Hi friends!
Get ready for a bumper post today gals & guys. We’re going to chat all things new and exciting in drugstore beauty this month! I’ve compiled a great list of new bits from all your staple faves like Maybelline and Revlon, but there are also new brands like GSQ by Glamsquad and Unicorn Glow that have recently popped up. Now, I didn’t include every single new launch that’s currently out there – that would have been a bit insane to keep track of! These are just the releases that specifically caught my eye. If there are any that I didn’t include but that you’re excited about, please feel free to let us know in the comments below!
If drugstore beauty is your pride and joy, and you want to know what some of my product recommendations are, then you must check out the series I did last November. Everything is linked below!
Best Drugstore Mascaras & Eyeshadows / Blushes, Bronzers & Highlighters / Foundations, Concealers & Powder / Lipsticks & Brow Products
Without further delay, let’s talk about What’s New at the Drugstore for January 2020!
ALMAY COLOR & CARE LIP OIL-IN-STICK

Source: Almay / Instagram
WHAT IT IS
This is sheer & shiny color that conditions. Almay Color & Care Lip Oil-In-Stick is a lightweight formula infused with a conditioning oil complex that delivers a sheer, shiny wash of color while leaving lips moisturized and nourished.
Hypoallergenic, dermatologist tested, clean, cruelty free, fragrance free and oil-free
PRICE
$7.99
AVAILABLE
Online now at Ulta, Rite Aid, and in-store at CVS in 5 shades.
COVERGIRL CLEAN FRESH VEGAN RANGE

Source: CoverGirl / Instagram
WHAT IT IS
Four vegan products in the range formulated without talc, parabens, formaldehyde, phthalates, mineral oil, or sulfates including:
Clean Fresh Skin Milk Foundation – available in 14 shades
Show off fresh, healthy skin you with Covergirl Clean Fresh Skin Milk Foundation. Formulated without parabens, sulfates, or phthalates, this lightweight nourishing liquid foundation gives your skin the moisture boost it craves with a delicate infusion of milky coconut and soothing aloe. You’ll experience a glowing, dewy finish that lasts all day long, blurring imperfections and creating a more even skin tone.
Clean Fresh Cream Blush – available in 4 shades
Go ahead and blush! Infused with hyaluronic acid, Covergirl Clean Fresh Cream Blush hydrates and plumps up cheeks for a fresh, dewy glow. It comes in a variety of high-pigment shades, so you can choose a natural blush shade for day, then show off a more adventurous evening look with a bold dash of color.
Clean Fresh Cooling Glow Stick – available in 4 shades
Get your glow on with Covergirl Clean Fresh Cooling Glow Stick. This portable shimmer highlighter instantly cools skin and leaves it looking positively radiant. Toss the glow stick into a pocket or bag and glide it onto cheeks, eyelids, or lips–anywhere you need a little extra glow.
Clean Fresh Tinted Lip Oil – available in 5 shades
Packed with shine and long-lasting moisture, COVERGIRL Clean Fresh Tinted Lip Oil has you covered for comfy, all-day wear. Full of good-for-you ingredients like coconut and pomegranate oils, this tinted lip oil moisturizer also contains vitamin E to keep lips soft, smooth, and conditioned–for up to six hours!
PRICES
Skin Milk Foundation – $11.99
Cream Blush – $10.99
Cooling Glow Stick – $10.99
Lip Oil – $10.49
AVAILABLE
Online now at Ulta, Lip Oil available exclusively at CVS.
COVERGIRL EXHIBITIONIST UNCENSORED MASCARA

Source: CoverGirl / Instagram
WHAT IT IS
Go ahead, be bold with COVERGIRL Exhibitionist Uncensored Mascara. Available in waterproof and non-waterproof varieties, this ultra-volumizing mascara creates full, defined lashes after just one coat. Infused with decadent coconut and jojoba oils, this mascara won’t smudge or flake out on you. Keep the lash party going day and night with uninhibited, show-stopping volume!
PRICE
$7.99 – $11.99
AVAILABLE
Now at Target, Rite Aid, and CVS
GSQ BY GLAMSQUAD

Source: CVS Beauty / Instagram
WHAT IT IS
Meet the newest colorful, playful, socially-relevant product line launched by Glamsquad and sold exclusively at CVS (in stores and online). We’ve taken all of your must-have essentials in beauty from haircare to tools and accessories and designed them to upgrade your everyday life! Your bottom shelf basics will now become your top shelf favorites.
PRICE
Most products in the line are under $10.00
AVAILABLE
Both online and in-store exclusively at CVS.
L’OREAL BAMBI EYE MASCARA

Source: L’Oreal / Instagram
WHAT IT IS
Open your eyes to Bambi Eye Mascara from L’Oreal Paris and experience volumized, elongated lashes for a doe-eyed effect. This mascara provides instant eye-opening volume with a Wide-Eyed Brush to fit eye shape to coat every lash. The brushes mix of long and short bristles provide lash by lash separation and definition. Bambi Eye’s black velvety formula goes on easily and evenly for smooth, elongated lashes.
PRICE
$9.99 – $10.99
AVAILABLE
Now at Target, Ulta, & Walgreens in 2 shades in 2 formulas (waterproof & non-waterproof)
L’OREAL MATTE SIGNATURE EYELINER

Source: L’Oreal / Instagram
WHAT IT IS
Show off your color signature with L’Oreal Paris’s Matte Signature waterproof liquid dip eyeliner. Matte waterproof eyeliner featuring a precision applicator with a shortened stem that allows you to get closer to the eye. Easy application for matte, vivid lines. Formulated for all-day wear. Smudge-proof and transfer-resistent.
PRICE
$10.99
AVAILABLE
Online now at Ulta, & in-store at CVS in 4 shades
MAYBELLINE THE FALSIES LASH LIFT MASCARA

Source: Maybelline / Instagram
WHAT IT IS
Get an instant lash lift effect from a mascara. Falsies Lash Lift from Maybelline NY delivers dramatic volume and long, lifted lashes. The double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
PRICE
$8.99 – $10.50
AVAILABLE
Now in tons of places including Target, Walmart, Ulta, & CVS in 2 shades of black
MAYBELLINE BROW FAST SCULPT GEL MASCARA

Source: Maybelline / Instagram
WHAT IT IS
Brow sculpting made for the NYC hustle! Color, tame, and shape brows fast with Maybelline’s Fast Sculpting Brow Gel. This tinted gel brow mascara features a mini sculpting brush that precisely tames and shapes brows without hassle. The pigmented gel formula delivers all day color and hold for flawless brows. With this quick and easy taming brow gel mascara you can get flawless brows on the go.
PRICE
$7.99
AVAILABLE
Now at Ulta, Walmart & CVS in 6 shades
MAYBELLINE DREAM RADIANT LIQUID HYDRATING FOUNDATION

Source: Maybelline / Instagram
WHAT IT IS
Get ready to face the city with radiance! Experience medium, radiant coverage your skin will never want to take off. Maybelline’s Dream Radiant Liquid Foundation, formulated with hyaluronic acid and collagen, moisturizes skin and gives a natural look. Delivering up to 12 hours of hydration, this new formula comes in 20 different shades and provides smooth and even-looking skin.
PRICE
$11.00 – $12.99
AVAILABLE
Now at Ulta, Walmart, & CVS in 20 shades
MAYBELLINE HYPER EASY BRUSH TIP LINER

Source: Maybelline / Instagram
WHAT IT IS
Introducing the liquid liner minus the skips, slips, gaps and struggle. Maybelline’s Liquid Liner goes Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black, it lasts up to 24 hours with intense color that doesn’t smudge. Ophthalmologist tested and suitable for sensitive eyes and contact lenses.
PRICE
$8.99
AVAILABLE
Now at Ulta & CVS
MILANI COSMETICS CHEEK KISS LIQUID BLUSH

Source: Milani / Instagram
WHAT IT IS
Because you shouldn’t need a crush to make you blush. Give your cheeks the perfect kiss of color with the Cheek Kiss Blush by Milani, with an ultra-blendable & buildable, lightweight creamy liquid formula. Infused with skin-loving ingredients like pomegranate, rose extract and watermelon, this easy to apply, multi-use formula leaves just the right amount of color on cheeks or lips. Vegan & Cruelty-Free.
PRICE
$9.99
AVAILABLE
February 2020 in 6 shades at Ulta
MILANI COSMETICS HIGHLIGHTER DUO

Source: Milani / Instagram
WHAT IT IS
Milani’s Highlighter Duos are serious #couplegoals. Why choose one when you can have both? With a tag team of cream AND powder formula, the Highlighter Duos are the ultimate glow getter. Stunning alone or totally strobing when layered together, these ultra-buildable formulas take your highlighting game from low beam to high beam shine in a flash. Finely milled, light reflecting pearl pigments create a smooth, chunk-free glow. Cruelty-free & vegan.
PRICE
$12.99
AVAILABLE
Now at Ulta in 4 color stories.
MILANI COSMETICS UNDERSTATEMENT LIP LINERS

Source: Milani / Instagram
WHAT IT IS
Set the stage for show stopping lips with Understatement Lip Liner. This highly-pigmented and creamy formula glides on lips, making it the must-have first step in your lip color application. Whether you’re defining, reshaping, or resizing your pout, the retractable pencil easily creates full and flawless lips that won’t feather away. The soft and creamy formula effortlessly glides for a comfortable all-day wear.
PRICE
$7.99
AVAILABLE
Now on Milani website and in Walmart in 12 shades
REVLON PHOTOREADY CANDID GLOW MOISTURE GLOW FOUNDATION

Source: Revlon / Instagram
WHAT IT IS
Show your glow!! Incredibly lightweight and protective, this creamy liquid foundation evens your skin tone and minimizes the appearance of the things you’d rather not see while moisturizing and giving you the dewy skin you’ve always wanted. Our long-wearing foundation is packed with all of the skin-loving ingredients you want—plus we made sure it’s made without parabens, phthalates, synthetic dyes, and harsh fragrances.
PRICE
$10.99
AVAILABLE
Now at CVS and Amazon in 16 shades.
REVLON SKINLIGHTS PRISMATIC HIGHLIGHTER

Source: Revlon / Instagram
WHAT IT IS
Meet the powder highlighter that puts all other powder highlighters to shame. Silky smooth so it becomes one with your skin, and spiked with the perfect amount of shimmer, this highlighter reflects light like no other using crystal-like pigments that give skin a multi-dimensional glow, so you always capture your best light.
PRICE
$11.99
AVAILABLE
Now at Ulta & CVS in 3 shades
REVLON SUPER LUSTROUS THE LUSTROUS MATTES LIPSTICK

Source: Revlon / Instagram
WHAT IT IS
We’ve re-defined the rules of matte lipstick with this lightweight, non-drying matte lipstick formula. It feels velvety smooth on your lips and delivers all the full, vibrant lip color you can’t get enough of.
PRICE
$6.00 – $8.50
AVAILABLE
Now at Ulta, & CVS in 24 shades
UNICORN GLOW MAKEUP LINE

Source: Unicorn Glow / Instagram
WHAT IT IS
Makeup line includes complexion products like foundation, highlighters, & blushes; lip products like tints, glosses & lipsticks; and eye products like liners & mascaras.
The unicorn glow collection strives to bring out the inner unicorn in everyone. Our goal is to enhance people’s beauty with striking design, high quality products, and a positive and thoughtful message that encourages people to be the best version of themselves, their inner unicorn.
PRICE
$10.00 – $14.00
AVAILABLE
Exclusively at CVS
WET N’ WILD HELLO HALO BLUSHLIGHTER

Source: Ulta website
WHAT IT IS
Wet N Wild MegaGlo Blushlighter is a blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep. These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish. Each duo has two levels of intensity for color that compliments every skin tone. Sweep on the two colors, using them alone or blended together for contouring, or layer them on top of each other. Available in 3 Cruelty-free, Gluten-free and Fragrance-free duo shades.
PRICE
$6.50
AVAILABLE
Now at Ulta & CVS in 3 color stories
What will YOU be picking up from the drugstore this month? I’d love to know!
xo, Erica
PIN IT!
Wow, great post! There are so many amazing drugstore products coming out. I might have to check out the Milani blushes and lip pencils. The Cover Girl and Maybelline products look really nice, too!
Thanks so much for stopping by! The Milani blushes have me all kinds of excited 😄
I’m looking forward to future reviews featuring these products! 🙂
There’s one coming hopefully next week (fingers crossed) on the L’Oreal mascara 😉.
Woop woop! 🙂
They’re all amazing! I love drug store makeup because it’s cheap. Especially at CVS when there’s coupons and extra bucks.
Exactly! And the quality has become so good and competitive with more expensive brands!
Yasss!! Drugstore, my fave! 💖
Totally looking at buying that vegan foundation from Covergirl, i need to look into it soon lol. I would definitely be interested in the cream blush and the lip oil as well.
I’ll be looking into GSQ as well, though I’m disappointed because we dont have CVS. We have Walgreens, but have never seen the products people tell me are at CVS there lol.
Lots of mascaras are coming out, that’s interesting.
😬 was looking at the milani lip liners but that price haha NYX has suede matte lip liners which are super creamy and half the price.
To be honest, idk how to feel about Unicorn Glow lol. I don’t care about the packaging but they’re CF and I just quickly looked at their insta and have my eye on their foundation. Will look more into their brand before I write them off lol.
Thanks for sharing this extensive look at new drugstore products! I’m very excited about a few 🤗🤗
Glad you liked the post! Drugstore beauty has my heart big time! I’m very intrigued by the vegan CoverGirl products too. Oh wow, you don’t have any CVS stores near you? It’s one of my fave places to shop for beauty. I think you can still shop the GSQ range online. Yea, Milani is definitely on the higher end of drugstore but I find their products are usually so good! Honestly I saw some of the Unicorn Glow products in-person. Was kinda tempted to pick up one thing, but it reminded me of kids makeup! The quality may be amazing, and I hope it is, but it’s very dinky-looking. Not sure 🤔.
Supposedly we have a few but in areas I usually dont go to. I think a CVS was built near us so I will try to head there and see if it is or not and hopefully I can find all these products I’ve been hearing about for years haha
If you can get to one, I highly recommend!
Covergirl Clean Fresh Vegan line?? Nice!! Definitely interested in reading some reviews on those products especially the tinted lip oil. GSQ looks like a brand I wouldn’t mind trying & Unicorn Glow has caught my eye, too. I have an unopened primer by them I got from Ipsy, I didn’t know they were drugstore– but I’m looking forward to trying it.
I’ve got a review on the L’Oreal Bambi Eye Mascara coming up next! Yea, I’m curious to try the CoverGirl Fresh line too, I just need to get my hands on some of the products. Curious to hear your thoughts on the Unicorn Glow primer then!
Looking forward to your mascara review. 🙂 & def let us know if you try anything from the CG Fresh line. Will update you on the Unicorn Glow primer whenever I get to using it!
👍🏼