An exciting collaboration!

Hi friends!

I have some very cool news for you today. Remember the interview I did with the CEO & Founder of Blushup last week? Well that was actually the first part in an exciting collaboration with them. Today exclusively over on Blushup’s blog you’ll find a guest post written by none other than yours truly 😉. I wanted to write a piece about what makeup and cosmetics in general really mean to women; how do they make you feel after you apply them, essentially. It was a really fun collaborative effort that includes quotes and interesting anecdotes from some of the women in my life. It’s a personal piece that I hope you enjoy reading!

I’m posting an excerpt of the piece here on We are glamerus, but if you’d like to read the full article (and I really hope you do!) please go over to Blushup’s blog now by clicking this. I’d really appreciate your support as always!

I became a true makeup lover about seven years ago. Before that time I wore only simple, very minimal makeup without much thought as to what I was doing or the products I was using to paint myself. But then the explosion of social media happened, information was everywhere and you could easily access visual guides, like YouTube makeup tutorials. So I started experimenting more with makeup, with different colors and textures on my eyes and face. I slowly began to understand how makeup could be used to enhance certain features. One day I could play up my eyes by using certain contrasting colors, and the next day I could play up my cheeks with a rosy blush. With each little enhancement I felt more and more confident. I felt pretty, I felt strong. I understood then that makeup could make me feel things. 

When I put makeup on, whether it’s simple, no-fuss makeup or more dramatic, glamorous makeup for evening, I’m not trying in any way to change myself. My goal is to feel like the best version of myself. I don’t want people to look at my makeup necessarily, I want them to look at me and think “Oh, she looks nice today.” But any compliments I may get are really just an added bonus. I apply makeup for myself. 

But I wondered, is this why others apply makeup as well? What motivates women to seek out professional artists to apply makeup? I set out to try and answer these questions.

Excerpt from “What does makeup really mean to us?” To read the full article, click here.

If you are interested in discovering and booking beauty services in NYC (for free!) with the best makeup brands, visit the Blushup website. You can also follow them across social media on Facebook, LinkedIn, Instagram, & Twitter.

xo, Erica

 

 

 

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Birchbox is coming to Walgreens!

Drugstore beauty is taking another leap into the future! After hearing that CVS Pharmacy partnered with Glamsquad & eSalon to create the “Beauty IRL” store-within-a-store (which I wrote about here), I recently read that its drugstore competitor Walgreens is getting in the game as well. They are partnering with Birchbox, the well-known beauty subscription service, to bring Birchbox boutiques to 11 select Walgreens locations in 6 U.S. cities starting this December! See the image below from Walgreens’ Instagram with city listings/times.

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This is very similar to CVS’s “Beauty IRL” concept in that these Birchbox-branded boutiques will “live” within a larger Walgreens store. But while Birchbox (and most other beauty subscription services) are synonymous with mini or sample sizes, these boutiques will be stocked with fullsize makeup, skincare & haircare products from Birchbox’s roster of brands. To be more specific, this partnership will introduce 40 new brands into Walgreens including Sand & Sky, Wander Beauty, Embryolisse, Winky Lux & ARROW, to name a few. How exciting!

Interestingly, the products will be merchandized by need and not by brand inside these Birchbox boutiques, which I think is really cool and unlike a lot of other shopping experiences we know. So if you’re not the biggest beauty shopper nor very brand-loyal, this may be something that excites you.

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A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com
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A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com

Supposedly each boutique will have “Birchbox-trained” beauty consultants to assist you, plus a “BYOB” (Build Your Own Birchbox) section where you can curate your own Birchbox from a selection of beauty mini’s. I think this is such a cool idea as I’ve been a Birchbox customer for a number of years now (and I love a mini anything). And if you don’t live in or near any of the cities listed above, the Birchbox offerings will also be available online at walgreens.com.

I think this will be another great option for beauty shoppers (big or small). It’s awesome to see drugstore retailers making big investments that will ultimately give their customers a different, more exciting experience. I can’t wait to see what comes next!

Are you excited for Birchbox to come to Walgreens? I’d love to know!

Xo, Erica

Sources used: Fastcompany.com, CNBC.com, news.walgreens.com, CEW.org, businesswire.com.

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Birchbox boutiques are coming to 11 Walgreens locations in 6 U.S. cities starting this Dec. 2018!

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