Hi friends!
If you missed my intro post, I’m spotlighting lipsticks all throughout the month of April. That is, both lipsticks that are new to my collection, and older ones that I want to try and rediscover. In the first installment, I shared my thoughts on the beautiful Bobbi Brown Crushed Lip Color, and secondly I told you all about the Ilia Beauty Color Block Lipstick. Last week I whipped out my Kylie Cosmetics Matte Liquid Lipstick and gave it a second chance at life. That takes us up until now, and for the conclusion of this series I’ve dug out an old favorite of mine from the drugstore – the Revlon Ultra HD Gel Lipcolor.
After my beloved Lip Butters were discontinued a few years ago (anyone else remember those??), Revlon brought out these Gel Lipcolors and I instantly snagged myself one in the shade HD Sand. I loved applying this either on its own or over slightly drying matte lipsticks to make them more comfy. But somewhere along the way, I stopped using it. So in this post I want to pose the following questions to myself: why don’t you reach for this product much anymore? And now that you’ve rediscovered it, will you continue to use it or declutter it?
Let’s get into it!
THE DEETS ON THE REVLON ULTRA HD GEL LIPCOLOR
- Available in 15 shades – about $6.50 at retailers like Walmart and Amazon
- Our advanced lipstick formula suspends vibrant color pigments in a clear gel base, so it’s super lightweight
- The tip is thin, so you can easily get precision color, whether or not you’re near a mirror
- The formula is intensely hydrating and infused with hyaluronic acid
- Because sometimes you want a little something extra, we added a touch of creamy mango and whipped vanilla scent

Revlon Ultra HD Gel Lipcolor in the shade HD Sand
WHY HAVE I “FORGOTTEN” IT?
I think this is a situation that happens all too often for someone who really likes to buy makeup: new items come in and older items simply get “forgotten” about. That’s it. It’s not because I don’t like the texture or the color. In fact, I love both those elements. The texture is incredibly creamy and moisturizing, and is exactly the type of thing you’d want to put on your lips frankly. It definitely has that lovely lip balmy kinda feel. The style and shape of the tube is quite long and thin, which makes it very easy to hold while applying your lipstick. Overall a very, very user-friendly product.
As with most highly moisturizing lip products whether they be a lipstick, a balm or a gloss, you will have to reapply the Revlon Ultra HD Gel Lipcolor throughout the day to keep up both the texture and color. As soon as you drink or eat something substantial it’s as good as totally gone. But I don’t see a problem with that because this is not the type of product you buy for long-wear (nor does it claim to have it). So I’d advise throwing this one in your handbag before leaving the house (perhaps this doesn’t apply to life nowadays, but you get what I mean).
As I mentioned earlier, I have the shade HD Sand which is a different kind of nude for me. Typically the nudes I go for lean either pink or brown. This shade is more peachy-beige than anything else in my collection. I’d say it’s a pigmented product but not overtly so, meaning there’s a definite level of sheerness to it. Perhaps if you got a darker or brighter shade, it would appear more punchy on the lips.
Read this: You need these affordable moisturizing lipsticks!

Swatch of Revlon Ultra HD Gel Lipcolor in the shade HD Sand
WILL I KEEP IT OR DECLUTTER IT?
Honestly when I was putting together this series and initially picked this lipstick to be part of the line-up, I thought I was definitely going to declutter it at the end. I have a lovely collection of (newer) moisturizing lipsticks – both sheer and pigmented – so did I really need to keep this one? But then I started playing with it again, and the color got me! It’s quite unique in my collection, as I said previously, so I’m pretty sure I’m gonna keep it now. Plus, did I mention it kinda smells like fruit punch?? Well it does, so that’s a big plus in my book!
Have you tried the Revlon Ultra HD Gel Lipcolors before? If so, what did you think? I’d love to know!
xo and be well, Erica
PIN IT!
It’s a pretty color and I love the price!
I know, me too! There’s so many treasures to find at the drugstore 😉
This is beautiful, glad you decided to keep it!
Me too 😉
This is a beautiful shade on you. I tend to wipe off my lipstick before eating, incase it practically rubs off and I forget to reapply.
And the price is amazing x
Thank you! I’m so glad I rediscovered it!
Oh wow so affordable and the shade is lovely! I would definitely do for a shade like this one and the formula sounds fab! I would totally get it if they were CF! Let’s hope they change their status so that I can buy it lol. Thanks for sharing!
Oh my goodness, this formula feels so creamy and lovely! And the shade is really very nice. I don’t have a lot of beiges in my collection, so it’s quite unique.