Review: Ohii Beauty Wake Up Pen

Hi friends!

If you haven’t guessed from the title, we’re going to be talking about the Ohii Beauty Wake Up Pen today. (If you’re not familiar with Ohii Beauty, make sure you read my brand overview post from September.) I picked this up in the shade Pearl from Urban Outfitters when I was shopping at the mall about a month ago and I’ve been using it off and on since then. It’s a funny little product. When I first read about it I really had no idea how to use it, but I was curious to try it nonetheless. So let’s get into it!


  • $18.00, available in 2 shades, Pearl & Peach
  • Formula is vegan, paraben-free, sulfate-free, cruelty-free

Weirdly, there doesn’t seem to be any official product description on Ohii’s site, so I hopped over to their Instagram (@ohiibeauty). If you click “Wake Up Pen” on their Instagram Story highlights, there’s lots of info there including all the quoted text below.

It’s a sheer under eye illuminator with brightening and color correcting properties for when your eyes need a little waking up. It can also double as a highlighter.

Peach shade – subtly color-correcting with natural glowy finish, sheer enough for all skin tones.

Pearl shade – reflective finish, makes skin appear brighter. Natural dewy finish that doesn’t stay tacky. Try it as a highlighter.



Use the #ohii wake-up pen under your eyes to brighten or on your cheekbones to highlight!

Tip: try using it to “wake up” your under eye concealer after wearing it all day! Apply over the top for a late afternoon brightening boost.


For the most part I use this product as I would a cream highlighter, applied to the tops of my cheekbones and the bridge of my nose with my fingers or a beauty sponge. Recently I’ve also been applying it to my under-eye area before I put my concealer on, just to test the effect. I have not tried using it on top of my concealer yet, but I might in the future.


Packaging: This is one of those click-up pens with a sponge tip applicator. I really like the packaging; it’s compact and it stays very clean with no mess. Lots of people think sponge tip applicators are dirty and unhygienic but I think it all depends on how you use them. Most of the time I don’t directly apply the applicator to my skin; I put the product onto the back of my hand and then tap it on the skin with my fingers or a sponge. I could see how if you applied the sponge tip directly onto the skin, over makeup, it would get dirty and gross-looking though.

Rating: 5/5 ⭐️


Finish: So I got the shade Pearl which is, you guessed it, a pearly white shade. When I apply this onto my skin it sheers out very quickly and I’m left with a subtle sheen that has a very low-level of shimmer. Definitely not big flecks or anything obnoxious like that. After I tap it into my skin it does set after about 30 seconds to a minute, just as Ohii claims. It’s extremely lightweight as well, which is great.

Rating: 5/5 ⭐️

Longevity: The sheen/sparkle that this product offers definitely lasts all day. Some really subtle cream or liquid highlighters almost sink into your skin by the end of the day, so the effect vanishes. This doesn’t do that.

Rating: 5/5 ⭐️


Price: I’m not sure how much product you’re getting for $18.00. It doesn’t say on the pen itself, nor on the Ohii website. It probably was listed on the outer box, but I promptly tossed it after I photographed it. Oops! Although I do really like this product and have given it high marks across the board so far, I don’t necessarily think it’s worth $18.00. It just seems a little high for what it is. I know Ohii claims this is a multi-purpose product but to me this is just a cream highlighter. I’d love for this to be in the $10.00 – $15.00 range instead.

Rating: 3/5 ⭐️


All in all, I think this is a nice product and I’m definitely getting use out of it as a cream highlighter. When I’ve applied this under my eyes under my concealer I haven’t really noticed much of a brightening effect, although I can see the low-level shimmer through my concealer throughout the day. To be honest I’m not sure how many people would want slightly-shimmery under-eyes! The whole under-the-eye-thing kinda confuses me about this product. Perhaps if you have really dark circles you might get more of a brightening effect. However if you want to use this as a subtle highlighter on the cheeks, or perhaps apply it under your foundation for a lit-from-within glow, it won’t disappoint. I just wish it was a bit cheaper, so I’m not sure if I would repurchase it.

Outer box of the Wake Up Pen featuring Ohii’s tagline, “It’s For You.”

*You can shop the Wake Up Pen and other items from Ohii here.

Have you tried the Wake Up Pen yet, or anything else from Ohii Beauty? I’d love to know!

xo, Erica


Check out my review of the Wake Up Pen from Ohii Beauty!


New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 


Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.


Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.


Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each


This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.


Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

Eyeshadow Palette in Treasure. Image source: Revelist
Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

Image source: Ohii Instagram
Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica