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We are glamerus

Graphic for Brand Founder Chats featuring Ilia Beauty, Wander Beauty & Grande Cosmetics

Join me in February for Brand Founder Chats!

in Interviews on 02/03/20

Hi friends!

A short but very exciting announcement to kick off the month today. February is going to be a special time on the blog as I’ll be posting Q&A’s with beauty brand founders all month long!

Have you ever wondered what it’s like to start your own brand? Or what founders want you to know about their line? What their product recommendations and beauty routines are? Well then, this is the content you’ve been waiting for!

So make sure to come back every Monday this month for a new installment in my series of Brand Founder Chats. First up will be SASHA PLAVSIC- the founder and natural beauty pioneer behind ILIA BEAUTY – on February 10th. ALICIA GRANDE of GRANDE COSMETICS – who brought us the award-winning lash-growth serum GrandeLASH-MD – will follow on February 17th. Lastly, DIVYA GUGNANI the co-founder of WANDER BEAUTY – a brand that made multi-tasking cool and accessible – will close out the series on February 24th.

 

You can check out some of my other interviews by clinking the links down below.

Beauty Game-Changers: A talk with Marcella Cacci of One Ocean Beauty

A chat with creator Priyanka Patel of Glamour and Giggles 

Behind-the-scenes with MUA Laura Costa 

 

See you back here next Monday for the first installment of Brand Founder Chats!

xo, Erica

 

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All throughout February I'm posting Q&A's with the founders behind some of your favorite beauty brands!

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4 Comments

« New Product Review! L’Oreal Bambi Eye Mascara
My winter skincare routine for dry skin »

Comments

  1. Michelle says

    February 3, 2020 at 9:27 pm

    This sounds very interesting! I can’t wait to read about the founders and hear their stories. I love stuff like that. 🙂

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    • Erica says

      February 4, 2020 at 12:10 pm

      Oh I’m so glad you’re excited for this series Michelle! I’ve been working on it for a while and I’m really proud of it, so fingers crossed! 🤞🏻

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  2. Rossy Galaxy says

    February 6, 2020 at 11:13 am

    Fun! I’m excited about Wander Beauty’s founder.

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    • Erica says

      February 6, 2020 at 11:00 pm

      Yay! Glad you’re excited!

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Erica

Hello! I’m Erica, a blogger and writer based outside of NYC. I discovered my love of cosmetics in 2011 when I started watching tutorials on YouTube. It was a revelation to me that with just a simple few wiggles of mascara and dabs of blush, you could transform yourself!

After graduating from business school in 2018, I decided to share my passion for all things beauty with the world. This is where my blog, We are glamerus, was born. I share my musings every week on topics ranging from holy grail products, in-depth reviews, quick tips on application, to the latest trends overtaking the beauty world. I hope you enjoy, and join our growing community! XO

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Currently cocooning my tired winter skin in the gl Currently cocooning my tired winter skin in the gloriousness of these creams. I’ve had @glowrecipe Plum Plump Hyaluronic Cream (#gifted), @clinique Dramatically Different Moisturizing Lotion, and @drunkelephant Lala Retro Whipped Cream (#gifted) on repeat rotation over the last several weeks. 

I love using the Glow Recipe during the day, before makeup, since it has a lovely lightweight gel-cream texture that sits beautifully on the skin. I alternate the Clinique & Drunk Elephant at nighttime; the Clinique formula is occlusive and helps to lock in moisture as the last step in your routine (for dry/very dry skin); the Drunk Elephant is gorgeously rich and thicker so I prefer sleeping in it. If you’re curious to hear more, check out my last post (link in bio). 

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Hello, it’s been a while. Just popped in to say I Hello, it’s been a while. Just popped in to say I finally blogged again after months of unintentional neglect, AND you should really go over and check it out! Please? For me? I give you my top 5 hero products of this shitty year, and who knows, maybe we share one or two. Link in bio of course. Hope you had as peaceful a holiday season as possible, all traumas considered. I won’t say, here’s to 2022, because who knows, right? 

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Just a few bits I’ve been loving and reaching for Just a few bits I’ve been loving and reaching for time after time. Wrote up a post on these gems that’s now live on the blog (link in bio). @supergoop Glowscreen SPF 40, @maybelline Color Strike Eyeshadow Pen in the shade Flare, @refybeauty Brow Sculpt (gifted), @drunkelephant B-Hydra Intensive Hydration Serum (gifted), @elfcosmetics Hydrating Camo Concealer. 

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Saturday’s sunny #motd featuring a very battered a Saturday’s sunny #motd featuring a very battered and almost empty @supergoop Unseen Sunscreen (still the best facial SPF), glowy base products (duh) @ctilburymakeup Hollywood Flawless Filter & @flowerbeauty Get Real Serum Foundation, and a pop of bright pink blush courtesy of @jamiemakeup Blighlighter in The Pink One. Happy weekend! 🍁🍂☀️

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Serving you some first impressions of some @tower2 Serving you some first impressions of some @tower28beauty bits on Stories now. Check it out. Finally got to try BeachPlease and Bronzino thanks to the generous folks at @note.pr. Holy creaminess! These have got to be some of the most emollient and thick-in-good-way cheek products I’ve ever used. Pictured: BeachPlease in Golden Hour and Bronzino in Sun Coast. Happy (last) weekend (of summer)!

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Talking you through some of my most tried & true h Talking you through some of my most tried & true hero products on the blog today from SPF to blush, brows, lips, and more. I’m always interested in hearing what people actually repurchase again and again in a time where new brands and new products launch every five minutes. These are my classics. Absolutely nothing gifted. Head to my blog for more (link in bio)!

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