New brand alert! Mavie Cosmetics has launched!

Hi friends!

If you read my previous post on inspiring Instagram images, you may remember that I just briefly discussed Mavie Cosmetics. Well, I’m back now with a full post on them since the line just launched yesterday! I love it when a new brand is born, don’t you? If you’re interested I encourage you to visit their website which is now up and running.

Below you’ll find a description of what Mavie is all about. As mentioned in my previous post, this brand is marketing itself as a producer of confidenceboosting and empowering cosmetics, as evidenced by their choice of product names.

What is Mavie.?
Mavie. is all about empowering each other — you and me — by exploring our own uniqueness, qualities, and potentials, together through makeup. Each of our collections is created to shed positive lights on the daily life. We understand our inner beauty is as important as how we look. And we want to help achieve the healthy connection and balance between the inner self and appearance.

Because let’s face it, don’t we all feel darn powerful and confident when we look good? For many of us, putting on makeup isn’t just about vanity, it’s about putting on your warpaint and getting ready to take charge.

Ever feel you can take on the world when you’re wearing that power lipstick?
That is Mavie.

Source: callmemavie.com

At the time of launch, Mavie has eye, cheek & lip cosmetic products only. In this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest or comment on overall quality, nor can I provide swatches. (You can check Mavie’s Instagram stories for swatches.) This post is purely meant as an introduction to the brand.

Before we get into the categories, here are some fast facts about the brand.

  • Only ships within the U.S. at the time of launch. They plan on expanding overseas in the future.
  • All products are crueltyfree, formulated without parabens or gluten.
  • All eyeshadow palettes are also veganfriendly.
  • Prices range from $12.00 – $23.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

Now let’s get into the products!

EYES – Shop here 

maviesantorinipalette
Image source: Mavie Cosmetics Instagram
mavieparispalette
Image source: Mavie Cosmetics Instagram
mavielosangelespalette
Image source: Mavie Cosmetics Instagram
maviestockholmpalette
Image source: Mavie Cosmetics Instagram
mavietokyopalette
Image source: Mavie Cosmetics Instagram
maviehongkongpalette
Image source: Mavie Cosmetics Instagram
Hustle & Bustle #1 eyeshadow quad
Image source: callmemavie.com
Hustle & Bustle # 2 eyeshadow palette
Image source: callmemavie.com
  • Six 9-pan “Take Me To…” eyeshadow palettes priced @ $23.00 each
  1. Take Me To Santorini
  2. Take Me to Paris
  3. Take Me to Los Angeles
  4. Take Me to Stockholm
  5. Take Me To Tokyo
  6. Take Me to Hong Kong
  • Two “Hustle & Bustle” eyeshadow quads priced @ $17.00 each
  1. Hustle & Bustle #1
  2. Hustle & Bustle #2

Out of all these color schemes, my eye keeps coming back to the Take Me To Paris & the Take Me To Stockholm Palettes. I love the pinks, the subtle neutrals & that mint green shade in the Paris Palette. And the Stockholm Palette just looks so chic to me! You could probably create some really lovely, soft daytime looks with both color stories, which is my favorite kind of look to achieve!

CHEEKS – Shop here 

maviemottoblushes
Image source: callmemavie.com
  • Four “The Motto Blushes” (powder blush singles) priced @ $14.00 each
  1. Let Your Light Shine – coral, with matte finish
  2. Do It For You – nude pink, with matte finish
  3. Take the Risk or Lose the Chance – medium pink, with satin finish
  4. I Can And I Will – nude to coral, with satin finish

Personally I’m not too excited by these blushes. On screen the colors all look like a variation of the same thing. And by the time they’re applied and sheered out on the cheek, they’ll probably give the same effect. It would be nice to see a deeper berry tone or mauve in the line to break up all the pink & peach. Hopefully that will be forthcoming in the future.

LIPS – Shop here

maviepowercharmslipsticks
Image source: callmemavie.com
  • Eight “Power Charms” Lipsticks priced between $12.00$13.00
  1. Confidence – glossy finish – $13.00
  2. Resilience – satin finish  – $12.00
  3. Curiosity – matte finish – $13.00
  4. Strength – satin finish – $12.00
  5. Leadership – satin finish – $12.00
  6. Wisdom – satin finish – $12.00
  7. Positivity – glossy finish – $13.00
  8. Inspiration – glossy finish – $13.00

These look nice but not anything particularly special. I’ll probably wait to hear some reviews before I try anything. I do love a good satin texture though. I don’t understand why there’s a $1.00 price difference in half of the lipstick shades.

What do you think of this new launch? Do any of the products tickle your fancy? I’d love to know!

xo, Erica

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Check out the new, affordable e-commerce makeup brand, Mavie Cosmetics!

Birchbox is coming to Walgreens!

Drugstore beauty is taking another leap into the future! After hearing that CVS Pharmacy partnered with Glamsquad & eSalon to create the “Beauty IRL” store-within-a-store (which I wrote about here), I recently read that its drugstore competitor Walgreens is getting in the game as well. They are partnering with Birchbox, the well-known beauty subscription service, to bring Birchbox boutiques to 11 select Walgreens locations in 6 U.S. cities starting this December! See the image below from Walgreens’ Instagram with city listings/times.

birchboxlaunches

This is very similar to CVS’s “Beauty IRL” concept in that these Birchbox-branded boutiques will “live” within a larger Walgreens store. But while Birchbox (and most other beauty subscription services) are synonymous with mini or sample sizes, these boutiques will be stocked with fullsize makeup, skincare & haircare products from Birchbox’s roster of brands. To be more specific, this partnership will introduce 40 new brands into Walgreens including Sand & Sky, Wander Beauty, Embryolisse, Winky Lux & ARROW, to name a few. How exciting!

Interestingly, the products will be merchandized by need and not by brand inside these Birchbox boutiques, which I think is really cool and unlike a lot of other shopping experiences we know. So if you’re not the biggest beauty shopper nor very brand-loyal, this may be something that excites you.

birchboxwalgreensspace
A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com
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A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com

Supposedly each boutique will have “Birchbox-trained” beauty consultants to assist you, plus a “BYOB” (Build Your Own Birchbox) section where you can curate your own Birchbox from a selection of beauty mini’s. I think this is such a cool idea as I’ve been a Birchbox customer for a number of years now (and I love a mini anything). And if you don’t live in or near any of the cities listed above, the Birchbox offerings will also be available online at walgreens.com.

I think this will be another great option for beauty shoppers (big or small). It’s awesome to see drugstore retailers making big investments that will ultimately give their customers a different, more exciting experience. I can’t wait to see what comes next!

Are you excited for Birchbox to come to Walgreens? I’d love to know!

Xo, Erica

Sources used: Fastcompany.com, CNBC.com, news.walgreens.com, CEW.org, businesswire.com.

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Birchbox boutiques are coming to 11 Walgreens locations in 6 U.S. cities starting this Dec. 2018!

A night with L’Oreal in NYC

Hi friends!

Something a bit different for today. I had the pleasure of attending an event this past Wednesday night featuring a talk with Jean-Paul Agon, the CEO & Chairman of the L’Oreal Group. If you’re brand new to the beauty scene, L’Oreal is a huge global beauty & fashion empire that owns countless other brands you’re probably very familiar with including Urban Decay, Giorgio Armani, Maybelline, Clarisonic, Essie, Redken, Garnier & Pureology just to name a small fraction.

I bought my ticket for this event back in late summer since I was so intrigued by the theme of the discussion, “Beauty for the New World.” I’m always interested in what industry professionals have to say about the future of beauty. And from the head of L’Oreal no less, so I knew I had to go.

The talk was hosted by the CEW (Cosmetic Executive Women) Organization at The Harmonie Club in NYC. This place was swanky, let me tell you! Right by Central Park on the Upper East Side, I’m sure you get the picture now 😉. It was a 2 1/2 hour event. The first hour was cocktails & hor d’oeuvres (food & service were great but I felt a little awkward since I went to this event solo and didn’t really know anyone), and then the talk and q&a with Jean-Paul filled out the rest of the time slot.

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View from my seat before the talk started.
cewevent1
It was quite a crowded event.

The first thing I noticed when I sat down in the event space was the massive swag bag on each seat! I felt like I hit the jackpot (even though I kinda paid for it with my ticket price, but moving on)! There was cool stuff from a few L’Oreal brands like IT Cosmetics, Lancome & Kiehl’s. Take a look below.

lancomemascara
A Lancome mini set with the Monsieur Big Mascara & Cils Booster XL Primer. I’ve used the Monsieur Big Mascara before and wasn’t particularly wowed. But I’ll give it another try with the Cils Booster underneath.
kiehlsmoisturizer
This is a hero moisturizer for a lot of people but I’ve never tried it so I’m excited to start using it going into winter.
itcosmeticspalette
The IT Cosmetics Naturally Pretty Palette. A soft, neutral lovers dream. All shades are matte except for the ‘Transforming’ pearlized shade in the bottom right corner.
itcosmeticsbrushes
IT Cosmetics brush kit with travel pouch. It came wrapped up like a gift. I started using some of these right away, and wow are they soft & beautiful!
lancometresorbox
Lancome gift set box
lancometresorinside
La Nuit Tresor Scented Body Lotion, Fragrance & Shower Gel. Not sure I will use any of this so I might save it for a giveaway in the future.

Jean-Paul has been with L’Oreal for 40 years so his perspective on the beauty industry and how it’s changed was very interesting. From the ‘70’s until about 2010 he claimed the way L’Oreal did business didn’t really change much. But then the digital revolution happened and nothing was ever the same. He views the onslaught of technology not as a threat to the beauty business but as an exciting opportunity. For example, the consumer is now at the heart of all products & decisions that are made at L’Oreal, whereas prior to the digital revolution it was products & services that were at the center of decision-making. Throughout his talk he was emphatic on the point that big companies must be ready for change and should try to anticipate it as much as possible. When asked what he hopes his legacy at L’Oreal will be, he said he wanted to be remembered as someone who readied the company for the future as much as possible.

There were some other interesting tidbits I took from the talk. Back in 2001 when Jean-Paul last spoke at a CEW event, an audience member called him out on the fact that L’Oreal was still a “boys club” and had little to no females in high positions of authority. Seventeen years later, things have evolved and now L’Oreal is lauded in the industry for gender equality and pay parity. And when they bought Kiehl’s in 2000 it was a humble $20 million business; news flash it’s now valued at over $1 billion!

What do you think of L’Oreal? Do you like or dislike their products? I’d love to know!

xo, Erica

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Come with me to a special event with the CEO of L’Oreal

 

 

Juvia’s Place has launched in Ulta stores!

So…Juvia’s Place is now available to swatch and play in stores at Ulta! Hurray! I’ve been eyeing this brand up for a while now so I’m thrilled that it’s become physically accessible to the public. If you’ve never heard of Juvia’s Place before, I briefly spoke about their backstory in my post about indie brands that I wanted to try. They’ve exploded in the past few years thanks in large part to social media and the glowing reviews they’ve received from influencers and customers alike. They’re primarily known for their high-performing, bright and colorful eyeshadow palettes, but they also stock highlighters, blushes, liquid lipsticks and brushes. All in all it’s a carefully curated roster of products, which is what you’d expect from an indie brand.

Juvia’s Place became available for purchase on Ulta.com back in late July after the official announcement of the partnership hit social media. Just this week their products started appearing in stores, as seen in the endcap image at the top of this post. They announced that they are currently in about 500 Ulta locations; I’m not sure if they plan to expand that any further.

The brand is cruelty-free and mostly vegan (but not 100%).

I have yet to go into my local Ulta and see what they have in store, but I did wander over to Ulta.com. It doesn’t appear that they stock Juvia’s Place entire line, but they definitely do have their most popular items (i.e. the eyeshadow palettes). So I’ll quickly take you through now which products Ulta offers, and which they don’t.

THE PRODUCTS ULTA STOCKS – Shop here

All 11 EYESHADOW PALETTES!

  • range in price from $20-$25 depending on the number of pans/amount of product
  • all palettes appear to be in stock at the time of publishing this post
juviasplacepalettes
Image source: Juvia’s Place Instagram
juviasplacesaharanpalette
Image source: Juvia’s Place Instagram

 

ALL BLUSHES INCLUDING 2 PALETTES & 2 SINGLES

  • palettes are $18 for 6 pans
  • singles are $8
  • all blushes appear to be in stock at the time of publishing this post
juviasplaceblushes
Image source: Juvia’s Place Instagram

 

TWO LOOSE HIGHLIGHTING POWDERS

  • The Nubian Loose Highlighters in shades Nubia & Nefertiti, both $14/each
  • both appear to be in stock at the time of publishing this post
  • Juviasplace.com stocks a total of 4 loose highlighting powders
juviasplacehighlighters
These are all 4 of their loose highlighters but Ulta now stocks just the top two. Image source: Juvia’s Place Instagram

 

THREE LIQUID LIPSTICKS

  • All matte formulations retailing for $12/each in the shades Soil, Afrik & Lulu
  • all three appear to be in stock at the time of publishing this
  • juviasplace.com currently sells 6 matte/metallic liquid lipstick duo’s for $18/each

The liquid lipsticks on Ulta.com are currently not stocked on the Juvia’s Place website at the time of publishing this post. I believe these lipsticks were part of the Afrique collection that launched simultaneously with their Ulta.com launch, so perhaps these shades are exclusive to Ulta but I’m honestly not sure about that.

juviasplacelipsticks

THE PRODUCTS ULTA DOESN’T STOCK

BRUSHES

Juvia’s Place also sells 8 brush sets on their site but Ulta is not stocking any at this time; again, I don’t know if this will change in the future.

juviasplacebrushes
Image source: Juvia’s Place Instagram

A quick PSA: at the time of publishing this post, Juviasplace.com is having a sale on some of their eyeshadow palettes (plus no shipping charge over $35 order within the U.S.). So right now they are cheaper if you order direct from the brand, just FYI. Not sure how long this will last but I wanted to make you aware. My mother and I did a joint order two nights ago and snatched The Saharan Palette, The Nubian Palette, and The Warrior Palette. So excited to finally get my hands on this brand!

Are you excited that Juvia’s Place is now carried in Ulta stores? Will you be picking anything up? I’d love to know!

xo, Erica

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Check out which products Ulta stocks and which products they don’t from this brand

Has CVS brought us the future of drugstore beauty?

I’m not sure about you, but I’ve read up about CVS a lot recently and it certainly seems like they’re taking an aggressive position when it comes to beauty. Last week I spoke about how they’ve partnered with Kiss Products, Inc. to launch the brand Joah Beauty, bringing K-beauty inspired cosmetics into mass retail. Well, it turns out that CVS is broadening its beauty offerings in a big way through at least two other strategic partnerships. Firstly, they’re collaborating with the on-demand, at-home beauty service company Glamsquad to pilot BeautyIRL (IRL stands for “in real life” by the way), an exciting store-within-a-store concept that reimagines what the beauty aisle of CVS could be. And secondly they’ve also partnered with eSalon, the bespoke hair color company, to bring their Allure award-winning custom color kits to the masses.

Each partnership brings more fun, more personalization and more convenience to the beauty-shopping experience which really hasn’t existed at the mass retail level before.

Totally exciting stuff!

If you’re lucky enough to live in Andover, Massachusetts, Stamford, Connecticut or Florida you may have access to one of these BeautyIRL concept stores right now. So far CVS has made it available at just 4 locations in the U.S. (FL got 2, while MA & CT got 1 each), but there are plans to expand the offerings online and to more store locations by 2019. I have my fingers and toes crossed that one will come to NY soon! (However I’m not horribly far from Stamford, so maybe a field trip is in order 😉.)

So what is BeautyIRL exactly? I believe the idea is this: you feel like you’re walking into a stand-alone beauty retailer but in reality you’re simply wandering into the (enhanced) beauty department of your local CVS. It seems there’s a whole bunch of uber cool offerings in these concept spaces. There’s a “trending” section with up-and-coming indie brands; an expanded K-beauty section; more natural and/or organic products; and a whole section where you can shop just beauty mini’s. If that doesn’t excite you already, well get ready! A whole slew of on-demand, personalized beauty services are also on the menu thanks to Glamsquad including consultations, makeovers, blow-out’s, and various skincare services. Also, in massively big news for me, there were will a “Test-and-Play Hygiene Bar” where you can (finally!) sample and touch your favorite drugstore brands. Oh my gosh, are we finally getting drugstore testers???

But CVS is not stopping at just cosmetics & skincare. You can also now get bespoke hair color kits in the new BeautyIRL locations thanks to their partnership with the e-commerce company eSalon. Color consultants will be on-site to match customers to their perfect hair shade and to operate a device that will create and dispense custom shades. The whole hook is making the product available for immediate purchase.

esalondevice
A bespoke color dispensing device from eSalon in a BeautyIRL space. Image source: CEW.org.

The concept of BeautyIRL builds off CVS’s biggest beauty campaign yet, the “Beauty in Real Life” campaign which initiated earlier this spring. All of the beauty promo imagery from this campaign was released with absolutely no retouching or digital manipulation of any kind to foster more realistic beauty standards. It also featured a diverse roster of “real” women (so no models or celebs) to give the campaign a more relatable feel.

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Image source: Allure
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The new CVS Beauty Mark which stands for ‘Beauty Unaltered.’ Image source: CVS Instagram

If the BeautyIRL concept is a success for CVS, I think it will mark a definitive change in drugstore & other mass retail beauty shopping. If you read any article about the future of retail there are a few trends that always get discussed: enhanced experience, more product choice, and more personalization. Consumer expectations are shifting and we generally want more of our in-store shopping experience. CVS is attempting to answer to those needs with their new beauty initiatives. I’m excited to see what happens next!

What do you think about CVS’s beauty initiatives? Would you go into a BeautyIRL space if it was in your local CVS? I’d love to know!

xo, Erica

Sources used: Allure, InStyle, Elite Daily, CEW.org. Cover image source: InStyle.

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C3BB96C2-03AC-4845-A144-A839CCA57F4D

 

Joah Beauty has launched at CVS Pharmacy!

Joah Beauty, the new makeup line from Kiss Products, Inc, has launched exclusively at CVS Pharmacy in the U.S. You may know Kiss from their extensive nail offerings including nail care products, nail art & jewelry, and at-home salon-style treatments. (Not to mention fake lashes, cosmetics and haircare.) Well, they’ve partnered with CVS to bring the high-grade formulations typically associated with K-beauty skincare to color cosmetics with Joah Beauty. Hence, the tagline “K-beauty inspired.” Joah (which in Korean translates to “I like it” apparently) is not completely brand-spanking new; it became available on CVS.com by mid-summer, I believe, and is now in the process of being rolled out to over 4,000 CVS locations around the country.

joahbeautystand
Joah Beauty endcap at one of my local CVS’s

CVS is no stranger to the K-beauty trend in America. They stock brands like Holika Holika, Peripera (another new offering), and Peach Slices, just to name a few. Target has definitely up’d their K-beauty game as well. The skincare aisle in my local CVS became flooded particularly with Korean sheet masks just a few years ago. They seem to be adding more & more K-beauty products all the time now.

Joah Beauty offers affordable products across the following categories: eyes, lips, face, brows & brushes. The whole line ranges in price from around $3.00 to $16.00. Their vibe is fun, carefree and very feminine (leaning heavily towards girly). True to the whole K-beauty vibe, their packaging and naming system is super cute and colorful. When I started picking up some of the products, I noticed that the packaging itself is not overly weighty at all. Everything is quite lightweight and to be honest a little bit cheap-feeling. (But this stuff isn’t very expensive so there you go.)

This is a very big launch so instead of taking you through each and every item like I did last week with Ohii Beauty, I’ll take you briefly through each product category and give you some commentary. I haven’t tried the majoritiy of this line yet so I cannot speak to overall quality, but I did recently purchase the Large Powder Brush and one of the matte gel lipsticks called I’m Your Jelly Bae in the shade Honey.

EYESShop here

joahfelteyeliner
I’m So Fly Felt Tip Liquid Eyeliner available in 2 shades for $7.99. Image source: Joah Beauty Instagram.

In this category there are:

  • 2 eyeshadow palettes (average price $9.99)
  • 6 eyeliners (average price $7.99)
  • 4 mascaras  (average price $7.99)

As you can probably tell, the broadest offering in this category by far is eyeliner. They’ve got everything from brush-tip to ink pens to gels to jumbo liquid pens. Whatever your eyeliner preference is, I’m sure they’ve got you covered! Both eyeshadow palettes have 6-pans each and come in very natural, wearable color schemes (Bare & Unveiled). At $9.99 though they’re by no means the cheapest option at the drugstore so hopefully the quality is great.

LIPSShop here

joahlipgloss
Mirror Mirror Lip Gloss available in 6 shades for $4.99. Image source: Joah Beauty Instagram.
joahwatamattelipstick
Wat-a-matte Matte Liquid Lipstick available in 10 shades for $6.99. Image source: Joah Beauty Instagram.
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I’m Your Jelly Bae Matte Gel Lipstick available in 10 shades for $5.99. Image source: Joah Beauty Instagram.
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I’m Your Jelly Bae Matte Gel Lipstick in Honey

I feel like Joah’s lip category is quite broad as well. There are 8 total offerings with an average price of $5.00-$6.00 in a variety of different finishes and textures including:

  • Lip gloss (6 shades)
  • Matte liquid lipstick (10 shades)
  • Matte gel lipstick (10 shades)
  • Satin liquid lipstick (10 shades)
  • Lip stain (6 shades)
  • Lip liner (6 shades)
  • Tinted lip balm (4 shades)
  • Matte velvet lipstick (10 shades)

I do feel like there’s something for everyone here, and their shade ranges are quite nice too. As mentioned earlier, I picked up one of the I’m Your Jelly Bae lipsticks because the name just intrigued me so much. What’s a matte gel lipstick?? I’ll give you my first impression super quick.

When I applied it the formula went on smoothly and immediately felt like nothing on my lips. It turns from a creamy consistency to a velvety, almost powdery finish quite quickly. I don’t know, I like the weightlessness for sure but it seemed quite dry to me. I ended up putting my more moisturizing Revlon HD Gel Lipcolor over top for some give. I may use the Jelly Bae as a long-wearing base for a more hydrating product going forward (especially going into the colder months), but this definitely isn’t my ideal formulation. (Oh, Honey is great color if you love beige nudes.)

FACE – Shop here

joahliquidfoundation
Truly Yours Natural Finish Foundation Drop available in 8 shades for $8.99. Image source: Joah Beauty Instagram.
joahbbcream
Truly Yours BB Radiant Beauty Balm available in 4 shades for $8.99. Image source: Joah Beauty Instagram.
joahsettingpowder
Selfie Ready Setting Powder available in Translucent & 2 other shades for $8.99. Image source: Joah Beauty Instagram.
joahcreamcontourkit
Be My Everything Cream Contour Kit with 8 skintone shades plus 3 color correctors for $15.99. Image source: Joah Beauty Instagram.

This is by far the meatiest category in Joah’s range: 21 products in total consisting primarily of cosmetics and a few skincare items.

There are:

  • 2 foundations (liquid, cushion)
  • 1 BB cream
  • 2 concealers
  • 4 primers
  • 1 blush/bronzer palette
  • 1 highlighting palette
  • 1 powder contour palette
  • 1 cream contour palette
  • Setting powder (3 shades)
  • 2 setting sprays
  • 3 peel-off face masks
  • 2 makeup removing products

Right off the bat after perusing the endcap, I noticed that the coverage products offered only a very narrow shade selection. The Truly Yours Natural Finish Foundation Drop only comes in 8 shades, while the Angel Cake Cushion Foundation comes in a puny 3 shades. And there are only 11 shades between the two concealers. So I’d say there’s a fat chance you’d find your perfect match from this range, especially since there are no testers available. A bit disappointing for a new launch to say the least; hopefully the range will be expanded in the future. However there are many other face products to shop from.

BROWSShop here

joahprecisionbrowpencil
Brow Down to Me Precision Brow Pencil available in 6 shades for $8.99. Image source: Joah Beauty Instagram.

This is a much narrower category for Joah with just 5 products total and an average price of $8.00. They are all brow pencils (one also has a brow mascara built into it), with the exception of one clear brow gel. No pomades, powders or mousses available (yet). I’d predict this category may expand in the future to include colored brow mascaras or brow kits perhaps.

BRUSHESShop here

joahpowderbrush
Large Powder Brush for $5.99

Last category here, and again this is a narrow one with just 5 offerings and an average price of $6.00. I also predict this category will expand eventually simply because it’s so small and there’s so far you can go with brushes.

There are:

  • 1 brow brush
  • 1 eye brush
  • 3 face brushes (foundation, powder, fan)

As mentioned earlier, I picked up the Large Powder Brush. When I took it out of its plastic packaging I noted the softness of the bristles and the weightlessness of the handle. It didn’t appear to shed at all but I really won’t be able to tell until I start using and washing it. I have a preference for drugstore brushes so I’m excited to start using this for my powder blushes and bronzer. Fingers crossed it’s good quality!

What do you think of this new brand? Will you be picking anything up? I’d love to know!

Xo, Erica

Joah Beauty has launched at CVS Pharmacy! Find out about the new and affordable K-beauty inspired cosmetics line.

 

Charlotte Tilbury is now in Sephora! My shopping guide.

Charlotte Tilbury is now officially stocked in Sephora! As of today you can get all your favorite goodies or explore the brand online at sephora.com; the products will be in stores tomorrow 9/14. Very exciting stuff. Prior to today you either had to shop on charlottetilbury.com or nordstrom.com if you lived in the U.S. I’ve been a big fan of this line ever since it initially launched, so over the years I’ve curated my own little collection of favorites. As usual, there are also a few items that I think are not worth the purchase. So in celebration of the Sephora launch, I put together a little shopping guide on what to buy and not to buy from Charlotte Tilbury.

Please keep in mind that this is definitely a premium brand, so what I think is worth my money may not be what you think is worth yours. All the products that I recommend below bring something unique to the experience of applying makeup (in my opinion of course).

WHAT TO SNATCH!

Luxury Eyeshadow Palettes – Shop here

ctdolcevitapalette
Luxury Palette in The Dolce Vita contains 3 shimmers and 1 finely-milled glitter (the third swatch down). Palette leans warm-toned.
ctrockchickpalette
Luxury Palette in The Rock Chick contains 2 shimmers, 1 matte, and 1 finely-milled glitter (the third swatch down). Palette leans cool-toned.
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Luxury Palette in The Sophisticate, the only fully matte shadow palette in Charlotte’s line. Palette leans neutral to cool-toned.

These eyeshadow palettes were my first loves from Charlotte’s brand. These products date back to her initial launch in 2013 when she released 10 iconic looks. Now they come in about 8 different colorways excluding the new limited edition Pillow Talk Luxury Palette (which is currently out of stock on charlottetilbury.com). The shadows are buttery smooth, blend seamlessly (in every finish!) and keep their color intensity all day; what else can you ask for really? The only thing I’ll say is these are very, very powdery so make sure to tap your brush out a few times before applying. The most special part of each palette is the glitter pigment on the lower left; it’s the most beautiful, finely-milled glitter I’ve ever used. With the exception of The Sophisticate, there’s one in every Luxury Palette. You just use your finger to lightly tap the glitter over your eyelid and it is so incredibly gorgeous. Perfect for a night out or special occasion. These palettes all retail for $53.00 and personally I think they’re worth every penny; I go back to them time and time again.

Lip Cheat Lip Liner in Iconic Nude – Shop here

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Lip Cheat in Iconic Nude

This is actually more of a recommendation from my mother than me! You can’t see the full pencil in this photo but take my word for it she’s whittled this down pretty far. She loves this particular color, Iconic Nude, which is very neutral and goes with a lot of different lipstick shades. (This formula comes in loads of different colors.) I did use the Lip Cheat once on myself and it had this slightly waxy, but very comfortable texture. It reminded me a bit of the MAC Pro-Longwear Lip Pencils but much easier to work with. It lasts quite well on the lips, yet it creates this very soft definition. And at $22.00, it’s one of the more affordable items from Charlotte’s line.

Matte Revolution Lipsticks in Very Victoria & Pillow Talk – Shop here

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Matte Revolution Lipstick in Very Victoria
Charlotte Tilbury Pillow Talk Lipstick
Matte Revolution Lipstick in Pillow Talk
Swatch of Charlotte Tilbury Pillow Talk Lipstick
Matte Revolution Lipstick in Pillow Talk

I’ve talked about my obsession with this formula in a previous blog post, so I’ll be brief here. This is probably the most comfortable, velvety matte lipstick I’ve ever used, hands down. The Tom Ford matte lipsticks are a close second though. And it lasts through eating and drinking quite well; there’s always a soft stain left on my lips at the end of the day. Pillow Talk, a soft, mid-tone pink, is my personal recommendation; Very Victoria, a taupe nude that is almost mauvey, is another recommendation from my mom. At $34.00, again I think this is worth every penny. If you struggle to find a comfortable matte and want to treat yourself, get one of these.

Hollywood Flawless Filter – Shop here

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Hollywood Flawless Filter in Light/Medium

This is my most recent obsession from Charlotte’s line. I heard about this product when it first launched and was totally confused as to what it was, as was the rest of the beauty community. However when my mom decided to buy it she got me a little sample, and boy am I glad she did. It comes in 7 ‘shades’ (the one pictured above is my mom’s), but honestly this isn’t a coverage product in the slightest. This is a liquid glow product that gives you the most beautiful dewy sheen. I usually apply it (in the shade Fair) as you would a highlighter on the high points of my face; sometimes I apply it underneath my base product, over the top of it and sometimes I do a combination of both if I really want serious dew! This is what I’d imagine red carpet makeup to be. It’s not sparkly or glittery at all; it just softens your features ever so slightly. Pure magic. At $44.00 it’s definitely not cheap, but you do get 30 ml of amazing product.

WHAT TO SKIP!

Eyes to Mesmerize Cream Eyeshadow – Shop here 

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Eyes to Mesmerize in Bette

You know by now that I love a good cream eyeshadow. I got this one ages ago in the color Bette (a coppery-bronze), and while it has a lot of things going for it (interesting texture, saturated color pigment, great longevity) I just don’t find myself gravitating towards it in my collection. At $32.00 a pop, I think you can absolutely get cream shadows just as nice and well-performing at a much lower price point. Try Maybelline, Revlon, or ColourPop for a cheaper alternative.

Instant Look in a Palette in Seductive Beauty (discontinued)

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Instant Look in a Palette in Seductive Beauty

I don’t see this particular palette listed anywhere on either Sephora or Charlotte’s website so I think this was limited edition. She’s done a few different versions of this all-in-one palette with slightly different shades (right now you can get the Smokey Eye Beauty version). If you travel a lot or want all your face and eye makeup in one place, this kind of product would be ideal for you. It’s got 3 eyeshadows (labeled 1, 2, 3), 1 bronzer (labeled 4), 2 blushes (labeled 4, 5) and 1 highlight (labeled 7). The quality is definitely very good. However with that being said, I just don’t think it’s necessary, especially at $75.00. If you have a decent-sized makeup collection, you probably have all these products already.

Rock ‘N’ Kohl Eyeliner Pencil in Barbarella Brown – Shop here

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A lot of beauty editors, makeup artists and influencers love this product but it just wasn’t my favorite. I threw mine out a while ago since it got old, so the one pictured here belongs to my mom. She likes it a lot but I couldn’t get on with it. Everyone talks about how creamy it is (and it certainly swatches well), but on me it was stiff and I could never get a good blend. I applied it both over bare skin and over eyeshadow; the result was always the same. This is touted as being so smooth it’s more like a liquid eyeliner than a pencil. Just didn’t find that to be the case. I’ve gotten much more use out of some of my drugstore eye pencils than this $27.00 product.

Are you excited that Charlotte Tilbury is now in Sephora? Will you be picking anything up from the brand? I’d love to know!

xo, Erica

New brand alert! Ohii Beauty launches today*

Exciting news! Ohii Beauty, the new makeup line from lifestyle retailer Urban Outfitters (UO), has launched today both online and in UO stores in North America*! (It will be available in Europe by October, according to the brand.) If you follow beauty news closely, articles announcing the line and teasing the products started popping up in places like Cosmopolitan and Refinery29 in late August. (Ohii’s Instagram account debuted a mere two or so weeks ago.) UO is no stranger to beauty. It’s carried makeup and skincare products from brands like Benefit, bh Cosmetics, Truly Organic and Embryolisse for years now, but this is their first in-house beauty brand.

Just a disclaimer, I have limited information on these products. I do know the entire product line is cruelty-free and vegan. There wasn’t much copy available online, and the Ohii website was pretty bare leading up to the launch. Everything I have has been gathered from either Ohii or UO’s respective Instagram accounts. They pre-launched the entire line at a pop-up store in NYC this past weekend, but I sadly couldn’t make it there.

*All the products are available for sale on UO’s site, click here.

So in this post I will simply be running you through the product list, and letting you know what I’m most interested in picking up. To be clear I have not tried anything from this line yet. I got my inspiration for this post idea from Mimi over at Blushy Darling, who comments on new or upcoming launches every week on her blog.

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Image source: Ohii Instagram

Let’s get to the products now! They are launching 13 makeup and skincare products (one bodycare), all under $25.00 each. 

SKINCARE/MAKEUP

Wake Up Pen available in 2 shades (Pearl & Peach), $18.00 each

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Image source: Ohii Instagram story

This product is stumping me. I can’t make out exactly what it is. From the above description it seems like it would be some kind of skincare/makeup hybrid, so I’m putting it in a category of its own. It’s an undereye treatment that color corrects but when it’s swatched, it looks quite shimmery. Hmmm, see what I mean? I can’t imagine putting something shimmery under my eyes, but I am definitely intrigued by it so this is a maybe.

SKINCARE

Big Reveal Mask available in 2 types (Brighten & Detox), $16.00 each

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Image source: Revelist

I’m trying to get more into masks these days, but preferably sheet masks since I have a few floating around the house. The Ohii ones are specifically peel-off masks. I tend to have a really simple skincare routine so I don’t have oodles of new products rotating in and out of my daily menu. I’m personally more interested in moisturizers and serums. I’ll pass on this one.

2-in-1 Clay Cream Cleanser Wash, $14.00

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Image source: Revelist

See my note directly above. I’ll pass on this one too.

Daydream Hand Cream available in 3 scents (Almond, Citrus Tea, Rose), $10.00 each

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Image source: Urban Outfitters Instagram

I’m definitely interested in this hand cream, especially now going into the cooler months. I usually just pick up either Vaseline or Gold Bond hand creams from the drugstore. I keep one in my handbag for on-the-go application and another on my night table for bedtime application. I really like the price point on this; I just don’t see the rationale behind expensively priced hand creams. This is a want from me, preferably in the Almond scent.

BODYCARE

Pure Stick Deodorant available in 2 scents (Rose, Citrus Tea), $12.00 each

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This may be shocking to some of you but I actually don’t use deodorant and never have. Luckily I’ve hardly ever been told that I smell, and I live with some pretty honest people who would inform me if I did. I also don’t have a problem with excessive sweating, so I guess I just never got in the habit of using deodorants. I’m more into using perfumes and fragrances to impart a fresh scent before I leave the house. So this is a pass from me.

MAKEUP

Soft Glow Highlighter available in 2 shades (Cosmic Jasper, Gold Charge), $18.00 each

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Soft Glow Highlighter in Cosmic Jasper. Image source: Revelist

I’m not sure if this is a cream, powder, or some kind of hybrid texture. With highlighters it’s all about the texture for me. If it’s powder, I’m not into it and it would be a pass, but if it’s cream I’d be a bit more interested. With my complexion I’d definitely go for Cosmic Jasper since I usually favor icy to pink-colored highlighters. (Gold Charge is a much deeper option for darker complexions.) I rarely buy single highlighter pans so this is one I’d like to swatch or feel in-store before making my final decision. This is a maybe from me.

Glass Powder, $20.00

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Image source: Revelist

There’s only one face powder in this range so I assume it must be a translucent setting powder. I’m not huge on setting my makeup since I have dry skin. With that being said, I am pretty loyal to the Rimmel Stay Matte Powder for setting my concealer which is much cheaper than this. I’m going to pass here.

Magic Hair Wand, $12.00

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Image source: Revelist

Ohii claims this is a multi-use product for both hair and brows. For instance, you can tame “flyaways” by simply brushing it through your hair when it’s in an updo or use it to groom your brows and hold them in place. Quite simply though, it’s a clear brow gel; I’m not so sure about the whole brushing “flyaways” part. I much prefer colored brow mascaras over clear gels, so until Ohii brings those to their product line I’m not interested. Pass.

Eyeshadow Palettes available in 2 colorways (Treasure, Magic Hour), $24.00 each

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Eyeshadow Palette in Treasure. Image source: Revelist
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Eyeshadow Palette in Magic Hour. Image source: Revelist.

As you can see, these shadow palettes have 10 pans each and offer one more colorful option (Treasure) and one more muted option (Magic Hour). From photos I’ve seen, it looks like Treasure has about 4 mattes with 6 shimmers, and Magic Hour looks entirely shimmery. Who isn’t excited by a new shadow palette? But my collection is just so chock-a-block with palettes that I love at the moment that I can’t justify yet another purchase right now. So sadly this is a pass for me right now, but I would in the future like to try the Magic Hour Palette.

Skinny Mascara available in one color, $16.00

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Image source: Revelist

If a mascara comes in one color, I assume it’s gotta be black right? The wand on this mascara is quite skinny as the name would lead you to believe (you can get a closer look in the banner image to this post), which makes me think it must be great for lengthening and separating. Because I have an obsession with trying new mascaras, this is definitely a want. The price is pretty fair as well.

True Matte Lip available in 6 shades (Supreme, Self, Star, Hero, Icon, Ego), $16.00 each

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Image source: Revelist

Since this is a liquid lipstick with the name ‘True Matte’, I assume it’s a long-wear formula that dries completely down. I don’t know the claim on the amount of wear obviously, but Ohii featured a customer’s IG story on their page wherein she said that she had been wearing one of the True Mattes for hours without much wear down. Take that for what you will. I feel most beauty lovers know by now if they’re still into matte liquid lipsticks or not. Personally I feel like my penchant for them is on the wane, so I’ll probably pass on this one. I’m much more into traditional lipsticks these days.

Gummy Gloss available in 3 shades (Golden Charge, Rose Quartz, Opaline Dream), $16.00 each

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Gummy Gloss in Golden Charge. Image source: Revelist

Although I am starting to get back into glosses very, very slowly, when I saw these swatched on Ohii’s IG story they looked a little too glittery for my liking. A pass from me.

Lip Jelly available in 3 flavors (Mint Scents, Agave, Rose), $18.00 each

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Image source: Ohii Instagram
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Image source: Urban Outfitters Instagram story

If you read my beauty anti-wishlist blog post, you’ll know my fear of lip balms, lip mositurizers and lip masks after my fiasco with Bite Beauty’s Agave Lip Mask. It might be an irrational fear from a third-party perspective, but it’s very, very rational in my mind! And one of them is called Agave…I don’t think so. Pass from me. Plus $18.00 for such a little guy? Seems excessive.

What do you think about this launch? Will you be purchasing anything? I’d love to know!

xo, Erica