Juvia’s Place has launched in Ulta stores!

Juvia’s Place Ulta endcap

So…Juvia’s Place is now available to swatch and play in stores at Ulta! Hurray! I’ve been eyeing this brand up for a while now so I’m thrilled that it’s become physically accessible to the public. If you’ve never heard of Juvia’s Place before, I briefly spoke about their backstory in my post about indie brands that I wanted to try. They’ve exploded in the past few years thanks in large part to social media and the glowing reviews they’ve received from influencers and customers alike. They’re primarily known for their high-performing, bright and colorful eyeshadow palettes, but they also stock highlighters, blushes, liquid lipsticks and brushes. All in all it’s a carefully curated roster of products, which is what you’d expect from an indie brand.

Juvia’s Place became available for purchase on Ulta.com back in late July after the official announcement of the partnership hit social media. Just this week their products started appearing in stores, as seen in the endcap image at the top of this post. They announced that they are currently in about 500 Ulta locations; I’m not sure if they plan to expand that any further.

The brand is cruelty-free and mostly vegan (but not 100%).

I have yet to go into my local Ulta and see what they have in store, but I did wander over to Ulta.com. It doesn’t appear that they stock Juvia’s Place entire line, but they definitely do have their most popular items (i.e. the eyeshadow palettes). So I’ll quickly take you through now which products Ulta offers, and which they don’t.

THE PRODUCTS ULTA STOCKS – Shop here

All 11 EYESHADOW PALETTES!

  • range in price from $20-$25 depending on the number of pans/amount of product
  • all palettes appear to be in stock at the time of publishing this post
juviasplacepalettes
Image source: Juvia’s Place Instagram
juviasplacesaharanpalette
Image source: Juvia’s Place Instagram

 

ALL BLUSHES INCLUDING 2 PALETTES & 2 SINGLES

  • palettes are $18 for 6 pans
  • singles are $8
  • all blushes appear to be in stock at the time of publishing this post
juviasplaceblushes
Image source: Juvia’s Place Instagram

 

TWO LOOSE HIGHLIGHTING POWDERS

  • The Nubian Loose Highlighters in shades Nubia & Nefertiti, both $14/each
  • both appear to be in stock at the time of publishing this post
  • Juviasplace.com stocks a total of 4 loose highlighting powders
juviasplacehighlighters
These are all 4 of their loose highlighters but Ulta now stocks just the top two. Image source: Juvia’s Place Instagram

 

THREE LIQUID LIPSTICKS

  • All matte formulations retailing for $12/each in the shades Soil, Afrik & Lulu
  • all three appear to be in stock at the time of publishing this
  • juviasplace.com currently sells 6 matte/metallic liquid lipstick duo’s for $18/each

The liquid lipsticks on Ulta.com are currently not stocked on the Juvia’s Place website at the time of publishing this post. I believe these lipsticks were part of the Afrique collection that launched simultaneously with their Ulta.com launch, so perhaps these shades are exclusive to Ulta but I’m honestly not sure about that.

juviasplacelipsticks

THE PRODUCTS ULTA DOESN’T STOCK

BRUSHES

Juvia’s Place also sells 8 brush sets on their site but Ulta is not stocking any at this time; again, I don’t know if this will change in the future.

juviasplacebrushes
Image source: Juvia’s Place Instagram

A quick PSA: at the time of publishing this post, Juviasplace.com is having a sale on some of their eyeshadow palettes (plus no shipping charge over $35 order within the U.S.). So right now they are cheaper if you order direct from the brand, just FYI. Not sure how long this will last but I wanted to make you aware. My mother and I did a joint order two nights ago and snatched The Saharan Palette, The Nubian Palette, and The Warrior Palette. So excited to finally get my hands on this brand!

Are you excited that Juvia’s Place is now carried in Ulta stores? Will you be picking anything up? I’d love to know!

xo, Erica

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Check out which products Ulta stocks and which products they don’t from this brand

Author: Erica

Hi! I’m Erica, a makeup enthusiast based outside of NYC. I discovered my love of cosmetics back in 2011 when I started watching simple tutorials on YouTube. It was a revelation to me that with just a simple few swipes of mascara or dabs of blush, you could transform into a more enhanced version of yourself. My obsession has not abated over the years, but instead has grown stronger as the beauty industry has gone from strength to strength. After graduating from business school in 2018, I decided to finally share my thoughts and opinions on all things cosmetics and this is where ‘We are glamerus’ was born. I share my musings on a bi-weekly basis on everything from my holy grail products and preferred application techniques, to the latest trends overtaking the beauty world. I hope you enjoy! xo

9 thoughts on “Juvia’s Place has launched in Ulta stores!”

    1. Well at least you can order online! There’s also no Ulta’s in NYC which is so incredibly bizarre to me, but luckily I live near 2 locations.

    1. Yes, definitely. I’ll probably talk about the palettes I get on here after I’ve used them for a while, so I’ll let you know if they’re any good!

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