New brand alert! Happimess has launched!

Hi friends!

Some more beauty news for you today! To be honest I’m a little late with this launch so please forgive me, but I haven’t heard many people talking about this brand quite yet. It’s called Happimess and they initially launched online on October 25th from what I can gather. I first discovered them through Trendmood on Instagram when she showed swatches of the palettes and lipsticks. They’re a small, highly affordable cosmetics brand that, at the time of launch, offers products for the eyes & lips. And lemme tell you, the packaging is so, so adorable! Packaging gets me every time! Does that happen to you too?

Here’s some information about the Happimess brand from their website:

We believe in expressing your true self, experimenting, not being afraid to play, and have fun. Inspired by color, trend and life’s chaotic beauty, we welcome all to join in this playful, colorful adventure.

Our high-performance products are made from the best ingredients, and are paraben-free and sulphate-free.

The happiest moments often come from the messiest messes. And that’s what we’re all about: finding happiness in the unknown, the challenge, or the adventure.

So in this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest to or comment on overall quality, nor can I provide swatches. This post is purely meant as an introduction to the brand.

(All the following photos are from the brand’s Instagram account.)

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Up close with the ‘Call You Later’ Palette

Before we get into the categories, here are some fast facts about the brand.

  • Ships internationally! Yay! Free U.S. shipping on orders over $30. Free global shipping on orders over $50.
  • All products are formulated without parabens or sulphates.
  • Prices range on single items from $5.00 – $12.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

EYES – Shop here

happimesscallyoulaterpalette2
9 Color Eyeshadow Palette in Call You Later
happimessidontgiveapalette
9 Color Eyeshadow Palette in I Don’t Give A
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9 Color Eyeshadow Palette in Next To Me

1. Eyeshadow Palettes – three 9-color palettes, $12.00 each

  • Call You Later
  • I Don’t Give A
  • Next to Me

Each palette is a mix of mattes & shimmers, and what looks like to be one duo-chrome shade. I think they are all beautiful, but if I had to choose a favorite just based on color choice I’d have to go with Next To Me. I just love all the little faces stamped into the shadows!

happimessaccompaniedeyeshadow
From L to R: Love Lay Here, Front Runner, Cleaned Up

2. Accompanied Eyeshadow Duo’s – three duo’s, $5.00 each

  • Cleaned Up
  • Front Runner
  • Love Lay Here

These are little split-pan duo eyeshadows in very neutral, wearable colors. It looks like Love Lay Here and Cleaned Up are both matte duo’s, while Front Runner is a mix of matte & shimmer but I’m not 100% on that. They can also attach onto one another, so you can create your own little palette with these. That’s a cool concept that we’ve seen before from other brands like Revlon, but that’s usually a more expensive route than buying a ready-made palette so just keep that in mind.

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From top to bottom: 24/7, My Comeback, Dance Hall

3. Unaccompanied Eyeshadowsthree singles, $5.00 each

  • My Comeback
  • Dance Hall
  • 24/7

These are all shimmer eyeshadow singles that you can also click together, just like the duo’s above, to create a mini palette of sorts. I think these are all pretty cool colors, especially the warm burgundy-type shade in the middle. I do think the plastic packaging looks a little cheap on these and also on the duo’s, but these are affordable products so…what do you expect? If the product is good, that’s all I care about.

LIPS – Shop here

happimesshighclasslipstick

1. High Class Lipstick – 10 shades, $10.00 each

  • Deep Cherry
  • Plum Red
  • Deep Red
  • Rose Red
  • Coral
  • Deep Coral
  • Orange
  • Red
  • Plum
  • Lilac

Out of the two lipstick offerings from Happimess, this is the pricier one. It’s got a satin or demi-matte finish, and it’s formulated with moisturizing ingredients like beeswax, almond seed oil & sun flower oil. If you’re interested in swatches, head over to the Happimess website, but I have to say a lot of the shades look quite similar to me. They’re all variations of red & warm colors; it would be nice if they launched some cooler pinks, browns, or beiges to complete the line.

happimessglowlipstick

2. The Glow Lipstick – 8 shades, $8.00 each

  • Released
  • Near Pink
  • Brainwashed
  • Almost Delicate
  • Lush Life
  • Number One
  • Dreemer
  • Jazzed

The description of this formula seems very interesting to me. It claims to give a ‘semi-gloss’ finish to the lips in order to make them appear bigger, but at the same time it claims to be long-wear. In theory that could be an amazing combo, so I’m definitely interested in this one! One of the ingredients here is castor oil to moisturize the lips and to help with overall appearance. The color range is a little better than with the High Class Lipstick as there are some browny pinks & brighter shades included here. Again, you can see swatches by going to the brand’s website.

Check out my brand overview on Ohii Beauty here.

Check out my brand overview on Joah Beauty here.

Check out my brand overview on Mavie Cosmetics here.

What do you guys think about Happimess? Would you buy any of their products? I’d love to know!

xo, Erica

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Check out my brand overview for the new, affordable e-commerce makeup brand Happimess!

 

 

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Six questions with Monique Salvador, Founder of Blushup

Hi friends!

I have a very special post for you all today, something very different than anything I’ve done on my blog before! I’m really excited to introduce you to Monique Salvador, the CEO & founder of Blushup, a newly launched online marketplace for discovering and booking beauty services in NYC. She’s a motivated and enthusiastic entrepreneur making her mark in the beauty industry, and she very kindly agreed to do an inteview for We are glamerus. We recently connected and I found our chat to be very inspirational. She seized an opportunity to start her own business at a young age, but she also let me in on the obstacles she faced not only as a young professional but as a young professional woman in the beauty industry. It’s still a bit difficult for me to reconcile that fact considering that beauty is an industry primarily “for” women.

I hope you find our chat to be enjoyable and educational in some way, so without further delay let’s launch into the questions!


1 – Explain what Blushup is or offers in one sentence.

Blushup helps women discover and book makeup and skincare services in retail stores in their city.

2 – Why should customers use Blushup’s service over, say, Glamsquad [the on-demand, at-home beauty service]?

Blushup is a whole different concept from Glamsquad. Blushup is for women who like getting beauty services with top beauty retailers, whether it’s for a date, business meeting or any other event. They book online and go to the store location. We do not offer the same services as Glamsquad, who brings freelance artists to customers’ homes. There’s plenty of apps in the market doing that and we wanted to build something new for women. Glamsquad takes a bit more planning since you have to organize the location where the service will happen and you need to communicate the logistics with your artist beforehand. Blushup is a quicker service, perfect for the busy woman with little time to plan and get ready. You book in 3 easy steps from your mobile phone or desktop and stop by the store for your appointment.

Blushup customers also know what beauty products their artist will use since they get to pick the brands for their appointments. Glamsquad artists bring their own products and customers don’t know until the artist arrives which brands they will use. In general, I would recommend Glamsquad for big wedding events at remote locations. Blushup is more for an everyday, any type-of-event service.

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3 – What inspired you to start Blushup when you did? Do you think it’s a good time for female entrepreneurs in the beauty industry?

I had worked with startups for a few years before starting Blushup and I’ve always admired entrepreneurs. I never thought I would be an entrepreneur, unless one day I had a really really great idea that I believed in 200%. That day came all of a sudden when I tried to book a makeup appointment in NYC in 2016 and I realized how frustrating the beauty retail booking experience was. I spent all day searching for beauty retailers, prices, reviews, and it was a hassle to reach these beauty counters by phone. I spoke to hundreds of women and beauty retailers and it was clear that there was a big demand to have an online marketplace for the $56B beauty retail market.

I think the overall market has realized that female entrepreneurs are underrepresented, which is a great moment for women starting off their businesses. Women in particular are helping other women, investing in other women and female focused investments are on the rise. Nevertheless, this whole movement has just begun and there’s still a lot of biases to be broken in order to raise the 2% of funding that went to females. It’s really hard to be an entrepreneur, it’s even harder for women to be entrepreneurs, but the beauty market is in the midst of a boom and now is the best time for female entrepreneurs to enter this market.

4 – It’s hard out there for retail. Lord & Taylor, for example, will close its flagship store in NYC after the holidays. Do you see these closings as a challenge or a potential opportunity for Blushup in the future?

We are sad to lose Lord & Taylor from our platform, however WeWork has announced that it will create a new space for retail at that location. I believe this will be an even bigger opportunity for Blushup. For every store closure there are 4 opening in the beauty space. Last year there were 5,100 beauty retail store openings and due to up-and-coming beauty brands the projections are showing a strong growth in independent beauty store openings. Beauty pop-up stores are also on the rise and we plan to include them in our platform really soon.

Beauty is different from other retail categories because women can’t just buy makeup online. They need to try it on at the store especially for new product launches, therefore I don’t see store closures as a threat to the beauty market. If department stores close, beauty brands will have to open their own stores or search for new retailers to sell their products. This is all a big opportunity for Blushup.

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5 – Where do you want Blushup to be, say 3 to 5 years from now? What are your expansion plans?

Our vision for Blushup is to give women all over the world quick and easy access to all beauty counters. Five years from now, we want the woman who’s traveling for a business meeting or a wedding from New York to Dubai to be able to log into our app and book her makeup appointment with her favorite beauty brand without a hassle. We want Blushup to give access to beauty services at airports, department stores, independent stores, small and big cities. In the short term we will be expanding to 300 new locations covering Long Island, Westchester, some parts of upstate NY and New Jersey. 

6 – If you could give one piece of advice to budding entrepreneurs out there, what would it be?

Starting a company is really hard for all of us. There are so many pieces of the puzzle that need to be put together and it’s really important to build a close network of people who have gone through similar situations that you can be real with. It really helps to talk to other entrepreneurs, ask them how they overcome challenges, be honest with them and ask for help when you need it. Having a strong network of support is crucial especially if you are a solo founder.


If you are interested in discovering and booking beauty services in NYC (for free!) with the best makeup brands, visit the Blushup website. You can also follow them across social media on Facebook, LinkedIn, Instagram, & Twitter.

xo, Erica

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Check out my interview with Monique Salvador, Founder of Blushup, the newly launched online marketplace for discovering & booking beauty services in NYC!

New brand alert! Mavie Cosmetics has launched!

Hi friends!

If you read my previous post on inspiring Instagram images, you may remember that I just briefly discussed Mavie Cosmetics. Well, I’m back now with a full post on them since the line just launched yesterday! I love it when a new brand is born, don’t you? If you’re interested I encourage you to visit their website which is now up and running.

Below you’ll find a description of what Mavie is all about. As mentioned in my previous post, this brand is marketing itself as a producer of confidenceboosting and empowering cosmetics, as evidenced by their choice of product names.

What is Mavie.?
Mavie. is all about empowering each other — you and me — by exploring our own uniqueness, qualities, and potentials, together through makeup. Each of our collections is created to shed positive lights on the daily life. We understand our inner beauty is as important as how we look. And we want to help achieve the healthy connection and balance between the inner self and appearance.

Because let’s face it, don’t we all feel darn powerful and confident when we look good? For many of us, putting on makeup isn’t just about vanity, it’s about putting on your warpaint and getting ready to take charge.

Ever feel you can take on the world when you’re wearing that power lipstick?
That is Mavie.

Source: callmemavie.com

At the time of launch, Mavie has eye, cheek & lip cosmetic products only. In this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest or comment on overall quality, nor can I provide swatches. (You can check Mavie’s Instagram stories for swatches.) This post is purely meant as an introduction to the brand.

Before we get into the categories, here are some fast facts about the brand.

  • Only ships within the U.S. at the time of launch. They plan on expanding overseas in the future.
  • All products are crueltyfree, formulated without parabens or gluten.
  • All eyeshadow palettes are also veganfriendly.
  • Prices range from $12.00 – $23.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

Now let’s get into the products!

EYES – Shop here 

maviesantorinipalette
Image source: Mavie Cosmetics Instagram
mavieparispalette
Image source: Mavie Cosmetics Instagram
mavielosangelespalette
Image source: Mavie Cosmetics Instagram
maviestockholmpalette
Image source: Mavie Cosmetics Instagram
mavietokyopalette
Image source: Mavie Cosmetics Instagram
maviehongkongpalette
Image source: Mavie Cosmetics Instagram
Hustle & Bustle #1 eyeshadow quad
Image source: callmemavie.com
Hustle & Bustle # 2 eyeshadow palette
Image source: callmemavie.com
  • Six 9-pan “Take Me To…” eyeshadow palettes priced @ $23.00 each
  1. Take Me To Santorini
  2. Take Me to Paris
  3. Take Me to Los Angeles
  4. Take Me to Stockholm
  5. Take Me To Tokyo
  6. Take Me to Hong Kong
  • Two “Hustle & Bustle” eyeshadow quads priced @ $17.00 each
  1. Hustle & Bustle #1
  2. Hustle & Bustle #2

Out of all these color schemes, my eye keeps coming back to the Take Me To Paris & the Take Me To Stockholm Palettes. I love the pinks, the subtle neutrals & that mint green shade in the Paris Palette. And the Stockholm Palette just looks so chic to me! You could probably create some really lovely, soft daytime looks with both color stories, which is my favorite kind of look to achieve!

CHEEKS – Shop here 

maviemottoblushes
Image source: callmemavie.com
  • Four “The Motto Blushes” (powder blush singles) priced @ $14.00 each
  1. Let Your Light Shine – coral, with matte finish
  2. Do It For You – nude pink, with matte finish
  3. Take the Risk or Lose the Chance – medium pink, with satin finish
  4. I Can And I Will – nude to coral, with satin finish

Personally I’m not too excited by these blushes. On screen the colors all look like a variation of the same thing. And by the time they’re applied and sheered out on the cheek, they’ll probably give the same effect. It would be nice to see a deeper berry tone or mauve in the line to break up all the pink & peach. Hopefully that will be forthcoming in the future.

LIPS – Shop here

maviepowercharmslipsticks
Image source: callmemavie.com
  • Eight “Power Charms” Lipsticks priced between $12.00$13.00
  1. Confidence – glossy finish – $13.00
  2. Resilience – satin finish  – $12.00
  3. Curiosity – matte finish – $13.00
  4. Strength – satin finish – $12.00
  5. Leadership – satin finish – $12.00
  6. Wisdom – satin finish – $12.00
  7. Positivity – glossy finish – $13.00
  8. Inspiration – glossy finish – $13.00

These look nice but not anything particularly special. I’ll probably wait to hear some reviews before I try anything. I do love a good satin texture though. I don’t understand why there’s a $1.00 price difference in half of the lipstick shades.

What do you think of this new launch? Do any of the products tickle your fancy? I’d love to know!

xo, Erica

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Check out the new, affordable e-commerce makeup brand, Mavie Cosmetics!

A night with L’Oreal in NYC

Hi friends!

Something a bit different for today. I had the pleasure of attending an event this past Wednesday night featuring a talk with Jean-Paul Agon, the CEO & Chairman of the L’Oreal Group. If you’re brand new to the beauty scene, L’Oreal is a huge global beauty & fashion empire that owns countless other brands you’re probably very familiar with including Urban Decay, Giorgio Armani, Maybelline, Clarisonic, Essie, Redken, Garnier & Pureology just to name a small fraction.

I bought my ticket for this event back in late summer since I was so intrigued by the theme of the discussion, “Beauty for the New World.” I’m always interested in what industry professionals have to say about the future of beauty. And from the head of L’Oreal no less, so I knew I had to go.

The talk was hosted by the CEW (Cosmetic Executive Women) Organization at The Harmonie Club in NYC. This place was swanky, let me tell you! Right by Central Park on the Upper East Side, I’m sure you get the picture now 😉. It was a 2 1/2 hour event. The first hour was cocktails & hor d’oeuvres (food & service were great but I felt a little awkward since I went to this event solo and didn’t really know anyone), and then the talk and q&a with Jean-Paul filled out the rest of the time slot.

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View from my seat before the talk started.
cewevent1
It was quite a crowded event.

The first thing I noticed when I sat down in the event space was the massive swag bag on each seat! I felt like I hit the jackpot (even though I kinda paid for it with my ticket price, but moving on)! There was cool stuff from a few L’Oreal brands like IT Cosmetics, Lancome & Kiehl’s. Take a look below.

lancomemascara
A Lancome mini set with the Monsieur Big Mascara & Cils Booster XL Primer. I’ve used the Monsieur Big Mascara before and wasn’t particularly wowed. But I’ll give it another try with the Cils Booster underneath.
kiehlsmoisturizer
This is a hero moisturizer for a lot of people but I’ve never tried it so I’m excited to start using it going into winter.
itcosmeticspalette
The IT Cosmetics Naturally Pretty Palette. A soft, neutral lovers dream. All shades are matte except for the ‘Transforming’ pearlized shade in the bottom right corner.
itcosmeticsbrushes
IT Cosmetics brush kit with travel pouch. It came wrapped up like a gift. I started using some of these right away, and wow are they soft & beautiful!
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Lancome gift set box
lancometresorinside
La Nuit Tresor Scented Body Lotion, Fragrance & Shower Gel. Not sure I will use any of this so I might save it for a giveaway in the future.

Jean-Paul has been with L’Oreal for 40 years so his perspective on the beauty industry and how it’s changed was very interesting. From the ‘70’s until about 2010 he claimed the way L’Oreal did business didn’t really change much. But then the digital revolution happened and nothing was ever the same. He views the onslaught of technology not as a threat to the beauty business but as an exciting opportunity. For example, the consumer is now at the heart of all products & decisions that are made at L’Oreal, whereas prior to the digital revolution it was products & services that were at the center of decision-making. Throughout his talk he was emphatic on the point that big companies must be ready for change and should try to anticipate it as much as possible. When asked what he hopes his legacy at L’Oreal will be, he said he wanted to be remembered as someone who readied the company for the future as much as possible.

There were some other interesting tidbits I took from the talk. Back in 2001 when Jean-Paul last spoke at a CEW event, an audience member called him out on the fact that L’Oreal was still a “boys club” and had little to no females in high positions of authority. Seventeen years later, things have evolved and now L’Oreal is lauded in the industry for gender equality and pay parity. And when they bought Kiehl’s in 2000 it was a humble $20 million business; news flash it’s now valued at over $1 billion!

What do you think of L’Oreal? Do you like or dislike their products? I’d love to know!

xo, Erica

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Come with me to a special event with the CEO of L’Oreal

 

 

New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

ohiiproducts
Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 

SKINCARE/MAKEUP

Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

ohiiwakeuppen
Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.

SKINCARE

Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

ohiiglowmask
Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

ohiicreamcleanser
Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

ohiihandcream
Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.

BODYCARE

Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each

ohiideodorant

This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.

MAKEUP

Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

ohiiglowhighlighter
Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

ohiiglasspowder
Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

ohiimagicwand
Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

ohiitreasurepalette
Eyeshadow Palette in Treasure. Image source: Revelist
ohiimagichourpalette
Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

ohiiskinnymascara
Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

ohiimattelipsticks
Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

ohiigummygloss
Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

ohiilipjelly
Image source: Ohii Instagram
ohiilipjellyinfo
Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica