Eyeshadow must be on the agenda today, because I just realized that I have never dedicated a full post to my absolute favorite drugstore eyeshadow single. I have mentioned this gem here and there throughout my almost two years writing on here (wow, that went fast!), but nothing more. Well, that ends right now! We’re doing a mini deep-dive on the L’Oreal Infallible 24 HR Waterproof Eyeshadow as it’s officially known, or the L’Oreal Infallible Bronzed Taupe Eyeshadow as I refer to it here.
This baby launched all the way back in 2012 (I think), along with a slew of other colors, and it’s been an absolute staple in my collection ever since. Considering how much makeup has launched since then, that’s really saying something! I’ve had this formula in many colors throughout the years, but Bronzed Taupe is thee one for me; so much so that I’ve been through at least two of them.
So let’s talk first about the formula, and then I’ll segue into why I love this particular color so much.
WHAT ARE THE L’OREAL INFALLIBLE EYESHADOWS?
Velvety formula. Fadeproof. Waterproof.
For the 1st time ever, L’Oréal Paris introduces an ultra intense eye shadow that lasts from day until dawn—a full 24 hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment.
WHY I LOVE THE FORMULA
Very straight-forward: it’s easy-to-use, super pigmented, and lasts all day long. Of course, I have not tested the whole 24-hour claim, but it can certainly last through a 10 – 11 hour day without even an eye primer underneath; it doesn’t fade, doesn’t crease (at least on me), just doesn’t move! It’s an awesome one-and-done kinda product for a very quick eyeshadow look.
When you look at the packaging, you think it must be a cream. But no. This is a powder that’s pressed really compactly, but it’s so smooth that it feels and applies like a cream. You could certainly argue it’s a cream-to-powder texture. Just make sure you keep the little plastic bit that covers the product. (Side note: I didn’t photograph it here, but after you unscrew the lid there’s a little plastic stopper that sits right on the product. My guess is to keep it pressed down. I threw mine away the first time I bought this, thinking it was non-essential. Nope, don’t do that. The product can crack very easily and turn into a loose powder if you don’t. Learn from me.)
You can definitely use a synthetic brush to apply this product, but due to its creamy texture I like using my finger to pick up the color and pack it onto my lids. I do find that I get a lot more fall-out when I use a brush, as opposed to my finger.
There’s also no need to build this up slowly; you get a full punch of color right away, which I love.
I believe all finishes in this range are shimmery or metallic, so if you’re partial to mattes you may not like these.
WHY I LOVE THE COLOR
Bronzed Taupe is just so infinitely wearable. It’s a neutral-to-cool browny-taupe shade with a softly metallic finish. This is the shade I crack out when I have very little time to do my makeup, and want something that will make me look polished but not overly made up. If you want something quick for work or school (when life goes back to some semblance of normal, that is); if you want something with great color payoff that will last throughout the day; if you want everything I just mentioned and you want it to be affordable, then the L’Oreal Infallible Bronzed Taupe Eyeshadow is definitely for you.
(The full retail on this is $7.99 I believe, but you can certainly grab it for cheaper at places like Target or Walmart. If you’re a palette person I realize this might not seem very affordable to you, especially when Wet n’ Wild is out there selling 10-pan quality palettes for a mere $5.00. But if you love a single like I do, these are a steal!)
Do you have a favorite drugstore eyeshadow single? Have you tried the L’Oreal Infallible shadows before? I’d love to know!
xo and be well, Erica