You could say that anytime Urban Decay launches a palette, it’s big news in the beauty world. If Urban Decay knows anything, they know palettes. The release of the original Naked Palette in 2010 was a watershed moment in the beauty community created in part by the burgeoning social media scene of the time when new platforms and influencers were gaining popularity. While we were all shocked by the recent news regarding this iconic product (UD decided to discontinue the palette), we can assuage our grief by diving into exciting newer releases.
The Born to Run Palette is just this kind of release. It recently launched this summer and had all those in the beauty community talking. I was really wowed by the color range when I first saw the press images: lots of bright tones alongside some neutral, everyday shades. The theme of the palette is travel and jet-setting; having all the necessary shades you need in one place plus some fun pops of color. UD’s shadows tend to be very high-performing, so I wasn’t surprised when nearly all the reviews were glowing. I hauled this palette a while back, which I’ll link to here, but it took two trips to Ulta to finally get my mitts on this (it was sold out in one location).
Let’s jump straight into the review.
21 eyeshadow shades for $49.00 (0.42 oz total; 0.02 oz per shadow)
Born To Run Eyeshadow Palette offers endless escapes in one travel-ready package. With 21 shades and a full-size mirror, it lets you choose your own adventure.
If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.
When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.
Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.
SHADES & SWATCHES
- BREAKAWAY (warm ivory shimmer)
- STRANDED (pale rose gold with tonal micro-shimmer)
- BLAZE (light metallic peach with pink shift)
- WEEKENDER (light neutral beige matte)
- STILL SHOT (bright peach matte)
- RIFF (brown-nude matte with floating micro-sparkle)
- GOOD AS GONE (deep brown satin with iridescent micro-shimmer)
- HELL RIDE (deep fuchsia matte)
- BAJA (burnt orange matte)
- ACCELERATE (reddish copper metallic)
- GUILT TRIP (smoky purple shimmer)
- IGNITE (rose gold metallic)
- SMOG (deep coppery bronze shimmer)
- WANDERLUST (forest green with gold micro-shimmer)
- WILDHEART (bright fuchsia satin)
- PUNK (red-brown matte)
- DOUBLE LIFE (metallic rust)
- JET (black satin with deep shimmering purple shift)
- DRIFT (charcoal satin with tonal micro-sparkle)
- RADIO (deep emerald satin)
- BIG SKY (frosted green shimmer with iridescent micro-sparkle)
HOW I APPLY MY EYESHADOW
I always use a tacky eye primer (my favorite is MAC Paint Pot in either Painterly or Camel Coat) as a base first so the powders have something to grab onto. I recommend using a primer especially if you have oily eyelids, or if you don’t want your shadows to crease or fade throughout the day. I typically use generous, fluffy brushes (e.g. MAC 217) to apply my shadows since I prefer blown-out and softly defined looks on me. Smaller, detailed brushes (e.g. MAC 219) are specifically for upper/lower lash definition only. I usually don’t switch brushes when I use different finishes, like matte or shimmer, as others might.
MY THOUGHTS ON…
Packaging: As you can see from the photo above, the packaging design is a collage of travel snapshots from different locations around the world, which I think is super cool-looking. The palette itself is quite sturdy without being too bulky or overweight. There’s also a nice, generous mirror inside which you would expect for a travel palette. However just keep in mind it’s not the smallest palette around. Certainly the UD Naked Basics Palettes are much more compact and in my opinion more travel-friendly than Born to Run, at least from UD’s line. It really all depends what you want out of your travel palette. If you want neutrals in a small format, go with something like the Naked Basics. If you want variety both in color & finish, Born to Run is perfect. I didn’t buy this palette with the intent of traveling with it, so the format doesn’t matter to me either way.
Rating: 5/5 ⭐️
Color range: This is what drove me to buy this palette in the first place. I love the color story here; the brights and metallics alongside the more neutral shades. You can go in a variety of different directions in terms of looks and I love that. The pitfall with some more neutral palettes is that you can end up creating the same look over and over again. This won’t happen here, so I applaud UD for that. There are 6 mattes, 6 shimmers, 3 metallics, and 6 satins. According to Blushy Darling’s review, the only shades that are not original to this palette are Smog and Punk. My favorite shades are Stranded (shimmer), Blaze (shimmer), Still Shot (matte), Riff (matte), Accelerate (metallic), Ignite (metallic), Wanderlust (shimmer), Radio (satin) and Big Sky (shimmer). Fun fact: Blaze is like a warmer version of MAC’s Patina shadow.
I still have one gripe though. While I love the colors in this palette, I do think it’s missing perhaps one more neutral, mid-tone matte shade. I found I kept having to go back to Riff for my crease shade. Weekender was too light and both Good As Gone and Punk were way too intense for that purpose. So in my opinion UD went a little too dark and provided a few too many liner shades for my liking.
Rating: 4/5 ⭐️
Application: I used every shadow in this palette in some form throughout the last few weeks and I can say that almost every color applies smoothly and evenly on the eyes with the exception of a couple. I thought I’d break it down my texture below.
- Shimmers & Metallics: they are extremely creamy to the touch and they apply and blend out the absolute best on the eyes.
- Satins: they are semi-creamy to the touch and apply/blend quite smoothly and evenly.
- Mattes: they take a bit more work applying and blending on the eyes to get an even finish. They are definitely more dry to the touch. The worst performing shade of the entire palette is Hell Ride, the beautiful deep plum-berry matte from the second row. I LOVE the color, but try putting it in your crease and you’ll be sorely disappointed. It’s choppy as all hell and grabs at certain places, doesn’t want to blend in others, and is generally quite difficult to work with. It’s best packed onto the lid with a flat brush. The second shade I had trouble with is Still Shot, one of my faves. It was a bit patchy so I had to use my finger to pack color onto my lid, but honestly it wasn’t nearly as problematic as Hell Ride and in the end I still got it to work.
Rating: 3.8/5 ⭐️
Pigmentation: Without a doubt, the pigmentation on every shade in this palette is top-notch. I hope you can see that from the swatch photos above. The dark shades are dark from first swipe, the brights are bright from first swipe, etc. You don’t need to keep digging in again and again to get full color payoff, which is what we’ve come to expect from UD shadows.
Rating: 5/5 ⭐️
Longevity: Overall these shadows perform very well and keep their pigmentation over time. I did notice two issues after about 10 hours of wear. First, a little creasing with the matte shades and second, some fading of any of the purple shades (Wildheart, Hell Ride, & Guilt Trip) but only if I applied them to the lower lash line. I wouldn’t consider either one of these a major problem though considering the length of wear time.
Rating: 4.5/5 ⭐️
Price: This palette is $49.00 for 21 shadows, or about $2.33/shadow. The total product weight is 0.42 oz. or 0.02 oz./shadow, which to be honest seems quite low. However when you compare it against the Naked 3 Palette where you get considerably less shades (12), but more product per shadow (0.05 oz.) for more money ($54.00), it doesn’t seem so unreasonable. Or the Lorac Pro Palette where you pay less money ($44) but get less shades (16) for the same amount of product per shadow as Born to Run (0.02 oz.), again it doesn’t seem so unreasonable. You’re getting a lot of shades after all, the vast majority of which are perfectly workable, lovely textures that you can create beautiful looks with (with the exception of Hell Ride). Therefore I think the price is perfectly fine.
Rating: 5/5 ⭐️
SOME LOOKS I CREATED WITH THE PALETTE
Overall I think this is a beautiful palette that I would recommend to those who really love eyeshadow and who love experimenting with different looks. I think it wouldn’t be the right fit for someone who craves the same kind of look everyday (nothing wrong with that of course). The pigmentation and longevity are definitely there, but just keep in mind that application can be tricky with some of the mattes, and when I say that I’m referring predominantly to Hell Ride. If UD would replace that shade with one mid-tone crease color, the palette would be absolutely divine! But at the end of the day you’re getting a lot of good quality shades for a reasonable price point.
Have you tried the Born to Run Palette yet? If so, what did you think? I’d love to know!