An exciting collaboration!

Hi friends!

I have some very cool news for you today. Remember the interview I did with the CEO & Founder of Blushup last week? Well that was actually the first part in an exciting collaboration with them. Today exclusively over on Blushup’s blog you’ll find a guest post written by none other than yours truly 😉. I wanted to write a piece about what makeup and cosmetics in general really mean to women; how do they make you feel after you apply them, essentially. It was a really fun collaborative effort that includes quotes and interesting anecdotes from some of the women in my life. It’s a personal piece that I hope you enjoy reading!

I’m posting an excerpt of the piece here on We are glamerus, but if you’d like to read the full article (and I really hope you do!) please go over to Blushup’s blog now by clicking this. I’d really appreciate your support as always!

I became a true makeup lover about seven years ago. Before that time I wore only simple, very minimal makeup without much thought as to what I was doing or the products I was using to paint myself. But then the explosion of social media happened, information was everywhere and you could easily access visual guides, like YouTube makeup tutorials. So I started experimenting more with makeup, with different colors and textures on my eyes and face. I slowly began to understand how makeup could be used to enhance certain features. One day I could play up my eyes by using certain contrasting colors, and the next day I could play up my cheeks with a rosy blush. With each little enhancement I felt more and more confident. I felt pretty, I felt strong. I understood then that makeup could make me feel things. 

When I put makeup on, whether it’s simple, no-fuss makeup or more dramatic, glamorous makeup for evening, I’m not trying in any way to change myself. My goal is to feel like the best version of myself. I don’t want people to look at my makeup necessarily, I want them to look at me and think “Oh, she looks nice today.” But any compliments I may get are really just an added bonus. I apply makeup for myself. 

But I wondered, is this why others apply makeup as well? What motivates women to seek out professional artists to apply makeup? I set out to try and answer these questions.

Excerpt from “What does makeup really mean to us?” To read the full article, click here.

If you are interested in discovering and booking beauty services in NYC (for free!) with the best makeup brands, visit the Blushup website. You can also follow them across social media on Facebook, LinkedIn, Instagram, & Twitter.

xo, Erica

 

 

 

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Video: A thank you!

 

 

I’d love it if you’d check these posts out if you haven’t already! They are some of my personal favorites from September 😊.

– Want to know how ColourPop became so successful? Read this.

– Instagram images that inspired me this week

  • Vol. 2 is coming tomorrow!

– Joah Beauty has launched at CVS Pharmacy!

– Has CVS brought us the future of drugstore beauty?

And please leave me some of your favorite blog posts in the comments below so that I can show them some love too! ❤️

Xo, Erica