How to shop for the right foundation: Understanding skin tone and undertones

Have you heard this lament before? “When I go into a department store or drugstore, I have no idea how to pick the right foundation shade for myself.” All of us have been there. You think you know your foundation shade, you buy a color and then take it home and it looks too light, too dark, or too orange. Please keep in mind and accept that matching is not an exact science. There’s always room for error due to a variety of factors. Skin color and texture can often change up throughout the seasons, so what works in summer on your skin may not work in winter. Artifical lighting in stores is different to natural daylight so what you see in an Ulta or Sephora may look different when you step outside, etc. So it can definitely be tricky and overwhelming, but there are some tips on how to make it easier on yourself which we’ll delve into in this post.

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Can we hit pause on highlighter, please?

After a few years, highlighter is still having a huge moment in the makeup world. It’s everywhere I look when I shop for makeup, in every conceivable form: powders, creams, gels or liquids in big pans, small pans, palettes, bottles, & mini’s. And in almost every color from gold to pink to peach to purple and blue. I would say every second or third tutorial I watch on YouTube or Instagram, or ad image I see online, features highlighter prominently. Either it’s slathered onto the skin so it can be seen in heaven or layered on top of creams or liquids to give an almost supernatural effect. (To read more about my thoughts on Instagram makeup, click here). “Blinding” skin is in and matte skin is BAD, people. Or at least that’s the message I’m getting.

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A Meditation on “Instagram Makeup”

I don’t know about you, but (surprise, surprise) my Instagram feed is one large makeup advertisement. I’m constantly inundated with updates on new launches, old favorites and collaborations from brands like Lancome, Benefit, ColourPop & Kiko Milano (just to name a select few). I wouldn’t have it any other way, but with every scroll it drives the point home that “Instagram makeup” is not something that I will personally strive to master.

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