I’m not big on nostalgia. It’s not that I don’t enjoy reminiscing from time to time about great experiences or moments that I’ve had with friends and family. But I generally try to keep looking ahead rather than backwards. While this sentiment refers to a broader life philosophy, let me take this back down to makeup. I found myself watching an old Pixiwoo video a few days ago when all of a sudden I was struck by a feeling of honest-to-goodness nostalgia. Sam whipped out Gilt by Association eyeshadow by MAC, which I believe is now discontinued, and a piece of my makeup past flashed in front of me. It was one of the very first eyeshadows I used in high school, and I couldn’t remember the last time I even thought about it.
It got me thinking, how many other products did I regularly use when I first started wearing makeup that I’ve since forgotten about? How many are actually still on the market now? How many do I still use today? I racked my brain and came up with a nice list of products (sorted by brand) that I’d love to share with you. And in true nostalgic form, each product reminds me of a specific period in my life. I know I missed ‘Throwback Thursday’ with this post but I hope you’ll indulge me anyway.
COVERGIRL
LashBlast Volume Mascara – Shop here

Image Source: eBay.com
Of course we all know this one is still on the market, but I feel this is definitely a product that has been overshadowed over the years by a million new launches. This was either one of or the first mascaras I used, I can’t remember exactly. I used it in high school for quite a long time and generally enjoyed it. However I stopped using it after my mom told me it was snapping off her eyelashes (!). Yup, you read that right. She had noticed her lashes were getting shorter since using this mascara. It got me so freaked out, I threw mine out and never went back.
Intense ShadowBlast Eyeshadows (discontinued)

Image source: popsugar.com.au
I loved these way back when. At one time I had all the colors from the line, which were the three pictured above plus a light olive green shade. They were cream shadows in a tube with a doe-foot applicator; easy to apply, blended perfectly and locked into place all day. I particularly loved the brown shade (of course) which I think was called Brown Bling. It was a true taupe shade, very cool-toned, which made it very work-appropriate. This was a staple in both my work makeup menu and also in my travel makeup bag in the mid to late 2000’s. I remember specifically taking this on so many work trips since it was so easy to apply. But unfortunately CoverGirl discontinued this line a while back and have yet to replace it.
JEMMA KIDD MAKEUP (DISCONTINUED LINE)
Jemma Kidd Eyeshadows

Image source: poshmark.com
Remember Jemma Kidd makeup?? This was definitely early in my makeup-wearing days when I only really shopped at either MAC, the drugstore or Target. This was a UK brand that was carried at Target in the U.S. before the entire line was discontinued. I know a lot of UK bloggers and YouTubers were obsessed with her complexion products like foundations and highlighters, but I never really wore face makeup until about six or seven years ago. I had the eye/lip palette pictured above (probably right after college), and I was obsessed with the dark, sparkling blue shade on the lower right-hand side of the top quad. I look at this now and I’m not sure what I was thinking with that shade, but I used to dig my finger in and lightly pat it across my lids. I almost hit pan on that shade too.
MAC
Pro Longwear Lip Pencils – Shop here

Image source: eBay.co.uk
MAC was the first higher-end makeup brand I ever used because my mom was a big fan of their products. (Spoiler alert: there’s a lot of MAC on this list.) I’ve honestly never been the biggest lipstick/lip liner person. I alternate between really loving lip products and wearing them everyday to hating the feel of any product being on my lips. But when I was first experimenting with lip color after college, of course I went to MAC first. If I was going to wear anything on my lips, I thought, it was going to have to last so I bypassed lipstick at the time and went straight to lip pencils. I still think the Pro Longwear Lip Pencils are a great formula, if not a bit stiff, but I don’t have any in my collection right now. I used to have Staunchly Stylish (a browny nude), In Anticipation (a mid-tone pink), and More to Love (a deep but bright fuschia). Most of the time I would apply these all over my lips as a lipstick.
Prep & Prime Eye Base – Shop here for the newer version

Image source: beautybulletin.com
The Prep & Prime Eye Base (in the compact version) was very first eye primer I ever used. I remember specfically my mother gave it to me and said you should always prime your eyes before using powder shadows to get the best effect. So I do what I’m told and I still prime to this day. I’m not sure if this version exists anymore in the Prep & Prime line, but I’ve linked above to the 24-hr Extend Eye Base in the squeeze tube.
Pro Longwear Paint Pots – Shop here
I’ve talked about my big love for Paint Pots as primers umpteen times on this blog before, so I won’t bore you much longer. But after the Prep & Prime Eye Base, it was Paint Pots for me, and Paint Pots it will likely stay.
Eye Kohl Pencils – Shop here
These are real nostalgia products for me. Before I was into face makeup, I was into eye makeup…big time. My eyes were the first feature I really wanted to play up as a teenager and as a young adult. I remember lining my upper and lower lashes with black liner for the first time and thinking I was super cool. The MAC kohl liners weren’t the first liners I ever used, but they were the first liners I really loved. But this was back when I didn’t know much about makeup, so I’d line all over my eyes without setting it with powder, and by half-way through the day I was a panda. I really don’t use kohl liners anymore because of their smudginess, but I’ll always have a fondness for the MAC ones. I used to own Powersurge (a gold), Teddy (a bronze), Smolder (a charcoal-black), and Tarnish (a blackened-green that might be discontinued?).
Powder Eyeshadows in Gilt by Association, Patina, Club & Satin Taupe – Shop here (everything except Gilt by Association)

Gilt by Association by MAC

My MAC palette featuring Patina (P), Club (C), & Satin Taupe (S).

Swatches from top to bottom: Patina, Club, Satin Taupe, Lola Lola (NARS).
Gilt by Association was a baked eyeshadow with a mineralize finish that had this beautiful marbled effect with gold, black and dark browns. I hardly used eye brushes early in my makeup-wearing days, so I used my fingers to gently tap the shadow all over my lids. It gave me a subtle, shimmering golden-brown effect that I loved at the time. Then I got heavily into MAC singles in the mid-2000’s and eventually created my own palette with my favorites, as pictured above. But I particularly loved, and still love to this day, Patina (a cool-toned golden-pearl shade), Club (a warm brown with green/blue shift), and Satin Taupe (a cool-toned purpley-brown satin shade). Classics.
MAYBELLINE
Dream Bouncy Blush – Shop here

Image source: walmart.com
This was one of the first blushes I ever bought when I started wearing blush. I’m not sure exactly how old I was, but most likely I was in my early to mid-20’s. I didn’t want to invest in a high-end blush yet in case I didn’t like the effect, so I went to the drugstore instead. If memory serves, the only reasons I gravitated towards the Dream Bouncy Blushes were the fun colors they came in and the cool-looking texture. I had an apricot shade and a pink shade, but I remember thinking these were kinda crap after a while. But perhaps it was my fault. They have a powder-to-cream kind of formula, so I used my fingers to apply the color to my cheeks but I could barely get anything to show up (and I have fair skin). They hit the trash not too long after purchasing them, but whenever I see them in the drugstore I remember when I first discovered blush.
NARS
Lola Lola Single Eyeshadow (may be discontinued?)
This one takes me all the way back to high school. I loved this warm, rusty brown shade just simply applied all over my lid (again, just using my fingers). I never applied shadow underneath my lower lash line when I was teenager; too dramatic. I might have hit pan on the first one I had, but I repurchased it a few years ago. Sadly I couldn’t find this shade on NARS’s website, so perhaps it’s since been discontinued.
REVLON
Lip Butters (discontinued)

Image source: walgreens.com
I was heavy into the Lip Butters around 2013-2014. I loved this formula so much that I had three or four of these on the go at one time, and nearly all of them lived in my purse. I would never remember the exact names but I had a fuschia, a red, a nude and a peach at least. If you never owned a Lip Butter, they were basically colored lip balms. Nothing special necessarily, but they had some cling to them so the color lasted a little longer than you’d expect for such a moisturzing formula, which I loved. And they had decent color payoff for being just balms. Revlon discontinued them in the past few years and replaced them with the HD Gel Color line, which is equally as moisturizing.
Which makeup items make you feel nostalgic? I’d love to know!
Xo, Erica
I have had so much makeup in my lifetime, that it is all really a blur! MAC was my first foray into “serious” makeup and if I want to really go back to the past, Yardley and Bonne Bell were the first brands I used. Honestly the Jemma Kidd line was great!
Wow, never heard of Yardley before! Bonne Bell, yes. Jemma Kidd was awesome; sad it had to go though.