If you didn’t know, CoverGirl recently opened their first stand-alone store in NYC. I first heard about this back in the spring, and I got so incredibly excited. As a self-described “super-fan” of drugstore beauty, I feel I haven’t tried as many products from CoverGirl over the years than I have from, say, L’Oreal or Elf. They were one of the first makeup brands, along with MAC, that I ever used as teenager, but I got distracted along the way and lost touch with their products. They’ve been in the news a lot lately since they became certified cruelty-free, making them the largest cosmetics brand to do so. So now is the perfect time to get inspired by CoverGirl again!
The 2-level, 10,000 sq. ft. store stands at the corner of 48th Street and 7th Avenue, right in the heart of Times Square. From what I could spy online, they opened to the public back on Black Friday.
When I walked in, I saw rows and rows of product, testers (thank goodness and finally!!) and loads of merch. Everything from makeup bags, stationary, hoodies, active wear, cell phone cases, water bottles, beanies, you name it. All branded with the CoverGirl logo.
Supposedly there’s a bunch of interactive stuff there like glam stations where you can virtually “apply” makeup to check for colors, but to be honest I must have breezed right over those! I was on sensory overload a bit and my attention was on the products & the merch.
On a side note, I felt I had the store all to myself for most of the visit, which was awesome! No fighting through crowds or waiting to swatch a product. (I was there at a slightly odd time during the week.) Also, the staff was overall very sweet and helpful which made for a pleasant shopping experience.
So you’re probably wondering by now, what did you snatch while you were there? Well, I have a quick little story for ya.
Three out of the seven items I’m going to show you below I got for free, and here’s why. When I was on the second floor checking out the Cheekers Blushes, a couple of CoverGirl marketers approached me and asked me a few questions about the Clean Liquid Foundation. (I’ve never tried the stuff before, by the way.) What did I think of the bottle? What did I think of the word “clean”? Stuff like that. In exchange for my time, they rewarded me with a free bottle of the Clean Liquid Foundation. Score! They also slipped in two of the Katy Kat glitters for nothing.
(On a side note, I have no idea what to do with the Katy Kat glitters. They are not approved for use around the eyes…so where do I apply them? Any suggestions?)
So besides the free items, I got an adorable CoverGirl beanie hat (don’t judge me, I couldn’t resist), good ‘ole Shimmering Sands Eyeshadow Kitwhich has been in the CoverGirl line-up forever (my mother specially requested this), and the Exhibitionist Lip Liner in In The Nude. I’ve already started using the lip liner, and I really like the texture and longevity. After I use the foundation for a while, I’ll bring you guys a thorough review.
If you’re in the NYC area or are coming for a visit and you like CoverGirl products, I’d definitely recommend stopping by the store. There’s a lot to see, touch and try on. I’ll definitely be returning sometime soon myself!
Are you a fan of CoverGirl products? Are you excited about their first stand-alone store? I’d love to know!
I’m back with a good old-fashioned haul for you guys today. It’s safe to say I hadn’t been to (nor bought anything from) Sally Beauty in a while, but after watching Tati from GlamLifeGuru on YouTube last week, that changed. I’ll link her video here, but it was a dedicated video on Sally’s-stocked makeup where she specifically talked about this brand called COL-LAB. Everything she featured from them looked amazing, both in terms of the colors and the quality. Overall the video was very positive and she gave glowing reviews on a few items from this brand.
FUN FACT about COL-LAB: it’s a makeup brand created by a group of beauty influencers including xSparkage, Whatwouldlizzydo, Makeupbyamarie, and a few other YouTubers & Instagrammers.
Now, I’m not saying I’m the most susceptible to the sway of big social media influencers, but I’m not saying I’m above it either 😉. Sally Beauty is very affordable and there’s nothing I love more than great quality products for cheap prices (who wouldn’t love that though??). So here’s my Sally Beauty haul, exclusively featuring COL-LAB!
(I actually have used a few of these products a bit already, but not enough to do a full-fledged review just yet. I will let you know my first impressions of the products I’ve used along the way.)
COL-LAB HIGH-RISE INSANE LENGTH MASCARA – Shop here
You probably know by now that I’m addicted to trying new mascaras, so it’s rare that I go makeup shopping without snagging a new one. The packaging on this is so sturdy and luxe-feeling for just $11.69; it has that soft-touch effect that is often associated with NARS. I have yet to try this since I’m trialing another mascara until the end of this month. The “brush” is very small & narrow with the tiniest of plastic bristles. I have high hopes considering it’s called Insane Length, but I’ll have to let you know how it builds volume. Ideally I like a mascara to give me both volume & length.
COL-LAB PALETTE PRO EYESHADOW PALETTE IN GET READY WITH ME – Shop here
In her video, Tati demo’ed this particular palette and was really raving about it. I have used this palette the most so far out of these haul items, and I have to agree that this is really, really good. I haven’t used every color yet, but from what I’ve used I can tell you that the shadows are high-pigment and high-quality. They blend very well and the longevity is insane! After 9 – 10 hours, the colors look almost as good as right after application. And it’s only $15.00! And the colors in this particular palette are super wearable and flattering. You can’t go wrong.
COL-LAB PALETTE PRO EYESHADOW PALETTE IN AFTER HOURS – Shop here
Really this palette is more for my mother since she’s currently obsessed with green eyeshadows, but I still think these are beautiful colors. I’ve used it twice so far and again, the quality is very good. I was most surprised by the color on the upper right-hand corner: it’s actually a soft duo-chrome! You might never notice that until you swatched it as it’s on the subtle side. This palette seems to have a larger variety of textures than the Get Ready With Me Palette. There are metallics, mattes, satins, & that one duo-chrome, so it’s an incredibly well-rounded little palette. And for only $15.00, it’s a steal!
Just so you’re aware, COL-LAB is exclusive to Sally Beauty and does not ship internationally outside of North America.
Have you tried anything from COL-LAB yet? If so, what did you think? I’d love to know!
Warning: this is going to be a jam-packed post! Remember when I wrote about CVS teaming up with Glamsquad & eSalon to bring us the BeautyIRL store-within-a-store back in September? Well if you don’t you can read my inital post here, but just to recap super quickly: in only 4 select locations across the U.S. CVS is currently piloting an enhanced beauty store experience where they have expanded product offerings, beauty services like blow-out’s, etc (via Glamsquad), and custom hair color mixing (via eSalon). If you want more detailed info make sure to check out my earlier post!
Well, I’m lucky enough to live not far from the Stamford, CT test location and last weekend I went! It was beyond awesome. I was like a kid in a candy store, taking photos and walking around exclaiming to myself and to my mother how utterly cool this all was. The standard drugstore brands like Physician’sFormula, Revlon & CoverGirl were definitely there, but there were so many more interesting findings. K-beauty was everywhere. From Peripera, to TheCremeShop, to PeachSlices, to A’Pieu and beyond. There were tons and tons of sheet masks; rows of the stuff. Entire sections of Korean hand & body creams. Also, there were indie brands like Doll10, StorybookCosmetics, & Karity too. A total beauty-lovers dream!
Here’s a quick video to give you a feel for the space:
I took alot of photos of the aisles. I tried to get it all but there was so much it was impossible. The only areas I didn’t encounter were the sections with mini products and the testers, although a very nice CVS beauty consultant told me there were definitely testers there.
And that was just the products. The Glamsquad beauty stand was in the back, next to the custom color-mixing machine from eSalon called “Polly.” I saw one woman getting her hair blown out but that was it. That area seemed to be a bit vacant (just for reference, I went on a Sunday afternoon around 3 p.m.). All in all, I’d say the foot traffic in the area was pretty low. It was just me, my mother and a few other women navigating the aisles. However, the same beauty consultant I had spoken with earlier said they were getting good feedback and good responses overall to the enhanced beauty store.
Of course I had to pick up a few items 😉. How could I not?? I was very restrained and I got just three things, but I could have grabbed so much more. I really want to go back with my girlfriends soon! I did a quick little video of my haul for Instagram, which you can see down below.
Since filming this, I’ve used all the products mentioned a bit more (or for the first time). My early impressions are that I like all the items I picked up. I can definitely recommend the brow mascara from Peripera; the brush is tiny and it does a great job coating all your brow hairs with little to no clumping. I will need to use the cushion blush & the concealer a little more before I form my final opinions, so stay tuned on those.
You can shop the TresCheekCushionBlush from TheCremeShop in C’estLaPeachhere.
You can shop the SpeedyBrowcara from Periperahere.
You can shop the TrulyYoursFullCoverConcealer from JoahBeautyhere.
Has anyone gone to a CVSBeautyIRL store yet? Has anyone used any of the products I picked up in my haul? If so, what did you think? I’d love to know!
Last week my mom and I found ourselves in Sephora, as you do. I had to buy a watch for my brother’s birthday and since Sephora is right next to Nordstrom in our local mall, you know, we had to go in. It would have been rude not to. I was very restrained and only picked up two (count ‘em two!) items. (I did a declutter recently people, so don’t judge me too harshly!).
Just to be clear, I have not started using either of these products yet so I cannot provide any well-informed opinions or insights just yet. With that said, let’s talk about what I bought!
I’m very excited to start using this product. I’m really either a tinted moisturizer girl or just a concealer-no foundation girl these days. Very low-maintenance on the base. (Except if I’m going to an event, or I know I will be out for 10-12+ hours in a day. In those cases, I will use my trusty Estee Lauder Double Wear Foundation in very thin layers.) The Bare Minerals Complexion Rescue has been a pretty popular item since it initially launched (it was an Allure Readers’ Choice Award winner), and it was something that always interested me. I’ve been searching for a cheaper alternative to my beloved Bobbi Brown SPF 25 Tinted Moisturizing Balm (full review here), since that one is so incredibly pricey. Fingers crossed this will be it!
There’s tons of info on this product on Bare Minerals’ site, but this supposedly offers sheer coverage, hydration, SPF protection, and overall clean ingredients without a lot of nasties like mineral oil, parabens, & phthalates.
I like the packaging on this a lot. It’s basically like a squeezy tube, which should prevent mess and control the amount of product that comes out well.
Like a lot of tinted moisturizers though (or BB creams, whatever) the shade selection isn’t very large at all; there are just 16 shades that cater mainly to lighter & medium skintones so that’s disappointing.
I definitely want to do a more in-depth review of this after I’ve used it for a while, so stay tuned for that.
HOURGLASS CAUTION EXTREME LASH MASCARA – Shop here
This is a fairly new release from Hourglass, a luxury brand that I love. I’ve been hearing really good things, but to be honest any mascara that says “extreme” on the packaging has got my attention! According to the Hourglass site, this promises extremevolume, length, lift & definition thanks to its “4D Amplifier” brush. No idea what that means, but I’m very into it! I want 4D lashes! I did notice that the bristles on one side seem to be a bit longer than the other, which reminds me a bit of the CoverGirl Super Sizer Mascara. I picked up the mini size for $14.00, but the standard size normally retails for $29.00. I got high hopes for this one!
Have you tried either product from this haul? Have you picked up anything interesting from Sephora recently? I’d love to know!
Welcome to the final post in my IBE (Indie Beauty Expo) 2-part blog series. The first post was an introduction to the Expo, and now I give you a peek into my tote bag to see the products I picked up while I was there. I also wanted to talk a bit about the respective brands and about the owners themselves, since I had the pleasure of meeting and speaking to a few of them. Just a note, I have not yet started using any these products with the exception of the Clove + HallowLip Glaze, so this post is more of a traditional haul. And lastly as I touched on in my last post, most of the indies present at the Expo were all-natural & organic-cerified brands. As I go through my list I will make a note of those that do not meet these criteria so you’re aware.
KARMA HUES NAIL POLISH FROM KARMA ORGANICS SPA – Shop here
This was the first booth I was attracted to mainly because they had rows and rows of beautifully colored nail polishes surrounding the whole stand. I wasn’t even in the market for nail polish but there I was picking up every other bottle and saying yes, please show me how this looks on the nails to one of the associates working the booth. I love neutrals against my pale skin tone so I settled on Planet Earth, a muted olive green, for me and Hot Cakes (pictured above), a pale, cool-toned pink, for my mom. Normally each bottle retails for $9.99, but they were offering a 3-for-$20 booth special so I also got a gel top coat. I also walked away with samples of their nail polish remover that’s formulated with soybean oil & lavender. I believe there’s two other types of removers on their site as well.
Karma Hues Nail Polish originates from Karma Organics Spa, which has 2 locations in New Jersey (Ridgewood & Englewood). You can book in to have manicures, pedicures, waxings, facials and massages. Along with selling over 100 different colors/finishes of Karma Hues, they also retail essential oils, and a few skincare items. But it’s clear that Karma Hues is their main offering based on how vast the line is. Owner Nausil Zaheer and his wife were present at the booth, and they both couldn’t have been nicer. They thanked me profusely after my purchase, which left me with a good feeling.
Skincare products contain between 80%-99% natural ingredients
I’d only just recently heard about the Finnish brand Lumene through Inthefrow on YouTube when I spotted their stand at the Expo. I believe they are more well known for their skincare products, but they also offer a pretty extensive makeup collection consisting of everything from tinted skin serums, to eye primers, to lip glosses and mascaras, to liquid blushes and highlighters. The makeup is ‘skincare-infused’ as I was told by an associate at the stand. The liquid blushes and highlighters are what initially drew me in to the stand. The packaging was beautiful and luxe but still very understated, and this applies across the brand.
If you take one look at their website you’ll notice that Arctic spring water is the key ingredient in nearly all of their products; they claim that the water used comes from the natural springs in Lapland, the northermost, subarctic region of Finland. The Finnish or Nordic heritage of the brand plays a huge part in their story. How they formulate and source their products is all dictated by the natural landscape and resources of Finland.
I would have at least bought the liquid blush on the spot after I tried it on my hand (it felt beautiful on my skin), but it turns out they weren’t retailing at the Expo; they were just handing out samples. This was disappointing because I felt they lost out not only on my sale, but that of others. Instead the associate handed me a bunch of skincare samples, which I am keen to try. Lumene is stocked in the U.S. in Target stores and online, and in CVS stores and online. Their prices are quite affordable which is awesome. Additionally, Feelunique.com will also ship into the U.S.
ELIXIR ORGANIC FACIAL OIL FROM HONEY BELLE – Shop here
$15.00 for mini (15 ml), or $34.00 for standard (56 ml)
Clean, natural, organic products made in small batches in micro-factory in CA
Their mission: “GENERATE HEALTH AND SELF-CONFIDENCE IN INDIVIDUALS BY PRODUCING CLEAN, GREEN, AND HIGHLY-EFFECTIVE PRODUCTS. WE BELIEVE IN COMPASSION, AND MAKING A DIFFERENCE IN THE COMMUNITY.”
Fun fact: Honey Belle’s loofah soaps are now stocked in Ulta to rave reviews.
I was drawn into Honey Belle’s stand by the cool and sleek-looking packaging of their skincare products. Additionally I noticed an entire row of facial rollers used from different stones. Everyone seems to talk about this tool now and I was curious to hear the pitch on it. I ended up speaking with Calvin Hang, who is one-half of the team behind the brand. He was quite easy to speak with and held a lot of authority on the product line. I’ve been in the market for a good facial oil for a while now, so he sold me on the Elixir Facial Oil which I purchased in the mini size (15ml). (They were offering a 30% discount at the booth (I believe), so I only paid a little over $15.00 which included the shipping charge from CA.) It’s made with organic hempseed and grapefruit oils and it’s supposed to improve elasticity, hydrate, and enhance luster for all skin types. They only had limited quantities of each product at the booth, so they have to ship my order. Fingers crossed this won’t take too long.
Honey Belle was started by two young 20-something entrepreneurs, Iris Cherng and Calvin Hang, who saw a hole in the natural/organic skincare industry. They wanted to offer lush, organic skincare that was also affordable. The inspiration and formulation behind each product stems from a certain skin issue like eczema or psoriasis, for instance. Cherng, who developed psoriasis herself, comes from a family of holistic doctors so she has a real basis of knowledge surrounding natural products.
LIP GLAZE IN ANGELIC FROM CLOVE + HALLOW – Shop here
$15.00 (I paid $12.00 at the booth)
Made in the U.S.A.
Not 100% natural or organic
The Clean15™ Guarantee: No cheap toxic fillers or unnecessary fluff. Just the good stuff, delivered in 15 or fewer ingredients per base formula.
Formulated without parabens, phthalates, synthetic fragrance or flavor, gluten, mineral or petroleum oil, talc, Bismuth Oxychloride, Phenoxyethanol.
Again, I was drawn into the Clove + Hallow booth by the sleek and modern-looking packaging of the products. This is primarily a cosmetics line because the founder, Sarah Biggers, is a professional makeup artist. It’s quite a small edited line of complexion, lips, and makeup removers/cleansers but you can really tell how much thought and care has been put into them. I initially swatched the concealer but I really don’t need another coverage product in my life right now, so I shifted over to the lip products. There were lipsticks, liquid lips, and lip glosses (called Lip Glaze); they all looked beautiful and the textures very nourishing. I feel like I’m getting more curious about glosses ever since trying on that Winky Lux gloss from my mini’s collection, so I swatched a few of the Lip Glazes, but ultimately settled on Angelic, a beautiful and extremely wearable medium pink. I wore this last week and it was very comfortable, shiny and lasted a surprisingly long time for a gloss. And it wasn’t sticky, hallelujah! They are formulated with olive oil, jojoba oil & shea butter.
Sarah story behind founding the brand is quite powerful. She suffered a debilitating illness years ago and as a result turned to holistic medicines and treatments to cure herself. This turned into a lifestyle mantra of removing toxic and potentially harmful substances, so as a makeup artist she craved clean yet affordable cosmetics. When she couldn’t find them, she decided to create them. You can read more about her story here. I met and spoke to Sarah for a bit at the booth. She was kind and couldn’t have been more helpful, and the same goes for the rest of the staff with her. They probably had the best customer service of all the booths I went to.
BROW SCULPT DEFINING BROW POWDER & VOLUME FROM KOKIE – Shop here
Fun fact: the name of the brand derives from the Korean word for elephant, that’s why there’s a little elephant in the logo.
I had heard of Kokie through Tati (Glamlife Guru) on YouTube, but since I don’t have a Rite Aid or Walmart near me I never got the chance to try anything. I had to make 2 laps around the pier in order to play with Kokie’s products; they were swamped with people when I first passed by. They didn’t have a booth, they had a glorified end-cap full of products. The associate told me that everything was 50%, which is all I needed to hear!
I found myself in front of the brow section when I spotted the Brow Sculpt Defining Brow Powder. I’ve exclusively been a brow mascara girl for ages now, but that didn’t stop me from snatching this. It’s one of those products that has a thin wand or nib full of powder that you drag across your brows to fill in gaps. I’ve seen very mixed reviews on products like this, so we’ll see how this goes. I did swatch it while I was there; the powder is matte and seemed to be quite long-lasting on my hand. There’s 4 colors available and I picked up Blonde. I also grabbed their Volume & Length Mascara which the associate said was one of their best-selling items. I’m always looking for volume and length from my mascaras and the look of the wand is very promising here.
PINKALICIOUS SOLID SHAMPOO FROM ETHIQUE – Shop here
WONDERBAR SOLID CONDITIONER FROM ETHIQUE – Shop here
Not sure if they are 100% organic
Palm oil free
Full disclosure: I stopped by Ethique’s booth towards the end of my Expo visit purely because they had commented on one of my IG photos earlier in the day. They were situated right by the front of the event space, and I noticed very quickly that all their products were bars. Nothing in bottles or squeeze tubes. That’s because the company was founded around the principle of zero-waste and ridding the (beauty) world of unnecessary plastic waste. It was started in 2012 by young female biochemist Brienne West, a native of New Zealand, who formulated the hair, face and body products out of her lab by removing water from her favorite bath and body products. You can read more about her story here. The company estimates they have now eliminated over 400k plastic bottles from ending up in landfills by making solid products. They hope to reach 1 million plastic bottles in the next few years.
Instead of full-size bars the booth was well-stocked with smaller sample sizes. I picked up Pinkalicious, a solid shampoo bar best for normal hair, and Wonderbar, a solid conditioner best for normal-oily hair. Unfortunately the samples didn’t have much detail on the front as to what products were best for what hair type. Now I wish that I had picked up The Guardian instead of Wonderbar, as it’s formulated specifically for dry/frizzy hair like mine. The bars are formulated with coconut oil and shea butter and are equivalent of 3 to 5 bottles of their liquid counterparts. I was told by an associate at the booth that these bars typically last for months.
What do you think of this haul? Would you have picked up any of these items too? I’d love to know!