My quick, 8-minute makeup routine

Hi friends!

Let’s face it, most people have very little time each day to do their makeup before rushing off to work, school, or wherever. Likewise, a lot of people simply don’t wear much makeup on a day-to-day basis, or are perhaps just starting to experiment with it. These are all examples of where having a quick, effortless face routine in your arsenal can be very beneficial.

So in this post, I wanted to give you a peek into my quick, 8-minute makeup routine that utilizes just 6 products. I’ll also give you some tips I have for quick application along the way. If you can apply the same amount of products or even more in less time than this, please teach me your ways Yoda! I’ve tried to master the whole 5-minute face and personally it’s just too hard for me. I think it’s the mascara application that slows me down; I like to pile it on! My mom is actually really good at quick makeup, so I’ll have to start mimicking her!

THE STRATEGY

When I want to apply my makeup fast, I think of the facial features I want to emphasize the most or the areas of my face that I want to “correct” the most. Of course, this will be different for everyone and it will help you choose which products to use. For me, I always want to emphasize my eyes & cheeks and correct my under-eye discoloration. So think about what the indispensible aspects of a makeup routine are for you and go from there.

Also, think about how you want to apply your products in a short amount of time. You may be able to work quickly with brushes or sponges, but for me I work everything in quickly with the warmth of my hands.

THE PRODUCTS

Now, you can use whatever products you want of course. But when I want quick makeup, I go for textures that I know will be impactful, will blend out quickly with my hands, and could be used for more than one purpose. For me, cream textures are the most versatile & blendable. And if I want to wear lipstick too, I make sure to pick a formula that’s creamy and easy to apply; no lip liners, precision or extra patience needed!

Product flatlay with NARS, Clinique, Peripera, Kiko, Bobbi Brown & Hourglass

In this particular makeup routine, I used mascara (2 types, high-maintenance I know!), concealer, cream blush (as both blush & highlighter), brow gel & lipstick. I’ve listed & linked the exact products below if you’re interested to know.

Read this: The 2018 beauty discoveries I’m obsessed with!

Read this: Five moisturizing lippies for Autumn-Winter

THE STEPS

Again, you can order your routine any way you like; there’s no right or wrong way here. But this is just what I did, step-by-step, to achieve the quick look you see on me in the image above. And yes I did time myself by the way! It was actually quite a fun little challenge.

Step 1 – Apply copious amounts of mascara to top & bottom lashes. When I forego eyeshadow, eyeliner or any color on my eyes, I want my mascara to be as dramatic as possible.

Step 2 – Apply concealer to my under-eyes, around my nose and on any little red spots or blemishes.

Step 3 – Apply cream blush to the tops of my cheekbones to add color & sheen. The Kiko blush I used has little flecks of shimmer in it, so it can double as a highlight in this case.

Step 4 – Brush brow gel through my brows.

Step 5 – Apply lipstick & smudge into lips.

I hope that was helpful to you if you’re looking for ideas or inspiration on how to do quick makeup! Do you have any tips or tricks on no-fuss makeup you can share? I’d love to know!

Xo, Erica

PIN IT!

This is the makeup routine I crack out when I want to be out the door in less than 10 minutes!
Advertisements

Tips on how to wear glitter this holiday season!

Hi friends!

Tis the season to bring out the glitter! Glitter is something that really divides people; some hate it, some love it, some think it’s juvenile, some think it’s more trouble than it’s worth. It’s true, it can get messy, there’s no two ways about it. However, I think it’s undeniably fun and beautiful to wear every now and then; to a party, on a night out, or even walking around your house if you feel so inclined.

We’re in the throes of the holiday party season so what better time to get extra festive and throw a little glitter on ourselves, right? In this post, I’ll give you some quick tips on how I apply & wear glitter that hopefully will be helpful for those of you out there who may struggle with it or who are looking for ideas. Also, I’ll share with you a few of my personal favorite glitters that are oh so beautiful 😊.

TIP #1 – SAFETY FIRST

There are tons of glitters out there at all different price points, but just be sure you’re using cosmetic glitter (i.e. eye-safe glitter) & not craft store glitter from Michael’s or something. That stuff is not safe for use around the eyes! Non-cosmetic glitters can scratch your cornea if any particles get in your eyes, so please be aware.

Butter London Glazen Eye Gloss in Mermaid
Butter London Glazen Eye Gloss in Mermaid. The glitter is suspended in a jelly formula that sets on the eye after a few seconds, so there’s very little fall-out.

TIP #2 – BE TACKY!

This is especially helpful when using loose glitters, like the MAC Glitter Pigments for example. Make sure to apply your glitter over a tacky base so it has something to stick to. You also will save yourself from as much dreaded fall-out as possible when you do this. You can use an eye primer or a glitter glue, for example. I’ve heard the Too Faced Glitter Glue Glitter Shadow Primer is very good, or if you want something cheaper NYX does one too. Personally I use my regular eye primer (MAC Paint Pot) and apply the glitter before it sets dry.

Sometimes I will simply just pat glitter on top of an existing powder or cream shadow, but I really only do that with the ‘Pop’ shade from The Dolce Vita Palette from Charlotte Tilbury (pictured directly below).  I don’t know, that stuff is magic and just seems to stick without a tacky base!

Charlotte Tilbury The Dolce Vita Palette
Charlotte Tilbury The Dolce Vita Luxury Eyeshadow Palette. The ‘Pop’ shade, indicated by the arrows, is a coppery glitter top coat that is gorgeous. It’s a very “grown-up”, sophisticated glitter. It’s probably my all-time favorite to wear.

TIP #3 – FINGERS ARE BEST

I find that glitters are best applied by the warmth of your fingers. Brushes tend to drop the stuff everywhere. A simple pressing motion with the soft pad of the finger helps the glitter cling to the eye.

I like to wear glitter either tapped all over the mobile lid (with a matte shade blended in the crease), or lining my upper lash line. The Stila Glitter & Glow Liquid Eye Shadows are great for lining because of the size & shape of the applicator. But if you want even more precision, check out the Urban Decay Heavy Metal Glitter Eyeliners.

Huda Beauty Emerald Obsessions Palette (glitter shades highlighted)
Huda Beauty Emerald Obsessions Eyeshadow Palette. The three shades containing glitter are indicated by asterisks. The top yellowy shade is a chunkier glitter top coat, while the two other more green shades are traditional shadows with flecks of glitter suspended in them.  

TIP #4 – ORDER MATTERS

If you’re really concerned with glitter fall-out spoiling your beautiful base, then I suggest doing your eye makeup and glitter application before your foundation & concealer. Intutively it just makes more sense, doesn’t it? Then you can just easily remove any fall-out with a makeup wipe, without removing your base.

Stila Glitter & Glow Liquid Eye Shadow in Smoldering Satin. This is a revolutionary product in the world of cosmetic glitter, in my opinion. It’s a wet liquid packed with glitter particles that gives off the most incredible high-shine effect. And once it sets on the eye, it doesn’t move!

TIP # 5 – NOT ALL GLITTERS ARE CREATED EQUAL

If you want the most out of your glitter cause you’re going to an office Christmas party or a night out with the girls, make sure to pick the right one. I say, go for a glitter that is suspended in something as opposed to loose glitter pigments. Could be a gel (Butter London Glazen Eye Gloss), a liquid (Stila), or a shadow (Huda Beauty Emerald Obsessions Palette). The glitter will be less inclined to fall all over the place as the night goes on, as it’s almost self-contained by its formula.

Swatched glitters for your visual pleasure! Top two: Huda Beauty; Third down: Charlotte Tilbury; Fourth down: Stila; Fifth down: Butter London; Bottom: Huda Beauty.

TIP #6 – DON’T RUB YOUR EYES!

This should be obvious, but just in case you need a reminder 😉. Any time you wear eye makeup, you should refrain from rubbing your eyes but this is particularly important when wearing any kind of glitter. The mess is just more extreme.

So hopefully those tips were helpful! I’m planning on doing what I’m calling “7 Days of Glitter” on my Instagram account (@weareglamerus) starting tomorrow in the lead up to Christmas. So if you’d like to see how these glitters look on the eye, make sure to follow me over there!

What are your feelings on glitter? Do you crack it out during the festive season? Which are your favorites? I’d love to know!

Xo, Erica

PIN IT!

Check out my how-to tips on glitter application and take a peek at my favorite glitters to use!

Want to know how ColourPop became so successful? Read this.

I’ve always been fascinated with ColourPop’s skyrocket to success and the dizzying rate with which they launch their products. Since 2014, it’s been the brand on every beauty lover’s tongue, in their wishlists and in their hauls. You turn around and there’s five more major launches and collaborations from them, it’s crazy. To me it seemed like they exploded out of nowhere very quickly, am I right? They were considered very mysterious at the time since there was no official spokesperson for the brand and the founders remained very much in the background. But of course there’s always a story to tell.

Interestingly, I’ve barely tried any ColourPop products before. My mom bought me an old Kathleen Lights collaboration from a while back which consisted of four Super Shock Shadows, Blaze, Kathleenlights, Glow & Cornelius (some or all of these were discontinued I think). Otherwise I’ve never touched one product. This is what’s truly ironic about this scenario. The reason that ColourPop has been “unsuccessful” selling products to someone like me is exactly the same reason (or one of the key reasons) why the brand has been so wildly successful selling to millions of other consumers. Haven’t guessed yet? It’s a true e-commerce brand for the modern digital world. I still rarely buy makeup online that I’ve never used or at least sampled before. This probably makes me “old school” but I’m fine with that.

But despite my inexperience with their product line, as a former student of business I find ColourPop to be its own terrific case study, and I’ll explain to you why.

What does being an e-commerce beauty brand for the modern digital world have to do with being successful at selling and marketing to consumers? Well, everything actually. I wrote briefly about ColourPop’s backstory in my older post on indie beauty brands, but I’d like to go into more detail here. If you don’t know much or anything about the brand, you’ll find this interesting I’m sure. The founders are two siblings, John & Laura Nelson, who grew up in the beauty industry since their father bought Spatz Labs, a beauty supply/manufacturing company, in the late ‘80’s. They saw an opportunity a few years ago that was ripe for exploitation: the meeting point between the prevalence of social media & influencer marketing, and the expansion of consumer spending in the beauty industry. If they created a beauty brand that was entirely e-commerce (no dependency on brick-and-mortar retailers) and targeted beauty influencers who would market their products to millions of followers, well that could be pretty successful. And don’t forget they had experience, heritage and first-hand access to a cosmetics manufacturing company.

So the Nelsons founded Seed Beauty, a brand-incubation company that became the parent to ColourPop Cosmetics, the first official brand under its umbrella. (If you’re curious, a brand incubator nutures and helps grow smaller startups to become full-fledged brands.) From the very start, ColourPop had definite advantages with customers. Like a lot of other e-commerce brands, its digital-first, social media-driven strategy gave it broad & fast exposure to their customer base. Social media marketing has broken down a lot of barriers that used to exist between brands and consumers; they can interact in ways they never used to. This newfound closeness has fast become the modern way to grow community, make sales and boost success. Much like Glossier, ColourPop claims its products are not conceived of nor designed in board rooms, but through interactions with their customers. They’ve designed products specifically requested by influencers and customers.

The second key factor here is having the established infrastructure of Seed Beauty baked into the ColourPop model, which gives it unparalleled speed-to-market. Everything from product concepting, R&D, production, and marketing is housed under one roof in Oxnard, CA; no middleman manufacturer or packager is necessary. So basically, they can pump more launches out more quickly. That’s huge. It’s the concept of ‘fast fashion’ yet applied to beauty, as Laura Nelson has stated. Oh and if you didn’t realize, this makes all their products super affordable. Everyone who loves ColourPop loves how affordable they are without skimping on quality. Hopefully now you understand how they are able to do that.

In four years, ColourPop has gone from strength to strength with no signs of slowing down. A little-known company called Kylie Cosmetics became the second brand to come under Seed Beauty after ColourPop. I think we all know how successful they’ve turned out to be (hello Kylie Jenner Forbes cover). The Nelsons claim there are more brands that will be coming up through Seed Beauty soon, one of which just launched a few weeks ago. Fourth Ray Beauty is an affordable skincare line where almost all the products are under $15.00 from cleansing oils to tonics and serums. I’m definitely intrigued by this line.

What do you think about ColourPop’s rise to success? Are you a fan of the brand? I’d love to know!

xo, Erica

(Sources used here: Refinery29, Revelist, FastCompany, Northwest Business Review.)

Fenty made me do it: Inclusivity in the beauty world

By this point so much has been said and written about how Fenty Beauty changed the makeup game in 2017. And with good reason. The launch of their Pro Filt’r Soft Matte Longwear Foundation in 40 shades is now widely considered a hallmark moment in beauty. It sent an unequivocal message to the larger community of brands, corporations, and advertisers that coverage products should be formulated, produced, and distributed equally for all skin tones. To highlight this point further, Fenty produced an equal 10 shades per skin tone category (light, medium, tan, deep) for the grand total of 40 shades. The bottom line: no one (or nearly no one) felt left behind this time.

While the concept of 40 foundation shades wasn’t invented by Rihanna or Fenty (heritage and pro brands like Estee Lauder and Make Up For Ever, respectively, have historically produced extensive foundation lines with upwards of 35 to 40 shades), they were the first to successfully market or call out said concept. The Pro Filt’r launch awakened and revived the dialogue between brands and frustrated consumers who felt systematically excluded from certain segments of the beauty industry.

It’s a conversation that’s now clearly here to stay.

3F3EC1C5-EEF2-40BA-88F8-CB1A6F74D8ED
All shades in the Fenty Beauty Pro Filt’r Soft Longwear Foundation range (Image source: allure.com)

The issue of companies not producing enough shades for either the very lightest skin tones, or in most cases the darkest skin tones, isn’t confined to just a few brands nor is it confined to just one segment of the makeup industry. Truthfully it’s been an issue across the board from luxury/high-end, to more middle-market brands, and in the drugstore. Drugstore brands have been particularly notorious for this in the past. Historically they’ve crammed most of their foundation & concealer shades into narrow buckets, and produced ranges of perhaps 10-15 shades that have left a lot of the makeup-wearing population out in the dark. (Off the top of my head Wet n’ Wild Photo Focus Concealer comes to mind. Really poor selection of shades.)

But the tide is certainly shifting since the Fenty launch. More consumers, more influencers, and more thought-leaders in the beauty community are speaking up and demanding more of companies and brands not only in regards to product ranges but also in regards to marketing imagery. They want to know that brands are formulating products not for just for those with light to medium skin tones. They want to see more people with medium to darker to deepest skin tones in beauty ads and campaigns. Quite simply, they want to be represented; they want to be included.

While 2018 started off on the wrong foot with the Tarte Shape Tape Foundation fiasco, I feel that this has been the year of inclusive foundation launches as both high-end and drugstore brands work to either mimic Fenty’s approach or best it. Below I’ve compiled just a few of the stand-out foundation launches that we’ve seen so far in 2018. These launches offer a broader range of shades that are more equally distributed from fair to deep skin tones.

Just a few things to note. Firstly, this is not an exhaustive list (plus the year isn’t over anyway). Secondly, this is not meant to be a traditional review of these foundations, especially since I’ve never tried any of them personally. This is just a commentary on how the heightened conversation around inclusivity in makeup has influenced recent product launches.

BEAUTY BAKERIE CAKE MIX DEMI-MATTE FOUNDATION – Shop here

6C411FD9-727F-47BD-8612-0FAEA21F419B
Image Source: Hiplatina.com

  • 30 shades total ranging from fair to deep

Like Fenty, Beauty Bakerie brought out an equal amount shades across skin tone categories for their widely celebrated Cake Mix Foundation launch back in April (their magic number is 5). While they launched a lesser amount of shades total than Fenty did, they spread their line across a slightly broader category range; meaning 5 fair, 5 light, 5 medium, 5 tan, 5 dark, and 5 deep shades. As a black-owned indie brand that’s gaining massive traction on social media, Beauty Bakerie took it one step further and reversed the standard convention of listing shades from lightest to darkest; their range is listed darkest to lightest. It’s subtle, but it’s brimming with meaning and significance at the same time.

NARS NATURAL RADIANT LONGWEAR FOUNDATION – Shop here

58AC21A4-3AA1-4C5E-9F9E-3073F8D0845C
Image Source: narscosmetics.com

  • 33 shades total ranging from fair to deep

While this launch from NARS may not have the most equal distribution across skin tones, it’s much more wide-ranging in comparison to some of their earlier launches like the Sheer Glow Foundation (20 shades) and the Luminous Weightless Foundation (also 20 shades), with more undertones represented as well.

DIOR BACKSTAGE FACE AND BODY FOUNDATIONShop here 

91C796B6-DA00-46CF-A38C-D8C2021B6069
Image Source: magi-mania.de

  • 40 shades total ranging from fair to deepest

This is Dior’s most recent foundation launch inspired by makeup artist secrets and backstage beauty, that includes what they call “16 intensities” and 6 undertones within a total of 40 shades (the magic number now). Looking at the visual above, it’s undoubtedly an impressive range. And if you take a quick peek at the other Dior complexion products currently on the market, the Backstage Face and Body is much more expansive in comparison. Diorskin Forever stands at 24 shades with significantly less variety in dark/deep skin tones.

COVER FX POWER PLAY FOUNDATION – Shop here

A1959A8E-F8A4-4DFC-89ED-C3DA0C82BCB0
Image Source: beautyalmanac.com

  • 40 shades total ranging from fair to deepest

Of all the visuals included in this post, this one holds the most weight to me. Look at that color range! Truly impressive. And Cover FX really wants you to know that too. If you scroll through their Instagram feed and take a look at the marketing on this product, the messaging is all to do with the vastness of the shade and undertone range (“ your perfect match awaits”) (“foundation for all”).

COVERGIRL TRUBLEND MATTE MADE FOUNDATION – Shop here

846B2323-1CDD-49E0-B1DC-50C9FC55DFDB
Image Source: thebeautyinfluencers.com

  • 40 shades total ranging from porcelain to deep

CoverGirl made news this year with one of the largest drugstore foundation offerings after Maybelline’s expansion of the Fit Me range in 2017. The TruBlend Matte Made Foundation comes in at the magical 40 shade-number, making it broader than even L’Oreal’s True Match range. At less than $10 a bottle for both TruBlend and Fit Me, it’s reassuring to consumers of all skin tones that the more affordable brands are taking the issue of shade range seriously.

COLOURPOP NO FILTER NATURAL MATTE FOUNDATION – Shop here 

4FC8EA3B-F446-443C-9D6B-F864747CF958
Image Source: allure.com

  • 42 shades total ranging from fair to deep-dark

Finally, ColourPop. With the largest offering of this entire list, the new No Filter Natural Matte Foundation comes in at a bulky 42 shades which are distributed equally amongst 6 skin tone categories, ranging from fair to deep-dark. This is another visual that has both great aesthetic and emotional impact when you stop to think just how many options ColourPop is offering to its customers at an extremely affordable price ($12/bottle). If any brand could best Fenty’s range, it would be ColourPop; a brand that has immense community, marketing and financial power within the industry and an extremely quick turn-around to market.

What is your opinion on inclusiveness in beauty? Do you think it’s at a good place now or do we have some distance to go still? Would love to hear your thoughts and opinions.

xo, Erica

3 ways to make your lipstick last longer

And we’ve come to the end of my Makeup Beginners series! I hope you guys enjoyed it and learned some helpful tips and tricks that you can now use when either shopping for or applying makeup. We end now with lipstick, a product that I admittedly fall in and out of love with at times. Currently, I’m very deep in love which is why I’m so excited to write on the subject today.

Continue reading “3 ways to make your lipstick last longer”