Maybelline’s new Made For All Lipstick Collection

Hi friends!

I’m shifting gears away from the festive holiday posts today, and looking towards the New Year. Specifically to Maybelline’s next lipstick launch, the Made For All collection. This is a small range of 7 lip shades in matte & satin finishes that have been created to compliment every skin tone. It’s a pretty bold claim, but very intriguing nonetheless. Maybelline calls this their “universal lipstick shade collection” that has been “obsessively tested on 50 diverse skin tones.”

I recently spotted this collection in one of my local CVS stores, but from what I’ve spied online this range doesn’t officially launch until January. (I bet this is in the process of being rolled out to stores right now, and my CVS was one of the early recipients.) That being said, you can order the shades from Maybelline online right now by clicking here.

There are reds, pinks, mauves and one terracotta shade called Spice For You that I was immediately drawn to. It reminds me of the color of pumpkin pie, and those beautiful burnt autumn colors. I’ve never had a shade like it in my collection, so of course I had to pick it up!

Let’s look at the full shade range.

Made for All Lipstick in Fuchsia for You
Image source: Elle.com
Made For All in Mauve For You
Image source: Elle.com
Made For All in Pink for You
Image source: Elle.com
Made For All in Ruby for You
Image source: Elle.com
Made For All in Plum For You
Image source: Elle.com
Made For All in Red For You
Image source: Elle.com
Made For All in Spice For You
Image source: Elle.com

I think it’s a pretty well-rounded range of brights, deeps & neutrals considering its size. It is missing one nude or beige shade, but I realize that might have been completely intentional since the range is supposed to be universal. One person’s nude is another person’s deep when you take skin tone into account. So one universal nude probably doesn’t exist.

Spice For You Lipstick
Spice For You Lipstick from Maybelline

The packaging is quite standard for a Maybelline lipstick, so there’s nothing too interesting there, but the texture is very nice. Spice For You is a satin finish that’s wonderfully moisturizing & gives off a decent amount of shine. The color goes on quite boldly if you apply straight from the bullet, but I prefer wearing it as a stain. So here’s what I do: I take my middle finger and gently rub it across the top of the lipstick bullet, and then I just dab the color onto my lips. It gives a much softer effect, like you’ve been wearing it for a few hours already. I’ve really enjoyed wearing this lipstick so far.

Spice For You Lipstick (swatched)
A closer look at Spice For You Lipstick. Swatched to show full opacity.
Spice For You Lipstick (applied as stain on lips)
Spice For You Lipstick applied as stain on the lips.

What do you think of the idea of a “universal” lipstick range? Do you think it’s a gimmick? To be honest, I’m a bit skeptical that all 7 shades could suit a whole spectrum of skin tones perfectly. After all, just like skin tones, lipsticks usually have undertones that suit some people over others. But, what do I know? I’ll leave you with this article from Elle where three editors with three different skin tones try the lipsticks from this range. The results are quite interesting!

Are you excited for this new launch from Maybelline? I’d love to know!

Xo, Erica

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Lisa Eldridge’s True Velvet Lipstick Collection

Hi friends!

If you don’t know who Lisa Eldridge is, you need to. But in case you don’t want to wander over to Google, I’m here to assist you. She’s a world-renowned celebrity, red-carpet & editorial makeup artist who’s been in the biz for decades. She’s worked for some major brands over the years including Shiseido & Lancome, where she is currently the Creative Director. She was also one of the first professional makeup artists to use YouTube as a social platform, and that is how I discovered her years ago. I’ve been watching her videos for absolute ages and she brings class, sophistication and incredible insight into all of her tutorials. I seriously recommend checking out even a few of her videos; you won’t be disappointed.

If you’re already a Lisa Eldridge fan I’m sure you’ve heard the news but for those of you that haven’t, she just recently launched her first limited edition makeup collection! It’s a very small line of just three red lipsticks called The True Velvet Lipstick Collection. Inspired by her extensive vintage makeup collection & a photoshoot where she cut velvet fabric to fit over a model’s pout, her matte lipsticks actually have a faux-velvet effect on the bullet, right down to its characteristic fuzziness. How cool is that?? It may sound strange to some, but Lisa said in her launch video that the “velvet texture” is only around the sides of the lipstick and not on the top of the bullet where you would apply it.

Lisa has described these lipsticks as mattes that give off a slight sheen, so they are not flat like say Ruby Woo from MAC is. They are creamy and hydrating and wear off as naturally as possible without crumbling or flaking like some other matte textures do. Just so you’re aware, I haven’t tried any of these lipsticks myself so the information I’m giving you in this post comes from Lisa’s website and from her launch video, which I’ll link here. It’s packed with information, backstory & amazing live swatches from the creator herself so if you’re interested in this collection, give it a watch!

Let’s take a look at the actual lipsticks now!

UPDATE: THIS WHOLE COLLECTION IS NOW SOLD OUT. THERE MAY BE A RESTOCK COMING IN 2019. STAY TUNED!

VELVET JAZZ – Shop here 

  • Described as “a muted, earthy, brick red…” that “…ranges from an intense brown/red to a soft, brick red, depending on skin tone and method of application.”
  • Cruelty-free formulation
  • £26.00 (or about $33.00 based on 11/25/18 exchange rate; subject to change)

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Lisa Eldridge’s Instagram Story announcing Velvet Jazz.

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Velvet Jazz applied on the lips. Image source: Lisa Eldridge’s Instagram.

VELVET RIBBON – Shop here 

  • Described as “a vibrant, universal, classic neutral/blue red. This shade is a classic face brightening red that suits everyone (and its a great tooth whitener).”
  • Cruelty-free formulation
  • £26.00 (or about $33.00 based on 11/25/18 exchange rate; subject to change)

lisaeldridgevelvetribbon
Lisa Eldridge’s Instagram Story announcing Velvet Ribbon

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Velvet Ribbon applied on the lips, plus Lisa’s logo superimposed over top. Image source: Lisa Eldridge’s Instagram.

VELVET MORNING – Shop here 

  • Described as “a hot and fiery, bright orange/red. This shade is an explosion of vitality that looks graphic and modern for partiesits the ultimate hot summer holiday shade too.”
  • Cruelty-free formulation
  • £26.00 (or about $33.00 based on 11/25/18 exchange rate; subject to change)

lisaeldridgevelvetmorning
Lisa Eldridge’s Instagram Story announcing Velvet Morning

lisaeldridgeswatchvelvetmorning
Velvet Morning applied on the lips. Image source: Lisa Eldridge’s Instagram.

Since I have not yet tried these, I cannot comment on whether this formula is worth the price tag or not. That being said, after the conversion, the price is right in line with the Charlotte Tilbury Matte Revolution Lipsticks, which makes total sense to me. Lisa and Charlotte are both professional artists who have been working with makeup for years and who really understand it well. Who better to formulate makeup products than people like them really? My gut tells me that these lipsticks are probably beautiful and lush and worth every penny for that reason, just like the Matte Revolution Lipsticks are.

If I had to choose one color to purchase, I would probably go with Velvet Ribbon because I’ve always been intrigued by true reds and I’ve never worn one personally. And the great thing about bright lipsticks is that you can apply them in different ways to either dial up or dial down the color depending on your mood and preference. Again, I’ll refer you to Lisa’s video to see how this can be done.

I’m not sure how long this collection will be around, so if you’re interested I’d recommend hopping over to her site ASAP!

Are you a fan of Lisa Eldridge’s? If so, are you excited by these lipsticks? Which color would you choose from this collection? I’d love to know!

Xo, Erica

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New brand alert! Happimess has launched!

Hi friends!

Some more beauty news for you today! To be honest I’m a little late with this launch so please forgive me, but I haven’t heard many people talking about this brand quite yet. It’s called Happimess and they initially launched online on October 25th from what I can gather. I first discovered them through Trendmood on Instagram when she showed swatches of the palettes and lipsticks. They’re a small, highly affordable cosmetics brand that, at the time of launch, offers products for the eyes & lips. And lemme tell you, the packaging is so, so adorable! Packaging gets me every time! Does that happen to you too?

Here’s some information about the Happimess brand from their website:

We believe in expressing your true self, experimenting, not being afraid to play, and have fun. Inspired by color, trend and life’s chaotic beauty, we welcome all to join in this playful, colorful adventure.

Our high-performance products are made from the best ingredients, and are paraben-free and sulphate-free.

The happiest moments often come from the messiest messes. And that’s what we’re all about: finding happiness in the unknown, the challenge, or the adventure.

So in this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest to or comment on overall quality, nor can I provide swatches. This post is purely meant as an introduction to the brand.

(All the following photos are from the brand’s Instagram account.)

happimesscallyoulaterpalette1
Up close with the ‘Call You Later’ Palette

Before we get into the categories, here are some fast facts about the brand.

  • Ships internationally! Yay! Free U.S. shipping on orders over $30. Free global shipping on orders over $50.
  • All products are formulated without parabens or sulphates.
  • Prices range on single items from $5.00 – $12.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

EYES – Shop here

happimesscallyoulaterpalette2
9 Color Eyeshadow Palette in Call You Later

happimessidontgiveapalette
9 Color Eyeshadow Palette in I Don’t Give A

happimessnexttomepalette
9 Color Eyeshadow Palette in Next To Me

1. Eyeshadow Palettes – three 9-color palettes, $12.00 each

  • Call You Later
  • I Don’t Give A
  • Next to Me

Each palette is a mix of mattes & shimmers, and what looks like to be one duo-chrome shade. I think they are all beautiful, but if I had to choose a favorite just based on color choice I’d have to go with Next To Me. I just love all the little faces stamped into the shadows!

happimessaccompaniedeyeshadow
From L to R: Love Lay Here, Front Runner, Cleaned Up

2. Accompanied Eyeshadow Duo’s – three duo’s, $5.00 each

  • Cleaned Up
  • Front Runner
  • Love Lay Here

These are little split-pan duo eyeshadows in very neutral, wearable colors. It looks like Love Lay Here and Cleaned Up are both matte duo’s, while Front Runner is a mix of matte & shimmer but I’m not 100% on that. They can also attach onto one another, so you can create your own little palette with these. That’s a cool concept that we’ve seen before from other brands like Revlon, but that’s usually a more expensive route than buying a ready-made palette so just keep that in mind.

BC508B7F-2DF0-40B8-8426-2BE990870BC3
From top to bottom: 24/7, My Comeback, Dance Hall

3. Unaccompanied Eyeshadowsthree singles, $5.00 each

  • My Comeback
  • Dance Hall
  • 24/7

These are all shimmer eyeshadow singles that you can also click together, just like the duo’s above, to create a mini palette of sorts. I think these are all pretty cool colors, especially the warm burgundy-type shade in the middle. I do think the plastic packaging looks a little cheap on these and also on the duo’s, but these are affordable products so…what do you expect? If the product is good, that’s all I care about.

LIPS – Shop here

happimesshighclasslipstick

1. High Class Lipstick – 10 shades, $10.00 each

  • Deep Cherry
  • Plum Red
  • Deep Red
  • Rose Red
  • Coral
  • Deep Coral
  • Orange
  • Red
  • Plum
  • Lilac

Out of the two lipstick offerings from Happimess, this is the pricier one. It’s got a satin or demi-matte finish, and it’s formulated with moisturizing ingredients like beeswax, almond seed oil & sun flower oil. If you’re interested in swatches, head over to the Happimess website, but I have to say a lot of the shades look quite similar to me. They’re all variations of red & warm colors; it would be nice if they launched some cooler pinks, browns, or beiges to complete the line.

happimessglowlipstick

2. The Glow Lipstick – 8 shades, $8.00 each

  • Released
  • Near Pink
  • Brainwashed
  • Almost Delicate
  • Lush Life
  • Number One
  • Dreemer
  • Jazzed

The description of this formula seems very interesting to me. It claims to give a ‘semi-gloss’ finish to the lips in order to make them appear bigger, but at the same time it claims to be long-wear. In theory that could be an amazing combo, so I’m definitely interested in this one! One of the ingredients here is castor oil to moisturize the lips and to help with overall appearance. The color range is a little better than with the High Class Lipstick as there are some browny pinks & brighter shades included here. Again, you can see swatches by going to the brand’s website.

Check out my brand overview on Ohii Beauty here.

Check out my brand overview on Joah Beauty here.

Check out my brand overview on Mavie Cosmetics here.

What do you guys think about Happimess? Would you buy any of their products? I’d love to know!

xo, Erica

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New brand alert! Mavie Cosmetics has launched!

Hi friends!

If you read my previous post on inspiring Instagram images, you may remember that I just briefly discussed Mavie Cosmetics. Well, I’m back now with a full post on them since the line just launched yesterday! I love it when a new brand is born, don’t you? If you’re interested I encourage you to visit their website which is now up and running.

Below you’ll find a description of what Mavie is all about. As mentioned in my previous post, this brand is marketing itself as a producer of confidenceboosting and empowering cosmetics, as evidenced by their choice of product names.

What is Mavie.?
Mavie. is all about empowering each other — you and me — by exploring our own uniqueness, qualities, and potentials, together through makeup. Each of our collections is created to shed positive lights on the daily life. We understand our inner beauty is as important as how we look. And we want to help achieve the healthy connection and balance between the inner self and appearance.

Because let’s face it, don’t we all feel darn powerful and confident when we look good? For many of us, putting on makeup isn’t just about vanity, it’s about putting on your warpaint and getting ready to take charge.

Ever feel you can take on the world when you’re wearing that power lipstick?
That is Mavie.

Source: callmemavie.com

At the time of launch, Mavie has eye, cheek & lip cosmetic products only. In this post, I will briefly take you through each category and its respective products. Just a disclaimer, I have not tried any of these products yet so I cannot attest or comment on overall quality, nor can I provide swatches. (You can check Mavie’s Instagram stories for swatches.) This post is purely meant as an introduction to the brand.

Before we get into the categories, here are some fast facts about the brand.

  • Only ships within the U.S. at the time of launch. They plan on expanding overseas in the future.
  • All products are crueltyfree, formulated without parabens or gluten.
  • All eyeshadow palettes are also veganfriendly.
  • Prices range from $12.00 – $23.00.
  • All sales are final (no returns or exchanges), but they will replace items broken in transit.

Now let’s get into the products!

EYES – Shop here 

maviesantorinipalette
Image source: Mavie Cosmetics Instagram

mavieparispalette
Image source: Mavie Cosmetics Instagram

mavielosangelespalette
Image source: Mavie Cosmetics Instagram

maviestockholmpalette
Image source: Mavie Cosmetics Instagram

mavietokyopalette
Image source: Mavie Cosmetics Instagram

maviehongkongpalette
Image source: Mavie Cosmetics Instagram

Hustle & Bustle #1 eyeshadow quad
Image source: callmemavie.com

Hustle & Bustle # 2 eyeshadow palette
Image source: callmemavie.com

  • Six 9-pan “Take Me To…” eyeshadow palettes priced @ $23.00 each
  1. Take Me To Santorini
  2. Take Me to Paris
  3. Take Me to Los Angeles
  4. Take Me to Stockholm
  5. Take Me To Tokyo
  6. Take Me to Hong Kong
  • Two “Hustle & Bustle” eyeshadow quads priced @ $17.00 each
  1. Hustle & Bustle #1
  2. Hustle & Bustle #2

Out of all these color schemes, my eye keeps coming back to the Take Me To Paris & the Take Me To Stockholm Palettes. I love the pinks, the subtle neutrals & that mint green shade in the Paris Palette. And the Stockholm Palette just looks so chic to me! You could probably create some really lovely, soft daytime looks with both color stories, which is my favorite kind of look to achieve!

CHEEKS – Shop here 

maviemottoblushes
Image source: callmemavie.com

  • Four “The Motto Blushes” (powder blush singles) priced @ $14.00 each
  1. Let Your Light Shine – coral, with matte finish
  2. Do It For You – nude pink, with matte finish
  3. Take the Risk or Lose the Chance – medium pink, with satin finish
  4. I Can And I Will – nude to coral, with satin finish

Personally I’m not too excited by these blushes. On screen the colors all look like a variation of the same thing. And by the time they’re applied and sheered out on the cheek, they’ll probably give the same effect. It would be nice to see a deeper berry tone or mauve in the line to break up all the pink & peach. Hopefully that will be forthcoming in the future.

LIPS – Shop here

maviepowercharmslipsticks
Image source: callmemavie.com

  • Eight “Power Charms” Lipsticks priced between $12.00$13.00
  1. Confidence – glossy finish – $13.00
  2. Resilience – satin finish  – $12.00
  3. Curiosity – matte finish – $13.00
  4. Strength – satin finish – $12.00
  5. Leadership – satin finish – $12.00
  6. Wisdom – satin finish – $12.00
  7. Positivity – glossy finish – $13.00
  8. Inspiration – glossy finish – $13.00

These look nice but not anything particularly special. I’ll probably wait to hear some reviews before I try anything. I do love a good satin texture though. I don’t understand why there’s a $1.00 price difference in half of the lipstick shades.

What do you think of this new launch? Do any of the products tickle your fancy? I’d love to know!

xo, Erica

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Birchbox is coming to Walgreens!

Drugstore beauty is taking another leap into the future! After hearing that CVS Pharmacy partnered with Glamsquad & eSalon to create the “Beauty IRL” store-within-a-store (which I wrote about here), I recently read that its drugstore competitor Walgreens is getting in the game as well. They are partnering with Birchbox, the well-known beauty subscription service, to bring Birchbox boutiques to 11 select Walgreens locations in 6 U.S. cities starting this December! See the image below from Walgreens’ Instagram with city listings/times.

birchboxlaunches

This is very similar to CVS’s “Beauty IRL” concept in that these Birchbox-branded boutiques will “live” within a larger Walgreens store. But while Birchbox (and most other beauty subscription services) are synonymous with mini or sample sizes, these boutiques will be stocked with fullsize makeup, skincare & haircare products from Birchbox’s roster of brands. To be more specific, this partnership will introduce 40 new brands into Walgreens including Sand & Sky, Wander Beauty, Embryolisse, Winky Lux & ARROW, to name a few. How exciting!

Interestingly, the products will be merchandized by need and not by brand inside these Birchbox boutiques, which I think is really cool and unlike a lot of other shopping experiences we know. So if you’re not the biggest beauty shopper nor very brand-loyal, this may be something that excites you.

birchboxwalgreensspace
A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com

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A rendering of a Birchbox-Walgreens boutique. Image source: Businesswire.com

Supposedly each boutique will have “Birchbox-trained” beauty consultants to assist you, plus a “BYOB” (Build Your Own Birchbox) section where you can curate your own Birchbox from a selection of beauty mini’s. I think this is such a cool idea as I’ve been a Birchbox customer for a number of years now (and I love a mini anything). And if you don’t live in or near any of the cities listed above, the Birchbox offerings will also be available online at walgreens.com.

I think this will be another great option for beauty shoppers (big or small). It’s awesome to see drugstore retailers making big investments that will ultimately give their customers a different, more exciting experience. I can’t wait to see what comes next!

Are you excited for Birchbox to come to Walgreens? I’d love to know!

Xo, Erica

Sources used: Fastcompany.com, CNBC.com, news.walgreens.com, CEW.org, businesswire.com.

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Birchbox boutiques are coming to 11 Walgreens locations in 6 U.S. cities starting this Dec. 2018!