wash of color while leaving lips moisturized and nourished.

Hypoallergenic, dermatologist tested, clean, cruelty free, fragrance free and oil-free

PRICE

$7.99

AVAILABLE

Online now at Ulta, Rite Aid, and in-store at CVS in 5 shades.

 

COVERGIRL CLEAN FRESH VEGAN RANGE

 

WHAT IT IS

Four vegan products in the range formulated without talc, parabens, formaldehyde, phthalates, mineral oil, or sulfates including:

Clean Fresh Skin Milk Foundation – available in 14 shades

Show off fresh, healthy skin you with Covergirl Clean Fresh Skin Milk Foundation. Formulated without parabens, sulfates, or phthalates, this lightweight nourishing liquid foundation gives your skin the moisture boost it craves with a delicate infusion of milky coconut and soothing aloe. You’ll experience a glowing, dewy finish that lasts all day long, blurring imperfections and creating a more even skin tone.

Clean Fresh Cream Blush – available in 4 shades 

Go ahead and blush! Infused with hyaluronic acid, Covergirl Clean Fresh Cream Blush hydrates and plumps up cheeks for a fresh, dewy glow. It comes in a variety of high-pigment shades, so you can choose a natural blush shade for day, then show off a more adventurous evening look with a bold dash of color.

Clean Fresh Cooling Glow Stick – available in 4 shades

Get your glow on with Covergirl Clean Fresh Cooling Glow Stick. This portable shimmer highlighter instantly cools skin and leaves it looking positively radiant. Toss the glow stick into a pocket or bag and glide it onto cheeks, eyelids, or lips–anywhere you need a little extra glow.

Clean Fresh Tinted Lip Oil – available in 5 shades

Packed with shine and long-lasting moisture, COVERGIRL Clean Fresh Tinted Lip Oil has you covered for comfy, all-day wear. Full of good-for-you ingredients like coconut and pomegranate oils, this tinted lip oil moisturizer also contains vitamin E to keep lips soft, smooth, and conditioned–for up to six hours!

PRICES

Skin Milk Foundation – $11.99

Cream Blush – $10.99

Cooling Glow Stick – $10.99

Lip Oil – $10.49

AVAILABLE

Online now at Ulta, Lip Oil available exclusively at CVS.

 

COVERGIRL EXHIBITIONIST UNCENSORED MASCARA

 

WHAT IT IS

Go ahead, be bold with COVERGIRL Exhibitionist Uncensored Mascara. Available in waterproof and non-waterproof varieties, this ultra-volumizing mascara creates full, defined lashes after just one coat. Infused with decadent coconut and jojoba oils, this mascara won’t smudge or flake out on you. Keep the lash party going day and night with uninhibited, show-stopping volume!

PRICE

$7.99 – $11.99

AVAILABLE

Now at Target, Rite Aid, and CVS

 

GSQ BY GLAMSQUAD

 

WHAT IT IS

Meet the newest colorful, playful, socially-relevant product line launched by Glamsquad and sold exclusively at CVS (in stores and online). We’ve taken all of your must-have essentials in beauty from haircare to tools and accessories and designed them to upgrade your everyday life! Your bottom shelf basics will now become your top shelf favorites.

PRICE

Most products in the line are under $10.00

AVAILABLE

Both online and in-store exclusively at CVS.

 

L’OREAL BAMBI EYE MASCARA

 

WHAT IT IS

Open your eyes to Bambi Eye Mascara from L’Oreal Paris and experience volumized, elongated lashes for a doe-eyed effect. This mascara provides instant eye-opening volume with a Wide-Eyed Brush to fit eye shape to coat every lash. The brushes mix of long and short bristles provide lash by lash separation and definition. Bambi Eye’s black velvety formula goes on easily and evenly for smooth, elongated lashes.

PRICE

$9.99 – $10.99

AVAILABLE

Now at Target, Ulta, & Walgreens in 2 shades in 2 formulas (waterproof & non-waterproof)

 

L’OREAL MATTE SIGNATURE EYELINER

 

WHAT IT IS

Show off your color signature with L’Oreal Paris’s Matte Signature waterproof liquid dip eyeliner. Matte waterproof eyeliner featuring a precision applicator with a shortened stem that allows you to get closer to the eye. Easy application for matte, vivid lines. Formulated for all-day wear. Smudge-proof and transfer-resistent.

PRICE

$10.99

AVAILABLE

Online now at Ulta, & in-store at CVS in 4 shades

 

MAYBELLINE THE FALSIES LASH LIFT MASCARA

 

WHAT IT IS

Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.

PRICE

$8.99 – $10.50

AVAILABLE

Now in tons of places including Target, Walmart, Ulta, & CVS in 2 shades of black

 

MAYBELLINE BROW FAST SCULPT GEL MASCARA

 

WHAT IT IS

Brow sculpting made for the NYC hustle! Color, tame, and shape brows fast with Maybelline’s Fast Sculpting Brow Gel. This tinted gel brow mascara features a mini sculpting brush that precisely tames and shapes brows without hassle. The pigmented gel formula delivers all day color and hold for flawless brows. With this quick and easy taming brow gel mascara you can get flawless brows on the go.

PRICE

$7.99

AVAILABLE

Now at Ulta, Walmart & CVS in 6 shades

 

MAYBELLINE DREAM RADIANT LIQUID HYDRATING FOUNDATION

 

WHAT IT IS

Get ready to face the city with radiance! Experience medium, radiant coverage your skin will never want to take off. Maybelline’s Dream Radiant Liquid Foundation, formulated with hyaluronic acid and collagen, moisturizes skin and gives a natural look. Delivering up to 12 hours of hydration, this new formula comes in 20 different shades and provides smooth and even-looking skin.

PRICE

$11.00 – $12.99

AVAILABLE

Now at Ulta, Walmart, & CVS in 20 shades

 

MAYBELLINE HYPER EASY BRUSH TIP LINER

 

WHAT IT IS

Introducing the liquid liner minus the skips, slips, gaps and struggle. Maybelline’s Liquid Liner goes Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black, it lasts up to 24 hours with intense color that doesn’t smudge. Ophthalmologist tested and suitable for sensitive eyes and contact lenses.

PRICE

$8.99

AVAILABLE

Now at Ulta & CVS

 

MILANI COSMETICS CHEEK KISS LIQUID BLUSH

 

WHAT IT IS

Because you shouldn’t need a crush to make you blush. Give your cheeks the perfect kiss of color with the Cheek Kiss Blush by Milani, with an ultra-blendable & buildable, lightweight creamy liquid formula. Infused with skin-loving ingredients like pomegranate, rose extract and watermelon, this easy to apply, multi-use formula leaves just the right amount of color on cheeks or lips. Vegan & Cruelty-Free.

PRICE

$9.99

AVAILABLE

February 2020 in 6 shades at Ulta

 

MILANI COSMETICS HIGHLIGHTER DUO

 

WHAT IT IS

Milani’s Highlighter Duos are serious #couplegoals. Why choose one when you can have both? With a tag team of cream AND powder formula, the Highlighter Duos are the ultimate glow getter. Stunning alone or totally strobing when layered together, these ultra-buildable formulas take your highlighting game from low beam to high beam shine in a flash. Finely milled, light reflecting pearl pigments create a smooth, chunk-free glow. Cruelty-free & vegan.

PRICE

$12.99

AVAILABLE

Now at Ulta in 4 color stories.

 

MILANI COSMETICS UNDERSTATEMENT LIP LINERS

 

WHAT IT IS

Set the stage for show stopping lips with Understatement Lip Liner. This highly-pigmented and creamy formula glides on lips, making it the must-have first step in your lip color application. Whether you’re defining, reshaping, or resizing your pout, the retractable pencil easily creates full and flawless lips that won’t feather away. The soft and creamy formula effortlessly glides for a comfortable all-day wear. 

PRICE

$7.99

AVAILABLE

Now on Milani website and in Walmart in 12 shades

 

REVLON PHOTOREADY CANDID GLOW MOISTURE GLOW FOUNDATION

 

WHAT IT IS

Show your glow!! Incredibly lightweight and protective, this creamy liquid foundation evens your skin tone and minimizes the appearance of the things you’d rather not see while moisturizing and giving you the dewy skin you’ve always wanted. Our long-wearing foundation is packed with all of the skin-loving ingredients you want—plus we made sure it’s made without parabens, phthalates, synthetic dyes, and harsh fragrances.

PRICE

$10.99

AVAILABLE

Now at CVS and Amazon in 16 shades.

 

REVLON SKINLIGHTS PRISMATIC HIGHLIGHTER

 

WHAT IT IS

Meet the powder highlighter that puts all other powder highlighters to shame. Silky smooth so it becomes one with your skin, and spiked with the perfect amount of shimmer, this highlighter reflects light like no other using crystal-like pigments that give skin a multi-dimensional glow, so you always capture your best light.

PRICE

$11.99

AVAILABLE

Now at Ulta & CVS in 3 shades

 

REVLON SUPER LUSTROUS THE LUSTROUS MATTES LIPSTICK

 

WHAT IT IS

We’ve re-defined the rules of matte lipstick with this lightweight, non-drying matte lipstick formula. It feels velvety smooth on your lips and delivers all the full, vibrant lip color you can’t get enough of.

PRICE

$6.00 – $8.50

AVAILABLE

Now at Ulta, & CVS in 24 shades

 

UNICORN GLOW MAKEUP LINE

 

WHAT IT IS

Makeup line includes complexion products like foundation, highlighters, & blushes; lip products like tints, glosses & lipsticks; and eye products like liners & mascaras.

The unicorn glow collection strives to bring out the inner unicorn in everyone. Our goal is to enhance people’s beauty with striking design, high quality products, and a positive and thoughtful message that encourages people to be the best version of themselves, their inner unicorn.

PRICE

$10.00 – $14.00

AVAILABLE

Exclusively at CVS

 

WET N’ WILD HELLO HALO BLUSHLIGHTER

 

WHAT IT IS

Wet N Wild MegaGlo Blushlighter is a blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep. These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish. Each duo has two levels of intensity for color that compliments every skin tone. Sweep on the two colors, using them alone or blended together for contouring, or layer them on top of each other. Available in 3 Cruelty-free, Gluten-free and Fragrance-free duo shades.

PRICE

$6.50

AVAILABLE

Now at Ulta & CVS in 3 color stories

 

What will YOU be picking up from the drugstore this month? I’d love to know!

xo, Erica

 

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