Juvia’s Place has launched in Ulta stores!

So…Juvia’s Place is now available to swatch and play in stores at Ulta! Hurray! I’ve been eyeing this brand up for a while now so I’m thrilled that it’s become physically accessible to the public. If you’ve never heard of Juvia’s Place before, I briefly spoke about their backstory in my post about indie brands that I wanted to try. They’ve exploded in the past few years thanks in large part to social media and the glowing reviews they’ve received from influencers and customers alike. They’re primarily known for their high-performing, bright and colorful eyeshadow palettes, but they also stock highlighters, blushes, liquid lipsticks and brushes. All in all it’s a carefully curated roster of products, which is what you’d expect from an indie brand.

Juvia’s Place became available for purchase on Ulta.com back in late July after the official announcement of the partnership hit social media. Just this week their products started appearing in stores, as seen in the endcap image at the top of this post. They announced that they are currently in about 500 Ulta locations; I’m not sure if they plan to expand that any further.

The brand is cruelty-free and mostly vegan (but not 100%).

I have yet to go into my local Ulta and see what they have in store, but I did wander over to Ulta.com. It doesn’t appear that they stock Juvia’s Place entire line, but they definitely do have their most popular items (i.e. the eyeshadow palettes). So I’ll quickly take you through now which products Ulta offers, and which they don’t.

THE PRODUCTS ULTA STOCKS – Shop here

All 11 EYESHADOW PALETTES!

  • range in price from $20-$25 depending on the number of pans/amount of product
  • all palettes appear to be in stock at the time of publishing this post
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Image source: Juvia’s Place Instagram
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Image source: Juvia’s Place Instagram

 

ALL BLUSHES INCLUDING 2 PALETTES & 2 SINGLES

  • palettes are $18 for 6 pans
  • singles are $8
  • all blushes appear to be in stock at the time of publishing this post
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Image source: Juvia’s Place Instagram

 

TWO LOOSE HIGHLIGHTING POWDERS

  • The Nubian Loose Highlighters in shades Nubia & Nefertiti, both $14/each
  • both appear to be in stock at the time of publishing this post
  • Juviasplace.com stocks a total of 4 loose highlighting powders
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These are all 4 of their loose highlighters but Ulta now stocks just the top two. Image source: Juvia’s Place Instagram

 

THREE LIQUID LIPSTICKS

  • All matte formulations retailing for $12/each in the shades Soil, Afrik & Lulu
  • all three appear to be in stock at the time of publishing this
  • juviasplace.com currently sells 6 matte/metallic liquid lipstick duo’s for $18/each

The liquid lipsticks on Ulta.com are currently not stocked on the Juvia’s Place website at the time of publishing this post. I believe these lipsticks were part of the Afrique collection that launched simultaneously with their Ulta.com launch, so perhaps these shades are exclusive to Ulta but I’m honestly not sure about that.

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THE PRODUCTS ULTA DOESN’T STOCK

BRUSHES

Juvia’s Place also sells 8 brush sets on their site but Ulta is not stocking any at this time; again, I don’t know if this will change in the future.

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Image source: Juvia’s Place Instagram

A quick PSA: at the time of publishing this post, Juviasplace.com is having a sale on some of their eyeshadow palettes (plus no shipping charge over $35 order within the U.S.). So right now they are cheaper if you order direct from the brand, just FYI. Not sure how long this will last but I wanted to make you aware. My mother and I did a joint order two nights ago and snatched The Saharan Palette, The Nubian Palette, and The Warrior Palette. So excited to finally get my hands on this brand!

Are you excited that Juvia’s Place is now carried in Ulta stores? Will you be picking anything up? I’d love to know!

xo, Erica

PIN IT!

Check out which products Ulta stocks and which products they don’t from this brand

Review: Flower Beauty Lash Warrior Mascara

So you may remember that I hauled the Lash Warrior Mascara from Flower Beauty in the same post as the Urban Decay Born to Run Palette back in the summer. Since Flower became available at Ulta I’d been keen to try more products from the line, so I settled on Lash Warrior since it was a fairly new launch for them. As you can probably tell from the name, the marketing around this product is all about being a fighter, a warrior and looking as fierce as possible. The message is, if you use this mascara you will have a warrior’s confidence thanks to your fierce lashes. Pure fluff but that’s marketing for you 😉. Check out the promo video with Drew Barrymore here to get a better sense of what I’m talking about, or one of the IG visuals below.

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Image source: Flower Beauty IG

This mascara gets 4.5/5 stars on Ulta so it definitely has a following. I read a review on Makeupalley that said this is a dupe for the Benefit They’re Real Mascara. It’s been a long while since I used that mascara so I cannot directly comment on that, but take it for what you will. I’ve been using Lash Warrior fairly steadily for over a month (in Fiercest Black which is now currently out of stock on Ulta.com) so I’d love to bring my review to you guys now. My first ever solo mascara review, here we go!

PRODUCT DESCRIPTION

  • $11.00 Flower | $9.99 Ulta | $8.98 Walmart
  • Comes in 3 shades (Fierce Brown, Fierce Black, Fiercest Black)
  • Cruelty-free formula

Now lashes go fierce with +150% full blown volume and extreme length for your mightiest lash look yet!

Our exclusive Spiked Warrior brush catches every lash and coats them from root to tip for super charged, dramatic volume. 360 degree spiked bristles combat clumps on every angle for unimaginable definition. The result is fiercely volumized lashes with statement making length & definition.

Source: Flowerbeauty.com

PRODUCT BENEFITS/CLAIMS

  • +150%* fierce, full blown volume
  • 100%* saw dramatic thickness
  • +88%* extreme length

*in a clinical test

Source: Flowerbeauty.com

MY LASH PREFERENCES

I’m a mascara freak; it’s my desert island product. If I could literally take one product with me anywhere, it would have to be mascara. I like my lashes to be dramatically defined, long and volumized. “Naturally defined” means nothing to me. I could spend minutes just piling coat after coat of mascara on my lashes if I have the time. And my mascaras have to be very black. I do use colored mascaras occasionally, but 99% of the time I use richly black formulas. I just feel like my eyes need that definition.

MY THOUGHTS ON…

Flower Beauty Lash Warrior Mascara

Packaging: For what it’s worth I really like the packaging of this mascara. It’s quite lightweight and sleek-looking, but I love the dark hunter-green body fading into the gold handle. Just very striking-looking. The only slight drawback I’d mention is the component seems to scratch quite easily; some scratches I noticed as soon as I took it out of its plastic outer packaging in fact. It’s not a big deal at all to me (I’m more concerned with what’s going on inside) but perhaps that would annoy some of you. So keep this in mind if you plan on throwing this in and out of your handbag.

Rating: 5/5 ⭐️

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Application & wand: I could tell right away that this mascara was going to be easy to use. It just grips onto your lashes right away and combs through them perfectly with almost no clumpiness. Some mascara formulas are just clump-city and after a few coats it looks like you have only 3 or 4 lashes; not cute. That’s not the case here, it’s very user-friendly. The formula doesn’t get everywhere during application and it doesn’t dry too quickly so you’re able to build up coats quite nicely.

The wand here is plastic with spiky bristles and it curves upwards from the root to the tip (both the wand and the length of the bristles curve upwards). I’m assuming this is why it grips onto the lashes so well. I’m not sure about the “360 degree” spiked bristles that Flower is talking about though; there are no bristles on the very tip (like with They’re Real), just on 4 sides.

Rating: 5/5 ⭐️

Volume & thickness: Because this formula is easily buildable, you can get a decent amount of volume with it if you have the patience to stand there and layer and layer. It doesn’t instantly volumize in the least on me, I have to work more to get that drama. So I wouldn’t say this gives the best or the most volume or thickness of any mascara I’ve used before. My beloved Stila Huge Lash is instantly more dramatic and thickening than this one. I’d say this gives above average volume/thickness (certainly not “150% fierce, full-blown volume” though – not really sure what that means anyway.)

Rating: 3.5/5 ⭐️

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Length: Without a doubt this formula is wonderful for lengthening. I particularly like to build up the length in the middle of my eye right above my iris to give my eyes a wider appearance. It doesn’t take as much work to build up length as it does for the volume, so that I appreciated. Again, I think this comes down to the construction of the wand, the bristles, and that upwards curve that makes combing through the lashes so simple and easy.

Rating: 5/5 ⭐️

Longevity: I have no problem at all with smudging or flakiness here, however you should know that I don’t apply this formula to my lower lashes. I only ever use the Clinique Bottom Lash Mascara for that purpose. To be truthful though I hardly ever have problems with smudgy mascara on my eyes even though they are hooded. I think it’s because my skin is just so bone dry most of the time! Right now there’s no waterproof formula available in the Lash Warrior range, so if you only wear waterproof you probably won’t be satisfied with this. But on me this formula is very long-wearing.

Rating: 5/5 ⭐️

Price: Depending on where you buy this mascara, you can get a price as low as $9.00 at Walmart or as high as $11 directly from Flower. Either way it’s very affordable, so I take no issues with the price. Yes of course you can get cheaper from say Wet n’ Wild or Maybelline, but for the quality I think the price here is very fair.

Rating: 5/5 ⭐️

FINAL THOUGHTS

While not every claim on the front packaging turned out to be true for me, I do think the Lash Warrior Mascara from Flower Beauty is a good quality purchase if you’re in the market for a new mascara. It lenghens beautifully, is buildable and can achieve decent volume and thickness if you don’t mind working for it a bit. While I’ll continue to use it happily until the formula dries out, I probably won’t repurchase it (at least not right away) since, a) it hasn’t become a holy grail item like the Stila Huge Lash or the L’Oreal Voluminous Butterfly Sculpt, and b) I’m addicted to trying new mascaras all the time to find the absolute best 😊.

Have you tried the Lash Warrior Mascara or do you want to? What’s your holy grail mascara? I’d love to know!

Xo, Erica

Check out my review of Lash Warrior, an affordable mascara from Flower Beauty!

 

I hit 100 followers on my blog! GIVEAWAY CLOSED

Big news today! Over the weekend I hit 100 followers on my little beauty blog here! While this number may be small in comparison to many other bloggers out there, it’s a big deal to me. I started this blog in May of this year right before graduating from business school because I love the world of beauty and everything in it. I wanted to find and/or pull together a community of like-minded people where we could discuss our passion for products and trends and get to know one another. I think we’ve made a great group. Everyone is so supportive and kind, which can be challenging to find on the internet these days.

I wanted to say thank you to each and every one of you for following, reading and engaging in my little corner of the internet. It really means a lot. So in gratitude, I wanted to give something back. One lucky winner will win a $100 Sephora eGift Card to spend on whatever your heart desires! This is open internationally. (Outside the U.S. and Canada, the eGift Card is redeemable online; in the U.S. and Canada, it’s redeemable online and in stores.)

Here are the rules. In order to win, you must:

1. Follow my blog (of course).

2. Leave a comment below this post telling me one fun fact about yourself. (One comment per blogger/entry; if you spam the comment section you will be disqualified.) I’ll start it off: in 2011, I walked in the Macy’s Thanksgiving Day Parade under The Diary of a Wimpy Kid balloon!

3. Like this post and my previous three blog posts. (You will need a WordPress account to do this.)

4. Be 18 years or older

5. Have a valid email address in order to claim your eGift Card if you win.

*All of the above criteria must be met in order to be eligible to win.

The giveaway will be open for 3 days, ending on Friday, Sept. 14th at 11 a.m. Eastern Standard Time. The winner will be randomly chosen, and I will make a short announcement on here regarding who won. The winner will have 24 hours from announcement time to claim their prize. If they don’t claim it, another winner will be chosen/announced, etc.

I hope everything is clear. Good luck to you all and thank you very much once again for the support ❤️.

Disclaimer: this giveaway is in no way affiliated or sponsored by Sephora, WordPress, or any other entity.

xo, Erica

 

Ulta haul featuring Urban Decay & Flower Beauty

So I recently found myself in Ulta a few days ago as you do. I was primarily there for the Urban Decay Born to Run Palette. The last time I had gone looking for it at Ulta I was told it was sold out. This was quite soon after the palette launched, so I wasn’t surprised. My spirits were crushed, but I wasn’t surprised. No, I kid you. Like with any other Urban Decay palette launch, I usually wait a bit until the initial craze subsides so units can be restocked. Lo and behold this week my Ulta had several in stock. But of course while I’m there I couldn’t resist perusing the aisles to see if anything else jumped out at me. I was very restrained and grabbed just a few other items, so let’s get into it now.

URBAN DECAY BORN TO RUN EYESHADOW PALETTE – Shop here 

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Outer packaging
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Front of palette

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Wow, this one is really beautiful. From the packaging design, to the sturdiness of the component, to the varied color range, it’s a stunner. As you can see the majority of the shades lean warm, as almost every new palette does these days, but there are a few cooler tones in there towards the right side of the palette. I really appreciate that because you can get a variety of looks that shouldn’t end up looking all the same once applied to the eye. You get a whopping 21 shades, plus a full-size mirror, for $49.00.

I haven’t swatched or even touched all the colors yet, but I couldn’t resist trying a few of them out on my eye just yesterday. I used Weekender (matte) on my lid as a base and packed Smog on top (shimmer); then put a mixture of Still Shot & Riff (both mattes) in my crease and then I smudged Big Sky (shimmer) along my lower lash line. I loved the finished look. My first impression of the application: the mattes blended out very well. The shimmers need something slightly tacky to stick to, like a primer, otherwise they need more building up. I had to go in with my finger with Smog to really pack it on my lid.

I feel this one is begging for an in-depth review but I really need to experiment with all the shades and do some swatches. More TK.

URBAN DECAY 24/7 GLIDE ON EYE PENCIL IN ALKALINE – Shop here 

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You know of my deep love for 24/7 Glide On Eye Pencils already, so I couldn’t resist adding another to my collection. I swatched a bunch in store and ultimately decided on Alkaline, a deep plum. Urban Decay describes it as ‘deep wine’ but you could also call it a berry as well. Supposedly this was part of the Naked Heat Collection along with the palette and Torch, another 24/7 Pencil (which I also have). Ulta has this listed as Limited Edition on their site, but I’m not so sure about that. If anyone has any info, pop it in the comments. Regardless, I’ve never had a liner in this color before so I was immediately drawn to it. It could be particularly lovely going into fall with all the plums, reds, and other rich colors associated with the season. I’m very eager to start using it.

FLOWER BEAUTY LASH WARRIOR MASCARA – Shop here 

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Like I needed another mascara in my life, but in my defense my Essence Volume Stylist Curl & Hold is getting towards the end of its lifespan so I wanted to have another new one on deck. I had seen some of the marketing on Flower’s IG about the Lash Warrior so when I passed by their kiosk I grabbed it. I love the dark, hunter-green packaging that fades into the gold on the lid. No doubt, this mascara makes some bold claims. From the outer packaging you can see that this promises everything from volume, to thickness, to length. I find it’s really difficult for one mascara to do everything perfectly, so I’m definitely intrigued to start testing those claims out. The brush has tiny plastic bristles that slope upwards from the base to the tip. Normally I don’t go for plastic bristles, but I’m always willing to be surprised!

Can I just say as an aside that I’m so happy the Flower Beauty is now carried in Ulta. The line has become a lot more accessible, which is awesome. I don’t have a Walmart around me, and I don’t do a whole lot of makeup shopping online so I never tried anything out until recently. I’ve also noticed that Drew Barrymore has made a greater push on social media recently so I think there’s a lot more buzz about the brand now than there ever was before.

Have you tried any of these products out yet? If so, what do you think? I’d love to know!

Xo, Erica