If you didn’t know, CoverGirl recently opened their first stand-alone store in NYC. I first heard about this back in the spring, and I got so incredibly excited. As a self-described “super-fan” of drugstore beauty, I feel I haven’t tried as many products from CoverGirl over the years than I have from, say, L’Oreal or Elf. They were one of the first makeup brands, along with MAC, that I ever used as teenager, but I got distracted along the way and lost touch with their products. They’ve been in the news a lot lately since they became certified cruelty-free, making them the largest cosmetics brand to do so. So now is the perfect time to get inspired by CoverGirl again!
The 2-level, 10,000 sq. ft. store stands at the corner of 48th Street and 7th Avenue, right in the heart of Times Square. From what I could spy online, they opened to the public back on Black Friday.
When I walked in, I saw rows and rows of product, testers (thank goodness and finally!!) and loads of merch. Everything from makeup bags, stationary, hoodies, active wear, cell phone cases, water bottles, beanies, you name it. All branded with the CoverGirl logo.
Supposedly there’s a bunch of interactive stuff there like glam stations where you can virtually “apply” makeup to check for colors, but to be honest I must have breezed right over those! I was on sensory overload a bit and my attention was on the products & the merch.
On a side note, I felt I had the store all to myself for most of the visit, which was awesome! No fighting through crowds or waiting to swatch a product. (I was there at a slightly odd time during the week.) Also, the staff was overall very sweet and helpful which made for a pleasant shopping experience.
So you’re probably wondering by now, what did you snatch while you were there? Well, I have a quick little story for ya.
Three out of the seven items I’m going to show you below I got for free, and here’s why. When I was on the second floor checking out the Cheekers Blushes, a couple of CoverGirl marketers approached me and asked me a few questions about the Clean Liquid Foundation. (I’ve never tried the stuff before, by the way.) What did I think of the bottle? What did I think of the word “clean”? Stuff like that. In exchange for my time, they rewarded me with a free bottle of the Clean Liquid Foundation. Score! They also slipped in two of the Katy Kat glitters for nothing.
(On a side note, I have no idea what to do with the Katy Kat glitters. They are not approved for use around the eyes…so where do I apply them? Any suggestions?)
So besides the free items, I got an adorable CoverGirl beanie hat (don’t judge me, I couldn’t resist), good ‘ole Shimmering Sands Eyeshadow Kit which has been in the CoverGirl line-up forever (my mother specially requested this), and the Exhibitionist Lip Liner in In The Nude. I’ve already started using the lip liner, and I really like the texture and longevity. After I use the foundation for a while, I’ll bring you guys a thorough review.
If you’re in the NYC area or are coming for a visit and you like CoverGirl products, I’d definitely recommend stopping by the store. There’s a lot to see, touch and try on. I’ll definitely be returning sometime soon myself!
Are you a fan of CoverGirl products? Are you excited about their first stand-alone store? I’d love to know!