Continuing with the whole beauty-brand-with-celeb-power discussion from Wednesday’s post on Fenty, let’s talk about a new venture today. Victoria Beckham Beauty has officially launched just this past week during London Fashion Week. You may recall that Victoria collaborated (twice) with Estée Lauder in the past few years on small capsule collections, so it’s not entirely surprising that she would come out with her own collection. After all, like Kate Moss, she’s known for her signature smudgy smokey eye (what a tongue twister!).
So in today’s post I wanted to whiz you through her first round of product launches. Right now there are only three eye products available for sale, but lip products will follow next month apparently. There are also plans to expand into skincare and wellness products in the future.
Some key points regarding the overall brand: VB Beauty offers “…cleanly formulated, high performance beauty solutions…” that are sustainable, non-toxic, and entirely cruelty-free. There is also a de-emphasis on plastic here as they utilize 100% post-consumer waste for their packaging, and biodegradable shipping materials. This is no surprise to me; this brand has all the hallmarks of any modern beauty company coming to market in 2019.
For clarity purposes, I have not tried anything from this launch at the time of writing this post so I cannot offer any personal commentary; this is purely informational.
Without further delay, let’s get into the products now!
VICTORIA BECKHAM BEAUTY SMOKEY EYE BRICK
- 4 color-coordinated eyeshadows in one palette
- 4 color stories available in Signature, Tuxedo, Royal and Tweed
- $54.00 – SHOP HERE
- Tuxedo and Royal are vegan formulas
Inspired by Victoria’s signature smoky eye and iconic style, each of these richly pigmented palettes offers a curated selection of shades in a smooth, satin matte finish — streamlined to be everything you need to create your own modern smoky eye. Unique pressing technology allows all four shades to live in one sleek brass compact for maximum product in minimal packaging.
VICTORIA BECKHAM BEAUTY LID LUSTRE CRYSTAL INFUSED EYESHADOW
- Pearly cream-to-powder eyeshadow pots
- 4 colors available in Onyx (deep black with silver shift), Blonde (cream with yellow-gold shift), Mink (taupe with gold-silver shift), and Midnight (navy blue with silver shift)
- $36.00 – SHOP HERE
- All colors are vegan
Lid Lustre adds a layer of life, dimension, and brilliance to your look. Inspired by the healing and protective power of crystals—Victoria surrounds herself with them—each shade is infused with a different crystal for aura-amplifying energy. Striking shades in a wet, pearly finish are tailor-made for buildable, high-shine brilliance.
VICTORIA BECKHAM BEAUTY SATIN KAJAL LINER
- Classic pencil eyeliner with built-in smudging tool
- 3 colors available in Black (matte finish), Bronze (shimmery finish), and Bordeaux (matte finish)
- $26.00 – SHOP HERE
- Black and Bronze are vegan formulas
This highly pigmented pencil is key to create Victoria’s perfectly imperfect eyeliner look. The creamy texture glides on easily for an ultra blendable, smudge-friendly application with waterproof staying power. Victoria uses the Bronze shade to line her waterline for a soft, light reflective alternative to a classic black.
This looks to be a very luxe, well-considered line of cosmetics. I really love how they are starting small and adding products little by little over time, rather than launching an entire line at once. I feel like it’s much easier for consumers to process.
I’m a sucker for those pressed pearly, glittery shadows so I’m most intrigued by the Lid Lustre! Check out this Harper’s Bazaar article for more info.
What do you think of this launch? Any products you’re dying to get your hands on? I’d love to know!
NOTE: all images shown here are courtesy of the brand’s Instagram.